Luxury giant Louis Vuitton has filed a complaint in the Florida court asking the takedown of websites violating its IP rights. The complaint mentions federal trademark duplication and infringement, false designation of origin, cybersquatting, common law unfair competition and common law trademark infringement and is filed against 23 defendants.
As per Florida Record LVMH’s Louis Vuitton is seeking a restraining order on the manufacture and sale of infringing goods, confiscation of domain names and de-listing by search engines.
“Like many other famous trademark owners in the luxury goods market, Louis Vuitton suffers ongoing daily and sustained violations of its trademark rights at the hands of counterfeiters and infringers…who wrongfully reproduce and counterfeit Louis Vuitton’s trademarks for the twin purposes of (i) duping and confusing the consuming public and (ii) earning substantial profits,” says the complaint.
The action is just the latest battle in an ongoing war being waged by Louis Vuitton against counterfeiters, both online and in bricks-and-mortar locations.