How food & beverages industry can stay safe from counterfeiting?

The food and beverage industry is a humungous industry globally. Due to our fast-paced lifestyle and the need for processed and ready to cook food, the food and beverage industry has witnessed the massive growth in the past few years. According to the leading research agency IGD, “The value of world’s grocery market will reach a staggering $11.8 trillion by 2020”.

However, at the same time, the food industry has become the target of criminals who are selling cheap grade fake food and drinks. There have been numerous reports of seizures of fake food items and drinks from different parts of the world. One of the biggest reasons behind the rise of counterfeit food items is their massive demand. It has been observed that consumers who are not able to buy genuine food items due to their high costs tend to switch over to their copies.

Counterfeit food items are usually made of cheap grade raw materials and harmful chemicals. For making such food and beverages counterfeiters don’t follow any standards and neglect the hygiene. This makes such items harmful to the health of the consumers. There are many instances where the consumption of counterfeit food items and beverages lead to food poisoning and other ailments.

The sole purpose of counterfeiters is to make the food items look visually similar to the original product which they generally achieve by imitating the packaging and branding of original items.

Manufacturers also suffer from the impact of counterfeiting. They lose profits and consumer trust which generally takes years to build up. Moreover, manufacturers have to spend a considerable amount in fighting fakes which rarely helps. Counterfeiters operate from multiple locations and it becomes challenging for authorities to trace them in one go.

A robust and secure packaging can play an imperative role in securing the food and beverage industry from the onslaught of counterfeiting. Manufacturers are nowadays rampantly using product labels integrated with QR code and bar codes which help in instant product authentication and also track and trace the product throughout the supply chain.  Some other highly popular secure packaging solutions include tamper-proof labels, security holograms, holographic shrink sleeves, and flexible packaging films.

Holostik is one of the pioneers in providing customized anti-duplication packaging solutions to the food and beverage industry. We not just provide holographic packaging solutions but also provide unique integrated offerings of digital and holographic security which together act as a double-edged sword against duplication.

With our anti-duplication solutions, the food and beverage industry can stay safe from the ill effects of counterfeiting. With our advanced track and trace solutions, manufacturers can monitor and manage their products in the supply chain. This helps them in preventing duplication, tampering, and diversion of their products. On the other hand, our holographic and digital product authentication ensures the authenticity of the product for the consumers.

If you are from the food and beverage industry and are looking out for tailormade anti-duplication and packaging solutions then call us on +91–785-785-7000 or mail us at

Food fraud – a growing concern across the world

Laboratory tests have revealed that all 10 of a cross-section of honey brands on sale in Europe failed to meet Food Safety and Standards Authority (FSSAI) standards, reports the Consumer VOICE organisation on its website. The tests focused on the C4 sugar content of the honeys. The group says high C4 levels are an indication of that the honey has been adulterated with added sugars, although some groups insist that is not a reliable indicator of fraudulent activity. New FSSAI standards which come in to effect today (January 1, 2019) set a maximum proportion of C4 sugars in pure honeys at 7 per cent, and nine of the 10 brands (24 Mantra, Baidyanath, Dabur, Fresh & Pure, Hitkary, Himalaya, Khadi, Patanjali, Reliance and Zandu) failed that threshold with only Zandu coming in under the bar. The latter failed on other criteria, however, according to the consumer organisation.

Saffron farmers in the Taliouine area of Morocco say that their livelihoods are being threatened by counterfeit, low-quality crops which are tarnishing the spice’s protected designation of origin (PDO) status and undercutting their businesses, according to a article. The region is famous for its saffron (Crocus sativus), grown by small farmers using traditional techniques in the shadow of Mount Toubkal, an area that has the dramatic climate conditions (hot summers and cold, wet winters) needed to cultivate a high-quality crop. PDO-certified saffron sells for about €3 per gram, but copies laced with chemical dyes and materials from other plants are sold for less than a euro per gram. Morocco is said to be the world’s fourth-largest producer of saffron, behind Iran, India and Greece.

A Vietnamese court has jailed five people for food safety violations after they were found guilty of bulking up black pepper with coffee bean skins and ground gravel dyed using a black powder (manganese dioxide) harvested from spent batteries, according to an article in Laboratory tests revealed that toxic adulterants made up over 18 per cent of confiscated black pepper samples. The criminals made more than 33,000 kilograms of the bulking material, giving an indication of the massive scale of food fraud. The five received sentences of between seven and eight years in jail.


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Fake food – a growing problem in South Africa

Most of the consumers knowingly or unknowingly buy counterfeit goods due to cost or convenience. When it comes to counterfeit food items then the risks are quite high because it has a direct impact on our health. Counterfeit food items are made with cheap ingredients for the purpose of simulation. There is also a health risk with tampered food items in which adulterants are added to achieve profits. In South Africa, a chicken company was accused of carrying out similar practice some years ago but now the situation has become worrisome.

There are allegations that food items have been contaminated with non-food items like plastic, but the Minister of Health has stated that the department has not received any complaints, however, people are becoming ill after consuming the alleged product. The extent of counterfeiting in food market of South Africa has not been properly assessed but the general population thinks that it’s on the rise. However, South Africa was once affected by the largest foodborne disease listeriosis, but it was caused due to non-counterfeit food.

In South Africa, perishable foods have an expiration date after which they cannot be sold. On the other hand, non-perishable food items are printed with ‘best before dates’ -the dates are meant for ensuring quality and not safety. People often buy these products due to low costs. But the problem arises when expiration dates are tampered after which it becomes difficult to check the authenticity of the food item. Expired food items can cause various ailments and even death due to food poisoning. The entire blame for counterfeit food items has been put on alleged cartels and foreigners. South African Government is conducting raids on shops and is seizing fake goods.