Anti-counterfeiting solutions for pharma

Adulteration and fraudulent manufacture of medicines have been prevalent for quite some time now; the situation has only aggravated owing to technological developments and sophisticated methods of duplication.

To add to the problem, current regulations in developing countries do not account for illicit manufacture, trade, and consumption of counterfeit medicine.

Global trade has made this an international problem. Here are some facts which highlight the problem.

  • Fake drugs kill more than 250,000 children a year. (Source: The American Journal of Tropical Medicine and Hygiene)
  • In developed nations such as the US and Canada, about 1 percent of drugs sold are counterfeit. (Source: WHO IMPACT!)
  • Around 20% of all drugs sold in the Indian market are counterfeit. (Source: US Trade Representative Office Annual Report)
  • Fake drugs cost local economies between US$10bn and US$200bn a year. (Source: The Guardian)
  • Many fakes originate in China and India and have been found to contain everything from lead paint, printer cartridge ink, talc, brick dust, ground up drywall, and arsenic. (Source: Pfizer Spot the Fake Media Sheet)
  • Lifestyle drugs, such as Viagra, dominate the market for counterfeit medicines.

Illegitimate drugs are detrimental to the health of consumers often leading to liver & kidney failure and, ultimately, death. Additionally, counterfeit drugs can wreak havoc on a company’s profits causing them to suffer from irreparable damage to their brand reputation.

Anti-counterfeiting solutions can play an important role in the prevention of counterfeiting of drugs, preventing losses to a company’s revenue and reputation. Most importantly anti-counterfeiting solutions help in saving the lives of innocent consumers who unwittingly fall into the trap of buying fake drugs.

Holostik provides the best anti-counterfeiting solutions as per the requirements of the pharma industry.

Our solutions for the pharma sector include:

To find the ideal anti-counterfeiting solution for your pharma business, click here. To learn more about our products & solutions, call us on 785 785 7000 or drop us an email at connect@holostik.com.

Importance of anti-counterfeiting solutions for the manufacturers

Counterfeiting is growing on a monstrous scale. According to a report by Research and Markets, the global value of counterfeiting has reached a value of 1.2 trillion dollars. The report further states that as per the current growth rate counterfeiting will become a $2.81 trillion industry by 2022.

For the past many years, manufacturers have tried their best to curb the menace of fake products, however little progress has been achieved related to the same. The extra costs in fighting fakes have further deteriorated the problem. Manufacturers also suffer from a tarnished brand image due to the counterfeiting of their products.

Most importantly, in a highly competitive market, one bad experience for a customer can change his loyalty for a product or brand.

Amidst this grim scenario, anti-counterfeiting technologies can play a decisive role in preventing counterfeiting, tampering, and diversion. Holostik is a leading player in offering customized anti-counterfeiting solutions to different industries. With a legacy of 28 years, the company has provided anti-counterfeiting solutions to more than 10,000 clients in 75+ countries.

Holostik believes that with the proper use of anti-counterfeiting solutions manufacturers can prevent the following challenges posed by counterfeiting:

  • Loss of sales revenue and profit margin: Sales and profit margins are the veins and nerves of any organization. A company’s success is determined by the number of sales it has earned in a specific time frame. A good number of sales is a visible indicator of a company’s wellbeing and vice-versa. The sale of duplicate items leads to a drop-down in the sale of a company’s products. If it goes unchecked, then it can lead to a complete downfall of the company. Due to multiple sale locations of the product, it is quite hard for a company to trace the manufacturing location of counterfeits.
  • Poor brand and product image: No wonder, the sale of counterfeits lead to a tarnished image of the brand and its products. The sale cheap fakes lead to a false perception among consumers regarding the quality of the product and the brand. Unaware consumers often think that they are buying original products but instead, they receive fakes.
  • The added cost of fighting fakes: Companies incorporate different strategies for fighting counterfeiting of their products. This comes in the form of added costs for the organization already facing the problem of duplication.

