Today’s consumers are particular about the product, brand, and features they choose. With the mass adoption of social media and information availability, consumer awareness has increased by several notches. However, those trying to develop fake products are on the rise.
The Indian consumer market with a large population, evolving supply chain, and inherent challenges with law enforcement provide opportunities to fraudsters. There is an urgent need to address this alarming situation through appropriate security measures.
“Manufacturers must incorporate brand protection solutions in their products to safeguard against counterfeiters and ensure the safety of consumers.”
Counterfeiters have improvised their methods, making it difficult for consumers to differentiate the original product from a fake one. Hence, there is a strong need for manufacturers to adopt security labels, security holograms, and other anti-counterfeit solutions to ensure the reputation and goodwill of their products.
Sophisticated security packaging solutions can help manufacturers/brand owners to safeguard their products from counterfeiting, tampering, and other forms of illegal handling in the supply chain.
Safety and Security is a Priority
There is a growing awareness among consumers about their products, including the food, cosmetics, household items, and clothes they use. They do not just look at its generic use but are conscious of the branding, heritage, and quality that is purchased. The business owner needs to ensure the quality and features that their product has established in the market over the years remain unaffected.
Brand Protection
It takes several years, sometimes multiple decades, to establish a brand image in the market for a product, but few incidents of counterfeiting or tampering can ruin brand perception. There are several cases reported from across the world when counterfeit products have affected the health of consumers and ruined the brand image.
Hologram manufacturers in India provide business owners with solutions that safeguard their products from counterfeiting. Besides, product safety they also help to enhance the product’s visual appeal and boost sales growth.
Enhance Your Brand Image
When a product carries a security hologram and security label, it demonstrates how much emphasis the manufacturer has laid on his/her products and customers. Customers usually put trust in products that have a symbol of genuineness or authenticity. Holograms are the perfect mark or symbol of genuineness. Holostik high-security holograms are nearly impossible to replicate even with advanced machines.
Make Your Product Stand Apart
Besides providing security, holograms also give your product enhanced visibility on the store shelf. You can design your security hologram and security label with your brand logo, colour, name, and other product details, which help your customer instantly recognize your product.
Different types of Security Labels
You can choose your security label according to your requirement. It can be a QR Code label, hologram barcode label, tamper-evident label, holographic label with security cut, or custom tamper-proof label. One should choose the right security label based on the nature of the product, the number of labels required, and the cost factor.
“Lately, manufacturers have realized the importance of anti-counterfeit features in their product packging and are incorporating the same. The positive step has increased their sales and number of customers.”
It is amply evident that business owners need solutions to safeguard the interests of their businesses and customers. Security holograms and labels provide them with peace of mind and a solution that helps them grow their business. You can choose from the list of available labels or reach out to a hologram manufacturer for the right solution that meets product and business requirements.
For more details about security labels, security holograms, and other solutions call us at 9905-124-124 or send us an email at marcom@holostik.com.
