What is an ideal packaging solution for the product and the brand?

The packaging is important for multiple aspects of the product and the brand. It is not just solely responsible for protecting the product but in fact leverages the brand image many times. Market experts consider packaging as one of the important aspects of product and brand marketing.

Let’s discuss the significance of packaging through these points:

Product protection: One of the first aims of packaging is to secure the products against any kind of harm or breakdown through different phases of the supply chain. In order to safeguard the product, it is processed through different stages of packaging which are primary packaging, secondary packaging and tertiary packaging. The packaging of a product also depends on the type and nature of its content.

Marketing: An ideal packaging also helps in promoting the product and the brand. A good packaging intends to leverage the brand value. A beautifully packaged product instantly catches the attention of the consumers from the shelf. Moreover, a well-packaged product outshines other competing products.

Anti-duplication features: Counterfeiting is one of the biggest threats to products and brands. It not just leads to loss for companies but also wreaks havoc on the product and brand image of the companies. An ideal packaging must include anti-counterfeiting protection like holograms, security labels, QR codes, scratch codes among others.

Recyclable: Packaging leads to a large amount of waste generation. Plastic and plastic-based products are creating an ecological imbalance. This has led to the development of new packaging products which can be recycled after use. More and more companies are laying emphasis on using recyclable packaging solutions for their products.

No wonder, all the points discussed above are being implemented in the development of new packaging products. It is high time that organizations pay heed to multiple aspects of packaging in order to boost their product and brand in the market.

UK police warn YouTubers against promoting counterfeit makeup

UK police recently warned Youtubers against promoting counterfeit makeup. The police believe that counterfeit makeup is jeopardizing the health of the consumers. Authorities say that fake cosmetics have been found to contain toxic elements like mercury, arsenic, lead and rat droppings. The police said that counterfeit makeup products which are being sold abundantly online can leave users with infections and burns. The warning has been issued after many YouTubers posted videos using counterfeit products to see their comparison with authentic brands.

Charles James the famous US fashion blogger tried to create a signature look with counterfeit cosmetics in a video which was watched more than six million times. The famous UK daily ‘The Telegraph discovered numerous videos on YouTube viewed by children as young as 11 and one from UK YouTube vlogger which had more than 700,000 views. In many videos, the viewers were not warned about their content.

Detective Inspector Nick Court of the City of London Police’s Intellectual Property Crime Unit said: “We’re concerned that popular YouTube stars are using counterfeit makeup in their tutorial videos. This not only puts them at risk of infections, rashes and burns, it could also encourage their followers to use the same harmful products.

He also said, “It’s great that YouTubers are calling out counterfeit makeup for not giving shoppers the same quality as the genuine brands. We are however keen to make sure they don’t expose themselves to health risks in the process.”

Source: Telegraph.co.uk

DRI arrests two people with fake currency notes

The Directorate of Revenue Intelligence (DRI) recently caught two people with fake currency notes of the denomination of Rs 2,000 from the Surat railway station.

DRI has got a tip-off about a man who was possessing counterfeit notes of Rs 2000. The accused had arrived from a station from Muzaffarabad, Bihar with a stack of 100 duplicate notes worth Rs 2 lakh.

The accused Vinod Nishath is a resident of Muzaffarabad in Bihar. He revealed that the counterfeit notes were delivered to him from Bangladesh and that he had boarded a train to deliver it to a person in Surat.

Vinod’s mobile phone was constantly ringing and the man on the other side was Mohammed Mehfooz Shaikh. The DRI officials asked Vinod to answer the phone and call Shaikh to the railway station. When Shaikh arrived, he was immediately caught.

The DRI official said that both the accused were presented before the district sessions court for obtaining their remand and were later send to Lajpore central jail for 14 days under judicial custody.

Source: TOI

The power of combination of different anti-counterfeiting technologies

With the easy availability of advanced technology, it has become quite normal for counterfeiters to make copies of the even most sophisticated of products. Today, counterfeiters not just imitate the product but also copy the packaging and branding of the company. This makes it quite challenging for the retailer and consumers to differentiate between original and fake products.

Counterfeiting today is an organized business usually run by big criminal organizations which involve a huge amount of funding and vast networking. However, with the development of anti-counterfeiting technology, it has become challenging for counterfeiters to duplicate products. Anti-counterfeiting technologies are broadly classified as overt, covert, forensic and digital. The most prominent among these are holographic and digital technologies which are currently being used in different industries.

Holostik is a pioneer in providing the best anti-counterfeiting solutions. The company has achieved many milestones in the anti-counterfeiting business. Holostik has emerged as a world leader in providing the best security holograms, security labels, holographic wide web films and many other products. Besides these, the company also provided digital anti-counterfeiting technologies which not just secures the product but also safeguards the supply chains.