To know more about our products and solutions call us on +91–785-785-7000 or mail us at connect@holostik.com.

Holostik showcases its products at International Crop-Science Conference & Exhibition 2019

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at ICSCE 2019. Considered as a one of the biggest events on Agri-industry, the conference cum exhibition took place from 14th to 15th of November 2019 at the Hyatt Regency in Gurgaon.

The event is considered as India’s biggest Agri inputs trade summit and provides an opportunity to meet Distributors, Suppliers, R&D Executives, Technical Executives, Manufacturers, Consultants, Exporters, Importers, Agronomists, Research Institutions, Scientists, Traders, Journalists, Supply chain management & co-operatives, Ventures capitalists & Financial Representatives, Service providers, Farmers & dealers, Allied Chemicals & Packaging material suppliers, Seed companies, spraying and irrigation equipment manufacturers, plantation and horticultural producers, Manufacturers & Distributors of Bio-pesticides, Bio-fertilizers, Micronutrients, Key Government officials, Policy Makers & Researchers, Industry Associations, Chamber of Commerce etc. all those involved directly & indirectly with Agri inputs.

The event served as a forum where compatible Organizations, Government officials, Policy Makers and Media Groups not only from across India but also from abroad came together to have a dialogue with the farmers & other stakeholders and discuss the ways to promote Agri industry.

Holostik showcased its advanced anti-counterfeiting solutions for the Agri-industry at booth no: 39, exhibition hall 2, Hyatt Regency in Gurgaon. Participants at the event witnessed and understood the uses and benefits of different kinds of packaging and anti-duplication solutions.

Holostik aims to secure different industries from the menace of counterfeiting and help companies achieve their targeted growth.

Why security holograms play an important role in product protection

Counterfeiting has reached to monstrous scale. According to a latest report by Research and Markets the value of counterfeiting has reached to a historic high of $1 trillion. No wonder, the world is flooded with counterfeits. Fake goods can be found anywhere from stores to local vendors, online e-commerce websites etc.

Every day, we come across news related to fake products. Counterfeit products not just lead to huge revenue losses but are also harmful for the health of the consumers. Counterfeiting is a menace for everyone.

The manufacturers have to suffer from drop down in sales due to fake products. Their highly branded products which take years of innovation are sold at the cost of peanuts in the market. This also damages their brand reputation. Moreover, if a consumer is duped with a fake product then he or she switches over to another brand.

In this grim situation one of the biggest challenge is to provide an impeccable anti-counterfeiting solutions which are durable and cost-effective at the same time.

Security holograms are perfect anti-counterfeiting tools that have come a long way in fighting counterfeiting. These are low-cost security devices with unique designs and are off late being used widely by manufacturers of almost all products. Holograms find its application in almost all industrial sectors including industrial, commercial and residential. It is one of the best devices to combat forgery.

Some of the benefits of using security holograms are:

  • These are cost-effective and easy to apply
  • Tamper-evident feature – if any attempt of opening the product is made, it is easily visible.
  • Exhibits multiple security features and functions
  • An additional layer to secure your products
  • Made using advanced technologies, hence very difficult and expensive for counterfeiters to copy.
  • Manages the supply chain effectively when paired with QR code or barcode.
  • Demotivates counterfeiters to replicate your product.

Holostik has been the leader in providing security holograms and other anti-counterfeiting products and solutions from the last 28 years. We make tailor-made holograms suiting your needs and requirements. We have holograms for all your products, needs and requirements. You name it, we have it. To know more about our security holograms call us on +91–785-785-7000 or mail us on connect@holostik.com.

How supply-chains can be secured against counterfeiting

From knock-off fashion accessories to fake mobile phones, automotive parts and pharmaceuticals, counterfeiters manufacture and sell inferior goods using another company’s trademark, brand name, logo or appearance. Benefiting from rapid developments in technology, these organizations use sophisticated means to duplicate items, making it quite difficult for customers to identify the true source of the products they purchase.

