holographic wide web films

Wide web films- encompassing beauty and security!

Effective packaging can play a substantial role in highlighting and securing the products. Marketers often consider packaging as the first communicator of the company. Among the many packaging solutions, holographic wide web films give the product a perfect shine and highlight its brand looks.

These films also curb counterfeiting as they offer holographic protection and prevents tampering. Holographic wide web films are available in various sizes and can be customised as per the specifications of the clients. Holographic wide web films are basically designed and manufactured using the best quality raw materials and are extensively used for flexible packaging.

The films are available both in PET (polyethene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). Besides providing brand protection, holographic wide web films leverage the brand value by making the end product completely holographic.

Holostik is one of the leaders in anti-duplication and packaging solutions in India and provides a wide array of wide web holographic films that are available in various specifications as per the client’s requirements. The films are known for their self-adhesiveness, clarity, quality and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films:

  1. Attractive looks with optimum clarity.
  2. Shiny and glossy with high brightness & high gloss holographic effects.
  3. Superior bonding strength, heat resistant and waterproof.
  4. Available in different colours and patterns, plain, light beam and patterns. Many designs available for selection and customer’s designs.
  5. Used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

Stay away from fake cosmetic whitening creams

“Mirror mirror on the wall who is the fairest of them all.” Most of you would be aware of this famous line from the classic fable ‘Snow White and the Seven Dwarfs.’ Surprisingly, this line is turning out to be true and there is a growing rage among women and men to have fairer skin.

We are constantly swarmed by social media images of angelic white men and women flaunting beauty like never seen before, in the real world. We crave for the glaring skin tones of our favourite celebrities. For us, dark skin has become a sign of disgrace and ugliness.

To get fairer skin people have been using cosmetics, skin surgeries and medicines. Among these, the most famous is the use of cosmetic products. There is a growing demand for skin whitening creams and different cosmetic brands have launched the same.

However, the rise in demand of such creams has also led to the growth of counterfeits. Flea markets, e-commerce websites, street shops and even e-commerce space is filled with fake skin whitening creams.

Besides duping the consumer of their money fake skin whitening creams cause damage to the skin. Lately, the use of fake skin whitening creams have caused skin allergies, skin infections, blisters, acne, pimples and other anomalies of the skin. Fake skin whitening creams usually contain toxic chemicals which are quite harmful to the skin in the long run.

While it’s difficult to identify between original and fakes cosmetics manufacturers can use security holograms, security labels, holographic packaging, QR codes and other security measures to deter the copying of original products. Holostik provides cutting edge anti-duplication and packaging solutions to different industries for safeguarding their products against duplication. So, if you are a cosmetic manufacturer and want to save your profits and brand image against duplication get in touch with us now.

The perfect combination of holographic and digital security against duplication

Counterfeiters have devised unique ways of making duplicate products. Besides making fakes look visually similar to the original products they also copy its packaging and branding. This makes it tough for retailers and consumers to identify them in one go.

The problem usually stems from the easy availability of manufacturing technology, poor regulations and the involvement of organised crime syndicates which makes it highly possible for the duplication of products.

However, with the evolution of anti-duplication technology, it has become challenging for forgers to copy your product and sneak into your profits. Different kinds of anti-counterfeiting technologies (overt, covert, forensic and digital) are being used nowadays to counter duplication. But, the most prominent ones are holographic and digital technologies which are used across different industries.

Holostik is one of the pioneers in the field of anti-duplication in India. Since 1991, the company has been providing a range of anti-duplication and packaging solutions. It also provides IT-enabled solutions which not just secure your product but also manage the entire supply chain.

Holostik is also one of the largest manufacturers of security holograms in the world. 3D security holograms provide an easy and affordable solution for product authentication. The light diffraction property of the holograms and the potential to incorporate different overt, covert and forensic features makes security holograms one of the most popular choices of companies to secure their products and brands.

Moving a step ahead in product authentication, Holostik has amalgamated the power of security holograms and QR code in a single security instrument. While security holograms are meant for physical authentication, the QR code is used for digital authentication along with a host of other IT solutions which include track& trace, inventory management, reward management etc. The biggest advantage of this impeccable combination is that even if a counterfeiter is able to copy one technology then he will not be able to copy the other. It’s just like providing multiple layers of security to the product and thus reducing the chances of possible duplication

Holostik believes that in today’s market different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from this the company offers a combination of physical or holographic security and digital security which serves as the best anti-counterfeiting solution against the menace of duplication.

