Counterfeit Peppa Pig items seized by Economic Offence Wing in Mumbai

In order to fight fake products and stop the illegal use of its Intellectual Property (IP), Viacom18 Media Pvt. Ltd. Joined hands with the Economic Offence Wing of Mumbai Police to conduct raids on businesses dealing counterfeit products of its brand Peppa Pig. A big number of counterfeit products were seized during the raids.

Anil Lale, General counsel, Viacom18 said that the Govt. of Indian has seriously taken up the issue of piracy and illegitimate use of IP over the past few years. We are proud to work with public agencies like the Department of Industrial Policy& Promotion, Maharashtra Cyber Crime Cell and Mumbai Police’s EOW in the fight against counterfeiting.

He also said that it is important to admit that the sale and purchase of fake products are serious offences as piracy and diminishes the brand’s royalty. As rightful IP rights owners, we feel it is our duty to the customers that they may not receive fake products.

Tim Pfeiffer, SVP Business Affairs, Family & Brands, Entertainment One said that eOne believes in taking vibrant brands from screens to stores and it is very encouraging to see our international partners and authorities undertake efforts that ensure only real products reach our young audience. Counterfeit merchandise is not only against the licensor’s interest but also has a colossal impact on the safety and health of the user due to the absence of quality standards.”

The Economic Offenses Wing has been fighting against counterfeit products. In the last few years, they have been able to dismantle businesses which deal in the trade of counterfeit products.

Source: Exchange4media.com

Casio sues Snapdeal for selling its counterfeit products

Japanese electronics major Casio has recently sued Indian e-commerce player Snapdeal for allegedly selling its brand’s counterfeit products like watches and calculators on its platform. After Casio’s legal action the Tis Hazari court has barred Snapdeal from selling and advertising products which bear Casio’s trademark.

Satoshi Yamazaki, GM at the legal department of Casio said that their company is highly sensitive towards the protection of IP rights and has been fighting the problem of duplication in India. As part of its anti-counterfeiting strategy, Casio has been fighting illegitimate traders in local markets and has now extended its battle against fakes on the internet.

While defending their side the Snapdeal spokesperson said that the order has been issued ex-parte and they will approach the court for review and modification in the order. In multiple recent cases, broad and sweeping injunctions granted against various marketplaces have, on review, been limited in scope to individual sellers, who may be in breach. A distinction between sellers and platforms is important to ensure that genuine sellers are not affected due to the illegal actions of a few.

While speaking on the issue Rajnish Wahi, Vice-President (Corporate Affairs and Communications) Snapdeal said that in India only 10 percent of the retail is organized. In the past, the unorganized sector was badly hit by organized retail. Snapdeal created a marketplace for this unorganized sector so that it can grow.

Source: Timesnownews.com

How does counterfeiting affects consumers?

Counterfeiting or duplication is a growing menace which has an evil impact on different industries. Organisations lose millions of dollars every year due to the sale of counterfeit products. The problem of duplication has sneaked in every sector. It is estimated that by 2022, the value of counterfeit and pirated goods will be around $1.90 -$2.81 trillion as per FICCI.

Most of the times the repeated attempts of organizations to fight the counterfeits have turned futile. A large amount of money and resources are spent on fighting fakes. However, it is not just the companies which are facing the wrath of counterfeit products, consumers also bear its brunt. To say it simply, there are many impacts of duplication on the consumers.

Duplication poses a significant risk to consumers. Counterfeit goods can lead to injuries, illnesses, death as in the case of counterfeit drugs. In cases where counterfeit goods cause no physical harm, consumers are harmed financially when they are duped into spending their hard-earned cash for a poor-quality fake.

Let’s discuss the negative effects of counterfeiting on consumers.

Fake products are harmful to the health of consumers: Whether it’s a counterfeit drug, counterfeit alcohol or a fake food item all are harmful to the health of the consumers. People who consume these items generally report of food poisoning, nausea, indigestion, kidney and liver ailments.

Duplicate products lead to the monetary loss of the consumers: Besides having a negative impact on health fake products also lead to the financial loss of the consumers. Every year it’s not just the companies but consumers also lose an enormous amount of money as they are duped due to fake products.

