4 mistakes you shouldn’t make while choosing a hologram supplier

Security holograms are an important part of product packaging and are used in many industries. They offer brand protection and boost aesthetics of your products. However, you may be making some mistakes while choosing a hologram supplier, which could lead to big financial losses for you in the future.

To make things easier for you, we have explained below the 4 big mistakes which you should completely avoid.

1. Not checking the supplier’s production quality

There are times when your procurement manager may skip to check the production quality of the hologram supplier. One of the main reasons behind is to compromise on quality for low costs. While holograms with very high costs are a financial burden, but quality holograms at affordable prices is a worthy deal. Moreover, choosing low quality holograms will not prevent duplication and may bring down your business manifolds.

Before choosing a hologram supplier for your business you should ask your procurement manager to analyse the production quality of the hologram supplier. Some important points which you should consider while making the check are quality of imaging, raw materials, adhesives, foils, slitting etc. This can help you to take the right decision while choosing a hologram supplier.

2. Skipping the sampling process

One big blunder your procurement manager can make is to skip the sampling process before choosing the hologram supplier. This can be harmful for your business and brand image. It may lead to a mismatch with your specific requirements and a complete waste of money. A thorough sampling process ensures that you get only the best product for your business.

You should ensure that your procurement team gets the samples of holograms from the supplier. Thereafter, your quality testing team should get into action for making an assessment and present a report on the same. The sampling report will make you confident enough to take the right decision for your business.

3. Not visiting the supplier’s manufacturing facility

It is highly recommended for your procurement team to visit the manufacturing facility of the supplier. Well, distance and time could be one of the reasons for avoiding the visit. However, considering the stakes involved, it should not be avoided at all.

Your procurement team should personally visit the manufacturing facility to have a look and feel of the ground situation. Many times, suppliers will try to fool you by showcasing their technical capabilities- blown out of proportions. You must stay alert against such deceptions and should personally analyse the equipment, raw materials and manufacturing process before taking the final call.

4. Overlooking the factor of customisation in holograms

Is your procurement manager considering the factor of customization in holograms? If he’s not, then he is making a grave mistake. There are high chances, that generic non-customised holograms cannot be applied on your products. Such holograms cannot be customised as per the shape of your products, the applicator and lack security features according to your specific requirements.

You should avoid such mistake and must ensure that your hologram supplier has the capability to offer customised holograms.

Holostik is one of the leading hologram suppliers in the world. We offer high quality customised holograms that don’t just safeguard your products but also enhance the visual appeal of your brand. We offer security holograms with overt, covert, track and trace, tamper evidence, nano optical images and many other security features. Our wide range of holograms are also available in different colours to match your brand aesthetics.

To know more about our security holograms, you can call us on +91–785-785-7000 or drop us a mail at connect@ec2-18-235-255-221.compute-1.amazonaws.com

Holostik showcases its products at Labelexpo Europe in Belgium

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at Labelexpo Europe, Brussels, Belgium. Considered as one of the biggest events for the packaging industry in Europe, the exhibition took place from 24th September to 27th September 2019, 9:30 AM onwards, at Brussels Expo in Belgium.

Around 600 exhibitors took part in the biggest label and package printing event in the world. Over 200 of the exhibitors were new this year and displayed their latest innovations to an international buyer audience of printers, suppliers, brand owners and designers.

Labelexpo Europe 2019 also presented the largest offering of technologies and live demonstrations seen till date, with an increasing number of product launches for the fast-growing areas of hybrid printing, flexible packaging and automation. The event was visited by important decision-makers and specifiers from the top and middle management of various industries.

Holostik displayed its latest packaging and anti-duplication solutions at the event which included security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more.

Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event witnessed and understood the uses and benefits of different kinds of packaging and anti-duplication solutions.

Different kinds of anti-counterfeiting technologies

With counterfeiting making its footprints deeper and marking its presence everywhere, the solutions to combat it have not only become necessary but mandatory. This is where the role of anti-duplication or anti-counterfeiting technologies comes in.

Product authentication’s role is to ensure that a given product is genuine or counterfeit. The product authentication process during the entire supply chain should be exemplary as manually it is very difficult to identify a counterfeit. The initial point of automated non-destructive product authentication is to insert a special security feature into products like the barcode, QR code, serial numbers etc.

Product authentication can take place at a single piece or at pallet formation or at higher aggregated levels also. As every product has different security requirements, therefore different solutions are needed to secure different products.

