In order to fight fake products and stop the illegal use of its Intellectual Property (IP), Viacom18 Media Pvt. Ltd. Joined hands with the Economic Offence Wing of Mumbai Police to conduct raids on businesses dealing counterfeit products of its brand Peppa Pig. A big number of counterfeit products were seized during the raids.
Anil Lale, General counsel, Viacom18 said that the Govt. of Indian has seriously taken up the issue of piracy and illegitimate use of IP over the past few years. We are proud to work with public agencies like the Department of Industrial Policy& Promotion, Maharashtra Cyber Crime Cell and Mumbai Police’s EOW in the fight against counterfeiting.
He also said that it is important to admit that the sale and purchase of fake products are serious offences as piracy and diminishes the brand’s royalty. As rightful IP rights owners, we feel it is our duty to the customers that they may not receive fake products.
Tim Pfeiffer, SVP Business Affairs, Family & Brands, Entertainment One said that eOne believes in taking vibrant brands from screens to stores and it is very encouraging to see our international partners and authorities undertake efforts that ensure only real products reach our young audience. Counterfeit merchandise is not only against the licensor’s interest but also has a colossal impact on the safety and health of the user due to the absence of quality standards.”
The Economic Offenses Wing has been fighting against counterfeit products. In the last few years, they have been able to dismantle businesses which deal in the trade of counterfeit products.