counterfeit-drugs-affect-the-pharma-industry

How Counterfeit Drugs Affect The Pharma Industry

Fake or counterfeit medicines are not just harmful for the consumers but also for the pharma manufacturers. Every year, spurious or counterfeit drugs lead to huge amount of losses for the manufacturers, evade large scale taxes, tarnishes the reputation of brands. In this blog we discuss how pharma companies affect the pharma industry

Affects the sales of pharma companies 

Pharma companies have to face loss of millions of dollars every year due to the sale of fake pharma drugs. They face a drop down in sales which impacts their annual profits. Moreover, the money incurred on research and development is also wasted. According to the World Health Organisation (WHO), 35 percent of the fake drugs sold all over the world comes from India and this is real challenge for the manufacturers and the government.    

Impacts the brand image of companies 

The sale of counterfeit drugs in the market affect the brand image of companies. Fake drugs are harmful for the consumer and impact their health. In such a scenario, consumers can easily switch to a different brand or product. Companies invest huge amount of money for years to build brands, however counterfeits pose a risk to the same.   

Impacts the loyalty of the consumers 

Consumers tend to connect emotionally with a brand or product. They trust the products and brands which have delivered excellence and best customer support for them. However, due to incidents of counterfeiting consumers switch over to a new company and product. Moreover, they loose confidence in the product and brand affected by counterfeiting.  

Holostik is an industry leader in catering anti-duplication, smart packaging and GS1 track and trace for the pharma industry. Our solutions are developed under strict monitoring and we maintain global manufacturing standards. To know more about products and solutions, connect with us @Facebook or call us on +91–785-785-7000 or drop us a mail at connect@holostik.com.  

Security Labels Manufacturers In India

3 ways security labels help you to increase profits

Security labels are important packaging products used in different industries. Labels help to create product and brand identity. However, product labels also play an important role in increasing your profits. In this blog we have discussed three ways security labels help you to increase profits manifold. 

1. Prevent duplication of your products 

A high-security labels cannot be copied easily and thus is an ideal product against duplication. Forgers and counterfeiters cannot breach the security of your product if it is secured with the right security label. Some of the high-tech security features in a label can include holography, security inks, guilloche patterns, covert images, digital product authentication, etc. A high-security label effectively checks duplication, and this prevents losses and boosts your company’s profits.

2. Empower your consumers 

Security labels help the consumer to instantly verify the genuineness of the product. Due to instant verification, the consumer feels empowered and this makes him a loyal customer of your brand. No wonder, the growing number of loyal consumers guarantees growth in your profits. Besides this, product labels also enable you to offer loyalty points and schemes which increase consumer retention and repetitive sales.  

3. Limit inventory wastage  

Quite often you are not able to determine your unsold inventory due to complex supply chain. This can lead to monetary losses and you may not be able to reap enough profits. However, security labels with digital supply chain solution lets you monitor the status of inventory at each stage of the supply chain. A comprehensive outlook of the supply chain allows you to easily measure the unsold inventory. From this, you can strategize your production for more profits without wasting your resources. 

Holostik is leader in providing security labels to different industries. Our wide range of security labels can be customized as per your specific needs. We use high-quality raw material, holography, security inks, patterns and digital product authentication features in our labels.  

To know more about our security labels, for more details visit our website, Youtube channel or call us on +91–785-785-7000 or drop us a mail at connect@holostik.com.   

Top 5 benefits of using GS1 track and trace for Indian pharma companies

The distribution of fake medicines in the market spoils the brand image of pharma companies and leads to reduced sales. Continuous and unchecked counterfeiting of medicines can destroy pharma manufacturers and, more importantly, risk human lives.

Counterfeit medicines are rampant in Indian pharmaceutical marketplaces. Knockoffs of branded medicine can be found anywhere—from government pharmacies to big pharma stores and local drug outlets.

Problem of counterfeit medicines in India

According to a 2015 report by ASSOCHAM, 25% of medicines sold in India are either fake or of inferior quality. To quote a WHO report: “About 10.5% of medicines sold in low and middle-income countries, including India, are substandard and falsified.”

As one of the largest exporters of generic drugs and vaccines in the world, the Indian pharma industry accounts for every third dose of vaccine administered anywhere. Owing to concerns over bad reputation caused by the rampancy of fake medicines, the Indian government National Informatics Centre designed the “Drug Authentication and Verification Application” (DAVA) based on GS1 standards.

GS1-track & trace

GS1 standards make it possible to uniquely identify, capture and share important information on exported pharmaceuticals with regulators and patients, thereby further strengthening India’s reputation as a leading producer of quality and safe drugs.

