Fake health supplements: Doing more harm than good!

Almost two decades back people in India were not at all bothered about health, but now things have changed drastically. The popular health culture of the West, the obsession to look good and intense competition has created a general awareness regarding health and nutrition.

This has led to a spur in the demand for health and nutrition-based supplements in India.  According to market reports, “The dietary supplements market in India is expected to grow at a CAGR of 20% from 2015 to 2023. Vitamins and minerals occupy a larger share of the pie in the Indian dietary supplements market – 40% – followed by the herbal segment contributing 30%, proteins segment contributing 25% and other segments contributing around 5% of the total market.”

Despite the enormous growth, the health & nutrition supplement industry is facing the issue of fake and spurious products. The number of fake supplements is increasing. The idea of building iron physique by consuming cheap protein and vitamin supplements has ruined the health of many consumers. There are numerous media reports on the growing industry of fake supplements. As per a joint report by ASSOCHAM & RNCOS around 60-70 % of health supplements sold in India are fake.

ASSOCHAM predicts that the market for dietary supplements will increase to $4 billion by 2020. With this massive growth in perspective, counterfeiters will speed up their illicit activities of manufacturing and selling fake supplements in the market.

The problem of fake supplements is not just limited to India but is also affecting countries in the West. Recently, the global retail giant Amazon issued warning notices to its consumers regarding the fake supplements which they had bought online.

Health supplement manufacturers can play a pivotal role in curbing the menace of fake health supplements. They can use different kinds of anti-counterfeiting products and solutions which help in product authentication and tracking & tracing the product supply chain. Effective and timely use of anti-counterfeiting solutions can prevent the likelihood of counterfeiting, tampering and diversion. The diligent move benefits both the manufacturers and consumers in the long run.

If you are into the manufacturing or import of dietary supplements, then you can get the best anti-counterfeiting products & solutions from us, which will be customised as per your needs. Call us on +91–785-785-7000 or mail us at connect@holostik.com.

Holostik showcases its products and solutions at Cosmo Tech Expo 2019 New Delhi

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at the Cosmo Tech Expo 2019. Considered as a one-stop solution for the cosmetic & personal care industry in India, the exhibition took place from 22nd July to 23rd July 2019 at Pragati Maidan in NewDelhi.

Holostik- the leading industry player in anti-counterfeiting products& solutions showcased its gamut of anti-duplication and packaging solutions at the Cosmo Tech Expo 2019 in New Delhi. Cosmo Tech Expo is India’s biggest manufacturing solutions trade show for the Cosmetic, Personal care, Cosmeceutical, Perfumery, Soap, Detergent & Toiletries market.

Cosmo Tech Expo, now in its 5th Edition, is conceptualized on bringing the complete innovative solutions to the beauty manufactures right from the concept to formulation to technology to product launch for making the advancements in the cosmetics manufacturing world.

Holostik displayed its latest packaging and anti-duplication solutions at the event which included security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more. The company also displayed its cutting-edge IT-enabled supply chain management solution which not just secure the products and supply chain but also help in the monitoring and management of supply chains.

Some of the IT-enabled solutions offered by the company include inventory management, loyalty management, warranty management, track and trace etc. The grand event was visited by manufacturers, retailers, consumers, research professionals and people from the press. Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event witnessed and understood the uses and benefits of different kinds of packaging and anti-duplication solutions.

Amazon launches transparency service against counterfeit products

In a recent move, the online retail giant Amazon has extended its transparency service in India to clamp down on counterfeit products on its platform. This positive initiative will bring much-needed relief for online consumers who are at the risk of receiving fake products.

Transparency service is a product serialization service that provides a unique barcode for brands to apply to every unit they manufacture. This helps the manufacturers to prevent counterfeits throughout the supply chain. This helps to protect both brands and customers from counterfeiting.

As per the official press release of Amazon, Transparency service is being extended to countries like France, Germany, Italy, Spain, UK, India and Canada. The geographic expansion builds on over 4000 brands that have registered with the Transparency in the US and have generated more than 300 million unique codes.

To execute the process Amazon scans and verifies the unique serialization code to ensure that only genuine units reach the customers. Moreover, it also enables the consumers to use the mobile app to scan the code and verify the genuineness of the purchased items.

The announcement of Transparency service comes after an order of a federal court of Philadelphia which stated that Amazon can be held responsible for defective products sold by its marketplace vendors.

While speaking on Amazon’s new service Dharmesh Mehta, Vice President of Amazon Customer Trust said, “We created Transparency to provide brands with a simple, scalable solution that empowers brands and Amazon to authenticate products within the supply chain, stopping counterfeit before it reaches a customer.”

Source: Zeebusiness.com

Casio sues Snapdeal for selling its counterfeit products

Japanese electronics major Casio has recently sued Indian e-commerce player Snapdeal for allegedly selling its brand’s counterfeit products like watches and calculators on its platform. After Casio’s legal action the Tis Hazari court has barred Snapdeal from selling and advertising products which bear Casio’s trademark.