Counterfeiting is a serious crime punishable globally by fines that may run into millions of dollars and imprisonment of up to 20 years. Despite this, the counterfeit industry continues to cost the world economy hundreds of billions of dollars each year.

One of the biggest threats faced by companies is the problem of duplication. Counterfeiting or duplication can take place at any stage of the supply chain. Since the supply chain encompasses different stages, therefore, it is difficult to individually monitor each of them. Moreover, it is manually not feasible to examine loopholes or any errors in the supply chain.

Of late, different kinds of technologies are being used to secure and monitor supply chains. Particularly IT technology in amalgamation with holographic technology is being used by companies worldwide. A good example is the use of barcode or QR code which not just digitally authenticates the products but also links it with different IT-enabled technologies like track and trace, supply chain management, reward management, inventory management, marketing campaigns and other functionalities.

Digital authentication through a QR code and barcode take place on the individual product, pack, case and pallet level. Variable and unique QR codes are difficult to copy and provide security on each level of the supply chain. Holostik is a pioneer of anti-counterfeiting solutions and provides a range of holographic and digital authentication solutions for securing supply chains. Our security holograms enabled with digital authentication solutions helps in providing a multi-layered security approach to the product and the company’s supply chain.

The unique combination of anti-counterfeiting technologies against fake products

The value of counterfeiting has reached to a monstrous figure of around $1.3 trillion. This is because of the easy availability of manufacturing technologies which has made it possible for counterfeiters to copy the products. Fake products have become visually similar to the products and many times one may find it hard to distinguish between the two.

In order to tackle the menace of the growing menace of counterfeiting, technology experts have devised new ways to counter it. Different kinds of anti-counterfeiting technologies (overt, covert, forensic and digital) are being used nowadays to counter duplication. But, the most prominent ones are holographic and digital technologies that are used across different industries.

Holostik is one of the pioneers in amalgamating the power of holographic security along with digital security. The company is offering unique smart holograms which feature a combination of holographic properties and digital security.

Moving a step ahead in product authentication, Holostik has amalgamated the power of security holograms and QR code in a single security instrument. While security holograms are meant for physical authentication, the QR code is used for digital authentication along with a host of other IT solutions which include track& trace, inventory management, reward management, etc.

The biggest advantage of this impeccable combination is that even if a counterfeiter is able to copy one technology then he will not be able to copy the other. It’s just like providing multiple layers of security to the product and thus reducing the chances of possible duplication

Holostik believes that in today’s market different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from this the company offers a combination of physical or holographic security and digital security which serves as the best anti-counterfeiting solution against the menace of duplication.

If you want to know more about our anti-counterfeiting solutions then you may call us on +91–785-785-7000 or drop us a mail at connect@holostik.com.

Holostik’s anti-counterfeiting products for the Agro-industry

Economic experts suggest that with the growth of population and subsequent rise in demand for yields, there has been a massive need for agrochemicals in India. The Federation of India Chambers of Commerce and Industry (FICCI) expects the turnover of the Indian agrochemical industry to double to $8.1 billion by 2025.

However, there has also been an enormous rise of fake agro-products over the past few decades. Some of the most counterfeited agro-chemicals include pesticides, fertilizers, herbicides, fungicides, seeds etc.

The big problem with fake sub-standard, duplicate or spurious agrochemicals is that they cause more harm to the crop yield than the pests. One of the biggest reasons behind the growth of fake products in the agrochemical industry is the lack of knowledge about genuine products among consumers.

Illiterate farmers usually do not check the product authentication features and are lured by cheap prices which most probably hint towards a counterfeit. Besides this, poor government regulations and lack of use of anti-counterfeiting solutions have further aggravated the problem.