Consumers lose trust in the product and the brand: Many a time a product or a service is beneficial for the consumer but due to the sale of counterfeits original products and companies lose their credibility. This brings down the reputation of the brands in the long run and a company is not able to win the trust of the consumer again.

CropLife India conducts workshop on counterfeit pesticides

CropLife India recently organized a workshop for pesticide dealers at Vadodara. The workshop was organized with the help of Kruti Charitable Trust. The workshop was attended by pesticide dealers from Vadodara and Bharuch districts who discussed the rising problem of counterfeit, spurious, substandard and unregistered/unlicensed pesticides.

The key officials present at the event were Jatinbhai Patel, Agriculture – Extension Officer; Hiranbhai Patel, Secretary, Central Gujarat Dealers’ Association and Mukeshbhai Raj, President, Dealers’ Association, Karjan.

Asitava Sen, Chief Executive Officer, CropLife India while speaking at the event said, “CropLife India will continue its fight against duplicate and illegal pesticides. The products are unable to kill the pests and are harmful to the crops and the environment. Dealers play an important role in the supply chain as they can ensure that farmers receive only genuine pesticides.”

The workshop focused on the various ways of detecting counterfeit, spurious, substandard and unregistered/unlicensed pesticides. The dealers shared the challenges they have to face while company representatives shared their perspective on probing the source of pesticides. Educating farmers became an important part of the entire discussion.

The workshop also focused on different ways of detecting fake, spurious, substandard and unlicensed pesticides. The dealers shred their challenges which they face regularly whereas company representatives discussed their views on determining the source of fake pesticides. The workshop helped the dealers on different procedures and aspects of avoiding fake products.

CropLife India has an ongoing anti-counterfeit mass awareness campaign in the villages of Amod, Bharuch, Karjan and Padara districts of Gujarat. CropLife India has tied up with Kruti Charitable Trust for this campaign who would reach out to 175 villages across the district for raising awareness on fake, spurious, substandard and unregistered/unlicensed pesticides.

Until now CropLife has organized rallies, puppet shows, video shows, messaging through loudspeakers for creating awareness among people regarding spurious and illegal products.

Source: NewsVoir

The negative effects of counterfeiting on the economy

Counterfeiting is a trillion-dollar illegal business having its presence in almost every part of the world. Today, counterfeiting is posing a threat to not just the consumers but also to the economic growth of the nations.

According to an OECD and EUIPO report, “Global sales of counterfeit and pirated goods have soared to 460 billion euros ($522 billion) a year, amounting to a whopping 3.3 per cent of world trade.”

The report also states the nations most affected by counterfeiting which includes the United States, Japan, South Korea and the EU states. However, the effects of counterfeiting are not just visible in developed countries but are also hampering the growth of the developing world.

Let’s discuss some of the impacts of counterfeiting on the economy of a country:

Evasion of taxes: Counterfeiting leads to evasion of taxes. The mammoth counterfeiting industry sells its products in the market without paying taxes to the government. This leads to a loss of the government exchequer and finally, the government is not able to spend enough on welfare projects and schemes.

Rise in unemployment: Since the counterfeit industry takes away the profits of credible companies, they are not able to recruit new employees. The financial instability of the industries creates massive unemployment which is linked indirectly to the problem of counterfeiting.

Diminishes foreign investment: It has been generally seen that countries with weak IP laws and poor regulatory measures become the breeding ground for counterfeit activities. Such countries blur their chances of foreign investments. Counterfeiting diminishes the chances of foreign direct investments and thus block the economic growth of a country.

Fuels other black-market activities: Counterfeiting fuels other black-market activities and is a lucrative business for organized criminals. With the money acquired from the sale of counterfeits, they fund their vast network, which is involved in drugs trafficking, human trafficking, illegal arms, prostitution etc.

Finally, we can conclude that counterfeiting has multiple negative effects, which are very harmful to the economic growth of the country if not checked on time by authorities and the respective governments of their countries.

To get the best anti-duplication and products and solutions call us on +91–785-785-7000 or mail us at connect@holostik.com.