What you should do to avoid fake products?

The first line of defence against counterfeiting is the awareness against duplicate products. It is highly important for you to get acquainted with the information which will help you in identifying fakes products to a large extent however, it is not completely possible to spot fakes. Here are some points which you must keep in mind to determine the genuineness of a product:

Look closely at the labels and packaging 

Look at the labels, packaging, printing and the text closely. If you notice any flaw in the spellings, grammar, print quality or any other discrepancies then it could be a sign of counterfeit. Also, be cautious of products that include a ‘Made in China’ unless and until the product is merchandise manufactured in China, perform a web search for it.

Go for an authorised dealer

Always go for an authorised dealer while purchasing or replacing products. This is highly important in a scenario where you are purchasing or replacing spare parts for automobiles, aeroplanes and other items.

Are there no taxes?

Always be cautious of deals which allow you to purchase without value added tax, sales tax etc. This is usually in case of counterfeits which evade huge amount of taxes every year.

Purchase from a secure e-commerce website

Try to avoid purchasing from websites that do not have https in their domain. The ‘s’ in https stands for secure which is generally used by authorised and credible websites. Legitimate retailers will always ensure that their customers buy through a secure setting and are not duped with counterfeits.

Is the deal to good to be true?

One of the biggest giveaways for consumers is that ‘a deal is too good to be true’. Seasonal discounts or factory prices are fine but if the prices are too low compared to the regular price of the product then there are high chances that the product is a counterfeit. Take a cue from this and thoroughly check the labels and tags of the product.

Look for holographic and digital authentication

Last but not least is to visually identify security holograms or digitally authenticate QR codes and bar codes printed on the product. Due to the rise of counterfeiting companies are using security holograms and QR codes on their products. Security holograms are 3D holographic devices with optical properties and show different images or features corresponding to the angle of viewing. Try to view the holograms from different angles and you will be able to notice the different colours and images in it. There are also other covert features which can only be viewed with special instruments. For QR code authentication you will require a QR code scanning mobile application which will determine the genuineness of the product.

The role of anti-counterfeiting technology against duplication

The counterfeiting of products and tampering within supply chains has become a massive problem at the global scale. The overall cost of counterfeiting and diversion is projected to reach $2.8 trillion by 2022. The problem of duplication has infiltrated industries like health, beauty, pharmaceutical, liquor industry and many others.

Consumers and companies are facing the onslaught of counterfeiting and adulteration. Products from food to medicines are being forged by counterfeiters around the world. Counterfeiters also try to sell stolen, adulterated and expired items as originals. Forgers try their level best to visually and functionally mimic the product and original packaging. There have been reports of duplicate products and its effects from across the world which creates a sense of anxiety among consumers and plummets our trust in reliable and major brands.  Counterfeiting can be countered effectively on different levels. Government and regulations play an important role in battling duplication but one of the most decisive roles is that of technology. Technology not just helps in determining the genuineness of the product but also helps in securing supply chains against duplication and tampering.

Anti-counterfeiting technology can be divided into four groups namely overt, covert, forensic and digital. All those authentication technologies which can be seen with naked eyes are called as overt technologies whereas those technologies which cannot be seen with naked eye and requires special devices like UV pen and taggant pen are called as covert technologies. Forensic technology requires special labs for performing authentication and digital technology encompasses the use of QR codes and other IT enabled technologies.

Holographic technology which falls under overt and covert technology is one of the most widely used and affordable in nature. A good example is the use of security holograms and holographic wide web films in different industries for product authentication purposes. The holographic technology can encompass a wide variety of security features which are difficult to replicate thus making it impossible for counterfeiters to copy them.

However, with advances in digital authentication technology, it has become possible to secure entire supply chains. The use of QR codes and barcodes for authentication is a good example. Amidst the growth of different authentication technologies, all of them are complementing each other and not competing. For example, Holostik which is a pioneer in providing anti-counterfeiting solutions offers security instruments which include security holograms and QR codes. While holograms offer holographic authentication, QR codes helps to digitally secure the product throughout the supply chain.

Duplication of spices- a growing threat!

