3 strong reasons you need holographic induction sealing wads

There are many manufacturers who require induction sealing wads for their product packaging. Used mostly in industries like pharma, FMCG and cosmetics, wads are gaining immense popularity for the number of benefits they provide.

In this blog, we list down three strong reasons why you should consider the use of holographic induction sealing wads for your products instead of non-holographic ones.

1. Secures your product from tampering and duplication

As a manufacturer of bottled goods, you are more likely to face duplication of your products. This non-perceived risk could be further raised by not paying proper attention to brand protection in packaging (in an attempt to reduce costs).

However, if you are avoiding sealing wads for your bottled products, then it could be one of your biggest mistakes. Absence of sealing wads from your products may lead to spillage and leaks. On the other hand, poor-quality sealing wads don’t guarantee safety of your products against duplication and are useless.

In order to safeguard the packaging of your bottled products it is highly recommended to use holographic induction sealing wads. These wads effectively prevent duplication and tampering of your products while eliminating the risk of spillage altogether. Due to the presence of high security features in these wads, it is impossible to copy/replicate them or tamper with the products in any way without making it obvious.

2. Keeps the contents of your product safe

Sealing wads help to keep the contents of your bottled products safe from spillage, leakage, adulteration, oxidation etc. Any negative impact on the contents impacts your product quality and sales. There could be chances that your procurement manager might overlook the use of sealing wads due to lack of knowledge and poor market research. However, it could be harmful for your product quality, profits and brand image in the long run.

Tightly sealed induction wads help to keep the contents of the product intact. Bottled products have to go through a lot of wear and tear in the supply chain. In such harsh environment wads perfectly preserve the quality of the contents of the products until they reach to the end-consumer.

3. Promotes your brand

Poor looking wads with bland designs are a big turnoff for your consumers. Cheap grade sealing wads without branding and aesthetics bring down the excitement of the consumer. Your consumers don’t just want a good quality product but are also lured by its attractive packaging.

Holographic induction sealing wads help to accentuate the branding of the product. Holographic wads are shiny and have unique designs to leverage brand value. While considering the different aspects of your packaging it is must to have an attractive sealing wad.

Holostik is an industry leader in providing state-of-the-art holographic induction sealing wads. Our sealing wads are made with high quality materials and can be customised as per your needs. Some of the security features of our wads include holography, track and trace, covert features etc.

To know more about our holographic sealing wads call us on +91–785-785-7000 or mail us at connect@holostik.com.     

4 mistakes you shouldn’t make while choosing a hologram supplier

Security holograms are an important part of product packaging and are used in many industries. They offer brand protection and boost aesthetics of your products. However, you may be making some mistakes while choosing a hologram supplier, which could lead to big financial losses for you in the future.

To make things easier for you, we have explained below the 4 big mistakes which you should completely avoid.

1. Not checking the supplier’s production quality

There are times when your procurement manager may skip to check the production quality of the hologram supplier. One of the main reasons behind is to compromise on quality for low costs. While holograms with very high costs are a financial burden, but quality holograms at affordable prices is a worthy deal. Moreover, choosing low quality holograms will not prevent duplication and may bring down your business manifolds.

Before choosing a hologram supplier for your business you should ask your procurement manager to analyse the production quality of the hologram supplier. Some important points which you should consider while making the check are quality of imaging, raw materials, adhesives, foils, slitting etc. This can help you to take the right decision while choosing a hologram supplier.

2. Skipping the sampling process

One big blunder your procurement manager can make is to skip the sampling process before choosing the hologram supplier. This can be harmful for your business and brand image. It may lead to a mismatch with your specific requirements and a complete waste of money. A thorough sampling process ensures that you get only the best product for your business.

You should ensure that your procurement team gets the samples of holograms from the supplier. Thereafter, your quality testing team should get into action for making an assessment and present a report on the same. The sampling report will make you confident enough to take the right decision for your business.

3. Not visiting the supplier’s manufacturing facility

It is highly recommended for your procurement team to visit the manufacturing facility of the supplier. Well, distance and time could be one of the reasons for avoiding the visit. However, considering the stakes involved, it should not be avoided at all.

Your procurement team should personally visit the manufacturing facility to have a look and feel of the ground situation. Many times, suppliers will try to fool you by showcasing their technical capabilities- blown out of proportions. You must stay alert against such deceptions and should personally analyse the equipment, raw materials and manufacturing process before taking the final call.

4. Overlooking the factor of customisation in holograms

Is your procurement manager considering the factor of customization in holograms? If he’s not, then he is making a grave mistake. There are high chances, that generic non-customised holograms cannot be applied on your products. Such holograms cannot be customised as per the shape of your products, the applicator and lack security features according to your specific requirements.

