Online Business Mammoth Amazon Fined as the Client Gets a Counterfeit Mobile Phone

The District Consumer Disputes Redressal Forum has punished an online business site on a protestation about the selling of a phoney item.

The discussion has fined Amazon around Rs 25,000 and let go the merchant and the assembling organization, who too were the respondents in the case.

Prakriti Thakur, a student of Punjab University, Chandigarh, had recorded a complaint against Amazon Seller Services Private Limited, Laxmi Communications, Mohali, and the Chief General Manager, Micromax House, Gurgaon.

According to the grievance, Thakur had requested online a Micromax Canvas Fire 4 portable handset from Amazon on October 20, 2016, for Rs 4,560. In any case, the cell phone did not work, following which the complainant reached the merchant. Thakur was informed that it was a phoney cell phone as its IMEI number was a digit short. It was not made by Micromax Company.

She, therefore, moved toward the gathering through her counsel Puru Jarewal.

In its answer, Amazon, while conceding the verifiable lattice of the case, argued that the complainant purchased the portable handset from a free outsider merchant offering its items on the site worked by it. “Amazon isn’t in charge of the items that are recorded on the site by different outsider dealers. The vendors themselves oversee their separate postings and items on the site,” the web-based business site expressed in its answer.

Not very satisfied with the answer, the forum that since the item was sold at the stage of Amazon, “we are of the deliberate supposition that the party number 1 (Amazon) is liable if the item sold by an outsider dealer on its stage ends up being a phoney.” It included, “Amazon’s measures for countering fakes appear to be frail because of its careless arrangements and policing, which advanced the offer of phoney items, as vendors could stay unknown and realize that they would confront no legitimate plan of action.”

The request additionally read that Amazon must have its image registry to monitor true blue brands and could utilize programming to weed out fakes. “Why Amazon doesn’t do this is incredible and makes it complicit in the uncontrolled forging on its stage.”

The forum watched that Amazon couldn’t be permitted to take a shield to dodge its risk because the vendors themselves oversaw their postings and items on its site.

Amazon alone was along these lines requested to refund Rs 4,560 and make a payment of Rs 15,000 to the complainant. Additionally, the online business site has been coordinated to pay Rs 5,000 for the litigation expenses.