How shrink sleeves can leverage the product value and security?

With the growth of flexible packaging industry there has been an increase in demand for different kinds of shrink sleeves. A shrink sleeve is a 360-degree packaging tube that shrinks around the containers after the application of heat or steam. Shrink sleeves can be designed to cover the entire product or cover just a portion of it depending on the requirement.

Different industries are using shrink sleeves which include food and beverages, health and beauty, nutraceutical& pharmaceutical and many others. The beverage industry in particular has been using shrink sleeves due to their waterproof property and durability.

Shrink sleeves are also capable of catching consumer attention due to their 360-degree visibility. Shrink sleeves can also encompass a wide variety of designs and security features which are quite important aspects of robust packaging.  Shrink sleeves work as an efficient product label for the company highlighting all the necessary details and branding.

Shrink sleeves can help to catch attention of the consumer on the shelf. Many companies also provide non-conventional ways to use shrink sleeves such as wrapping two products together for convenience and durability.

Brand gurus prefer to use shrink sleeves as they are a one-stop-shop for packaging. Since shrink sleeves are single sleeve, they are preferred over other forms of packaging products which might involve two or more components such as an outer carton. A single packaging product also reduces the packaging costs for the companies.

Holostik is a leading player in providing tailor-made holographic shrink sleeve. The shrink sleeves are made with optimum quality raw materials and help in leveraging product value and security.

If you want the best & customised shrink sleeves for your products, then call us on +91–785-785-7000 or mail us at connect@holostik.com.

Robust flexible packaging product: Holographic Shrink Sleeve

Among the many flexible packaging solutions, holographic shrink sleeves have gained immense popularity. Shrink sleeves are being used in different industries which include beverages, food, dairy, cosmetics, detergents etc. Shrink sleeves offered by Holostik are known for their holographic properties.

Shrink sleeves have become popular because they reduce in size and conform according to the shape of the container and become a sought of the sleek label for the product package. Shrink sleeves can include customised artwork and security printing which make them robust security packaging solution for a wide variety of products.

Let’s discuss the five major reasons which make shrink sleeves and ideal packaging solution:

  1. Shrink sleeves provide 360-degree branding for the product

Shrink sleeves can be wrapped around the entire packaging container and provide a 360-degree exposure to the brand name. The 360 branding holds an important place in marketing the product efficiently. Shrink sleeve helps the brand to showcase it in the best way- irrespective of the position.

  1. Can be used for all type of containers

One of the best quality of shrink sleeve is that it can be applied to containers of different shapes. Its property of adjusting to the shape of the container on the application of heat makes it an ideal packaging solution for different bottles and containers.

  1. The benefit of holography in shrink sleeve

A complete holographic shrink sleeve or the presence of holographic strip on it can act as a perfect anti-counterfeiting solution for the product.

  1. Eco-friendly containers

Shrink sleeves are one of the best eco-friendly products in the packaging industry. Shrink sleeves help in keeping away the adhesives and other harmful chemicals. The use of shrink sleeves causes minimum wastage.

  1. Effectively resists wear and tear

Shrink sleeves have become popular in the packaging industry as they can easily withstand all forms of wear and tear.

What is an ideal packaging solution for the product and the brand?

The packaging is important for multiple aspects of the product and the brand. It is not just solely responsible for protecting the product but in fact leverages the brand image many times. Market experts consider packaging as one of the important aspects of product and brand marketing.

Let’s discuss the significance of packaging through these points:

Product protection: One of the first aims of packaging is to secure the products against any kind of harm or breakdown through different phases of the supply chain. In order to safeguard the product, it is processed through different stages of packaging which are primary packaging, secondary packaging and tertiary packaging. The packaging of a product also depends on the type and nature of its content.

Marketing: An ideal packaging also helps in promoting the product and the brand. A good packaging intends to leverage the brand value. A beautifully packaged product instantly catches the attention of the consumers from the shelf. Moreover, a well-packaged product outshines other competing products.

Anti-duplication features: Counterfeiting is one of the biggest threats to products and brands. It not just leads to loss for companies but also wreaks havoc on the product and brand image of the companies. An ideal packaging must include anti-counterfeiting protection like holograms, security labels, QR codes, scratch codes among others.

Recyclable: Packaging leads to a large amount of waste generation. Plastic and plastic-based products are creating an ecological imbalance. This has led to the development of new packaging products which can be recycled after use. More and more companies are laying emphasis on using recyclable packaging solutions for their products.

No wonder, all the points discussed above are being implemented in the development of new packaging products. It is high time that organizations pay heed to multiple aspects of packaging in order to boost their product and brand in the market.