Holostik to showcase its product line-up at CPhI P-MEC India 2019 in Greater Noida

Holostik, one of the leaders in anti-counterfeiting solutions in India, will display its wide range of packaging, labeling and anti-duplication solutions at CPhI P-MEC India 2019. The three-day exhibition will take place from 26th November to 28th November 2019 (10:00 AM onwards) at the India Expo Centre & Mart in Greater Noida.

CPhI & P-MEC India will focus on high quality, low-cost pharma solutions, trends and innovations in India. Visiting partners will get the opportunity to network with industry peers and explore the global pharmaceutical landscape.

“As the pharma industry looks increasingly towards India for high quality, low-cost pharma solutions, CPhI & P-MEC India is the ideal event for companies wanting to pick up on the latest trends and innovations the market has to offer. At CPhI & P-MEC India, you will meet the movers and shakers from India’s pharma machinery, technology, and ingredients industries, giving you a competitive advantage that will help grow your business.”

The event will be visited by important decision-makers and specifiers from the top and middle management from the pharmaceutical and allied industries. Holostik will exhibit the best of its product and IP security line up for the pharmaceutical industry at the event which will include security holograms, pharma labels, GS1-enabled track & trace, mono cartons, induction-sealing wads and much more.

Holostik aims to network, learn, educate and offer the latest in physical and digital product security. You may find company representatives in Greater Noida on November 26 and onwards at Booth B40, Hall 14.

Visit CPhI P-MEC to interact with Holostik and source the latest technologies and innovative products & solutions in anti-counterfeiting, packaging, labeling and product security.

 

Event Details

CPhI P-MEC India 2019

Booth number: 14.B40

Hall number: 14

Venue: India Expo Centre, Greater Noida

Dates: November 26-28, 2019, 10:00 AM Onwards

The growing challenge of counterfeiting in the FMCG industry

Of late, the FMCG sector has been suffering from the problem of counterfeiting. As per a report by FICCI CASCADE around 35% of FMCG items are fake. The study also reveals that around 80% of consumers believe that they are buying genuine goods.

The growth of fake goods in the FMCG sector has had an impact on both consumers and producers. While the manufacturers suffer from a tarnished brand image and low sales the consumer is at the risk of losing money and a bad impact on his or her health. He also says that unscrupulous manufacturers are also detrimental to the national economy.

Counterfeiters also repackage fake goods to make them visually similar to the genuine ones. It has been seen that old plastic water bottles are being repackaged and sold in the market, the same is the case with many other goods. Such deceptive duplication leads to a loss of consumers and brand owners as well.

In India, a large number of the population settled in rural parts of the country suffer from rampant counterfeiting of FMCG goods. With a little check of authorities and poor regulation and manufacturing guidelines counterfeiting is easily slipping in the pockets of the common man.

Advancements in technology and easy procurement of the same have made it possible for counterfeiters to establish little backyard factories and hubs for the manufacturing of duplicate items. It has also been observed that counterfeiters are making fake labels and packaging to dupe consumers. In the year 2014-2015 sale of FMCG, tobacco and alcoholic beverages constituted 65 percent of the total sales.

Holistik provides customized anti-counterfeiting, packaging and labeling solutions to deal with the problem of counterfeiting in the FMCG sector. To know more about our unique anti-counterfeiting solutions call us on +91–785-785-7000 or mail us at connect@holostik.com.

Holostik steals limelight at Authentication Forum 2019

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India participated at the Authentication Forum 2019- 3rd leadership summit on anti-counterfeiting and brand protection.

The Authentication Forum convenes leaders across industry and government to discuss factors which are contributing to the growth of the worldwide anti-counterfeit market. The forum is an ideal platform to learn about the latest anti-counterfeit trends and challenges through a number of keynotes, case studies and panel discussions while getting a chance to also interact and network with our speakers who are key leaders and industry experts.

