Ludhiana- country’s readymade garments manufacturing hub is facing the onslaught of counterfeiting. The city is brimming with copies of prominent brands. It seems so, that little has been done to ward off the rampant duplication taking place in different parts of the city.
Suckhchain Singh Gill Ludhiana Police Commissioner said that the police has not received any complaint against any manufacturer or seller due to which no action has been taken. The police has no direct role to play in it until and unless it receives any complaint after which it will take necessary action under the purview of law.”
Some sources, however, said that the police had registered many cases against counterfeit manufacturers of phoney branded clothes of CK, CK, LV, Chanel, Tommy, Superdry, Adidas, Puma, Nike, US Polo among others. Moreover, cases were registered against a hosiery owner under the Copy Right Act, Trademark Act under Section 420 of the IPC and these cases were registered on the basis of complaints registered by brand owners of the affected companies. Sources also revealed that the fake brand business is running blatantly and is evading taxes of the government. Surprisingly, most of the times, a customer does not receive the bill of the fake products purchased.
Requesting anonymity, a seller of fake branded jeans said that the brand conscious youth wants to wear such clothes that’s why they are becoming popular. Fake branded clothes use the trademark and logo of the original product while remaining substandard in quality. Duplicate clothes have uneven stitching, rough ends, faulty colours and many other issues which are rarely noticed by people. He said a branded tracksuit which will cost around Rs 10,000 from an exclusive showroom can be bought for Rs 2,000 to Rs 3,000 from Ludhiana markets.
A retailer said that they sell duplicate brands to genuine customers by making them believe that it is an original item. Several markets in the city have a stock of duplicate products worth several crores lying with them.