Holostik believes that in today’s word different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from the same Holostik provides advanced and customised digital security holograms. These holograms encompass different features of holography along with QR code.

The USP of these holograms is its two-layered security which makes it impossible to breach by a counterfeiter. For example, if a forger copies the QR code then he won’t be able to copy the hologram due to its physical security features. Holostik firmly believes that the future of anti-counterfeiting technology lies in the amalgamation of different technologies. Moreover, the implementation of digital technologies also helps in monitoring and effectively managing the supply chains.

Man prints fake currency with the help of YouTube tutorial

Inspired by a YouTube tutorial on printing fake Indian currency, a man named Ravi Sandhu printed fake notes in the denominations of Rs 2000, Rs 500 and Rs 200.

He first started to circulate them in interiors of Punjab, but after an action by the police, he shifted his base to Delhi. He used to circulate fake currency at weekly markets and liquor shops. Police have confiscated his set-up and fake notes, with a total value of Rs 1.38 lakh. Sandhu confessed, that till date, he has printed fake notes with a total value of Rs 10 lakh

He also revealed that the Punjab Police had earlier arrested him in connection with the fake current racket. After coming to Delhi, he had become more careful in his activities and would change his hideout every three months to avoid being caught. DCP Monika Bhardwaj said that an FIR has been registered against Sandhu for printing fake currency and, the case is still ongoing to know if Sandhu had any accomplices.

The accused would download pictures of the notes and then take printouts on normal paper. The notes were cut with precision, crumpled and were kept in damp places to make them look original.

The fake currency racket was busted when police got a tip-off about his activities in a weekly market. A police team comprising of a Sub Inspector and others were formed and traps were laid at different places. Sandhu was caught when he reached a shop with the fake notes.

A senior officer said that they seized 64 fake currency notes in the denomination of Rs 2000, 17 notes of Rs 500 and eight notes of Rs 200. If you analyse carefully you can easily identify the difference in the quality of the note, paper and thread when compared to original currency notes.

Source: TOI

 

The ill-effects of counterfeiting on the auto-component industry

For the past few decades, there has been an unprecedented rise of counterfeit automotive parts in the automotive industry. The trend not just jeopardizes the health of the consumers but also brings down the growth of the manufacturers. Of late, authorities from across the world have seized huge amount of counterfeit automotive parts at different stages of the supply chain.

A large amount of such counterfeit automotive parts, confiscated by officials, are from China. In the last few years, the trade of counterfeit auto parts has jolted the automotive manufacturers across the world.

According to a report by FICCI on Illicit Trade, “The Indian auto component industry suffered a loss of INR10501 crores in 2014 due to grey market which increased from INR 9198 crores in 2012.”

Market experts cite various reasons behind the growth of counterfeiting in the automotive industry which include, ease of manufacturing, packaging and import of products, higher margins on the sale of counterfeit automotive parts, uninformed customers buying counterfeit automotive parts, availability of technology to copy products, lower cost of duplicate product and short replacement cycle of some products.

Due to the above-mentioned reasons there has been an exponential growth in counterfeiting of automotive parts and has deeply troubled the automotive industry, government and last but not least consumers. Let’s discuss these impacts in detail:

Impact on manufactures: Automotive manufacturers have to bear the brunt of counterfeiting. The sale of counterfeit automotive parts brings down the sale of genuine products drastically. Moreover, there is a loss to the image of the manufacturers due to faulty and poor-quality cheap products.

Impact on government: The Indian government lost INR 3113 crores in the year 2014 compared to INR 2726 crores in the year 2012. The government suffers a huge amount of losses due to evasion of taxes by forgers or counterfeiters.

Impact on consumers: Did you know that 20% of traffic accidents are caused by counterfeit automotive parts? The figure was revealed by Automotive Component Manufacturers Association (ACMA) a few years ago. So the most diabolic impact of counterfeit automotive parts is that it plays with the life of consumers.

Authorities seize counterfeit Crocs footwear in West Bengal

Lately, enforcement operation authorities have seized hundreds of counterfeit Crocs footwear along with shoes and bags from local stores in Kalimpong and Siliguri in West Bengal.

Crocs is a world leader in innovative casual footwear for women, men and children, today announced that recent raids in West Bengal, India, resulted in the seizure of hundreds of pairs of counterfeit Crocs products, including bags and footwear, as well as two arrests. The raids are part of Crocs’ proactive anti-counterfeit enforcement campaign with local authorities.

The raids were carried out at New Shalimar Shoes at Kalimpong and against Jay Maa Trading Company at Siliguri in West Bengal. The owners of the stores were arrested and will be produced in legal proceedings.

