How organisations can benefit from track and trace technology?

There are numerous instances when organizations can do nothing about situations like theft, robbery, fire, etc. All they suffer is the irreversible damage caused to them. It takes years and sometimes decades to recover from that loss.

However, companies can take different measures for security and safety. Besides they can also secure their supply chains. With the mammoth development in technology new cutting-edge measure is being adopted by the company across the world. Nowadays companies can effectively monitor and manage their supply chains and can look out for any loopholes with exact accuracy.

One of the major threats faced by organizations across the world is that of counterfeiting. Duplication or counterfeiting can take place at any stage of the supply chain. The supply chain of a company encompasses different stages; therefore, it is challenging to monitor each of them. In addition, it is not possible to check individual errors or problems in the supply chain.

Lately, different kinds of technologies are being used to fight the menace of counterfeiting or duplication along with the management of supply chains. The combination of IT technology and holographic technology is being used by organizations across the world. A recent example is the bar codes and QR codes along with holograms which helps to perform multiple functions including track and trace, supply chain management, reward management, inventory management, marketing management among others.

Digital authentication with a QR code or barcode takes place on the single product, pack, case and pallet level. Different and unique QR codes are difficult to copy and provide impeccable security on each level of the supply chain. Holostik is a frontrunner of anti-counterfeiting solutions and caters a plethora of holographic and digital authentication solutions for safeguarding the supply chains. The security holograms along with digital authentication solutions help in providing a multi-layered security approach  to the product and the organization.

To get the best track and trace solutions call us on +91-7857857000 or mail us at connect@holostik.com.

Fake currency mastermind caught in Prakasam district, Andhra Pradesh

Recently, Police nabbed a government employee from his residence in Chirala town or Prakasam for allegedly printing and circulating counterfeit notes.

The accused has been identified as David Raju who is a junior assistant at Chirala RTC depot. Recently two vendors were arrested for possessing fake currency with a value of around Rs 3 lakhs. However, cops said that they did not print the cash and were only circulating them.

After further investigation, they revealed that they did not print the cash and were only circulating them. Based on the information provided by the two it was found that Raju was behind the whole racket. Fake currency worth Rs 13 lakh was confiscated from Raju with the equipment used for printing.

Raju was mostly printing notes of Rs 100 or Rs 50 and slipped the notes between the two original notes so as to avoid suspicion. Later he sold fake currency worth Rs 3 lakh for Rs 30,000. As per officials, Raju has been sent to judicial custody.

Source: TOI

Robust flexible packaging product: Holographic Shrink Sleeve

Among the many flexible packaging solutions, holographic shrink sleeves have gained immense popularity. Shrink sleeves are being used in different industries which include beverages, food, dairy, cosmetics, detergents etc. Shrink sleeves offered by Holostik are known for their holographic properties.

Shrink sleeves have become popular because they reduce in size and conform according to the shape of the container and become a sought of the sleek label for the product package. Shrink sleeves can include customised artwork and security printing which make them robust security packaging solution for a wide variety of products.

Let’s discuss the five major reasons which make shrink sleeves and ideal packaging solution:

  1. Shrink sleeves provide 360-degree branding for the product

Shrink sleeves can be wrapped around the entire packaging container and provide a 360-degree exposure to the brand name. The 360 branding holds an important place in marketing the product efficiently. Shrink sleeve helps the brand to showcase it in the best way- irrespective of the position.

  1. Can be used for all type of containers

One of the best quality of shrink sleeve is that it can be applied to containers of different shapes. Its property of adjusting to the shape of the container on the application of heat makes it an ideal packaging solution for different bottles and containers.

  1. The benefit of holography in shrink sleeve

A complete holographic shrink sleeve or the presence of holographic strip on it can act as a perfect anti-counterfeiting solution for the product.

  1. Eco-friendly containers

Shrink sleeves are one of the best eco-friendly products in the packaging industry. Shrink sleeves help in keeping away the adhesives and other harmful chemicals. The use of shrink sleeves causes minimum wastage.

  1. Effectively resists wear and tear

Shrink sleeves have become popular in the packaging industry as they can easily withstand all forms of wear and tear.

Counterfeits are losing sales and business in UAE

The number of counterfeit items has dropped down after Khaleej Times took a joint initiative against the presence of counterfeit goods at different locations like a raid on Karama shops.

Abdul, 40 who owns a shop for ladies’ bags and purses in Karama said that that he has faced a setback in his business. Earlier when he had opened the shop, he used to make Dh2,000 but now he makes only Dh100. Sometimes he is not able to sell a single item.

This is the third time he had opened a shop in Karama. Five years ago, the authorities had fined him Dh50,000 during a crackdown against fake products.

“After paying that hefty fine with great difficulty, I closed down my shop and went back to India for a few years.”

