Holostik steals limelight at Authentication Forum 2019

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India participated at the Authentication Forum 2019- 3rd leadership summit on anti-counterfeiting and brand protection.

The Authentication Forum convenes leaders across industry and government to discuss factors which are contributing to the growth of the worldwide anti-counterfeit market. The forum is an ideal platform to learn about the latest anti-counterfeit trends and challenges through a number of keynotes, case studies and panel discussions while getting a chance to also interact and network with our speakers who are key leaders and industry experts.

Considered as one of the biggest events on anti-counterfeiting and brand protection, the forum took place from 7th to 8th November 2019 at The Lalit New Delhi. The chief guest of the event was Mr. Suresh Prabhakar Prabhu, India’s Sherpa to G7 and G20 and Former Union Minister, Government of India. The two-day event witnessed the participation of experts, industry leaders and people from the media. Some of the agendas discussed at the event were Counterfeiting Landscape in India: Role of Government and Industry in Curbing Counterfeit Menace, Counterfeiting Analysis: What global brands are doing to combat counterfeiting, Consumer Empowerment in The Fight Against Fakes, Worldwide Regulatory Requirements for Traceability and Implementing an End-to-End Anti-Counterfeiting System- Perspectives from different Industries.

Mr. Inder Sharma, General Manager, Sales & Marketing Holostik presented an intriguing presentation on Holostik, its offerings, case studies etc. The event witnessed the participation of a large number of people from different business verticals, authentication industry and representatives of the government bodies. Holostik also showcased its wide range of anti-counterfeiting solutions at its stall at the event. A large number of delegates visited the stall to witness the features and implementation of the anti-counterfeiting solutions.   

counterfeiting suspects

Alibaba helps in catching 1,953 counterfeiting suspects

In a recent development, China’s e-commerce giant Alibaba has helped the Chinese police authorities in catching 1,953 suspects involved in crimes related to counterfeiting. The numbers were presented in a report published by the company and was meant for the year 2018.

The company mentioned that it provided 1,634 tips on fake products to the law enforcement departments. The cases solved by authorities related to fake products had a value of 7.9 billion Yuan or 1.16 billion US dollars.

It should be noted that Alibaba has published its annual report on counterfeiting for the fourth time.

Li Xihan Director in charge of intellectual property right protection said that the company has been increasing its anti-counterfeiting efforts in these years. In the year Alibaba launched the original design protection platform since then over 1000 brands have joined the platform.

By the end of the year 2018, 121 brands from 16 countries and regions had joined Alibaba’s anti-counterfeiting alliance.

Source: Xinhuanet.com

Richemont joins Alibaba’s anti-counterfeiting alliance

Switzerland based luxury goods company has joined Alibaba’s anti-counterfeiting alliance whose aim is to secure the intellectual property rights on the e-commerce platform.

For a long time, Richemont has been an anti-duplication crusader which has a strong legal team that monitors watch and jewellery platforms that sell their goods. McDonald’s, General Motors, New Balance and Richemont are the newest global brands to join Alibaba’s anti-counterfeiting alliance. The membership has tripled from the previous 30 founding member brands during its launch in 2017.

Alibaba works with its brand partners to locate and eliminate fakes at their sources. Particularly in the luxury sector Louis Vuitton and Alibaba are one of the first members of AACA conducted an offline investigation which has resulted in the confiscation of fake goods worth $14.4 million.

Alibaba’s Senior Vice President Michael Yao said that the protection of intellectual property rights requires all the stakeholders to work closely together and share their knowledge on the same. The alliance will continue to establish the best industry practices for IP protection by entering into an alliance with brands, platforms and law enforcement.

Net and Mr Porter will open online stores on Alibaba’s luxury pavilion. YNAP and Alibaba said they plan to explore future offerings to enable the JV’s customers to enjoy ‘unique and seamless online and offline shopping experiences’ through digitizing and completely integrating the retail value chain from merchandising and marketing to payments and last mile delivery. The venture will focus on serving the consumers in China which will also extend to Chinese consumers visiting abroad.

Source: WWD.com