5 secrets to choosing the best shrink sleeves manufacturers

Bottled products need shrink sleeve labels for branding and security. However, the biggest challenge is to look for a shrink sleeve manufacturer who fulfils your specific needs.

There are many aspects of which procurement managers are not aware while choosing a shrink sleeves. These aspects are trade secrets of the packaging industry and being aware of these can work in favour of your business.

To make things easy, we have compiled below the secrets for choosing the right shrink sleeves manufacturer.

1. Durability

There is a high possibility that shrink sleeve labels on bottled products can get damaged in the supply chain. Products usually go through a lot of wear and tear while being transported. Poor quality shrink sleeves can easily get torn and scratched. This leads to a loss of important information printed on the label and also tarnishes your brand’s image.

Your procurement team should choose a shrink sleeve manufacturer that doesn’t compromise on quality. The manufacturer should use high-quality raw materials and comply with global standards of manufacturing to deliver the end product.

2. Branding & aesthetics

Manufacturers of bottled products can miss the aspect of branding and aesthetics while choosing a shrink sleeve. Shrink sleeves with poor branding and visual appeal will definitely bring down the sales of products.

Companies manufacturing bottled products should choose a shrink sleeve manufacturer that complies with high standards of branding and aesthetics. Always choose a shrink sleeve label that can showcase branding and aesthetics from all angles. Branding and aesthetics in shrink sleeve encompass customized holography, designs, colour, printing and much more.

3. Perfect fit

Shrink sleeves that can’t fit perfectly to unique shapes of bottle are useless. Manufacturers often overlook the point of perfect fit in shrink sleeves. A shabby, perforated and loosely fit shrink sleeve can bring down the product appeal and brand image. Shrink sleeve that fail to fit perfectly according to the shape of bottle will also fail in delivering the product information and brand value.

Your procurement officer should make it a point to select shrink sleeves that perfectly fit with your bottled product. It is highly recommended to check different types of samples before making the final decision. The sleeve label should fit tightly around the bottle without leaving any gaps or air bubbles. If it is a cap or neck sleeve, then it should fit tightly around the cap or neck of the bottle without a flaw.

4. Tamper proof

Shrink sleeve labels of poor quality are highly prone to tampering. Such sleeve labels can become a big reason for product adulteration and duplication.

While searching for best shrink sleeve manufacturers that offer brand security, companies must highly consider cap or neck sleeve labels. Any wicked move to tamper with such labels will alert the supply chain stakeholders. Moreover, cap or neck sleeves offer holistic branding and aesthetics just like normal shrink sleeve labels.

5. Authentication & track and trace

Shrink sleeves without brand protection features can be easily copied. Procurement managers make a big mistake if they ignore product safety measures. Generic shrink sleeves can be easily replicated and used to befool the innocent consumers.

As a manufacturer, you should give brand protection high importance. Holography and digital authentication deter counterfeiters from copying your products and its packaging. Besides, track and trace empower you to monitor products throughout the supply chain.

Holostik is the highest quality manufacturer of shrink sleeves and caters to different industries. We offer customized shrink sleeves in different variants like body and neck sleeve with printing, body and neck sleeves with holography and body and neck sleeves with printing and holography.

To know more about our shrink sleeves, call us now on +91–785-785-7000 or drop us a mail at connect@holostik.com.

Wad- an impeccable product against spillage and counterfeiting.

Wads are circular in shape and are made of paper and foil, these unique packaging products are used for covering the openings of bottles, cans, jars, etc. Wads are also known as induction liners or cap seals in the field of packaging. Holographic wads are induction sealing wads that prevent leakage, tampering, contamination and illegal dealing of different products – with the added feature of holography. Wads help in closing the mouth of products that keep it safe from spilling and tampering.

For making holographic induction sealing wads a holographic foil is laminated with aluminum foil which is further coated with a layer of wax and LDPE (low-density polyethylene) thus making it water-resistant. These sealing lids or wads offer extra security for bottle and container packing.

Holostik offers different kinds of wads with different features including digital authentication. There are many benefits of holographic wads that protect the product from pilferage and tampering and providing a unique identity to the product. Holographic security wads are used in different industries like pharmaceuticals, agriculture, food, beverages, cosmetics, paints, automobiles, stationary, etc.

Let’s discuss the usage of holographic security wads in some industries.

