What are the benefits of holographic packaging for your products?

Whenever you purchase a luxury product you are left gobsmacked by the enticing and intriguing packaging. As you unwrap each layer of the packaging your excitement spikes up. Packaging plays an important role in the brand image of your product. Consider some of the biggest brands on the planet like Google, Amazon, Unilever, Prada etc. they all have one thing in common and that is an exceptional packaging.

The rise of the packaging industry

With a steady increase in e-commerce, social media and ‘internet of things’ packaging has come to the forefront when it comes to showcasing your product and your company that’s why packaging is often considered as the first communicator of the company. Brands are using different kinds of packaging formats in order to make their products more saleable and attractive.

Holographic Packaging

Perhaps, the biggest innovation in the field of packaging is the use of holography.  The technology of holography which uses interference of light beams to create three-dimensional images became highly popular in the 1980s. Over the years, there has been a growth in the use of holography in packaging. According to a trade report, “The global holographic films market is expected to be valued more than US$ 11,000 million by the end of 2024.

Holostik’s holographic products

Holostik is one of the leading manufacturers of holographic security and packaging products like security holograms, wide web films, security pouches, shrink sleeves, hot stamping foil and security labels.

What makes Holostik’s holographic packaging stand out in the market? Here are three main benefits it provides to your product:

  • Secures your product against counterfeiting and tampering: Holographic products like security holograms, holographic labels and wide web films protect your brand against duplication. Holostik’s holographic products can include different types of overt, covert and forensic features which add multiple layers of security to the packaging of the product.
  • Enhances point of sale visibility: Besides providing anti-duplication qualities holographic packaging makes the product look unique and makes it stand out on the shelf. The light reflecting properties catches the eye of a consumer in instants, compared to normal packaging.
  • Offers flexibility in packaging: Holographic packaging can be used for a wide variety of products and can also encompass digital security features like QR codes and barcodes.

Holostik offers a wide range of holographic anti-counterfeiting and packaging solutions to different industries. To know more get in touch with us now.

how duplication affects your business and brand

How duplication affects your business and brand?

Mr Anil Verma had started a business of manufacturing men’s shoes some years back. The investment was quite heavy- apart from taking loan he had invested all his savings in the venture. For a few months, things seemed fine and to his surprise, there was a record number of sales in the following years. But one ill-fated day he got to know that his shoes were counterfeited across different locations of the country. He himself witnessed that visually identical copies of his products were sold at street shops, flea markets and local shops.

Soon, Mr Verma’s dreams turned into live nightmares. Besides losing profits, there was a considerable decline in consumer trust. The brand name which he had created in the market lost all its credibility. More to it with few human resources he was not able to completely check counterfeiting. Forgers were selling fake copies of his product for few hundred bucks. Mr Verma was depressed and finally, his company was shut down. Things would have been different if Mr Verma would have contacted us. We at Holostik have been fighting duplication since 1991. Our customised anti-duplication products and solutions help in bringing down the menace of duplication to a large extent.

We also know the negative impacts of counterfeiting on manufacturers and businesses and we want you to know about them as well.

Let’s go.

The decline in sales: While many people buy counterfeits unknowingly there is a major proportion of buyers who want to flaunt a fancy bag for a little money. This desire has created an enormous demand for fake products in the market which negatively affects the sale of original products.

Extra costs on fighting fake: Yes, Mr Verma had spent a lot of money on fighting fakes but to no avail. Duplication kills you secretly and silently. With the double whammy of added costs and poor sales, your company suffers a major monetary setback.

You lose your loyal customer: There are high chances that your customer will find an alternate if he gets duped with a counterfeit of your product. Imagine such fakes being sold at different locations and the number of customers you lose due to it. Disappointed and unsatisfied customers will always turn towards a new option.

A tarnished brand image: Last but not least counterfeiting negatively impacts the image of your brand. If there is a high volume of fake products of your brand then it will create a negative impression in the minds of retailers, distributors and consumers. They will perceive that the company does not care about its reputation.

So, if you are from these industries & want to stay safe against duplication or counterfeiting get in touch with us now.

holographic wide web films

Wide web films- encompassing beauty and security!

Effective packaging can play a substantial role in highlighting and securing the products. Marketers often consider packaging as the first communicator of the company. Among the many packaging solutions, holographic wide web films give the product a perfect shine and highlight its brand looks.

These films also curb counterfeiting as they offer holographic protection and prevents tampering. Holographic wide web films are available in various sizes and can be customised as per the specifications of the clients. Holographic wide web films are basically designed and manufactured using the best quality raw materials and are extensively used for flexible packaging.

The films are available both in PET (polyethene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). Besides providing brand protection, holographic wide web films leverage the brand value by making the end product completely holographic.

