According to research conducted by a leading UK based website Mirror Money that every one in three online consumers has purchased a counterfeit product. Forger and counterfeiters are utilising the rising popularity of e-commerce and social media to dupe consumers with fake products.
Besides affecting the consumer financially, phoney goods pose a serious health and safety concern. A good example is the negative impact of fake electronic products and medical products. The counterfeit electronics market alone has a value of £1.3bn a year according to a report by Mark Monitor – a cybersecurity and anti-duplication expert.
In UK one in four people believe they had spent as much as £250 on duplicate items last year. Among the many counterfeit products, fake clothing brands hold the top spot followed by fake electronics.
Chrissie Jamieson Vice President of Marketing at Mark Monitor had said that shoppers are getting smarter about their online choices but that alone is not enough. They are becoming victims of counterfeiters and are being duped into buying fake goods. Customers always look to the brands for protection and must ensure that only genuine products reach in the hands of their customers.