All the anti-duplication technologies can be categorized into Overt, Covert, Forensic or Digital.

Overt Technologies: These technologies do not require any additional tools; they are visible and apparent with naked eyes. This is the best way for on the spot visual authentication. They can be used in labels, documents and packaging.

Covert Technologies: These technologies are not instantly recognisable. They require special tools or equipment to identify authenticity; not visible through naked eyes e.g. ultraviolet and infrared inks, micro text, unique synthetic tagging etc.

Forensic Technologies: These technologies being covert require detection by specialised technologies and are usually taken to laboratories for validation.

Digital Technologies: These technologies may be either covert or overt and require electronic means of authentication. These are mostly used in RFID tags or in reading a serialized number and comparing to a database.

All these technologies are applied in the three main areas of:

1.Anti-tampering technologies: These technologies are majorly used in the food and pharmaceutical industry where the product needs to be protected from adulteration or replacement. The anti-tampering feature gives assurance to the customers that the contents are genuine and not tampered or adulterated.

2.Anti-counterfeiting technologies: The common feature of anti-counterfeiting technologies is that they are extremely difficult to be counterfeited. These technologies help in differentiating a counterfeit product from an original product. Based on the authentication requirements, such technologies may consist of overt, covert and forensic features, or a mix thereof.

3.Track and Trace technologies: These technologies make use of mass serialisation and unique codes to provide a unique identity to each item/product. IT technology enables the manufacturer to keep track of the movement of the product through the entire supply chain. Besides, the location and other relevant information of people in the chain can also be traced.

how duplication affects your business and brand

How duplication affects your business and brand?

Mr Anil Verma had started a business of manufacturing men’s shoes some years back. The investment was quite heavy- apart from taking loan he had invested all his savings in the venture. For a few months, things seemed fine and to his surprise, there was a record number of sales in the following years. But one ill-fated day he got to know that his shoes were counterfeited across different locations of the country. He himself witnessed that visually identical copies of his products were sold at street shops, flea markets and local shops.

Soon, Mr Verma’s dreams turned into live nightmares. Besides losing profits, there was a considerable decline in consumer trust. The brand name which he had created in the market lost all its credibility. More to it with few human resources he was not able to completely check counterfeiting. Forgers were selling fake copies of his product for few hundred bucks. Mr Verma was depressed and finally, his company was shut down. Things would have been different if Mr Verma would have contacted us. We at Holostik have been fighting duplication since 1991. Our customised anti-duplication products and solutions help in bringing down the menace of duplication to a large extent.

We also know the negative impacts of counterfeiting on manufacturers and businesses and we want you to know about them as well.

Let’s go.

The decline in sales: While many people buy counterfeits unknowingly there is a major proportion of buyers who want to flaunt a fancy bag for a little money. This desire has created an enormous demand for fake products in the market which negatively affects the sale of original products.

Extra costs on fighting fake: Yes, Mr Verma had spent a lot of money on fighting fakes but to no avail. Duplication kills you secretly and silently. With the double whammy of added costs and poor sales, your company suffers a major monetary setback.

You lose your loyal customer: There are high chances that your customer will find an alternate if he gets duped with a counterfeit of your product. Imagine such fakes being sold at different locations and the number of customers you lose due to it. Disappointed and unsatisfied customers will always turn towards a new option.

A tarnished brand image: Last but not least counterfeiting negatively impacts the image of your brand. If there is a high volume of fake products of your brand then it will create a negative impression in the minds of retailers, distributors and consumers. They will perceive that the company does not care about its reputation.

So, if you are from these industries & want to stay safe against duplication or counterfeiting get in touch with us now.

The role of anti-counterfeiting technology against duplication

The counterfeiting of products and tampering within supply chains has become a massive problem at the global scale. The overall cost of counterfeiting and diversion is projected to reach $2.8 trillion by 2022. The problem of duplication has infiltrated industries like health, beauty, pharmaceutical, liquor industry and many others.

Consumers and companies are facing the onslaught of counterfeiting and adulteration. Products from food to medicines are being forged by counterfeiters around the world. Counterfeiters also try to sell stolen, adulterated and expired items as originals. Forgers try their level best to visually and functionally mimic the product and original packaging. There have been reports of duplicate products and its effects from across the world which creates a sense of anxiety among consumers and plummets our trust in reliable and major brands.  Counterfeiting can be countered effectively on different levels. Government and regulations play an important role in battling duplication but one of the most decisive roles is that of technology. Technology not just helps in determining the genuineness of the product but also helps in securing supply chains against duplication and tampering.

