How food & beverages industry can stay safe from counterfeiting?

The food and beverage industry is a humungous industry globally. Due to our fast-paced lifestyle and the need for processed and ready to cook food, the food and beverage industry has witnessed the massive growth in the past few years. According to the leading research agency IGD, “The value of world’s grocery market will reach a staggering $11.8 trillion by 2020”.

However, at the same time, the food industry has become the target of criminals who are selling cheap grade fake food and drinks. There have been numerous reports of seizures of fake food items and drinks from different parts of the world. One of the biggest reasons behind the rise of counterfeit food items is their massive demand. It has been observed that consumers who are not able to buy genuine food items due to their high costs tend to switch over to their copies.

Counterfeit food items are usually made of cheap grade raw materials and harmful chemicals. For making such food and beverages counterfeiters don’t follow any standards and neglect the hygiene. This makes such items harmful to the health of the consumers. There are many instances where the consumption of counterfeit food items and beverages lead to food poisoning and other ailments.

The sole purpose of counterfeiters is to make the food items look visually similar to the original product which they generally achieve by imitating the packaging and branding of original items.

Manufacturers also suffer from the impact of counterfeiting. They lose profits and consumer trust which generally takes years to build up. Moreover, manufacturers have to spend a considerable amount in fighting fakes which rarely helps. Counterfeiters operate from multiple locations and it becomes challenging for authorities to trace them in one go.

A robust and secure packaging can play an imperative role in securing the food and beverage industry from the onslaught of counterfeiting. Manufacturers are nowadays rampantly using product labels integrated with QR code and bar codes which help in instant product authentication and also track and trace the product throughout the supply chain.  Some other highly popular secure packaging solutions include tamper-proof labels, security holograms, holographic shrink sleeves, and flexible packaging films.

Holostik is one of the pioneers in providing customized anti-duplication packaging solutions to the food and beverage industry. We not just provide holographic packaging solutions but also provide unique integrated offerings of digital and holographic security which together act as a double-edged sword against duplication.

With our anti-duplication solutions, the food and beverage industry can stay safe from the ill effects of counterfeiting. With our advanced track and trace solutions, manufacturers can monitor and manage their products in the supply chain. This helps them in preventing duplication, tampering, and diversion of their products. On the other hand, our holographic and digital product authentication ensures the authenticity of the product for the consumers.

If you are from the food and beverage industry and are looking out for tailormade anti-duplication and packaging solutions then call us on +91–785-785-7000 or mail us at connect@holostik.com.

Holostik showcases its products and solutions at PackPlus 2019

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at PackPlus 2019. Considered as a one-stop solution for the label and packaging industry in India, the exhibition took place from 28th to 31st August 2019 at Pragati Maidan in New Delhi.

PackPlus is India’s biggest exhibition on the packaging, converting and supply chain industries. In its service to the industry for almost a decade, PackPlus has emerged as the most trusted and longest-running event for the packaging and converting industry in India. The exhibition showcased new-to-market products, solutions, and technologies from India and overseas representing segments such as packaging, converting, processing and supply chain among others.

The event was visited by important decision-makers and specifiers from the top and middle management from various industries including Pharmaceutical & Chemical; Food & Beverage, Dairy & Meat; Engineering; Garments & Textiles; Personal Care Products and Logistics.

Holostik displayed its latest packaging and anti-duplication solutions at the event which included security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more. The company also displayed its cutting-edge IT-enabled supply chain management solution which not just secure the products and supply chain but also help in the monitoring and management of supply chains.

Some of the IT-enabled solutions offered by the company include inventory management, loyalty management, warranty management, track and trace etc. Visitors at the event witnessed and understood the uses and benefits of different kinds of packaging and anti-duplication solutions.

Holostik to showcase its packaging and anti-counterfeiting solutions at PackPlus 2019

Holostik which is one of the leaders in anti-counterfeiting solutions in India will display its wide range of packaging and anti-duplication solutions at PackPlus 2019. Considered as one of the biggest events for the packaging industry in India, the exhibition will take place from 28th August to 31st August 2019 (9:30 AM onwards) at Pragati Maidan, New Delhi.

PackPlus is India’s biggest exhibition on the packaging, converting and supply chain industries. In its service to the industry for almost a decade, PackPlus has emerged as the most trusted and longest-running event for the packaging and converting industry in India. The exhibition showcases new-to-market products, solutions, and technologies from India and overseas representing segments such as packaging, converting, processing and supply chain among others.

The event will be visited by important decision-makers and specifiers from the top and middle management from various industries including Pharmaceutical & Chemical; Food & Beverage, Dairy & Meat; Engineering; Garments & Textiles; Personal Care Products and Logistics.

The grand exhibition will witness the presence of companies which are into Packaging Machines, Materials & Equipment, Coding & Marking Solutions, Flexo, Gravure, Offset & Screen Printing Presses, Label Printing Equipment, Corrugated Box Making Machinery, Paper, Film, Foil, Inks & Other Consumables, Food Production & Processing Equipment, Barcodes & RFID, Rigid & Flexible Packaging, Flexible Intermediate Container, Woven, Sacks & other Bulk Packaging Solutions, End-Of- Line Packaging Solutions, Supply Chain, Logistics and Material Handling.