You should avoid such mistake and must ensure that your hologram supplier has the capability to offer customised holograms.

Holostik is one of the leading hologram suppliers in the world. We offer high quality customised holograms that don’t just safeguard your products but also enhance the visual appeal of your brand. We offer security holograms with overt, covert, track and trace, tamper evidence, nano optical images and many other security features. Our wide range of holograms are also available in different colours to match your brand aesthetics.

To know more about our security holograms, you can call us on +91–785-785-7000 or drop us a mail at connect@holostik.com

How shrink sleeves can leverage the product value and security?

With the growth of flexible packaging industry there has been an increase in demand for different kinds of shrink sleeves. A shrink sleeve is a 360-degree packaging tube that shrinks around the containers after the application of heat or steam. Shrink sleeves can be designed to cover the entire product or cover just a portion of it depending on the requirement.

Different industries are using shrink sleeves which include food and beverages, health and beauty, nutraceutical& pharmaceutical and many others. The beverage industry in particular has been using shrink sleeves due to their waterproof property and durability.

Shrink sleeves are also capable of catching consumer attention due to their 360-degree visibility. Shrink sleeves can also encompass a wide variety of designs and security features which are quite important aspects of robust packaging.  Shrink sleeves work as an efficient product label for the company highlighting all the necessary details and branding.

Shrink sleeves can help to catch attention of the consumer on the shelf. Many companies also provide non-conventional ways to use shrink sleeves such as wrapping two products together for convenience and durability.

Brand gurus prefer to use shrink sleeves as they are a one-stop-shop for packaging. Since shrink sleeves are single sleeve, they are preferred over other forms of packaging products which might involve two or more components such as an outer carton. A single packaging product also reduces the packaging costs for the companies.

Holostik is a leading player in providing tailor-made holographic shrink sleeve. The shrink sleeves are made with optimum quality raw materials and help in leveraging product value and security.

If you want the best & customised shrink sleeves for your products, then call us on +91–785-785-7000 or mail us at connect@holostik.com.

Fake health supplements: Doing more harm than good!

Almost two decades back people in India were not at all bothered about health, but now things have changed drastically. The popular health culture of the West, the obsession to look good and intense competition has created a general awareness regarding health and nutrition.

This has led to a spur in the demand for health and nutrition-based supplements in India.  According to market reports, “The dietary supplements market in India is expected to grow at a CAGR of 20% from 2015 to 2023. Vitamins and minerals occupy a larger share of the pie in the Indian dietary supplements market – 40% – followed by the herbal segment contributing 30%, proteins segment contributing 25% and other segments contributing around 5% of the total market.”

Despite the enormous growth, the health & nutrition supplement industry is facing the issue of fake and spurious products. The number of fake supplements is increasing. The idea of building iron physique by consuming cheap protein and vitamin supplements has ruined the health of many consumers. There are numerous media reports on the growing industry of fake supplements. As per a joint report by ASSOCHAM & RNCOS around 60-70 % of health supplements sold in India are fake.

ASSOCHAM predicts that the market for dietary supplements will increase to $4 billion by 2020. With this massive growth in perspective, counterfeiters will speed up their illicit activities of manufacturing and selling fake supplements in the market.

The problem of fake supplements is not just limited to India but is also affecting countries in the West. Recently, the global retail giant Amazon issued warning notices to its consumers regarding the fake supplements which they had bought online.

Health supplement manufacturers can play a pivotal role in curbing the menace of fake health supplements. They can use different kinds of anti-counterfeiting products and solutions which help in product authentication and tracking & tracing the product supply chain. Effective and timely use of anti-counterfeiting solutions can prevent the likelihood of counterfeiting, tampering and diversion. The diligent move benefits both the manufacturers and consumers in the long run.

If you are into the manufacturing or import of dietary supplements, then you can get the best anti-counterfeiting products & solutions from us, which will be customised as per your needs. Call us on +91–785-785-7000 or mail us at connect@holostik.com.

Why securing supply chains is important for manufacturers?

Supply chains are like the nervous system of organizations. A healthy supply chain ensures that a company is progressing on the growth path.  Supply chains should always be on high priority of companies as loopholes in the supply chain can lead to an escalation of costs, poor delivery management and a threat to intellectual property. Moreover, the supply of tampered and counterfeit products can lead to unwanted legal issues and a blot on the brand image.

Today, supply chains are prone to threats like theft, sabotage, terrorism, malware attacks, piracy etc. While threats cannot be completely erased, certain security measures can help to secure supply chains.