“Benefits of GS1 track and trace for pharma companies”

Real-time information to authorities and patients

Provide real-time information to authorities and patients of pharmaceuticals manufactured in India.

Quick inspection of consignments

Pharma companies often face the challenge of slow movement through customs, both in India and abroad. Ensuring that your products are GS1-compliant will facilitate faster movement through customs by making it easy to scan barcodes and validating the data in DAVA.

Accuracy in dispatch processes

GS1 track and trace helps in efficient and automated FIFO (first in, first out) management and increases the accuracy of dispatch processes.

Competitive edge in the global market

Complying with the global and national regulations will provide Indian pharmaceutical manufacturers with a competitive edge in international markets.

International standing as a safe producer

Using GS1 standard track and trace will strengthen the international community’s confidence in India as a safe manufacturer of pharmaceuticals.

Consumer-end authentication

GS1 compliance will empower end-consumers to authenticate the final product and evaluate safety risks associated with counterfeits. As data becomes more complex, GS1 compliance allows pharma companies to ensure their global supply chain is easy to manage, accurate and reliable.

Holostik provides track and trace services to pharma companies in compliance with DAVA and GS1 standards to enhance supply chain visibility and efficiency.

To find out more, call us on +91–785-785-7000 or mail us at connect@holostik.com.

Highly secure and aesthetic packaging films from Holostik

A well-packaged product can withstand harsh conditions of the supply chain and also catch the attention of end consumers. Packaging plays an indispensable role in the sale of products and creates a brand’s image. Of late, packaging experts have introduced different kinds of innovations that have revolutionized the world of packaging on to the next level.

Packaging films with different properties are being used to package products and make a variety of other flexible packaging products like pouches, mono-cartons, labels, etc.

Holostik provides holographic packaging films made with PET and BOPP materials. Holographic wide web or packaging films are used widely in the packaging industry. These packaging films are crafted and manufactured using premium quality raw materials, master origination, and sophisticated printing technology. Holostik offers an extensive range of holographic packaging films available in different specifications as per the demand of the clients.

Types of wide web/packaging films from Holostik

  • Non-seamless films: Standard holographic films with holography and aesthetics.
  • Seamless films (UV embossed films): Premium holographic films without any vertical/horizontal shim lines.

Holostik utilizes cutting-edge master origination technology, high-quality raw materials and state of the art equipment to develop supreme holographic wide web or packaging films.

The raw materials used for developing high-quality packaging films include PET (Polyethylene Terephthalate), BOPP (Biaxially Oriented Polypropylene) and CPP (Cast polypropylene).

Our supreme quality holographic wide films are used in gift wrapping, lamination, labels, mono cartons, etc. in industries like FMCG, automotive, tobacco, electrical and others.

One of the biggest advantages of flexible packaging films or wide web films is that they considerably reduce the costs of packaging. With holography, these films also help in the prevention of counterfeiting. The amount of time, energy and material utilized for manufacturing flexible packaging films is much lower than traditional glass, plastic and tin jars.

To know more about our world-class packaging films and solutions call us on +91–785-785-7000 or mail us at connect@holostik.com

Boost product security and sales with UV embossed films from Holostik

Product packaging with unique aesthetics and high security instantly grabs the attention of the end-consumer. No wonder, one of the prime objectives of packaging is to lure the consumers and make the product more saleable.

Taking a cue from this, packaging experts at Holostik came up with the idea of using UV embossed films for making highly attractive mono cartons and labels.

Packaging products affixed with UV embossed films have the potential to increase sales and leverage brand value.

UV embossed films-explained

UV embossed films are mainly polymer films coated with UV curable resin, which is later cured by high power UV light at the time of embossing. The UV embossing technology helps to produce high-quality holographic properties and effects as compared to hard and soft embossing processes.

UV embossing is a roll to roll manufacturing process consisting of 3 steps:

  1. The coating process: A flexible substrate film such as polyester is unwound from a reel and then a liquid UV curable resin is coated on the top side of the film. The film is dried to remove the solvent from the resin.
  2. Curing process: When the film is being embossed a high source UV light cures the resin.
  3. Rewound: In the final stage the completely cured embossed film is rewound on the reel.

UV embossed films from Holostik

Holostik’s UV-embossed films are used for making enticing and highly secure mono cartons. The innovative packaging solutions not only provide security to the product but also enhance the point of sale visibility. These films are available in generic and customized forms.

Customers who have used our UV-embossed films have reported a visible reduction in counterfeiting of their products and an increase in sales.