  • Medicines: Holographic wads are mostly used by medicine companies to seal bottles securely and hygienically by using sealing machines.
  • Automotive lubricants: Holographic wads prevent lubricants from spilling from the bottle. Moreover, they provide identification and security to lubricant manufacturing companies.
  • FMCG:  A lot of products like hair oils, eatables like sauces, ghee and other such products are secured with holographic wads.

In case you want customized wads for your products then you can call us on +91–785-785-7000 or mail us at connect@holostik.com

Importance of wide web films in product packaging and security

Packaging plays an important role in protecting and branding the product. Industry experts consider packaging as the first communicator of the company. In the past few years, flexible packaging has gained high popularity due to durability ad ease of transportation. Among the many flexible packaging solutions, holographic wide web films hold an important place.

Wide web films incorporated with holography play an important role in offering protection of the product against counterfeiting and tampering. The wide web films are available in different sizes and can include different holographic features. Holostik is a leading name providing the finest wide web films to different industries.

Holographic wide web films are available in PET (polyethylene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). The films are known for their self-adhesiveness, clarity, quality, and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films are as follows:

  • Attractive looks with optimum clarity.
  • Shiny and glossy with high brightness & high gloss holographic effects.
  • Superior bonding strength heat resistant and waterproof.
  • Available in different colors and patterns, Plain, light beam and patterns. Many designs are available for selection and customer designs.

Wide web films are used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products, and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

 

How supply-chains can be secured against counterfeiting

From knock-off fashion accessories to fake mobile phones, automotive parts and pharmaceuticals, counterfeiters manufacture and sell inferior goods using another company’s trademark, brand name, logo or appearance. Benefiting from rapid developments in technology, these organizations use sophisticated means to duplicate items, making it quite difficult for customers to identify the true source of the products they purchase.

Counterfeiting is a serious crime punishable globally by fines that may run into millions of dollars and imprisonment of up to 20 years. Despite this, the counterfeit industry continues to cost the world economy hundreds of billions of dollars each year.

One of the biggest threats faced by companies is the problem of duplication. Counterfeiting or duplication can take place at any stage of the supply chain. Since the supply chain encompasses different stages, therefore, it is difficult to individually monitor each of them. Moreover, it is manually not feasible to examine loopholes or any errors in the supply chain.

Of late, different kinds of technologies are being used to secure and monitor supply chains. Particularly IT technology in amalgamation with holographic technology is being used by companies worldwide. A good example is the use of barcode or QR code which not just digitally authenticates the products but also links it with different IT-enabled technologies like track and trace, supply chain management, reward management, inventory management, marketing campaigns and other functionalities.

Digital authentication through a QR code and barcode take place on the individual product, pack, case and pallet level. Variable and unique QR codes are difficult to copy and provide security on each level of the supply chain. Holostik is a pioneer of anti-counterfeiting solutions and provides a range of holographic and digital authentication solutions for securing supply chains. Our security holograms enabled with digital authentication solutions helps in providing a multi-layered security approach to the product and the company’s supply chain.

Holostik to showcase its products at Agri Fest 2019 in Lucknow

Holostik which is one of the leaders in anti-counterfeiting solutions in India will display its wide range of packaging and anti-duplication solutions from 7th to 9th of November at  Agri Fest 2019 in Lucknow U.P.

The first green revolution during the 1960s was noteworthy in terms of the growth of agriculture in India. But now India is moving towards a 2nd Green Revolution to boost the stagnant growth of the agriculture sector. UP is one of the most untapped states in India seeing its potential in leading India to economic growth if she is made technologically advanced in the agriculture & allied sectors.

To aid the sector in achieving this Second Green Revolution, Key2Green Pvt. Ltd. is organizing Agri Fest 2019 for the seventh consecutive year. It is an International Agriculture Exhibition with an aim to create a distinct platform for the Indian Agricultural society.

This serves as a forum where compatible Organizations, Government officials, Policy Makers, and Media Groups not only from across India but also from abroad will come together to have a dialogue with the farmers & other stakeholders and discuss the ways to promote the Agri industry.

This exhibition will be a great event for drawing the entire farming community to hold discussions for the growth of the agriculture sector. Holostik will be showcasing it advanced anti-counterfeiting solutions for the Agri-industry at booth no: A24 & A25, Hall A, Colvin College Ground, Opp. Lucknow University, Lucknow, U.P.

Holostik aims to secure different industries from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event will witness and understand the uses and benefits of different kinds of packaging and anti-duplication solutions.

What are the reasons behind the growth of counterfeiting in India?