Anti-counterfeiting technology can be divided into four groups namely overt, covert, forensic and digital. All those authentication technologies which can be seen with naked eyes are called as overt technologies whereas those technologies which cannot be seen with naked eye and requires special devices like UV pen and taggant pen are called as covert technologies. Forensic technology requires special labs for performing authentication and digital technology encompasses the use of QR codes and other IT enabled technologies.

Holographic technology which falls under overt and covert technology is one of the most widely used and affordable in nature. A good example is the use of security holograms and holographic wide web films in different industries for product authentication purposes. The holographic technology can encompass a wide variety of security features which are difficult to replicate thus making it impossible for counterfeiters to copy them.

However, with advances in digital authentication technology, it has become possible to secure entire supply chains. The use of QR codes and barcodes for authentication is a good example. Amidst the growth of different authentication technologies, all of them are complementing each other and not competing. For example, Holostik which is a pioneer in providing anti-counterfeiting solutions offers security instruments which include security holograms and QR codes. While holograms offer holographic authentication, QR codes helps to digitally secure the product throughout the supply chain.

What is the level of counterfeiting in India?

The growth of technology and liberalization of the economy in India has created an ideal market for counterfeiters to inappropriately misuse the brand images that have evolved over time. The enormous growth has given rise to different kinds of fraudulent activities. However, it is the popularity which promotes counterfeiting of products among people.

Counterfeiting also referred as piracy in common trade parlance mean the unlawful acquisition by a person of the property of another person without his consent. Counterfeiting includes forgery of currency, documents, software, pharmaceuticals, jeans, watches, electronics and company logos and brands.

There are certain consumer goods and brands which have become easy to reproduce at low rates and have become common targets of counterfeiting. In India counterfeiting is a very common problem in almost all the industries. Counterfeit products are easily available in flea markets, street markets and roadside kiosks. No wonder, today, counterfeit products are available in the big shop, malls and popular stores.

In India counterfeiting is a growing problem and counterfeiting impacts not only organizations but also consumers. According to Authentication Solutions Providers Association, the counterfeiting industry in India is worth Rs 40,000 crores industry. According to a report by World Trade Market Review, “India’s consumer goods and retail sector is predicted to see sales soar by 40% over the next three years – making it the fastest-growing emerging market. Of this, it is estimated that brick-and-mortar sales will rise by a mere 10%, meaning that the bulk of growth is expected to come from online purchases. According to a report by the Confederation of Indian Industry and Deloitte, the online retail sector in India will be worth $1 trillion (Rs660 trillion) by 2020.” The report further states that “In India, it is estimated that about 80% of consumers buying counterfeit goods are victims of deception. Counterfeiters use photos and descriptions of genuine products to attract consumers, but then supply them with counterfeits.”

Why counterfeiting is harmful for manufacturers?

Counterfeiting or duplication is a growing threat which is devouring different industries. Every year companies lose millions of dollars due to the sale of duplicate products. Duplication has entered into every sector and is going to become $1.90 -$2.81 trillion industry by 2022 according to a report by KPMG and FICCI.

Over the years organizations have tried to curb counterfeiting but their efforts have turned futile. In addition, the added costs in fighting fakes come as an extra burden. Besides these issues, there are a whole lot of challenges faced by a company or organization due to duplication. Let’s discuss them in detail.

Loss of sales revenue and profit margin: Sales and profit margins are the veins and nerves of any organization. A company’s success is determined by the number of sales it has earned in a specific time frame. A good number of sales is a visible indicator of a company’s wellbeing and vice-versa. The sale of duplicate items leads to a drop-down in the sale of a company’s products. If it goes unchecked, then it can lead to a complete downfall of the company. Due to multiple sale locations of the product, it is quite hard for a company to trace the manufacturing location of counterfeits.

Poor brand and product image: No wonder, the sale of counterfeits lead to a tarnished image of the brand and its products. The sale cheap fakes lead to a false perception among consumers regarding the quality of the product and the brand. Unaware consumers often think that they are buying original products but instead, they receive fakes.

Added cost on fighting fakes: Companies have to incorporate different strategies for fighting counterfeiting of their products. This comes in the form of added costs for the organization already facing the problem of duplication.