Considered as one of the biggest events on anti-counterfeiting and brand protection, the forum took place from 7th to 8th November 2019 at The Lalit New Delhi. The chief guest of the event was Mr. Suresh Prabhakar Prabhu, India’s Sherpa to G7 and G20 and Former Union Minister, Government of India. The two-day event witnessed the participation of experts, industry leaders and people from the media. Some of the agendas discussed at the event were Counterfeiting Landscape in India: Role of Government and Industry in Curbing Counterfeit Menace, Counterfeiting Analysis: What global brands are doing to combat counterfeiting, Consumer Empowerment in The Fight Against Fakes, Worldwide Regulatory Requirements for Traceability and Implementing an End-to-End Anti-Counterfeiting System- Perspectives from different Industries.

Mr. Inder Sharma, General Manager, Sales & Marketing Holostik presented an intriguing presentation on Holostik, its offerings, case studies etc. The event witnessed the participation of a large number of people from different business verticals, authentication industry and representatives of the government bodies. Holostik also showcased its wide range of anti-counterfeiting solutions at its stall at the event. A large number of delegates visited the stall to witness the features and implementation of the anti-counterfeiting solutions.   

What are the negative impacts of counterfeiting in the tobacco industry?

Did you know that counterfeit cigarettes can contain arsenic, pesticides and even rat poison? Well, there have been numerous instances across the world where authorities have seized large stocks of fake cigarettes, phoney cigars and other cheap grade tobacco products.

According to a report by UK daily Independent, “Almost 45 billion fake cigarettes, which can contain arsenic, pesticides and rat poison, are smoked in the UK each year.”

However, the problem of fake tobacco is on the global scale and different countries are facing the onslaught of counterfeit tobacco products. According to a report by FICCI CASCADE, “The illicit tobacco market is expected to grow by 16% by 2020.”

Such alarming figures point towards a grim scenario where not just tobacco product manufacturers but also the consumers will have to face many negative outcomes. Some of the harmful effects of fake tobacco products are as follows:

  • Fake tobacco items bring down the sale of legitimate manufacturers and suppliers.
  • Counterfeit tobacco products lead to massive revenue losses every year for the government.
  • Fake tobacco products are highly toxic for the consumers and thus jeopardize their health.
  • Counterfeit tobacco products lead to an increase in other forms of criminal activities.

Experts believe that a rise in tax, high prices of tobacco goods lead to the popularity of counterfeits. Governments are now strictly dealing with the sale and supply of fake tobacco products. Customs officials and police authorities are keeping a close watch of criminal networks dealing in the trade of fake tobacco products. Besides government monitoring, use of different anti-counterfeiting solutions is also safeguarding tobacco-based products against duplication.

Holostik is one of the pioneers in providing high quality customised anti-counterfeiting solutions. The company provides a gamut of security products to the tobacco industry which includes tax stamps, security holograms, security pouches, wide web films etc.

To get anti-counterfeiting products and solutions from us call us on +91–785-785-7000 or mail us at connect@holostik.com.

Fake health supplements: Doing more harm than good!

Almost two decades back people in India were not at all bothered about health, but now things have changed drastically. The popular health culture of the West, the obsession to look good and intense competition has created a general awareness regarding health and nutrition.

This has led to a spur in the demand for health and nutrition-based supplements in India.  According to market reports, “The dietary supplements market in India is expected to grow at a CAGR of 20% from 2015 to 2023. Vitamins and minerals occupy a larger share of the pie in the Indian dietary supplements market – 40% – followed by the herbal segment contributing 30%, proteins segment contributing 25% and other segments contributing around 5% of the total market.”

Despite the enormous growth, the health & nutrition supplement industry is facing the issue of fake and spurious products. The number of fake supplements is increasing. The idea of building iron physique by consuming cheap protein and vitamin supplements has ruined the health of many consumers. There are numerous media reports on the growing industry of fake supplements. As per a joint report by ASSOCHAM & RNCOS around 60-70 % of health supplements sold in India are fake.