He further said that after paying the big fine he closed down his shop and went back to India. On the rising issue of fakes, he says, “Many years ago people used to display fake items at the counter but now they are hidden underground or inside secret basements. Many tourists still come to buy fake products they do not mind buying a copy.

Ahmad Almheiri, senior manager of the business protection department at the DED, said: “If they are selling in a secret apartment, it means they know that the DED is always in the market and that it’s hard to sell counterfeits in Dubai.”

Source: Khaleej Times

New invisible nano ink may help in preventing counterfeiting

Duplicating and counterfeiting of goods is a growing problem across the world. Different anti-counterfeiting measures like printing barcodes or holograms can prevent counterfeiting of products.

Now nanotechnology may provide a solution to get rid of the menace of counterfeiting. The technology depends on the changes that happen in nanoparticles when subjected to certain conditions. These changes can be easily identified but the technology is difficult to copy or replicate.

Recently, researchers at the Advanced Polymer and Nanomaterial Laboratory (APNL) Tezpur University have developed a new, light emitting nanocomposite-based ink that is not visible under light but can be detected when kept under an ultra-violet light. The ink is quite useful in preventing counterfeiting on paper and plastic.

Niranjan Karak, Group Leader of APNL said, “The nanocomposite has an intricate structure to prevent imitation. By dispersing it in organic solvents like xylene, it transforms into an ink that can be used to mark a label. The liquid appears pale-yellow under visible light and glows with a cyan tint when exposed to UV light of specific length.”

The performance of the ink was tested by writing a few letters on paper and plastic. It was found that the letters were not visible in daylight, whereas when kept under UV light, it glowed with a cyan hue.

For convenience the ink can be loaded into the refill of a sketch or gel pen and has a shelf life of up to ten years and degrades in a few months only under the action of soil microbes.

Source: thehindubusinessline

Why organisations must use Holostik’s inventory management system?

Inventory management is important for organizations as it helps in managing the stock and inventory. Inventory management is an important part of the supply chain management system involving the controlling of inventory, storage and controlling the amount of product.

Inventory management helps the company to manage cash flows, manage the production and raw materials and examine the quantity of output which needs to be supplied to the consumer.

Holostik provides a robust and effective inventory management system. The company not just provides anti-duplication solutions but also caters customized IT-enabled supply chain management solutions. Holostik provides a customized inventory management solution after understanding the requirements of clients. Experts from Holostik conduct many brainstorming sessions with the client to develop a robust inventory management system for the client.

Let’s understand the process of an inventory management system which takes place under various steps:

  1. The inventory management system starts right from the raw material stage to the final finished product stage. With the help of an inventory management system, a manufacturer in real time can easily know the quantity of raw material converted into the product on the production floor.
  2. The inventory management process starts from the raw material stage to the final stage where we get the finished product. The inventory management helps to assess the quantity of raw material which is converted into a product on the production floor.
  3. The management can also determine the amount of final product which goes from the production floor to the warehouse and then to the distribution channel.
  4. The outreach of the system extends up to the retailer. The system helps the management in determining the inventory of the system at a different stage of the supply chain
  5. One of the main benefits of an inventory management system is that the inventory management system provides improved decision making. With the help of an inventory management system, the company owner can monitor and manage the complete production and distribution process with ease.

 

What is an ideal packaging solution for the product and the brand?

The packaging is important for multiple aspects of the product and the brand. It is not just solely responsible for protecting the product but in fact leverages the brand image many times. Market experts consider packaging as one of the important aspects of product and brand marketing.

Let’s discuss the significance of packaging through these points:

Product protection: One of the first aims of packaging is to secure the products against any kind of harm or breakdown through different phases of the supply chain. In order to safeguard the product, it is processed through different stages of packaging which are primary packaging, secondary packaging and tertiary packaging. The packaging of a product also depends on the type and nature of its content.

Marketing: An ideal packaging also helps in promoting the product and the brand. A good packaging intends to leverage the brand value. A beautifully packaged product instantly catches the attention of the consumers from the shelf. Moreover, a well-packaged product outshines other competing products.

Anti-duplication features: Counterfeiting is one of the biggest threats to products and brands. It not just leads to loss for companies but also wreaks havoc on the product and brand image of the companies. An ideal packaging must include anti-counterfeiting protection like holograms, security labels, QR codes, scratch codes among others.

Recyclable: Packaging leads to a large amount of waste generation. Plastic and plastic-based products are creating an ecological imbalance. This has led to the development of new packaging products which can be recycled after use. More and more companies are laying emphasis on using recyclable packaging solutions for their products.

No wonder, all the points discussed above are being implemented in the development of new packaging products. It is high time that organizations pay heed to multiple aspects of packaging in order to boost their product and brand in the market.