All kinds of markets whether big or small have a range of spices. India is a country where different kinds of foods are eaten, and spices play a dominant role in making the regional delicacies. The usage of spices in dishes depends on the location and the mass production of a particular spice in a particular area. Climate and geography also play a major role in determining the production and demand for spices.

But counterfeiting of spices has become a common affair and there is hardly any place left where counterfeit spices are not available. From black pepper to cinnamon, cloves to turmeric and bay leaves a wide variety of spices have fakes readily available in the market. These duplicate spices are usually cheap and thus pose a threat to the original spice manufacturing companies. Many times, the spices are adulterated with harmful chemicals to make them look visually similar, this causes a wide number of ailments in the consumers.

Forgers also sell very old spices in the name of fresh aromatic spices. Storing spices for a very long time reduces their quality and taste. Besides this point, forgers employ deceitful tactics to sell spices in the market. They often pack entirely different contents in place of the original. For example, papaya seeds are used in place of black pepper or common wooden birch in place of cinnamon. In many cases, the spices are also dyed to make them look visually similar to the original product.

There are certain spices that are substituted or diluted. Fake labels are also placed on the packaging to give them the look of the original. Here are some common spices and their adulterants.

Cinnamon

In the U.S., what’s commonly sold as cinnamon is actually cassia, a cousin of true cinnamon.

Saffron

Those little orange threads you bought aren’t saffron, they’re probably flowers from other harmless plants, most often calendula.

Black Pepper

Papaya seeds sold as ground pepper are clearly mislabelled, but they won’t do you any harm.

Chilli Powder

Chilli powder has also been found to contain brick powder, talc, and even sand and dirt.

Counterfeiting in fragrance industry and how to find it

With counterfeiting growing its tentacles in every industry fragrance industry is also facing its wrath. One can easily get fake products online. Most consumers are unaware that highly sophisticated knock-offs are also finding their way into retail shelves. Counterfeiters are easily available to sell fake fragrances on different platforms.

Besides leading to a loss of income to legitimate sellers there are many health risks associated with the same. Duplicate perfumes are not properly tested and contain a lot of chemicals and adulterants.

This creates the potential for all sorts of nasty surprises, such as Counterfeit fragrances cause all sort of problems like causing a rash on people with sensitive skin, burning the skin, staining clothes and respiratory problems.

There are a number of instances where people buy a whole lot of perfumes and attars both offline and online but many times it is not possible to do the same. Counterfeiters also use different types of chemicals which are quite toxic in the long run.

There are certain points according to Choice.com which must be kept in mind while buying fragrances from the market.

  1. What does it cost? If the price seems too low, chances are it’s not the genuine article.
  2. Where’s it being sold? Street corner, flea market, suspect online website? If it looks dodgy, it probably is.
  3. Look at the packaging. Are there any misspellings? Does the country of origin match the country usually on the product? Is the printing or cardboard of poor quality? If you’ve got an old box, take it with you for a comparison when you’re shopping.
  4. If you can, look at the contents. Are there differences in colour or consistency from the normal product? It should be clear and not overly oily.
  5. How does the product smell? It shouldn’t be bitter or sour. Spray some on a piece of cardboard, then go away for half an hour. Does the fragrance last?
  6. Ensure the seller guarantees the perfume is 100% genuine (some offer a certificate of authenticity) and has a return policy if you’re not happy with the product.

The problem of counterfeiting in liquor industry

Counterfeit alcohol is illegally produced and is often manufactured in unlicensed distilleries, the backyard of homes and even hideouts located at unknown locations of the city. Due to an increase in demand of alcohol-based beverages and an increase in tax on the same forgers are manufacturing large quantities of alcohol to reap maximum profits.

Counterfeiters are employing all kinds of tricks and cunning measures to make, package and sell fake alcohol in different locations. The most surprising thing about counterfeit alcohol is that it is sold on high prices and consumers are not able to determine the genuineness of the alcohol.

With the boom of globalization and pop culture, different kinds of alcoholic beverages are gaining popularity among the masses especially youngsters. Some of the prominent highly popular liquor forms are Vodka, Tequila, Champagne and Beer.

However, the most worrying thing about these alcoholic drinks is that they are being counterfeited on a vast level and it has become challenging for the manufacturers and consumers to identify the real products. According to an article published in Financial Times “Paul Varga, Chief Executive of Brown-Forman, told the Financial Times “A third of the world’s alcohol is estimated to come from what we call illicit production.”