Holostik is one of the leaders in anti-duplication and packaging solutions in India and provides a wide array of wide web holographic films that are available in various specifications as per the client’s requirements. The films are known for their self-adhesiveness, clarity, quality and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films:

  1. Attractive looks with optimum clarity.
  2. Shiny and glossy with high brightness & high gloss holographic effects.
  3. Superior bonding strength, heat resistant and waterproof.
  4. Available in different colours and patterns, plain, light beam and patterns. Many designs available for selection and customer’s designs.
  5. Used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

The use of RFID technology in anti-counterfeiting

Every year, industries lose millions of dollars due to counterfeiting. Due to the growing threat of duplication, companies whether big or small have incorporated different kinds of anti-counterfeiting technologies with their products. The anti-duplication technologies include security holograms, security labels, track and trace, barcodes, QR codes, RFID (Radio Frequency Identification), blockchain, artificial intelligence etc.

Out of the above-mentioned technologies RFID has become quite popular and is being currently used in different industries to secure not just products but entire supply chains. RFID basically includes the use of a microchip containing a unique information. This unique information is used for the authentication process and secures the product from any kind of duplication.

RFID has been successfully amalgamated with track and trace technology and is working wonders in battling duplication the across the world. According to a report by Strategy MRC, “RFID technology is used extensively in the packaging industry that includes tags, readers, and software services. Moreover, RFID technology is growing tremendously and is opted by many industries as it reduces manual costs and improves visibility and planning.”

What is RFID?

RFID which stands for radio frequency identification is a technology in which an encoded data is embedded in an RFID tag or a high-tech label. The encoded data is captured by a reader via radio waves. RFID system consists of three parts which includes a RFID tag, an antenna and a RFID reader.

The RFID tag or smart label sends an encoded message through the antenna which is captured by the RFID reader. The reader converts the radio waves into useful data which is used by a computer system. The computer system then creates a database which can be further used according to the requirements of an organization.

RFID tags can be classified into two forms, the first one is known as active RFID tag while the second one is known as passive RFID tag. Unlike, active RFID tags which run on their own power source like a battery, passive RFID tags are powered by a RFID reader.

Advantages of RFID

Here are some factors due to which RFID technology has occupied a good market share in the anti-counterfeiting technology market.

1. RFID technology can collect information without the need for human resource.

2.RFID requires no line of sight for authentication and thus saves a lot of time.

3.Last but not the least, RFID systems are highly accurate.

ritesh-rupramka-holostik

By Ritesh Rupramka
Director, Production & IT
Holostik

New report on global pharmaceutical anti-counterfeiting technologies

A new report on global pharmaceutical anti-counterfeiting technologies has been released which covers many aspects like forecast, status, market size and trends. The report also mentions the complete information about market players, growth scenarios and the prominent market drivers. The report is segmented according to markets, types, regions and applications.

Anti-duplication technology plays an important role in the identification of counterfeit drugs. Duplicate drugs may include spurious ingredients or adulterants in wrong proportions. Duplication can take place in both generic and branded products. It’s well known that fake drugs pose serious health risks and may lead to imminent or long-term effects. Global pharmaceutical anti-duplication solutions are being used widely as Governments world over have become serious to stop counterfeiting of medicines. Technological advancements in anti-counterfeiting technology will further boost the pharmaceutical market.

The main reasons for the rise of counterfeit drugs are lack of awareness, poor monitoring of supply chains and weak regulations. Developed countries like the USA have implemented RFID (radio-frequency identification) while the European countries believe in the 2D barcodes. The developing nations like India are sensitized about the extent of the problem and have formulated rules mandating barcodes. Even the pharmaceutical companies have got serious and are employing Pharmaceutical Anti-Counterfeiting Technologies in order to eliminate the illegitimate drugs in their supply chain.

While most American companies have implemented RFID (Radio Frequency Identification) their European counterparts still rely on barcodes. Developing countries have assessed the criticality of the situation and have laid down rules related to the same. Pharmaceutical companies in India are implementing different anti-counterfeiting technology to battle duplication.

 

Artificial Intelligence- the next big thing against counterfeiting!

It’s not unusual to find counterfeit products in India. Street shops, magnanimous supermarkets, shopping hubs and even flea markets are flooded with all kinds of fake items. With deep penetration of internet, counterfeiting has spread its tentacles to online shopping as well. As technology becomes more accessible, counterfeiters are leaving no stone unturned to make strikingly similar copies of some of the best products in the world. At the same time, techies and anti-counterfeiting experts are utilising technology to develop impactful solutions against duplication.

AI (Artificial Intelligence) is one such game-changing technology which is bringing a revolutionary change in the way we fight counterfeiting. AI is developed to simulate most traits of human intelligence. It is a branch of computer science which aims at equipping machines with intelligence like us or it would be better to say that it makes machines think, learn, solve complex problems or make decisions like humans.