Holostik will display its latest packaging and anti-duplication solutions at the event which will include security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more. Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event will witness and understand the uses and benefits of different kinds of packaging and anti-duplication solutions.

Holostik showcases its products and solutions at Cosmo Tech Expo 2019 New Delhi

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at the Cosmo Tech Expo 2019. Considered as a one-stop solution for the cosmetic & personal care industry in India, the exhibition took place from 22nd July to 23rd July 2019 at Pragati Maidan in NewDelhi.

Holostik- the leading industry player in anti-counterfeiting products& solutions showcased its gamut of anti-duplication and packaging solutions at the Cosmo Tech Expo 2019 in New Delhi. Cosmo Tech Expo is India’s biggest manufacturing solutions trade show for the Cosmetic, Personal care, Cosmeceutical, Perfumery, Soap, Detergent & Toiletries market.

Cosmo Tech Expo, now in its 5th Edition, is conceptualized on bringing the complete innovative solutions to the beauty manufactures right from the concept to formulation to technology to product launch for making the advancements in the cosmetics manufacturing world.

Holostik displayed its latest packaging and anti-duplication solutions at the event which included security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more. The company also displayed its cutting-edge IT-enabled supply chain management solution which not just secure the products and supply chain but also help in the monitoring and management of supply chains.

Some of the IT-enabled solutions offered by the company include inventory management, loyalty management, warranty management, track and trace etc. The grand event was visited by manufacturers, retailers, consumers, research professionals and people from the press. Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event witnessed and understood the uses and benefits of different kinds of packaging and anti-duplication solutions.

What are the multiple benefits of tax stamps?

Are you aware of the dangers of fake cigarettes and illicit alcohol? Well, you may be lured by their cheap prices, but they may lead to numerous medical complications and even death. Moreover, they also hamper government revenue and tarnish the image of the manufacturers.

Governments across the world use tax stamps as a physical indicator to determine if the tax has been paid on the product or not? A bottle of alcohol or a cigarette pack usually has tax stamps affixed to them. In addition, tax stamps also serve the purpose of authentication and determine if a product is genuine or fake. Tax stamps also leverage the aesthetic appeal of the product and make it highly saleable.

Market research suggests that tax stamps currently share a significant proportion in the security print market. Billions of tax stamps are printed annually for cigarettes and alcohol alone which makes them number one in terms of volume. In India, tax stamps are generally used in the tobacco and liquor industries where they are affixed on cigarette packs, cartons, and liquor bottles.

Tax stamps have been put to multiple uses – although unintentionally. Besides, being attached to the product for taxation, tax stamps are an evident proof that a product is authentic. It also serves the purpose of an anti-tampering seal, as it is placed over the opening of tobacco products or alcohol bottles. Moreover, tax stamps are printed with serialized code which is used for supply chain track and trace and production monitoring.

Since liquor and tobacco products are highly susceptible to counterfeiting, therefore, it is essential that tax stamps with high-security features should be used to avoid the sale of fake products and restrict any further losses.

Holostik offers tax stamps that incorporate different types of anti-counterfeiting technologies that encompass digital product authentication (QR codes & barcodes), holographic and non-holographic features. The company offers customized tax stamps as per the need of the consumer which helps in increasing tax revenues, curbing duplication, reducing the sale of hooch and deaths due to it and easy identification of genuine products. Some of the high-security features which Holostik offers in its tax stamps are as follows: human-readable variable data, machine-readable encrypted code, microprint, copy void feature, thermochromic inks, colour changing image, UV (ultra-violet) feature, user-defined screen, UV papers, security cuts, raster image, etc.

Used prominently on substrates like cardboard, paper, PVC, glass, plastic, and metal Holostik offers multiple variants of the tax stamps- as per client’s requirement. It includes holographic tax stamps, holographic tax stamps with taggant/talking pen, paper tax stamps and paper tax stamps with a holographic transfer.

To get the best and customised anti-duplication products and solutions call us on +91–785-785-7000 or mail us at connect@holostik.com.

Holostik to showcase its anti-duplication products and solutions at Cosmotech Expo 2019

Holostik which is one of the leaders of anti-counterfeiting solutions in India will display its wide range of packaging and anti-duplication solutions at the Cosmotech Expo 2019. Considered as one of the biggest events for the cosmetic and personal care industry, the event will take place from 22nd July to 23rd July 2019 at Pragati Maidan, New Delhi.

Cosmo Tech Expo is India’s biggest manufacturing solutions trade show for the cosmetic, personal care, cosmeceutical, perfumery & soap, detergent, toiletries market. The Expo is conceptualized for bringing the complete innovative solutions to the beauty manufactures right from the concept to the formulation of technology to product launch for upgrading business processes with higher profits.

The grand event will be visited by Company owners, Directors, Key decision-makers, Principal Scientists, Research &Development professionals, Formulators, Research Associates, Purchase Managers, Packaging Managers, Procurement & Sourcing Managers and a large number of visitors.