Holostik which is a pioneer in providing anti-duplication products and solutions also provides comprehensive and customised supply chain management solutions to companies. Moving a step ahead in anti-duplication technology the company helps to secure

Nowadays, companies are facing the regular threat of duplication. Counterfeiting or duplication can take place at any stage of the supply chain. However, monitoring the entire supply chain is a herculean task and manually it is challenging to examine loopholes or errors in the complete supply chain of a company.

In order to secure the supply chains against the menace of duplication different kind of technologies have been put into use. However, the most effective among them is the use of track and trace technology which closely monitors the movement and quantity of the product across the supply chain. Holostik provides a customised barcode or QR code along with a security hologram to products. This helps in not just authenticating the product but also helps in the implementation of other IT enabled solutions like track and trace, supply chain management, reward management, inventory management etc.

Digital authentication can take place through a QR code and bar code can take place on an individual product, pack case and pallet. The highlighting feature of this security product is that it cannot be copied easily due to the presence of physical hologram along with the QR code.

Holostik a pioneer of anti-counterfeiting solutions and provides a range of holographic and digital authentication solutions for securing supply chains. Its security holograms enabled with digital authentication solutions helps in providing a multi-layered security approach to the product and the company.

To get the best solutions for your supply chain, call us on +91–785-785-7000 or mail us at connect@holostik.com.

How does counterfeiting affects consumers?

Counterfeiting or duplication is a growing menace which has an evil impact on different industries. Organisations lose millions of dollars every year due to the sale of counterfeit products. The problem of duplication has sneaked in every sector. It is estimated that by 2022, the value of counterfeit and pirated goods will be around $1.90 -$2.81 trillion as per FICCI.

Most of the times the repeated attempts of organizations to fight the counterfeits have turned futile. A large amount of money and resources are spent on fighting fakes. However, it is not just the companies which are facing the wrath of counterfeit products, consumers also bear its brunt. To say it simply, there are many impacts of duplication on the consumers.

Duplication poses a significant risk to consumers. Counterfeit goods can lead to injuries, illnesses, death as in the case of counterfeit drugs. In cases where counterfeit goods cause no physical harm, consumers are harmed financially when they are duped into spending their hard-earned cash for a poor-quality fake.

Let’s discuss the negative effects of counterfeiting on consumers.

Fake products are harmful to the health of consumers: Whether it’s a counterfeit drug, counterfeit alcohol or a fake food item all are harmful to the health of the consumers. People who consume these items generally report of food poisoning, nausea, indigestion, kidney and liver ailments.

Duplicate products lead to the monetary loss of the consumers: Besides having a negative impact on health fake products also lead to the financial loss of the consumers. Every year it’s not just the companies but consumers also lose an enormous amount of money as they are duped due to fake products.

Consumers lose trust in the product and the brand: Many a time a product or a service is beneficial for the consumer but due to the sale of counterfeits original products and companies lose their credibility. This brings down the reputation of the brands in the long run and a company is not able to win the trust of the consumer again.

What is an ideal packaging solution for the product and the brand?

The packaging is important for multiple aspects of the product and the brand. It is not just solely responsible for protecting the product but in fact leverages the brand image many times. Market experts consider packaging as one of the important aspects of product and brand marketing.

Let’s discuss the significance of packaging through these points:

Product protection: One of the first aims of packaging is to secure the products against any kind of harm or breakdown through different phases of the supply chain. In order to safeguard the product, it is processed through different stages of packaging which are primary packaging, secondary packaging and tertiary packaging. The packaging of a product also depends on the type and nature of its content.

Marketing: An ideal packaging also helps in promoting the product and the brand. A good packaging intends to leverage the brand value. A beautifully packaged product instantly catches the attention of the consumers from the shelf. Moreover, a well-packaged product outshines other competing products.

Anti-duplication features: Counterfeiting is one of the biggest threats to products and brands. It not just leads to loss for companies but also wreaks havoc on the product and brand image of the companies. An ideal packaging must include anti-counterfeiting protection like holograms, security labels, QR codes, scratch codes among others.

Recyclable: Packaging leads to a large amount of waste generation. Plastic and plastic-based products are creating an ecological imbalance. This has led to the development of new packaging products which can be recycled after use. More and more companies are laying emphasis on using recyclable packaging solutions for their products.

No wonder, all the points discussed above are being implemented in the development of new packaging products. It is high time that organizations pay heed to multiple aspects of packaging in order to boost their product and brand in the market.

