Holostik Key Supporter at ASPA’s Brand Protection Awareness Workshop

brand protection awareness workshop

Authentication Solution Providers’ Association (ASPA) organised its first ever workshop for tier-II cities to create awareness amongst brand owners and society counterfeiting. It also aimed to educate everyone on the role of authentication solutions in fighting the same.

The event was graced by the presence of eminent personalities like Mr. Anshul Mittal, Chairman, Madhya Pradesh, State Council, CII and Mr. Virender Sharma, MSME director.

As a firm believer in anti-counterfeiting, Holostik was one of the key supporters of this first-of-its-kind workshop and on behalf of Holostik, Mr. Dewakar Mahendru demonstrated a presentation on, ‘Fighting Counterfeiting – Overview of .

Anti-counterfeiting sessions like these should be organised more frequently; at least in tier-II cities. It is important to educate brand owners and consumers about physical security, digital security and intellectual security.

Dewakar Mahendru, AVP, Holostik.

Sharing his thoughts on the workshop, Mr. U.K. Gupta, President, ASPA said, ‘Counterfeiting is a grave issue, it needs to be tackled before it hits your business. These workshops are extremely important as they provide valuable insights on counterfeiting, how to protect your brand from the same and the use of authentication technologies to safeguard your products. We have got a tremendous response on this workshop and we will plan more of such workshops in the future.’