Holostik- a leader in providing anti-counterfeiting solutions for the past 28 years has been catering customized anti-counterfeiting solutions to the Agro-industry. Let’s discuss some of them:

Tyvek Labels: These labels are highly durable and can withstand water, tearing, abrasion, harsh chemicals, etc. Tyvek labels thus have a long life and highlight the details of the product and brand with efficiency.

Shrink Sleeves: Shrink sleeves have become the leading packaging application and are being used majorly in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc. On applying heat, these sleeves reduce in size and conform tightly to the shape of the container or product, creating a sleek label and product package. Having brilliant artwork and designs on them, these sleeves are perfect for marketing and brand promotion.

Security Holograms: These are the perfect solutions to fight to counterfeit. Providing product security, holograms are made by using an aluminum sheet which after many processes get optical properties to diffract light and create virtual 3D effects that cannot be copied by using by clicking a photograph or through any photocopier or scanning machine in the world.

Wide Web Films: Holostik provides a wide array of Holographic Wide Web Films or Holographic Laminates (packaging films) that are available in various specifications as per the client’s specific requirements. The films are made using premium quality raw material and known for their self-adhesiveness, clarity, quality, and shine.

Besides these Holostik also offers LD Strips and 3D labels in customized formats to clients from the Agro-industry.

To know more about our anti-counterfeiting products for the Agro-industry you may call us on +91–785-785-7000 or mail us at connect@holostik.com.

An overview of anti-counterfeiting products offered by Holostik

Established in the year 1991, Holostik was inspired by the idea of ‘social entrepreneurship’ and not just reaping profits. Today, the company is one of the pioneers in the anti-counterfeiting industry of the country and, has achieved enormous success through its vision of continuous innovation, use of latest technology, inherent value system, and sustainability to create a long-term impact on the society. Right from the provenience, the company has been innovating with technologies and in the span of 28 years; it has left an indelible mark in the anti-counterfeiting industry.

From FMCG to Pharmaceutical, Automobile to Apparel & Fashion, Government to Personal Care, E-Commerce to Liquor, Tobacco to Telecom -summing up to more than 16 industries, the company provides niche and highly sophisticated anti-counterfeiting solutions.

Let’s discuss the different anti-counterfeiting products:

Security Holograms: Security holograms, are the perfect solutions to fight to counterfeit. Providing product security, holograms are made by using an aluminum sheet which after many processes get optical properties to diffract light and create virtual 3D effects that cannot be copied. At Holostik, we use the latest master origination and holographic techniques to provide the best security holograms.

Security Labels: Security labels are the first communicators of a company, its brand image, the product’s personality. We not just make different types of security labels but create an identity that will effectively reflect your brand to your customers and protect it from tampering and counterfeiting. Security labels are one of the most difficult things for the counterfeiters to duplicate. With the combination of holography strip onto any paper label, we not only make it much secure for our clients but also make it almost impossible to copy or replicate by adding an extra layer of security.

Tax/Revenue stamps: Our tax stamp encompasses a variety of technologies that are combined with strong product authentication, holographic & non-holographic features. We make tax stamps that are tailored to customer-specific needs and are designed to protect tax revenues and fees.

Hot stamping Foil: Hot stamping is a permanent process in which a part of the object is marked with a properly formulated foil. Hot Stamping can withstand the harsh conditions of nature. On using a metal die on a plastic part, branding can be done at the same time. Even if the color fades or wears off, the branded image will remain.

Wads: Holographic wads or holographic sealing liners are induction sealing wads/liners which prevent leakage, tampering, contamination and unauthorised dealing of various home and pharmaceutical products used in everyday life. These wads help in concealing and closing the mouth of products which in turn keep them secure from spilling or tampering.

Shrink Sleeves: Shrink sleeves have become the leading packaging application and are being used majorly in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc. Our custom printed shrink sleeves are known for their aesthetic appeal and functional adjustability. On applying heat, these sleeves reduce in size and conform tightly to the shape of the container or product, creating a sleek label and product package. Having brilliant artwork and designs on them, these sleeves are perfect for marketing and brand promotion.

