The use of RFID technology in anti-counterfeiting

Every year, industries lose millions of dollars due to counterfeiting. Due to the growing threat of duplication, companies whether big or small have incorporated different kinds of anti-counterfeiting technologies with their products. The anti-duplication technologies include security holograms, security labels, track and trace, barcodes, QR codes, RFID (Radio Frequency Identification), blockchain, artificial intelligence etc.

Out of the above-mentioned technologies RFID has become quite popular and is being currently used in different industries to secure not just products but entire supply chains. RFID basically includes the use of a microchip containing a unique information. This unique information is used for the authentication process and secures the product from any kind of duplication.

RFID has been successfully amalgamated with track and trace technology and is working wonders in battling duplication the across the world. According to a report by Strategy MRC, “RFID technology is used extensively in the packaging industry that includes tags, readers, and software services. Moreover, RFID technology is growing tremendously and is opted by many industries as it reduces manual costs and improves visibility and planning.”

What is RFID?

RFID which stands for radio frequency identification is a technology in which an encoded data is embedded in an RFID tag or a high-tech label. The encoded data is captured by a reader via radio waves. RFID system consists of three parts which includes a RFID tag, an antenna and a RFID reader.

The RFID tag or smart label sends an encoded message through the antenna which is captured by the RFID reader. The reader converts the radio waves into useful data which is used by a computer system. The computer system then creates a database which can be further used according to the requirements of an organization.

RFID tags can be classified into two forms, the first one is known as active RFID tag while the second one is known as passive RFID tag. Unlike, active RFID tags which run on their own power source like a battery, passive RFID tags are powered by a RFID reader.

Advantages of RFID

Here are some factors due to which RFID technology has occupied a good market share in the anti-counterfeiting technology market.

1. RFID technology can collect information without the need for human resource.

2.RFID requires no line of sight for authentication and thus saves a lot of time.

3.Last but not the least, RFID systems are highly accurate.

ritesh-rupramka-holostik

By Ritesh Rupramka
Director, Production & IT
Holostik

Holostik to exhibit its anti-duplication solutions at ACMA’s 58th Annual Session

Holostik which is one of the pioneers and undisputed leader of hologram manufacturing and anti-counterfeiting solutions in India will display its wide range of anti-duplication solutions at the 58th Annual Session of ACMA (Automotive Component Manufacturers Association of India). Considered as one of the most awaited events of the automotive industry, it will be held on the 5th of September 2018 at Hotel Taj Palace, New Delhi. The theme for this year’s session will be ‘Auto Component Industry in India – Getting ready for the Future’.

Holostik’s presence at the session will be a boon for the automotive industry which is infested with counterfeiting, prominently in the aftermarkets and is suffering continuous losses. According to a report released by FICCI (Federation of Indian Chambers of Commerce and Industry) and TARI (Thought Arbitrage Research Institute) in 2015, “The automotive industry suffered a loss of INR 10501 crore in 2014 due to grey markets.” Another disturbing fact by FICCI CASCADE states that 20% of road accidents are caused by counterfeit automotive products.

Considering these facts, Holostik aims to secure various kinds of automotive products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event will witness and understand the uses and benefits of anti-duplication solutions for various kinds of auto components. Moreover, attendees will also be educated on adopting best industry practices to prohibit duplication and using anti-counterfeiting solutions thus ensuring the safety of their consumers.

The anti-duplication products displayed by Holostik at the event will include security holograms, security pouches, holographic wads, shrink sleeves, security labels and wide web films. The event will be graced by the presence of eminent Ministers Shri Arun Jaitly, Union Minister of Finance, Shri Anant Geete, Union Minister for Heavy Industries & Public Enterprises and Shri Piyush Goyal, Union Minister for Coal, Railways, Finance & Corporate Affairs Government of India along with industry leaders and experts.

News Holostik

Dogs Set to Rescue the World Against Counterfeiting

We all know and believe completely that dogs are blessed with supernatural sense of smell. From many years now, this innate ability of dogs is being used by the police and law-enforcement authorities to solve many complicated criminal cases.

The world witnessed its first counterfeit-sniffing dog named Mike, in 1997 and the concept just boomed after that Continue reading “Dogs Set to Rescue the World Against Counterfeiting”