In the world of rampant counterfeiting different anti-duplication products and solutions are being used which include high-security holograms, barcodes, QR codes, track and trace, RFID (Radio-Frequency Identification) including many others. However, most of them have limitations and drawbacks. Amidst this situation, artificial intelligence can play a decisive role in countering duplication.

AI systems are highly capable of analysing and comparing large amounts of databases. This makes them better than humans because they take less time in making comparisons between genuine and fake products besides, they are also affordable when compared to human resources.

Let’s discuss how artificial intelligence has been efficiently implemented in different ways. One of the anti-counterfeiting firms uses GPU (Graphics Processing Unit) based computing and AI to counter fake products. The company works in collaboration with the manufacturers to implement its technology. The manufacturer affixes a traceable paper to the packaging of the product. The consumer uses an app to scan the traceable paper which is sent to the AI. The GPU based AI determines the genuineness of the product in a few seconds. This technology is less costly compared to RFID and helps to trace the product with precision.

Another anti-counterfeiting company uses a special microscopic camera system that captures images of the suspected products and transfers the images to the AI for analysis. The AI cross-checks the received images with its database of images of the original products and completes the authentication process in no time. The company claims to have achieved an accuracy of around 95%.

Due to its precision and cost-effectiveness, AI is being used by companies like Amazon and Alibaba. Of late, Amazon had utilized AI for its brand registry program which will cut down infringements by 99%. Alibaba is also not left behind in the race; the Chinese e-commerce giant has created big data anti-counterfeiting alliance with 20 international brands. It uses AI to detect flaws in product reviews and listings.

The main challenge lies in the implementation of such advanced technologies in India. Many companies in India have implemented QR code, track and trace, RFID and blockchain technology to secure their products from counterfeiting. However, still large number of companies are utilising security labels, security holograms, revenue stamps and other holographic security products which are cost effective and quite easy to implement. Holostik is a pioneer and leader in catering cutting-edge anti-counterfeiting solutions to different industries. The company has a legacy of securing some of the biggest brands and is evolving according to the changing needs of the market.

Satyadeep Ray - Holostik

 

By Satyadeep Ray
Director, Sales & Marketing
Holostik

Beware of counterfeit eggs in your kitchen

Eggs are one of the most nutritious food items. They are a rich source of protein while being comparatively cheaper to other protein sources like dairy, white meat, red meat and even vegetarian sources of protein like pulses and soy. Due to their cost-effectiveness and easy availability eggs are found in most India kitchens. But, a few months back people across India cried foul over counterfeit eggs sold to them in local markets. It was discovered that entire supply chains had been planted with thousands of counterfeit eggs -claimed to be developed artificially in China. The news of fake eggs spread like wildfire and went viral on social media leading to a drop down in consumption of eggs badly affecting the poultry market.

According to sources fake eggs manufactured in China have flooded markets in India, Bangladesh, Pakistan, and Thailand. Most of the affected consumers have reported plastic-like qualities in fake eggs. According to reports, fake egg shells are composed of gypsum powder, paraffin wax and calcium carbonate while egg white and yolk are made of sodium alginate, gelatin, alum, benzoic acid, edible calcium chloride and artificial food colours. Isn’t this scary?

Health experts have claimed that consumption of fake eggs can result to serious health issues like brain and nerve cell damage, metabolic ailments, live diseases and negative impact on blood production. This is due to the presence of toxic chemicals used in developing counterfeit eggs. The sale of fake eggs in India came to light when it was reported to the consumer affairs department and civic bodies. However, little has been done to tackle the menace of duplicate eggs and they are still available in the local markets across the country.

Anti-counterfeiting experts have suggested some hacks to distinguish between fake and real eggs. This will help consumers from being duped and save them from many health issues. Here are they:

  • The egg white and yellow coloured yolk of a fake egg quickly mixes together unlike the real ones.
  • Duplicate eggs are slightly harder, shinier with coarse shells compared to the real ones.
  • One can easily notice a rubbery lining inside the shell of a fake egg.
  • On shaking a fake egg, you will hear sloshing sound because of the flow of liquid from the solid agent, whereas in real eggs there is no sound.
  • Counterfeit eggs do not smell at all, whereas real eggs smell like raw meat.
  • Cracking a counterfeit egg will generate no sound, whereas real egg generates sound.
  • Fake eggs do not attract flies and insects, on the contrary, real eggs attract them.

As of now, there is no use of anti-duplication solution by poultry industry in India. Currently, it’s being used in many western countries. In coming times there could be possible use of anti-counterfeiting solution in many untapped sectors which may include the poultry sector as well and wither away the possible intrusion of ‘Chinese Eggs’.