ASSOCHAM predicts that the market for dietary supplements will increase to $4 billion by 2020. With this massive growth in perspective, counterfeiters will speed up their illicit activities of manufacturing and selling fake supplements in the market.

The problem of fake supplements is not just limited to India but is also affecting countries in the West. Recently, the global retail giant Amazon issued warning notices to its consumers regarding the fake supplements which they had bought online.

Health supplement manufacturers can play a pivotal role in curbing the menace of fake health supplements. They can use different kinds of anti-counterfeiting products and solutions which help in product authentication and tracking & tracing the product supply chain. Effective and timely use of anti-counterfeiting solutions can prevent the likelihood of counterfeiting, tampering and diversion. The diligent move benefits both the manufacturers and consumers in the long run.

If you are into the manufacturing or import of dietary supplements, then you can get the best anti-counterfeiting products & solutions from us, which will be customised as per your needs. Call us on +91–785-785-7000 or mail us at connect@holostik.com.

Holostik showcases its products and solutions at Cosmo Tech Expo 2019 New Delhi

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at the Cosmo Tech Expo 2019. Considered as a one-stop solution for the cosmetic & personal care industry in India, the exhibition took place from 22nd July to 23rd July 2019 at Pragati Maidan in NewDelhi.

Holostik- the leading industry player in anti-counterfeiting products& solutions showcased its gamut of anti-duplication and packaging solutions at the Cosmo Tech Expo 2019 in New Delhi. Cosmo Tech Expo is India’s biggest manufacturing solutions trade show for the Cosmetic, Personal care, Cosmeceutical, Perfumery, Soap, Detergent & Toiletries market.

Cosmo Tech Expo, now in its 5th Edition, is conceptualized on bringing the complete innovative solutions to the beauty manufactures right from the concept to formulation to technology to product launch for making the advancements in the cosmetics manufacturing world.

Holostik displayed its latest packaging and anti-duplication solutions at the event which included security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more. The company also displayed its cutting-edge IT-enabled supply chain management solution which not just secure the products and supply chain but also help in the monitoring and management of supply chains.

Some of the IT-enabled solutions offered by the company include inventory management, loyalty management, warranty management, track and trace etc. The grand event was visited by manufacturers, retailers, consumers, research professionals and people from the press. Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event witnessed and understood the uses and benefits of different kinds of packaging and anti-duplication solutions.

Amazon launches transparency service against counterfeit products

In a recent move, the online retail giant Amazon has extended its transparency service in India to clamp down on counterfeit products on its platform. This positive initiative will bring much-needed relief for online consumers who are at the risk of receiving fake products.

Transparency service is a product serialization service that provides a unique barcode for brands to apply to every unit they manufacture. This helps the manufacturers to prevent counterfeits throughout the supply chain. This helps to protect both brands and customers from counterfeiting.

As per the official press release of Amazon, Transparency service is being extended to countries like France, Germany, Italy, Spain, UK, India and Canada. The geographic expansion builds on over 4000 brands that have registered with the Transparency in the US and have generated more than 300 million unique codes.

To execute the process Amazon scans and verifies the unique serialization code to ensure that only genuine units reach the customers. Moreover, it also enables the consumers to use the mobile app to scan the code and verify the genuineness of the purchased items.

The announcement of Transparency service comes after an order of a federal court of Philadelphia which stated that Amazon can be held responsible for defective products sold by its marketplace vendors.

While speaking on Amazon’s new service Dharmesh Mehta, Vice President of Amazon Customer Trust said, “We created Transparency to provide brands with a simple, scalable solution that empowers brands and Amazon to authenticate products within the supply chain, stopping counterfeit before it reaches a customer.”

Source: Zeebusiness.com

Casio sues Snapdeal for selling its counterfeit products

Japanese electronics major Casio has recently sued Indian e-commerce player Snapdeal for allegedly selling its brand’s counterfeit products like watches and calculators on its platform. After Casio’s legal action the Tis Hazari court has barred Snapdeal from selling and advertising products which bear Casio’s trademark.

