How counterfeiting tarnishes the brand’s image?

There has been a humungous growth of fake brands in different industries. From counterfeit apparels to spurious medicines, fake footwear to duplicate watches the list seems endless. According to Global Brand Counterfeiting Report, “The amount of total counterfeiting globally has reached to 1.2 Trillion USD in 2017 and is bound to reach 1.82 Trillion USD by the year 2020.”

Brands are not just losing millions of dollars every year due to counterfeit products but are also facing many other challenges. Perhaps, one of the biggest challenges faced by organizations due to counterfeiting is the damage to their brand reputation.

Over the past few years, the proliferation of fake goods has bought a major change in consumer buying behavior. According to sources, a large number of consumers are less likely to buy products from a brand if its reputation has been tarnished due to counterfeit goods. Even in the e-commerce space, consumers are less likely to buy products from websites that have earned a bad name due to counterfeiting.

Counterfeit products have a direct impact on the confidence of the consumers buying a brand. A large number of consumers who have purchased fake products unknowingly never buy the same product again and tend to switch over to another brand.

If a consumer is duped into buying a fake product and later discovers that the product is not worthwhile then it leads to a blow on his confidence in the product and the brand. Moreover, such brands are more susceptible to negative word-of-mouth publicity.

So, if a consumer receives a fake product then there are high chances that the genuine brand and manufacturer may earn a bad reputation.

In the online space, customers leave negative reviews for such brands which jeopardize their reputation. This sometimes creates a false narrative that even brands manufacture low-quality goods. Regular news related to counterfeiting of a specific brand can create an assumption in the minds of consumers that the brand is not serious regarding duplication and is not taking stern measures against counterfeiting.

However, companies across the world are now taking serious measures against the problem of counterfeiting. The online retail giant Alibaba which has earned a bad repute for counterfeit products has made a task force to handle counterfeits on its platform. Besides organizations have also implemented different anti-counterfeiting products and solutions to secure their products and brand.

Holostik provides tailor-made anti-counterfeiting products and solutions which help in securing the product and the brand’s image from the problem of counterfeiting. If you are facing the problem of duplication call us now on +91–785-785-7000 or mail us at connect@holostik.com.

Delhi HC orders apparel firm to stop selling fake Under Armour products

Under Armour, the athletic apparel, footwear, and accessories brand got relief from the Delhi High Court in the counterfeit court case brought against a Ludhiana based apparel firm for production and sale of duplicate Under Armour products.

Recently the Delhi HC ordered a Ludhiana based apparel firm to stop selling counterfeit Under Armour products. Under Armour is a globally renowned brand which manufactures athletic apparels, footwear and accessories. The brand got relief from the order as the offender was asked to maintain status quo on title, possession and construction thereof until further orders.

The Delhi High Court passed judgement against the counterfeit manufacturer Amit Apparels in Ludhiana which was operating a large factory to manufacture fake versions of Under Armour, Jordan and Lacoste. In the month of January, Under Armour had filed a civil suit for injunction and damages of Rs 2 crore before Delhi High court against fake products by Amit Apparels. Earlier an FIR was registered against the said manufacturer in Ludhiana under FIR No.308.

Under Armour Inc. is headquartered in Baltimore, Maryland is a marketer and distributor of branded performance athletic apparel, footwear and accessories.

Source: Economic Times

Your pair of Levis jeans could be a counterfeit-check for the red flags

A pair of Levis denim jeans enhances our style statement and provides optimum comfort. Considered one of the best denim jeans in the world, it has ruled our closets for a long time. Levis jeans is a product of Levis Strauss & Co. which received the patent in the year 1873. Surprisingly, back then, United States was going through industrial progress and jeans became favourite apparel of the working class due to its unmatched strength and cosiness. With time the scenario changed and Levis became the ultimate fashion choice of young and the old around the world.

However, numerous counterfeiters operating from little backyards and spurious factories have spoiled the Levis jeans market with production of its cheap copies. No wonder, the apparel industry suffers from counterfeiting and loses a huge amount of profits every year. A consumer not only loses his money after buying a fake he or she also loses his trust in the brand.

Here are some ways through which you can differentiate between fake and original Levis denim jeans and save yourself from getting duped.

1.Check the number behind the button

Authentic Levis jeans always come with a style number which is mentioned behind the tack or donut button- the main button of the jeans. Forgers always miss to copy such minute detail, a fake pair of Levis jeans will never have such minute details.

2.The labels with markings

Style symbols, this is for what brands are known for. Levis jeans have print markings on three different labels which come affixed with a new pair. One marking will be on the price tag, another one will be on the label tag attached on the right back pocket and the third one will be inside around the waist. Counterfeiters will always miss such details and will have only one or two labels. Many times, there will be no label at all.

3.Check the abbreviation on rivets

You will find LS&CO-SF mentioned on the rivets of an original Levis jeans. The abbreviation stands for Levi’s Strauss and Co. San Francisco. You may notice a mistake in spelling or a typo error in such kind of details, minutely observe for any kind of mistakes.

4.The label at the back

An original pair of jeans will always have worn out leather label at the back. Counterfeit jeans will always have a label made of synthetic material with usually dark printing.

5.Colour and alignment of text

The text mentioned on an authentic pair of Levis jeans will have proper alignment and is black in colour. This is not the case with a fake pair which will have misaligned or poorly printed text.

6.Red tabs

Red tabs are like visual certifications for an authentic pair of Levis jeans. Red tabs in an original pair of jeans will always be neatly stitched and cut whereas red tabs in a fake pair of jeans will be roughly stitched and cut. With a little attention, you can easily mark out the difference.