Alcoholic drinks that are properly produced pass through strict quality control and different checks. These drinks are made with ethanol in a given proportion which is ideal and safe for human consumption.

But fake alcohol drinks usually have other adulterants which are harmful to the consumer and have inappropriate quantities of harmful additives. Drinking such type of alcohol can leave one blind, lead to liver or kidney failure, coma and even death.

According to Drinkaware’s Chief Medical Advisor Professor Paul Wallace explains: “Commonly used substitutes for ethanol include chemicals used in cleaning fluids, nail polish remover and automobile screen wash, as well as methanol and isopropanol which are used in antifreeze and some fuels. These other types of alcohol can produce similar effects to ethanol in terms of making you feel tipsy. But they are also potentially very dangerous.”

Drinking alcohol containing these chemicals can cause nausea and vomiting, abdominal pain, drowsiness and dizziness. It can also lead to kidney or liver problems and even coma. Methanol, a substance which can be used in fake vodka, may cause permanent blindness.

Some of the common adulterants used in fake alcohol are antifreeze chemicals, nail polish remover, screen wash and even low-quality unprocessed alcohol.

What is the level of counterfeiting in India?

The growth of technology and liberalization of the economy in India has created an ideal market for counterfeiters to inappropriately misuse the brand images that have evolved over time. The enormous growth has given rise to different kinds of fraudulent activities. However, it is the popularity which promotes counterfeiting of products among people.

Counterfeiting also referred as piracy in common trade parlance mean the unlawful acquisition by a person of the property of another person without his consent. Counterfeiting includes forgery of currency, documents, software, pharmaceuticals, jeans, watches, electronics and company logos and brands.

There are certain consumer goods and brands which have become easy to reproduce at low rates and have become common targets of counterfeiting. In India counterfeiting is a very common problem in almost all the industries. Counterfeit products are easily available in flea markets, street markets and roadside kiosks. No wonder, today, counterfeit products are available in the big shop, malls and popular stores.

In India counterfeiting is a growing problem and counterfeiting impacts not only organizations but also consumers. According to Authentication Solutions Providers Association, the counterfeiting industry in India is worth Rs 40,000 crores industry. According to a report by World Trade Market Review, “India’s consumer goods and retail sector is predicted to see sales soar by 40% over the next three years – making it the fastest-growing emerging market. Of this, it is estimated that brick-and-mortar sales will rise by a mere 10%, meaning that the bulk of growth is expected to come from online purchases. According to a report by the Confederation of Indian Industry and Deloitte, the online retail sector in India will be worth $1 trillion (Rs660 trillion) by 2020.” The report further states that “In India, it is estimated that about 80% of consumers buying counterfeit goods are victims of deception. Counterfeiters use photos and descriptions of genuine products to attract consumers, but then supply them with counterfeits.”

Why counterfeiting is harmful for manufacturers?

Counterfeiting or duplication is a growing threat which is devouring different industries. Every year companies lose millions of dollars due to the sale of duplicate products. Duplication has entered into every sector and is going to become $1.90 -$2.81 trillion industry by 2022 according to a report by KPMG and FICCI.

Over the years organizations have tried to curb counterfeiting but their efforts have turned futile. In addition, the added costs in fighting fakes come as an extra burden. Besides these issues, there are a whole lot of challenges faced by a company or organization due to duplication. Let’s discuss them in detail.

Loss of sales revenue and profit margin: Sales and profit margins are the veins and nerves of any organization. A company’s success is determined by the number of sales it has earned in a specific time frame. A good number of sales is a visible indicator of a company’s wellbeing and vice-versa. The sale of duplicate items leads to a drop-down in the sale of a company’s products. If it goes unchecked, then it can lead to a complete downfall of the company. Due to multiple sale locations of the product, it is quite hard for a company to trace the manufacturing location of counterfeits.

Poor brand and product image: No wonder, the sale of counterfeits lead to a tarnished image of the brand and its products. The sale cheap fakes lead to a false perception among consumers regarding the quality of the product and the brand. Unaware consumers often think that they are buying original products but instead, they receive fakes.

Added cost on fighting fakes: Companies have to incorporate different strategies for fighting counterfeiting of their products. This comes in the form of added costs for the organization already facing the problem of duplication.