Satoshi Yamazaki, GM at the legal department of Casio said that their company is highly sensitive towards the protection of IP rights and has been fighting the problem of duplication in India. As part of its anti-counterfeiting strategy, Casio has been fighting illegitimate traders in local markets and has now extended its battle against fakes on the internet.

While defending their side the Snapdeal spokesperson said that the order has been issued ex-parte and they will approach the court for review and modification in the order. In multiple recent cases, broad and sweeping injunctions granted against various marketplaces have, on review, been limited in scope to individual sellers, who may be in breach. A distinction between sellers and platforms is important to ensure that genuine sellers are not affected due to the illegal actions of a few.

While speaking on the issue Rajnish Wahi, Vice-President (Corporate Affairs and Communications) Snapdeal said that in India only 10 percent of the retail is organized. In the past, the unorganized sector was badly hit by organized retail. Snapdeal created a marketplace for this unorganized sector so that it can grow.

Source: Timesnownews.com

What is an ideal packaging solution for the product and the brand?

The packaging is important for multiple aspects of the product and the brand. It is not just solely responsible for protecting the product but in fact leverages the brand image many times. Market experts consider packaging as one of the important aspects of product and brand marketing.

Let’s discuss the significance of packaging through these points:

Product protection: One of the first aims of packaging is to secure the products against any kind of harm or breakdown through different phases of the supply chain. In order to safeguard the product, it is processed through different stages of packaging which are primary packaging, secondary packaging and tertiary packaging. The packaging of a product also depends on the type and nature of its content.

Marketing: An ideal packaging also helps in promoting the product and the brand. A good packaging intends to leverage the brand value. A beautifully packaged product instantly catches the attention of the consumers from the shelf. Moreover, a well-packaged product outshines other competing products.

Anti-duplication features: Counterfeiting is one of the biggest threats to products and brands. It not just leads to loss for companies but also wreaks havoc on the product and brand image of the companies. An ideal packaging must include anti-counterfeiting protection like holograms, security labels, QR codes, scratch codes among others.

Recyclable: Packaging leads to a large amount of waste generation. Plastic and plastic-based products are creating an ecological imbalance. This has led to the development of new packaging products which can be recycled after use. More and more companies are laying emphasis on using recyclable packaging solutions for their products.

No wonder, all the points discussed above are being implemented in the development of new packaging products. It is high time that organizations pay heed to multiple aspects of packaging in order to boost their product and brand in the market.

UK police warn YouTubers against promoting counterfeit makeup

UK police recently warned Youtubers against promoting counterfeit makeup. The police believe that counterfeit makeup is jeopardizing the health of the consumers. Authorities say that fake cosmetics have been found to contain toxic elements like mercury, arsenic, lead and rat droppings. The police said that counterfeit makeup products which are being sold abundantly online can leave users with infections and burns. The warning has been issued after many YouTubers posted videos using counterfeit products to see their comparison with authentic brands.

Charles James the famous US fashion blogger tried to create a signature look with counterfeit cosmetics in a video which was watched more than six million times. The famous UK daily ‘The Telegraph discovered numerous videos on YouTube viewed by children as young as 11 and one from UK YouTube vlogger which had more than 700,000 views. In many videos, the viewers were not warned about their content.

Detective Inspector Nick Court of the City of London Police’s Intellectual Property Crime Unit said: “We’re concerned that popular YouTube stars are using counterfeit makeup in their tutorial videos. This not only puts them at risk of infections, rashes and burns, it could also encourage their followers to use the same harmful products.

He also said, “It’s great that YouTubers are calling out counterfeit makeup for not giving shoppers the same quality as the genuine brands. We are however keen to make sure they don’t expose themselves to health risks in the process.”

Source: Telegraph.co.uk