Satoshi Yamazaki, GM at the legal department of Casio said that their company is highly sensitive towards the protection of IP rights and has been fighting the problem of duplication in India. As part of its anti-counterfeiting strategy, Casio has been fighting illegitimate traders in local markets and has now extended its battle against fakes on the internet.

While defending their side the Snapdeal spokesperson said that the order has been issued ex-parte and they will approach the court for review and modification in the order. In multiple recent cases, broad and sweeping injunctions granted against various marketplaces have, on review, been limited in scope to individual sellers, who may be in breach. A distinction between sellers and platforms is important to ensure that genuine sellers are not affected due to the illegal actions of a few.

While speaking on the issue Rajnish Wahi, Vice-President (Corporate Affairs and Communications) Snapdeal said that in India only 10 percent of the retail is organized. In the past, the unorganized sector was badly hit by organized retail. Snapdeal created a marketplace for this unorganized sector so that it can grow.

Source: Timesnownews.com

What is an ideal packaging solution for the product and the brand?

The packaging is important for multiple aspects of the product and the brand. It is not just solely responsible for protecting the product but in fact leverages the brand image many times. Market experts consider packaging as one of the important aspects of product and brand marketing.

Let’s discuss the significance of packaging through these points:

Product protection: One of the first aims of packaging is to secure the products against any kind of harm or breakdown through different phases of the supply chain. In order to safeguard the product, it is processed through different stages of packaging which are primary packaging, secondary packaging and tertiary packaging. The packaging of a product also depends on the type and nature of its content.

Marketing: An ideal packaging also helps in promoting the product and the brand. A good packaging intends to leverage the brand value. A beautifully packaged product instantly catches the attention of the consumers from the shelf. Moreover, a well-packaged product outshines other competing products.

Anti-duplication features: Counterfeiting is one of the biggest threats to products and brands. It not just leads to loss for companies but also wreaks havoc on the product and brand image of the companies. An ideal packaging must include anti-counterfeiting protection like holograms, security labels, QR codes, scratch codes among others.

Recyclable: Packaging leads to a large amount of waste generation. Plastic and plastic-based products are creating an ecological imbalance. This has led to the development of new packaging products which can be recycled after use. More and more companies are laying emphasis on using recyclable packaging solutions for their products.

No wonder, all the points discussed above are being implemented in the development of new packaging products. It is high time that organizations pay heed to multiple aspects of packaging in order to boost their product and brand in the market.

UK police warn YouTubers against promoting counterfeit makeup

UK police recently warned Youtubers against promoting counterfeit makeup. The police believe that counterfeit makeup is jeopardizing the health of the consumers. Authorities say that fake cosmetics have been found to contain toxic elements like mercury, arsenic, lead and rat droppings. The police said that counterfeit makeup products which are being sold abundantly online can leave users with infections and burns. The warning has been issued after many YouTubers posted videos using counterfeit products to see their comparison with authentic brands.

Charles James the famous US fashion blogger tried to create a signature look with counterfeit cosmetics in a video which was watched more than six million times. The famous UK daily ‘The Telegraph discovered numerous videos on YouTube viewed by children as young as 11 and one from UK YouTube vlogger which had more than 700,000 views. In many videos, the viewers were not warned about their content.

Detective Inspector Nick Court of the City of London Police’s Intellectual Property Crime Unit said: “We’re concerned that popular YouTube stars are using counterfeit makeup in their tutorial videos. This not only puts them at risk of infections, rashes and burns, it could also encourage their followers to use the same harmful products.

He also said, “It’s great that YouTubers are calling out counterfeit makeup for not giving shoppers the same quality as the genuine brands. We are however keen to make sure they don’t expose themselves to health risks in the process.”

Source: Telegraph.co.uk

DRI arrests two people with fake currency notes

The Directorate of Revenue Intelligence (DRI) recently caught two people with fake currency notes of the denomination of Rs 2,000 from the Surat railway station.

DRI has got a tip-off about a man who was possessing counterfeit notes of Rs 2000. The accused had arrived from a station from Muzaffarabad, Bihar with a stack of 100 duplicate notes worth Rs 2 lakh.

The accused Vinod Nishath is a resident of Muzaffarabad in Bihar. He revealed that the counterfeit notes were delivered to him from Bangladesh and that he had boarded a train to deliver it to a person in Surat.

Vinod’s mobile phone was constantly ringing and the man on the other side was Mohammed Mehfooz Shaikh. The DRI officials asked Vinod to answer the phone and call Shaikh to the railway station. When Shaikh arrived, he was immediately caught.

The DRI official said that both the accused were presented before the district sessions court for obtaining their remand and were later send to Lajpore central jail for 14 days under judicial custody.