Technical specifications of UV embossed films

  1. Thickness: 23 microns for carton PET and 50 microns/36 microns for label PET
  2. Available as metallised PET / transparent PET
  3. Can incorporate different effects like 20 generic effects, texture, Images and pillar of light​

To know more about UV embossed films and packaging call us on +91–785-785-7000 or drop us a mail us at connect@holostik.com.

Use of shrink sleeves in brand promotion & protection

In today’s cut-throat market competition, manufacturers are highly conscious of branding and safeguarding their products from counterfeiting. These companies spend a huge amount of money on selecting the right packaging for their products.

An ideal packaging should efficiently convey the company’s brand image, product details and most importantly should have features that prevent counterfeiting.

Different kinds of packaging solutions

According to the customized requirement of the product and the company, different kinds of packaging solutions are used. All the prominent packaging solutions have the qualities of flexibility, durability, and aesthetics. Among the many packaging solutions, holographic shrink sleeves are one of the most effective for branding and brand protection.

In addition, shrink sleeves provide 360-degree branding for the product.

Shrink sleeves from Holostik

Shrink sleeves have become the leading packaging application and are being used majorly in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc. Holostik’s custom printed shrink sleeves are known for their aesthetic appeal and functional adjustability.

On applying heat, these sleeves reduce in size and conform tightly to the shape of the container or product, creating a sleek label and product package. No wonder, having brilliant artwork and designs on them, these sleeves are perfect for marketing and brand promotion.

Holostik’s shrink sleeves comes with a holographic strip that immediately gives the sign of tampering which makes it a reliable solution against counterfeiting. Actually, these are tamper-evident shrink sleeves that are visually appealing product packaging with an essential feature that ensures the safety of products and consumers.

Variants of shrink sleeves

Holostik provides shrink sleeves in three main variants which are as follows:

  • Body and neck sleeves with printing
  • Body and neck sleeves with holography
  • Body and neck sleeves with printing & holography

If you need customized holographic shrink sleeves for your business, then please call us on +91–785-785-7000 or drop us a mail at connect@holostik.com.

Secure and flexible packaging solutions from Holostik

Different industries like pharmaceutical, electronics, FMCG, automobiles use a range of flexible packaging solutions as per their needs. These packaging solutions safeguard the products in a supply chain from spillage, tampering, diversion, counterfeiting, etc.

A product simply cannot sustain in the market without secure and robust packaging.

What is flexible packaging?

Secure and flexible packaging solutions combine the best quality of plastics, packaging films, holography, and digital authentication. Flexible packaging solutions have become highly popular due to their versatility, functionality, and cost-efficiency.

According to industry experts, flexible packaging includes a package or any part of the package whose shape can be changed readily. Some of the examples of flexible packaging solutions are security labels, security holograms, holographic pouches, shrink sleeves, holographic films, etc.

Flexible packaging solutions from Holostik

Holostik is an industry leader when it comes to catering customized packaging solutions. The anti-counterfeiting and packaging company has been catering to a wide variety of packaging solutions to different industries for the past 28+ years.

In this blog, we will discuss our secure and flexible product line which can be customized as per your specific needs.

Security labels:

Labels are considered as the first communicators of the company and its products. With added features of holography, security inks and digital authentication (QR codes/bar codes) they also prevent counterfeiting. Some variants of our security labels include paper labels, breakable vinyl, transparent, Tyvek and many more. These labels affixed to the product help in highlighting the product contents, enhancing the brand value and securing it.

Security holograms:

Security holograms are unique and low-cost OVDs (optically variable device) with the property to diffract light. Holograms incorporate security features that are extremely hard to copy by any other means. With the incorporation of overt, covert and forensic features security holograms are impeccable products against counterfeiting.

Holographic films:

Holographic metalized films are one of the best packaging products with a wide variety of applications like gift wrapping, lamination, and packaging. These films are available in PET (minimum thickness of 12 microns) and BOPP (minimum thickness of 20 microns).

Holographic wads:

Wads or liners are extensively used to close the mouth/orifice of bottles which in turn keep them secure from spilling or tampering. With the addition of holography, these wads help in preventing counterfeiting.

Shrink sleeves:

On applying heat, shrink sleeves reduce in size and conform tightly to the shape of the container or product. These products are used in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc.

Hot stamping foil:

Available in different variants hot stamping is a permanent process in which a part of the object is marked with a properly formulated foil.

Other solutions:

Some of our other packaging solutions include holographic security pouches and tax stamps. While holographic security pouches are used in different industries for packaging products & making them distinct on the shelf, tax stamps help in preventing counterfeiting and collection of revenue.