The link between counterfeiting and organized crime

International law enforcement and market experts have established a close link between counterfeiting and other forms of criminal activities. It has been found that the counterfeiting business helps criminals to fuel other illegal activities and vice-versa. EUROPOL (European Union Agency for Law Enforcement Cooperation) has even warned that counterfeiting is an increasingly attractive avenue for organized crime syndicates to diversify and increase their illicit businesses.

It has also been found that counterfeiters use similar routes and modus operandi to supply counterfeit goods as they do to smuggle drugs, firearms and human trafficking. Profits from other crimes and illicit activities also help in the production and distribution of counterfeit goods. Many reports from different countries have established the fact that profits from crimes like drug trafficking and other crimes were used to promote the business of counterfeiting and, similarly proceeds from the sale of duplicate goods were used to promote the criminal’s other illicit activities.

One of the main reasons why criminals choose counterfeiting over other criminal activities is due to its favourable ratio between potential profits and possible risks. According to Executive Director, UNODC (United Nations Office on Drugs and Crime) Yuri Fedotov, “In comparison to other crimes such as drug trafficking, the production and distribution of counterfeit goods present a low-risk/high-profit opportunity for criminals. Counterfeiting feeds money laundering activities and encourages corruption. There is also evidence of some involvement or overlap with drug trafficking and other serious crimes.”

As per trade, reports counterfeiting is now placed amongst the highest income sources for organized criminal activities. Counterfeiting or duplication also helps in money laundering by providing a platform through which criminal organization can invest the proceeds of their illicit activities. In a nutshell, organized crime syndicates use counterfeiting as a medium to optimize their other criminal activities.

The power of combination of different anti-counterfeiting technologies

With the easy availability of advanced technology, it has become quite normal for counterfeiters to make copies of the even most sophisticated of products. Today, counterfeiters not just imitate the product but also copy the packaging and branding of the company. This makes it quite challenging for the retailer and consumers to differentiate between original and fake products.

Counterfeiting today is an organized business usually run by big criminal organizations which involve a huge amount of funding and vast networking. However, with the development of anti-counterfeiting technology, it has become challenging for counterfeiters to duplicate products. Anti-counterfeiting technologies are broadly classified as overt, covert, forensic and digital. The most prominent among these are holographic and digital technologies which are currently being used in different industries.

Holostik is a pioneer in providing the best anti-counterfeiting solutions. The company has achieved many milestones in the anti-counterfeiting business. Holostik has emerged as a world leader in providing the best security holograms, security labels, holographic wide web films and many other products. Besides these, the company also provided digital anti-counterfeiting technologies which not just secures the product but also safeguards the supply chains.

Holostik believes that in today’s word different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from the same Holostik provides advanced and customised digital security holograms. These holograms encompass different features of holography along with QR code.

The USP of these holograms is its two-layered security which makes it impossible to breach by a counterfeiter. For example, if a forger copies the QR code then he won’t be able to copy the hologram due to its physical security features. Holostik firmly believes that the future of anti-counterfeiting technology lies in the amalgamation of different technologies. Moreover, the implementation of digital technologies also helps in monitoring and effectively managing the supply chains.

The impact of counterfeiting on the Indian apparel industry

The local clothing industry is the second biggest supporter of the retail business after FMCG. It is valued around Rs 3 lakh crores. The popularity of global brands, changes in inclinations from non-branded to branded, a quickly developing economy and a substantial youthful purchaser base in has made India a profoundly lucrative market. The broad communications and web-based social networking infiltration, the young are getting to fashion conscious. This has opened uncommon doors for the retail showcase.

Market specialists say it is exceptionally hard to evaluate the extent of fake attire. There are numerous manufacturing plants situated at non-descript areas associated with fake items. A large number of them deliver duplicates of multinational brands as edges are high. The movement tricks shoppers as well as the state exchequer. As per insiders, Delhi is the centre of fake items as about 70% fake items start from the national capital.

It’s not a surprise that we usually see cheap grade apparels at different market locations and street shops. As per trade reports, apparels are the second most counterfeited products after footwear across the world. According to Global Brand Counterfeiting Report 2018, “The amount of total counterfeiting globally has reached to 1.2 Trillion USD.”

Apparels are one of most counterfeited products and counterfeiters have copied many famous and costly brands. It is usually difficult to recognise counterfeit apparels at one glance. Some of the best ways through which counterfeit apparels can be determined are its quality of the fabric, stitching, quality of packaging, discrepancies in tags and labels.

Counterfeit apparels can only be stopped with unified efforts of the manufacturers, retailers and consumers at large. Many big brands are using different anti-counterfeiting measures to prevent counterfeiting of their products. This will certainly help them in safeguarding their brand image and prevent further loss.