 

Holostik to exhibit its anti-duplication solutions at ACMA’s 58th Annual Session

Holostik which is one of the pioneers and undisputed leader of hologram manufacturing and anti-counterfeiting solutions in India will display its wide range of anti-duplication solutions at the 58th Annual Session of ACMA (Automotive Component Manufacturers Association of India). Considered as one of the most awaited events of the automotive industry, it will be held on the 5th of September 2018 at Hotel Taj Palace, New Delhi. The theme for this year’s session will be ‘Auto Component Industry in India – Getting ready for the Future’.

Holostik’s presence at the session will be a boon for the automotive industry which is infested with counterfeiting, prominently in the aftermarkets and is suffering continuous losses. According to a report released by FICCI (Federation of Indian Chambers of Commerce and Industry) and TARI (Thought Arbitrage Research Institute) in 2015, “The automotive industry suffered a loss of INR 10501 crore in 2014 due to grey markets.” Another disturbing fact by FICCI CASCADE states that 20% of road accidents are caused by counterfeit automotive products.

Considering these facts, Holostik aims to secure various kinds of automotive products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event will witness and understand the uses and benefits of anti-duplication solutions for various kinds of auto components. Moreover, attendees will also be educated on adopting best industry practices to prohibit duplication and using anti-counterfeiting solutions thus ensuring the safety of their consumers.

The anti-duplication products displayed by Holostik at the event will include security holograms, security pouches, holographic wads, shrink sleeves, security labels and wide web films. The event will be graced by the presence of eminent Ministers Shri Arun Jaitly, Union Minister of Finance, Shri Anant Geete, Union Minister for Heavy Industries & Public Enterprises and Shri Piyush Goyal, Union Minister for Coal, Railways, Finance & Corporate Affairs Government of India along with industry leaders and experts.

Holostik India Limited receives the prestigious India SME100 Award

Holostik India Limited, the leader in hologram manufacturing and anti-counterfeiting solutions received the India SME 100 Awards on 9th August 2018 at Eros Hotel, New Delhi. The award ceremony was organized by India SME Forum – India’s largest Small and Medium Business Movement in association with Axis Bank. The award function was supported by Ministry of Micro, Small & Medium Enterprises.

Holostik India Limited made its way to the Top 100 SMEs amongst 33,102 applicants from across the country. The selection was made by the jury on different financial and non-financial parameters.

The award was presented by Mr. Giriraj Singh Hon’ble Minister of State (I/C) for Ministry of Micro, Small & Medium Enterprises to Mr. U.K Gupta, Chairman and Managing Director Holostik Group & Mr. Ankit Gupta Group Director Holostik Group. Both the awardees expressed their happiness and gratitude on being felicitated.

The award function was graced by the presence of policy makers, senior functionaries of the Union Government, business leaders, personalities, experts and key functionaries of the Indian venture capital & finance industry.

Counterfeit Items

People Asked to Keep an Eye on Counterfeit Items

The Interior Ministry has issued a far-reaching offer for cautiousness against fake items after more than 200 tons of fakes, including chemicals, were wrecked in the initial five months of 2018.

The Ministry’s Counter Counterfeit Committee decided to approach the specialists, the general population and the private sector to ensure individuals’ welfare. The council included that another 100 tons of fakes were still to be decimated.

The call was made at a class at a seminar recently on the administration of examinations of criminal offences and transnational crimes identified with drugs and unlawful fake items.

Meach Sophanna, an undersecretary of state and the advisory group executive, said that in the past the board of trustees and authorities had attempted to spread data and teaching individuals about the risks of fake items.

The advisory group had additionally acted against several cases in the initial five months of this current year, he included. He said there were 100 tons of items experiencing court systems that they would demolish soon.

“We need the general population to be cautious, and the police additionally need to endeavour to check imports and crackdown on fake items,” he said.

Counterfeit items that have been seized incorporate sustenance, coffee blended with fixings that are unsafe to well-being, beautifying agents, medication and numerous different materials.

In April, authorities attacked a Daithnh coffee generation facility which was blending in excess of seven tons of fixings in Phnom Penh’s Prek Pnov collective in the midst of bits of gossip about Vietnamese experts taking action against espresso creation that utilized battery chemicals.

Mr Sophanna approached all office proprietors and merchants pitching coffee to create it utilizing legitimate crude materials and to abstain from blending it with broiled corn, simmered soybeans, margarine, coconut drain and different fixings that damage purchasers.

Ngor Meng Chroun, Banteay Meanchey commonplace appointee senator, said authorities had enhanced the way they attempted to explore instances of tax-avoidance merchandise crime and awful quality and fake items at fringe doors, outskirt regions, markets and shopping zones in the territory.

“These crimes have been explored as per the law and the proof,” he said. “Items have been seized to be demolished.”

The Counter Counterfeit Committee said specialists acted against 19 isolate instances of fake goods generation, totalling nearly 600 tons, and captured six individuals a year ago.