Source: TOI

The power of combination of different anti-counterfeiting technologies

With the easy availability of advanced technology, it has become quite normal for counterfeiters to make copies of the even most sophisticated of products. Today, counterfeiters not just imitate the product but also copy the packaging and branding of the company. This makes it quite challenging for the retailer and consumers to differentiate between original and fake products.

Counterfeiting today is an organized business usually run by big criminal organizations which involve a huge amount of funding and vast networking. However, with the development of anti-counterfeiting technology, it has become challenging for counterfeiters to duplicate products. Anti-counterfeiting technologies are broadly classified as overt, covert, forensic and digital. The most prominent among these are holographic and digital technologies which are currently being used in different industries.

Holostik is a pioneer in providing the best anti-counterfeiting solutions. The company has achieved many milestones in the anti-counterfeiting business. Holostik has emerged as a world leader in providing the best security holograms, security labels, holographic wide web films and many other products. Besides these, the company also provided digital anti-counterfeiting technologies which not just secures the product but also safeguards the supply chains.

Holostik believes that in today’s word different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from the same Holostik provides advanced and customised digital security holograms. These holograms encompass different features of holography along with QR code.

The USP of these holograms is its two-layered security which makes it impossible to breach by a counterfeiter. For example, if a forger copies the QR code then he won’t be able to copy the hologram due to its physical security features. Holostik firmly believes that the future of anti-counterfeiting technology lies in the amalgamation of different technologies. Moreover, the implementation of digital technologies also helps in monitoring and effectively managing the supply chains.

Man prints fake currency with the help of YouTube tutorial

Inspired by a YouTube tutorial on printing fake Indian currency, a man named Ravi Sandhu printed fake notes in the denominations of Rs 2000, Rs 500 and Rs 200.

He first started to circulate them in interiors of Punjab, but after an action by the police, he shifted his base to Delhi. He used to circulate fake currency at weekly markets and liquor shops. Police have confiscated his set-up and fake notes, with a total value of Rs 1.38 lakh. Sandhu confessed, that till date, he has printed fake notes with a total value of Rs 10 lakh

He also revealed that the Punjab Police had earlier arrested him in connection with the fake current racket. After coming to Delhi, he had become more careful in his activities and would change his hideout every three months to avoid being caught. DCP Monika Bhardwaj said that an FIR has been registered against Sandhu for printing fake currency and, the case is still ongoing to know if Sandhu had any accomplices.

The accused would download pictures of the notes and then take printouts on normal paper. The notes were cut with precision, crumpled and were kept in damp places to make them look original.

The fake currency racket was busted when police got a tip-off about his activities in a weekly market. A police team comprising of a Sub Inspector and others were formed and traps were laid at different places. Sandhu was caught when he reached a shop with the fake notes.

A senior officer said that they seized 64 fake currency notes in the denomination of Rs 2000, 17 notes of Rs 500 and eight notes of Rs 200. If you analyse carefully you can easily identify the difference in the quality of the note, paper and thread when compared to original currency notes.

Source: TOI

 

The ill-effects of counterfeiting on the auto-component industry

For the past few decades, there has been an unprecedented rise of counterfeit automotive parts in the automotive industry. The trend not just jeopardizes the health of the consumers but also brings down the growth of the manufacturers. Of late, authorities from across the world have seized huge amount of counterfeit automotive parts at different stages of the supply chain.

A large amount of such counterfeit automotive parts, confiscated by officials, are from China. In the last few years, the trade of counterfeit auto parts has jolted the automotive manufacturers across the world.

According to a report by FICCI on Illicit Trade, “The Indian auto component industry suffered a loss of INR10501 crores in 2014 due to grey market which increased from INR 9198 crores in 2012.”

Market experts cite various reasons behind the growth of counterfeiting in the automotive industry which include, ease of manufacturing, packaging and import of products, higher margins on the sale of counterfeit automotive parts, uninformed customers buying counterfeit automotive parts, availability of technology to copy products, lower cost of duplicate product and short replacement cycle of some products.

Due to the above-mentioned reasons there has been an exponential growth in counterfeiting of automotive parts and has deeply troubled the automotive industry, government and last but not least consumers. Let’s discuss these impacts in detail:

Impact on manufactures: Automotive manufacturers have to bear the brunt of counterfeiting. The sale of counterfeit automotive parts brings down the sale of genuine products drastically. Moreover, there is a loss to the image of the manufacturers due to faulty and poor-quality cheap products.

Impact on government: The Indian government lost INR 3113 crores in the year 2014 compared to INR 2726 crores in the year 2012. The government suffers a huge amount of losses due to evasion of taxes by forgers or counterfeiters.

Impact on consumers: Did you know that 20% of traffic accidents are caused by counterfeit automotive parts? The figure was revealed by Automotive Component Manufacturers Association (ACMA) a few years ago. So the most diabolic impact of counterfeit automotive parts is that it plays with the life of consumers.