A pair of Levis denim jeans enhances our style statement and provides optimum comfort. Considered one of the best denim jeans in the world, it has ruled our closets for a long time. Levis jeans is a product of Levis Strauss & Co. which received the patent in the year 1873. Surprisingly, back then, United States was going through industrial progress and jeans became favourite apparel of the working class due to its unmatched strength and cosiness. With time the scenario changed and Levis became the ultimate fashion choice of young and the old around the world.
However, numerous counterfeiters operating from little backyards and spurious factories have spoiled the Levis jeans market with production of its cheap copies. No wonder, the apparel industry suffers from counterfeiting and loses a huge amount of profits every year. A consumer not only loses his money after buying a fake he or she also loses his trust in the brand.
Here are some ways through which you can differentiate between fake and original Levis denim jeans and save yourself from getting duped.
1.Check the number behind the button
Authentic Levis jeans always come with a style number which is mentioned behind the tack or donut button- the main button of the jeans. Forgers always miss to copy such minute detail, a fake pair of Levis jeans will never have such minute details.
2.The labels with markings
Style symbols, this is for what brands are known for. Levis jeans have print markings on three different labels which come affixed with a new pair. One marking will be on the price tag, another one will be on the label tag attached on the right back pocket and the third one will be inside around the waist. Counterfeiters will always miss such details and will have only one or two labels. Many times, there will be no label at all.
3.Check the abbreviation on rivets
You will find LS&CO-SF mentioned on the rivets of an original Levis jeans. The abbreviation stands for Levi’s Strauss and Co. San Francisco. You may notice a mistake in spelling or a typo error in such kind of details, minutely observe for any kind of mistakes.
4.The label at the back
An original pair of jeans will always have worn out leather label at the back. Counterfeit jeans will always have a label made of synthetic material with usually dark printing.
5.Colour and alignment of text
The text mentioned on an authentic pair of Levis jeans will have proper alignment and is black in colour. This is not the case with a fake pair which will have misaligned or poorly printed text.
Red tabs are like visual certifications for an authentic pair of Levis jeans. Red tabs in an original pair of jeans will always be neatly stitched and cut whereas red tabs in a fake pair of jeans will be roughly stitched and cut. With a little attention, you can easily mark out the difference.