Holostik will display its latest packaging and anti-duplication solutions at the event which will include security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more. Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event will witness and understand the uses and benefits of different kinds of packaging and anti-duplication solutions.

Source: cosmotechexpoindia.com

Holostik exhibits its products and solutions at Automotive Engineering Show in Chennai

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at the Automotive Engineering Show-Chennai. Considered as a one-stop solution for the automotive industry in India, the exhibition took place from 4th July to 6th July 2019 at Chennai Trade Centre in Chennai.

Holostik displayed its latest packaging and anti-duplication solutions at the event which included security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more.

The company also displayed its cutting-edge IT-enabled supply chain management solution which not just secure the products and supply chain but also help in the monitoring and management of supply chains. Some of the IT-enabled solutions offered by the company include inventory management, loyalty management, warranty management, track, and trace, etc.

The grand event was visited by automotive manufacturers, retailers, consumers, research professionals and people from the press. With Chennai being called as the ‘Detroit of India’ the event brought the leading industry players on a single platform.

Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event witnessed and understood the uses and benefits of different kinds of packaging and anti-duplication solutions.

Holostik to exhibit at Automotive Engineering Show in Chennai

Holostik which is one of the leaders of hologram manufacturing and anti-counterfeiting solutions in India will display its wide range of packaging and anti-duplication solutions at the Automotive Engineering Show in Chennai. Considered as one of the biggest events for the automotive manufacturing industry, the event will take place from 4th July to 6th July 2019 at Chennai Trade Centre in Chennai.

The grand event will be visited by automotive manufacturers, retailers, consumers, research professionals and people from the press. With Chennai being called as the ‘Detroit of the East’ the event will try to bring the leading industry players on a single platform.

Holostik will display its latest packaging and anti-duplication solutions at the event which will include security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more.

Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event will witness and understand the uses and benefits of different kinds of packaging and anti-duplication solutions.

The rise of counterfeiting in the footwear industry

According to a report by OECD (Organisation for Economic Co-operation and Development) and EU’s (European Union’s) Intellectual Property Office states that the footwear industry is the most affected by the problem of counterfeiting. Some of the famous brands affected by counterfeiting or duplication are Nike. Adidas, Sketchers, Reebok, Asics, etc.

Fake footwear represented around 22% of the overall share of counterfeited and pirated goods seized in the year 2016.

Nowadays consumers have become highly brand conscious, but everyone cannot afford a costly branded product. In order to satiate their need for buying luxury goods at low prices, people have shifted their focus towards fake goods. Selling and buying of fake items are illegal as they violate the intellectual property rights of the brands.

With the growth of e-commerce, it has become quite challenging to stop the sale of counterfeits. This is because a consumer cannot differentiate between a genuine and an original product by just seeing an image online.

According to a report, the global footwear market was valued at approximately USD 246.07 billion in 2017 and is expected to generate revenue of around USD 320.44 billion by the end of 2023, growing at a CAGR of around 4.5% between 2017 and 2023.

Fake footwear may fulfil your urge for branded goods, but they easily wear out or may cause injury or accidents many times. Counterfeit footwear leads to loss of profits, drop down in the reputations of the brands and also leads to massive unemployment.

Duplicate footwear can be curbed with the help of effective regulatory measures, the use of anti-duplication technologies and most importantly by generating awareness among the consumers and retailers regarding the drawbacks of fake footwear items. Some of the anti-counterfeiting measures are holograms, security labels, QR codes, holographic films, and other flexible packaging products.

To get the best anti-duplication solution call us on +91-7857857000 or mail us at connect@holostik.com.

What is an ideal packaging solution for the product and the brand?

The packaging is important for multiple aspects of the product and the brand. It is not just solely responsible for protecting the product but in fact leverages the brand image many times. Market experts consider packaging as one of the important aspects of product and brand marketing.

Let’s discuss the significance of packaging through these points:

Product protection: One of the first aims of packaging is to secure the products against any kind of harm or breakdown through different phases of the supply chain. In order to safeguard the product, it is processed through different stages of packaging which are primary packaging, secondary packaging and tertiary packaging. The packaging of a product also depends on the type and nature of its content.

Marketing: An ideal packaging also helps in promoting the product and the brand. A good packaging intends to leverage the brand value. A beautifully packaged product instantly catches the attention of the consumers from the shelf. Moreover, a well-packaged product outshines other competing products.

Anti-duplication features: Counterfeiting is one of the biggest threats to products and brands. It not just leads to loss for companies but also wreaks havoc on the product and brand image of the companies. An ideal packaging must include anti-counterfeiting protection like holograms, security labels, QR codes, scratch codes among others.

Recyclable: Packaging leads to a large amount of waste generation. Plastic and plastic-based products are creating an ecological imbalance. This has led to the development of new packaging products which can be recycled after use. More and more companies are laying emphasis on using recyclable packaging solutions for their products.

No wonder, all the points discussed above are being implemented in the development of new packaging products. It is high time that organizations pay heed to multiple aspects of packaging in order to boost their product and brand in the market.