DR. BISWAS HEALTHWAY PRIVATE LIMITED

Good Health

Doctor Biswas Healthway is the manufacturer and distributor of Herbal/Ayurvedic products. The journey of Dr. Biswas began in 1987 with a vision to improve the quality of life by making quality herbal healthcare products. Healthway continues to expand its comprehensive product portfolio, innovating new products to meet the customer needs.

iconTHE CHALLENGE
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Counterfeiting of their product Good Health Capsules

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Not able to manage supply chain properly

iconTHE OBJECTIVE
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To prevent counterfeiting of their product

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To effectively manage their supply chain

iconTHE SOLUTION
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Secured Labels with Holography, Shrink Sleeves
with Holography, Holographic Wads and
Security Holograms were applied on their product

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A Software was especially designed for
them to manage their supply
chain effectively and efficiently

iconTHE RESULTS
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Counterfeiting of their product reduced drastically

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Increased customer satisfaction

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Maintained strong brand reputation

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Efficiently well-managed supply chain

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