KANAKDURGA RICE INDUSTRIES

Rice Pharmacy

Kanakadurga is the leading exporters of non-basmati rice in Bellary, Karnataka. Their famous brands include Badmi, Kanaka Executive, Honey and Babloo.

iconTHE CHALLENGE
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Duplication and found spurious quality filled in their original bags

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Removal of labels while
loading/unloading

iconTHE OBJECTIVE
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Prevent counterfeiting/duplication of their products

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Boost Sales


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Increase custmer satisfaction


iconTHE SOLUTION
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Pixelgram affixed on rice bags while manufacturing

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Indicates tampering with the bag or the ingredients

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Tyvek labels were used with brand name and good printing

iconTHE RESULTS
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Imitation reduced by 50-60%

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Profit revenues increased substantially

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Increased shelf life of labels

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Delighted customers

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