Your mobile company may be losing business due to duplicate phones

It’s nightmarish for mobile phone manufacturers if their original mobile phones are replaced with counterfeits and sold in the market. Besides, drop down in sales it also leads to poor brand image and loss of consumer trust.

In a recent incident of counterfeiting in Bhopal, a delivery boy of a courier company has been booked for allegedly swapping genuine mobile phones with counterfeits.

The courier boy used to deliver duplicate phones to consumers who had booked the mobile phones online. Police officials investigating the case said that matter came to light when a customer who received duplicate phone complained to the shopping portal.

The online company then alerted the courier company, which found one of the delivery boys was involved in swapping phones. According to the owner of the courier company the online retailer was getting complaints of fake phones being delivered to end consumers for the past five months.

Some facts on duplicate phones

Mobile phone manufacturers in India have been facing the problem of duplicate phones. In December, police seized around 2000 fake Xiaomi products worth 13 lakh from the Ghaffar market in Delhi.

Earlier a sting operation revealed that Delhi has become a thriving place for the manufacturing of fake mobile phones. Technicians assemble smuggled parts to manufacture counterfeit phones which are available at a fraction of costs.

According to a trade expert, “First-copy” smartphone market is a “low-margin, high-volume business.” A study conducted by EUIPO said that 180 million fake mobile phones are sold globally per annum.

Such a huge scale of counterfeit mobile phones clearly impacts the sales of genuine mobile phone companies. The sale of counterfeit phones hampers the profits and ruins the brand image of the manufacturers.

Anti-counterfeiting solutions from Holostik

Holostik provides a comprehensive anti-counterfeiting solution for mobile phone manufacturers against counterfeiting and tampering. With the help of our tamper-evident labels, manufacturers can take a sigh of relief against any form of counterfeiting. Any attempt to meddle with our tamper-evident labels will give a clear hint.

In addition, our advanced track and trace solutions offer the highest security for your product right from the production to end-consumer.

Our unique product line has helped manufacturers to efficiently fight to counterfeit and leverage their profits and brand image over the years.

To know more about our tamper-evident labels and track and trace solutions, call us on +91–785-785-7000 or drop us a mail at connect@holostik.com

Source: TOI, ET, Lexology.com