Security Pouches: Pouches are ideal solutions for flexible packaging and unique identification of brands and products. Our high-quality holographic pouches not only authenticate the product but also add to its visual appeal. These pouches are a combination of premium quality rotogravure printing technology and the highest level of optical security features.

Holographic Wide Web Films: Holostik provides a wide array of Holographic Wide Web Films or Holographic Laminates (packaging films) that are available in various specifications as per the client’s specific requirements. The films are made using premium quality raw material and known for their self-adhesiveness, clarity, quality, and shine. These holographic laminated films and holographic paper are excellent to curb counterfeiting as they offer complete protection and avoid tampering.

To know more call, us on +91–785-785-7000 or mail us at connect@holostik.com.

 

The use of integrated anti-counterfeiting technology against fake products

The value of global counterfeiting has reached to trillions of dollars. Not just developed nations but also the developing countries are facing the problem of fake products. Counterfeiting leaves a negative impact on the government exchequer, company’s profits and the consumers. In the past few years, government authorities and companies are taking stringent measures against counterfeiting.

E-commerce giants like Amazon and Alibaba have initiated anti-counterfeiting measures to deter counterfeiters from selling fake products on their platforms. Governments across the world have also implemented strict laws to deal with counterfeiters and their chain of networks. We regularly come across news from different parts of the world about the seizure of counterfeit or fake products by authorities.

The growth of counterfeiting has drastically changed the use and implementation of different anti-counterfeiting technologies. As forgers and counterfeiters use more sophisticated technology to copy the product and its packaging, it has become imperative to use new measures against them.

The integration of different anti-counterfeiting technologies is gaining immense popularity amongst manufacturers and other stakeholders of the supply chain. The fusion of holography along with digital authentication has made products highly secure against the threat of duplication. Holostik is a renowned name in the field of anti-counterfeiting technologies.

We believe in constant R&D and innovation to stay ahead of counterfeiters. Our smart security holograms and security labels are the perfect examples of integrated anti-counterfeiting solutions. In these anti-counterfeiting products, we have collated the efficacy of OVD with the prowess of QR/bar code.

Acting as a double-edged sword against counterfeiting our integrated solutions provides a two-level of authentication, making it highly impossible to replicate our features. Today, we are providing a wide range of anti-counterfeiting products and solutions to more than 10,000 clients in 75+ countries. If you want your products to remain safe from the problem of counterfeiting then call us on +91–785-785-7000 or mail us at connect@holostik.com.

Bengaluru police nabs four men for selling fake Ayurvedic medicines

The Central Crime Branch Police in Bengaluru have nabbed four persons who were allegedly selling fake Ayurvedic products across the city. They used to target senior citizens for selling counterfeits. The arrested persons are namely Virupaksha, 40, Santosh, 30, Deepak, 31 and Vinayaka, 27 all residents of Yeshwantpur. The accused were operating a medical center called Siddi Ayurvedic Medicine from where they sold fake Ayurvedic medicines.

They would pretend as joggers and visit parks in the morning to befool the senior citizens suffering from back or leg pain. They would fabricate false stories about how their family members had similar ailments and were cured after getting treatment from Siddi Ayurvedic Medicine. Thereafter taking them into confidence they would take them to the center and coax them to buy fake medicines.

Police also said that they had recovered around Rs 6 lakh cash from them.

The police also said that multiple rackets are operating across the city that lures the victims and then sell their medicines to them. If the patient or a relative agreed to buy the oil, one of them would visit the family the same day and prepare the oil using herbs, coconut oil, flowers and other ingredients bought by the victims. Once the oil would be ready, the man would ask one of the family members to accompany him to the store where they had to pay a huge amount of money to buy the fake medicines to be added to the oil.

 

Source: TOI