Sara Hoverstock, Crocs’ Associate General Counsel said, “Crocs takes its intellectual property very seriously and will continue to aggressively protect the brand against those who unfairly trade off Crocs goodwill.”

A report by OECD states that footwear was the topmost traded fake item at 22% in the year 2016.

Source: Securingindustry.com

The growth of anti-counterfeiting technology market

There has been a rapid growth of counterfeiting or duplication in different industries across the world. From medicines to food items, consumer electronics to apparels, footwear to FMCG products and much more has been encircled by the menace of counterfeiting.

As per the Global Brand Counterfeiting Report 2018, the amount of total counterfeiting globally has reached to 1.2 Trillion USD in 2017 and is bound to reach 1.82 Trillion USD by the year 2020 which includes counterfeiting of all equipment/products from defence equipment’s to counterfeiting of watches.”

According to the report, “Losses incurred by Luxury Brands because of sale of counterfeiting through internet accounted for 30.3 Billion USD.” The above-stated figures present a grim picture of global business which is suffering from the pandemic called counterfeiting.

However, at the same time in order to protect their products and supply chains from counterfeiting, industries are using different kinds of anti-counterfeiting technologies. As per ISO 12931, all the anti-counterfeiting technologies can be categorized into overt, covert, forensic and digital.

Different types of anti-counterfeiting technologies are being used as per their requirements in different industries. The implementation of these technologies have reaped many benefits which in turn, popularized their application. According to a report by Markets and Markets, the Anti-Counterfeiting Packaging Market will reach a staggering $128.6 billion by 2019.

Here are the four important reasons which are responsible for the growth of anti-counterfeiting technologies.

  1. These technologies significantly reduce the incidents related to counterfeiting, adulteration and tampering and thus help in saving company profits.
  2. With the implementation of anti-counterfeiting technologies, brands can strengthen their image among consumers.
  3. Anti-counterfeiting technologies not just helps in securing the products but, also helps in safeguarding and monitoring of the supply chains.
  4. Anti-counterfeiting technologies also prevent IP infringement or violations.

The growth of counterfeiting in the packaged food industry

Lately, the Food Safety Department seized over 1000 Kg of counterfeit desi ghee from a market in Delhi. Besides the content, the forgers had copied the packaging, trademarks and logos of a popular desi ghee brand and were selling counterfeit in its name. However, the authorities caught the loopholes and seized a large number of fake desi ghee bottles.

Counterfeiting of packaged foods is not something new and there have been numerous incidents related to the same over the past years. From tea to common salt, butter to bread, edible oils to pickles, a large number of packaged eatables have been counterfeited and adulterated.

As per Allied Market Research, “Packaged Food Market size is expected to garner $3.03 trillion by 2020, registering a CAGR of 4.5% during the forecast period 2015 – 2020.” Due to such a massive growth of the packaged food industry, counterfeiters are trying their level best to sell packaged foods by copying the content and packaging of the product.

Counterfeit packaged food is not just harmful to the manufacturers but equally impacts the consumers. According to a paper published by Michigan State University, Global Counterfeit Food & Beverage Packaging: Impacts on Food Safety, “Counterfeit food threats are becoming more common as supply chains become more global and as imaging and manufacturing technology becomes more accessible.”

Counterfeiters refill the original product package, adulterate its contents and copy the labels, logos and other trademarks. In order to check tampering, adulteration and counterfeiting of the original products, manufacturers must use different kinds of anti-counterfeiting packaging technologies. These technologies not just accentuate the brand’s visibility but also secures the brand from duplication and other harmful activities.

Hot stamping: A revolutionary printing method against counterfeiting

Hot stamping is a revolutionary printing method which is environment-friendly, easy to implement, durable and can include a variety of colours and processes. The printing method has diversified, since its rise to popularity in the 19th century. Post 70s, hot stamping became one of the most popular printing technologies used on plastic products. Once majorly used for only plastic products, hot stamping is now being used for electronic components, cosmetic items, automobile parts to name a few.

Hot stamping involves a process in which a part of the object is efficiently marked with the foil. The hot stamping foil can endure harsh conditions of nature like pressure, temperature, scratches etc. Now, let’s understand the process of hot stamping.

  • In a hot stamping machine, a die is mounted and heated.
  • The product which needs to be stamped is placed beneath the die.
  • A painted roll leaf carrier is inserted between the die and the product.
  • The die presses down through it.
  • The dry paint or foil is impressed onto the surface of the product.

The hot stamping process is easy to apply to the product and packaging.  It is also economical, environment-friendly and secures the product from counterfeiting. Being one of the largest hot stamping foil manufacturers in India Holostik takes advantage of being the leader of the anti-counterfeiting industry in India. We are not only serving our clients in more than 14 different industries but also helping them to choose from different variants of HSF or hot stamping foil.