Barcoding to become mandatory for drugs in India

The Union Health Ministry in India is going to make barcoding necessary for drugs after an alarming report by US Trade Representative (USTR) which revealed that India was one of the largest producers of fake medicines in the world.

The Drug and Technical Advisory Board (DTAB) had earlier recommended that an Indian law should be made that makes barcoding mandatory for all medicines. This would allow pharmacists, customers and the government to trace medicines across the supply chain and identify where a drug was manufactured

The barcoding would help pharmacist, consumers and government bodies to track and trace medicines across a supply chain. The Indian government is taking the measure after a USTR report which mentioned that up to 20% drugs sold in India are fake and could pose a serious risk to the health and safety of the patient.

As of now barcoding is mandatory for medical devices and exported medicines but for drugs sold domestically, it is voluntary. Raja Selvam, Managing Attorney, Selvam and Selvam said that barcoding would help in preventing the infiltration of fake drugs in the supply chain which will ensure the safety of patients.

DTAB said that mandatory barcoding would help in preventing the problem of false labelling and thus will help the manufacturer in identifying the falsely labelled product. Vikrant Rana, Managing Partner at SS Rana & Co in New Delhi, said that the change was timely, but it will be challenging in the village areas where there is hardly any internet connectivity and electricity making it tough for scanning to be possible.

How counterfeiting affects pharmaceutical industry?

Medicines are boon for human life. Be it a life-saving drug or something as simple as a cold pill, the importance of each of the medicines can only be understood by the patient, and his or her loving ones.

Healthcare industry is being pumped due to the increasing number of diseases and people’s shift towards health care. In this fast-moving world, nobody can afford to stay ill for a long period of time. With the easy availability of medicines and advanced health care facilities, today’s generation is far more safe and secure against chronic diseases.

No wonder, the pharmaceutical industry is booming worldwide bolstered by constant innovations and research. However, on the flip side, the pharmaceutical industry is facing the wrath of counterfeit drugs. Lately, the manufacturing of fake drugs has become a thriving business in third world countries-India being one of them.

According to the World Health Organization (WHO), 10 to 15% of the global drug supply is counterfeit and Africa accounts for up to 30% of the counterfeit medicine in circulation. A per another statistic it is estimated that 1 in 10 drugs sold worldwide is counterfeit.

One of the worrisome situations created by counterfeit medicines is their threat to human lives. According to a news published in The Guardian, “A surge in counterfeit and poor-quality medicines means that 2,50,000 children a year are thought to die after receiving shoddy or outright fake drugs intended to treat malaria and pneumonia alone.”

In order to fight the menace of counterfeiting the Indian government is taking various measures. The Union health ministry will make barcode compulsory for all pharmaceutical ingredient packages so that it may help to track spurious drugs and also monitor imported and domestically produced raw materials. Besides the use of digital authentication, physical anti-counterfeiting technologies can play an important role by adding an extra layer of security to the product.

What are the benefits of holographic packaging for your products?

Whenever you purchase a luxury product you are left gobsmacked by the enticing and intriguing packaging. As you unwrap each layer of the packaging your excitement spikes up. Packaging plays an important role in the brand image of your product. Consider some of the biggest brands on the planet like Google, Amazon, Unilever, Prada etc. they all have one thing in common and that is an exceptional packaging.

The rise of the packaging industry

With a steady increase in e-commerce, social media and ‘internet of things’ packaging has come to the forefront when it comes to showcasing your product and your company that’s why packaging is often considered as the first communicator of the company. Brands are using different kinds of packaging formats in order to make their products more saleable and attractive.

Holographic Packaging

Perhaps, the biggest innovation in the field of packaging is the use of holography.  The technology of holography which uses interference of light beams to create three-dimensional images became highly popular in the 1980s. Over the years, there has been a growth in the use of holography in packaging. According to a trade report, “The global holographic films market is expected to be valued more than US$ 11,000 million by the end of 2024.

Holostik’s holographic products

Holostik is one of the leading manufacturers of holographic security and packaging products like security holograms, wide web films, security pouches, shrink sleeves, hot stamping foil and security labels.

What makes Holostik’s holographic packaging stand out in the market? Here are three main benefits it provides to your product:

  • Secures your product against counterfeiting and tampering: Holographic products like security holograms, holographic labels and wide web films protect your brand against duplication. Holostik’s holographic products can include different types of overt, covert and forensic features which add multiple layers of security to the packaging of the product.
  • Enhances point of sale visibility: Besides providing anti-duplication qualities holographic packaging makes the product look unique and makes it stand out on the shelf. The light reflecting properties catches the eye of a consumer in instants, compared to normal packaging.
  • Offers flexibility in packaging: Holographic packaging can be used for a wide variety of products and can also encompass digital security features like QR codes and barcodes.

Holostik offers a wide range of holographic anti-counterfeiting and packaging solutions to different industries. To know more get in touch with us now.