In the past few decades, there has been an enormous growth in the field of innovation and technology in India. This is further supplemented by the rising impact of globalization and an increase in spending power of the average consumer. However, the scenario has brought along many problems.

Among the many problems, the menace of counterfeiting is growing on a humungous scale. The current value fake products in India has reached more than 1 lakh crore annually.

Counterfeiting also referred as piracy in common trade parlance mean the unlawful acquisition by a person of the property of another person without his consent. Counterfeiting includes forgery of currency, documents, software, pharmaceuticals, jeans, watches, electronics and company logos and brands.

So, what are the reasons behind the growth of counterfeiting in India, let’s discuss:

  • Lack of knowledge about fake products: In India, one can find fake products anywhere. From street shops to malls, e-commerce to retail outlets, counterfeit products can be found anywhere. Consumers in India have little or no awareness related to product authentication, so they are duped with fake items umpteen times.
  • Lack of use of anti-counterfeiting solutions: Despite heavy losses many companies don’t take the problem of counterfeiting seriously and remain susceptible to the losses due to fake products. Anti-counterfeiting solutions like security holograms, security labels, holographic shrink sleeves, holographic strips can secure products from the problem of counterfeiting.
  • Poor intellectual property laws and regulations: India still suffers from weak laws related to counterfeiting. In absence of stringent laws, forgers find it easy to sell of their fake products in the market.

Established in the year 1991, Holostik India Ltd. is a leading manufacturer of customized anti-duplication solutions with the aim of securing products and industries. The company offers security holograms, security labels, revenue stamps, hot stamping foils, wads, shrink sleeves etc. along with digital product authentication, supply chain management, track & trace, reward management and much more. Holostik has 5 state-of-art manufacturing facilities with most advanced industry certifications. In 28 years of its legacy, Holostik has catered to 10,000+ clients from different industries and has worldwide outreach in 75+ countries.

 

 

 

How does counterfeiting affects the economy?

Counterfeiting is a trillion-dollar illegal business having its presence in almost every part of the world. Today, counterfeiting is posing a threat to not just the consumers but also to the economic growth of the nations.

The menace of counterfeiting has reached a global value of trillions of dollars. Counterfeit products are not just posing a threat to the legitimate manufacturers but also to consumers. We often come across news reports from different parts of the world where consumers have been badly affected by fake products.

As per a joint report by OECD and EUIPO, “Global sales of fake and pirated goods have soared to 460 billion euros ($522 billion) a year, amounting to a whopping 3.3 percent of world trade.” The report also states the nations most affected by counterfeiting which includes the United States, Japan, South Korea, and the EU states. However, the effects of counterfeiting are not just visible in developed countries but are also hampering the growth of the developing world.

According to ASPA the value of counterfeiting in India has reached one lakh crore annually and is causing big trouble to the national economy.

Let’s discuss some of the negative impacts of counterfeiting on the economy of the country.

  • Evasion of taxes: The growing counterfeit products industry thrive in the market without paying taxes to the government. Unlike genuine manufacturers, they evade taxes that are necessary for the government exchequer. This prevents the government to sufficiently spend on welfare projects and schemes.
  • Rise in unemployment: Counterfeit products cause monetary losses to the manufacturers. Due to the slowdown, they are not able to recruit new employees. The financial instability of the industries creates massive unemployment which is linked indirectly to the problem of fake products.
  • Diminishes foreign investment: It has been generally seen that countries with weak IP laws and poor regulatory measures become the breeding ground for counterfeit activities. Such countries blur their chances of foreign investments. Counterfeiting diminishes the chances of foreign direct investments and thus block the economic growth of a country.
  • Promotes other black-market activities: Counterfeiting fuels other black-market activities and is a lucrative business for organized criminals. With the money acquired from the sale of counterfeits, they fund their vast network, which is involved in drug trafficking, human trafficking, illegal arms, prostitution, etc.

Finally, we can conclude that counterfeiting has multiple negative effects, which are very harmful to the economic growth of the country if not checked on time by authorities and the respective governments of their countries.

To get the best anti-duplication and products and solutions call us on +91–785-785-7000 or mail us at connect@holostik.com.

Holostik to showcase its products at SCM Pharma Summit in Mumbai

Holostik which is one of the leaders in anti-counterfeiting solutions in India will display its wide range of packaging and anti-duplication solutions at SCM Pharma Summit 2019. The conference will take place from 24th September to 25th September 2019 (9:00 AM onwards) at the Westin in Mumbai.