Our flexible packaging products can also incorporate digital authentication features (QR codes/bar codes) which help in supply chain efficiency and visibility.

To know more about our flexible products call us on +91–785-785-7000 or drop us a mail at connect@holostik.com.

Man orders iPhone on Flipkart, gets a counterfeit instead

In the last few years, counterfeiting on e-commerce portals has grown manifolds. The internet is flooded with all kinds of fake and substandard goods. In a recent incident of counterfeiting, a Bengaluru based man received a fake iPhone instead of iPhone 11 Pro that he ordered on Flipkart.

According to International Business Times, Rajani Kant Kushwah ordered iPhone 11 Pro on the famous e-commerce website Flipkart. He made a payment of Rs 93, 900 after a discount expecting that the phone would be delivered without any hassles. However, when he received the phone, he was shocked to know that the phone was a counterfeit.

As per IBT, Kushwah got a counterfeit iPhone with a sticker of the iPhone 11 Pro triple camera setup affixed on the back of the phone.

The counterfeit phone delivered to Kushwaha looks exactly like the phone he had ordered. However, on looking closely one can distinguish between the two. The counterfeit version has the camera lenses and the rear camera module highlighted through a silver lining, however, the rear camera module in iPhone 11 Pro softly blends into the back, making it appear like a single unit.

Rajani Kant said that he got the wrong phone on which the iOS was not running, moreover, it had android apps mixed with the phone’s system. Thereafter, he contacted Flipkart regarding the matter, after which the company assured him that the phone would be replaced soon.

In a similar incident last year, a Mumbai based man ordered iPhone 8 on Flipkart for which he made a payment of Rs 55,000 online. However, he got a detergent bar in the delivery box.

Source: Indiatoday.in

Police seizes fake water filters in Bengaluru

In the city of Bengaluru, poor drinking water quality and growing anxiety levels among the people, are being exploited by those selling counterfeit water filters.

Recently, the Bangalore Police raided shops selling water purifiers and accessories and discovered fake replacement filters sold with the logo of a popular brand. A police official said that most households are installing filters due to the fear of poor quality of water. Fake operators are taking advantage of this situation and are selling fake reverse osmosis filters.

A shop keeper in JP Nagar has been arrested for allegedly stocking ordinary filters, membranes and other spare parts with the logo of a popular brand. The police also seized fake stickers of Kent water filters along with 19 kits. Each comprised of RO membrane, carbon filter, sediment filter, post-carbon filter and UF membrane.

Commenting on the seizure, a Kent RO spokesperson said that fake products are harmful to the consumers as they do not remove contaminants effectively. Officials said that a fake filter usually weighs lighter as it is made of cheap quality and urged to buy water filters from authorised dealers only.

Source: Times of India

Anti-counterfeiting solutions for pharma

Adulteration and fraudulent manufacture of medicines have been prevalent for quite some time now; the situation has only aggravated owing to technological developments and sophisticated methods of duplication.

To add to the problem, current regulations in developing countries do not account for illicit manufacture, trade, and consumption of counterfeit medicine.

Global trade has made this an international problem. Here are some facts which highlight the problem.

  • Fake drugs kill more than 250,000 children a year. (Source: The American Journal of Tropical Medicine and Hygiene)
  • In developed nations such as the US and Canada, about 1 percent of drugs sold are counterfeit. (Source: WHO IMPACT!)
  • Around 20% of all drugs sold in the Indian market are counterfeit. (Source: US Trade Representative Office Annual Report)
  • Fake drugs cost local economies between US$10bn and US$200bn a year. (Source: The Guardian)
  • Many fakes originate in China and India and have been found to contain everything from lead paint, printer cartridge ink, talc, brick dust, ground up drywall, and arsenic. (Source: Pfizer Spot the Fake Media Sheet)
  • Lifestyle drugs, such as Viagra, dominate the market for counterfeit medicines.

Illegitimate drugs are detrimental to the health of consumers often leading to liver & kidney failure and, ultimately, death. Additionally, counterfeit drugs can wreak havoc on a company’s profits causing them to suffer from irreparable damage to their brand reputation.

Anti-counterfeiting solutions can play an important role in the prevention of counterfeiting of drugs, preventing losses to a company’s revenue and reputation. Most importantly anti-counterfeiting solutions help in saving the lives of innocent consumers who unwittingly fall into the trap of buying fake drugs.

Holostik provides the best anti-counterfeiting solutions as per the requirements of the pharma industry.

Our solutions for the pharma sector include:

To find the ideal anti-counterfeiting solution for your pharma business, click here. To learn more about our products & solutions, call us on 785 785 7000 or drop us an email at connect@holostik.com.