Acting tough on counterfeiters, Eureka Forbes Limited, India’s leading health and hygiene brand with a multi-product, multi-channel organization, in association with the rural police conducted raids on an industrial unit in Asangaon of the district and seized various duplicate products.
Acting on the complaint lodged by Eureka Forbes, a police team conducted a raid at Pournima Industries, owned by Rajendra Bhoir and Kailash Bhoir, in Asangaon, sources said. The industrial unit was engaged in rolling out sub-standard water purifier cartridges of Eureka Forbes’ popular brand Aquaguard.
The products manufactured at the facility were sent to retailers and service providers in Mumbai, Thane, Vashi, Navi Mumbai and Pune. This was the second raid conducted by Eureka Forbes in the past few days, the other was in Bangalore. The company also sent legal notices to unauthorized traders using e-commerce channels to sell its products.
A first information report will be filed at the Asangaon police station against the owners of the factory for alleged cheating, forgery and violation of copyright, sources added. Meanwhile, Shashank Sinha, chief transformation officer, Eureka Forbes Limited, warned the consumers saying, “Unauthorized service networks pose a huge threat to consumers. Lured by lower prices, consumers often end up buying fake or assembled products.
“A recent case in point being an FIR against Pournima Industries for misleading our customers by letting them believe that they were getting into a contract with Eureka Forbes. This factory and many others like them were engaged in manufacturing spurious spares and consumables that would risk consumers. We strongly condemn such acts and hence have taken a precautionary step to protect our consumers by introducing ‘Health Protect’ which is a safeguard that has been built into our Aquaguard purifiers” he added.
Source: United News of India