The summit aims to highlight the strategies, practices, and tools in place to enable organizations to boost their supply chain procedures and achieve a competitive advantage with a special focus on digitization. Designed keeping in mind the current trends in the industry as well as strong research, the conference promises to be a single platform for decision-makers as well as influencers to learn, meet, interact and explore opportunities to grow the business.

The event will be visited by important decision-makers and specifiers from the top and middle management from Pharmaceutical and other industries. Holostik will display its latest packaging and anti-duplication solutions at the event which will include security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more.

Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event will witness and understand the uses and benefits of different kinds of packaging and anti-duplication solutions.

Holostik to showcase its packaging and anti-counterfeiting solutions at Labelexpo Europe

Holostik which is one of the leaders in anti-counterfeiting solutions in India will display its wide range of packaging and anti-duplication solutions at Labelexpo Europe 2019. Considered as one of the biggest events for the packaging industry in Europe, the exhibition will take place from 24th September to 27th September 2019 (9:30 AM onwards) at Brussels Expo in Belgium.

With over 600 exhibitors taking part in the biggest label and package printing event in the world. Over 200 of the exhibitors are new this year and will be displaying their latest innovations to an international buyer audience of printers, suppliers, brand owners and designers. Reflecting the size of the show, Labelexpo Europe 2019 is also set to present the largest offering of technologies and live demonstrations seen to date, with an increasing number of product launches for the fast-growing areas of hybrid printing, flexible packaging and automation.

The event will be visited by important decision makers and specifiers from the top and middle management from various industries.

The grand exhibition will witness the presence of Manufacturers and suppliers of:

  • Digital and conventional printing presses
  • High tech label and packaging materials
  • Prepress and platemaking technology
  • Finishing and converting systems
  • Inspection, overprinting and label application equipment
  • Dies, cutters, rollers
  • Inks and coatings
  • RFID and security solutions

Holostik will display its latest packaging and anti-duplication solutions at the event which will include security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more. Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event will witness and understand the uses and benefits of different kinds of packaging and anti-duplication solutions.

How food & beverages industry can stay safe from counterfeiting?

The food and beverage industry is a humungous industry globally. Due to our fast-paced lifestyle and the need for processed and ready to cook food, the food and beverage industry has witnessed the massive growth in the past few years. According to the leading research agency IGD, “The value of world’s grocery market will reach a staggering $11.8 trillion by 2020”.

However, at the same time, the food industry has become the target of criminals who are selling cheap grade fake food and drinks. There have been numerous reports of seizures of fake food items and drinks from different parts of the world. One of the biggest reasons behind the rise of counterfeit food items is their massive demand. It has been observed that consumers who are not able to buy genuine food items due to their high costs tend to switch over to their copies.

Counterfeit food items are usually made of cheap grade raw materials and harmful chemicals. For making such food and beverages counterfeiters don’t follow any standards and neglect the hygiene. This makes such items harmful to the health of the consumers. There are many instances where the consumption of counterfeit food items and beverages lead to food poisoning and other ailments.

The sole purpose of counterfeiters is to make the food items look visually similar to the original product which they generally achieve by imitating the packaging and branding of original items.

Manufacturers also suffer from the impact of counterfeiting. They lose profits and consumer trust which generally takes years to build up. Moreover, manufacturers have to spend a considerable amount in fighting fakes which rarely helps. Counterfeiters operate from multiple locations and it becomes challenging for authorities to trace them in one go.

A robust and secure packaging can play an imperative role in securing the food and beverage industry from the onslaught of counterfeiting. Manufacturers are nowadays rampantly using product labels integrated with QR code and bar codes which help in instant product authentication and also track and trace the product throughout the supply chain.  Some other highly popular secure packaging solutions include tamper-proof labels, security holograms, holographic shrink sleeves, and flexible packaging films.

Holostik is one of the pioneers in providing customized anti-duplication packaging solutions to the food and beverage industry. We not just provide holographic packaging solutions but also provide unique integrated offerings of digital and holographic security which together act as a double-edged sword against duplication.

With our anti-duplication solutions, the food and beverage industry can stay safe from the ill effects of counterfeiting. With our advanced track and trace solutions, manufacturers can monitor and manage their products in the supply chain. This helps them in preventing duplication, tampering, and diversion of their products. On the other hand, our holographic and digital product authentication ensures the authenticity of the product for the consumers.

If you are from the food and beverage industry and are looking out for tailormade anti-duplication and packaging solutions then call us on +91–785-785-7000 or mail us at connect@holostik.com.