Counterfeits are losing sales and business in UAE

The number of counterfeit items has dropped down after Khaleej Times took a joint initiative against the presence of counterfeit goods at different locations like a raid on Karama shops.

Abdul, 40 who owns a shop for ladies’ bags and purses in Karama said that that he has faced a setback in his business. Earlier when he had opened the shop, he used to make Dh2,000 but now he makes only Dh100. Sometimes he is not able to sell a single item.

This is the third time he had opened a shop in Karama. Five years ago, the authorities had fined him Dh50,000 during a crackdown against fake products.

“After paying that hefty fine with great difficulty, I closed down my shop and went back to India for a few years.”

He further said that after paying the big fine he closed down his shop and went back to India. On the rising issue of fakes, he says, “Many years ago people used to display fake items at the counter but now they are hidden underground or inside secret basements. Many tourists still come to buy fake products they do not mind buying a copy.

Ahmad Almheiri, senior manager of the business protection department at the DED, said: “If they are selling in a secret apartment, it means they know that the DED is always in the market and that it’s hard to sell counterfeits in Dubai.”

Source: Khaleej Times

Cosmetic products in UK are the most counterfeited goods

According to a recent survey by global investigation firm Kroll, perfume and cosmetic products are the most counterfeited goods in the UK. The report states that cosmetic or beauty products were the sixth most counterfeited products after toys, chargers, clothing, bags and sports shoes.

The firm stated that duplicate consumer products are a growing part of the global economy and pose a risk to the economy and consumers. The outcomes of the counterfeit goods are dangerous and have many negative effects.

Benedict Hamilton, Managing Director at Kroll said, “We have seen how the counterfeiting of seemingly harmless clothing items such as jeans and t-shirts is actively contributing to the financing of global terrorist activity, so in addition to consumers’ health, there is also the broader world impact to consider.”

He also said that counterfeits don’t begin and end with the seller on the street; there is an entire supply chain in operation to create bogus goods and to stem the flow, we need to find the source.

On tackling the counterfeit goods, he said, “Only by following the chain of fake goods all the way up to those producing them and raising awareness of the problem, will we be able to safeguard against the potential dangers posed by counterfeits.”

Source: cosmeticsbusiness.com

What is an ideal packaging solution for the product and the brand?

The packaging is important for multiple aspects of the product and the brand. It is not just solely responsible for protecting the product but in fact leverages the brand image many times. Market experts consider packaging as one of the important aspects of product and brand marketing.

Let’s discuss the significance of packaging through these points:

Product protection: One of the first aims of packaging is to secure the products against any kind of harm or breakdown through different phases of the supply chain. In order to safeguard the product, it is processed through different stages of packaging which are primary packaging, secondary packaging and tertiary packaging. The packaging of a product also depends on the type and nature of its content.

Marketing: An ideal packaging also helps in promoting the product and the brand. A good packaging intends to leverage the brand value. A beautifully packaged product instantly catches the attention of the consumers from the shelf. Moreover, a well-packaged product outshines other competing products.

Anti-duplication features: Counterfeiting is one of the biggest threats to products and brands. It not just leads to loss for companies but also wreaks havoc on the product and brand image of the companies. An ideal packaging must include anti-counterfeiting protection like holograms, security labels, QR codes, scratch codes among others.

Recyclable: Packaging leads to a large amount of waste generation. Plastic and plastic-based products are creating an ecological imbalance. This has led to the development of new packaging products which can be recycled after use. More and more companies are laying emphasis on using recyclable packaging solutions for their products.

No wonder, all the points discussed above are being implemented in the development of new packaging products. It is high time that organizations pay heed to multiple aspects of packaging in order to boost their product and brand in the market.

How counterfeiting affects pharmaceutical industry?

Medicines are boon for human life. Be it a life-saving drug or something as simple as a cold pill, the importance of each of the medicines can only be understood by the patient, and his or her loving ones.

Healthcare industry is being pumped due to the increasing number of diseases and people’s shift towards health care. In this fast-moving world, nobody can afford to stay ill for a long period of time. With the easy availability of medicines and advanced health care facilities, today’s generation is far more safe and secure against chronic diseases.

No wonder, the pharmaceutical industry is booming worldwide bolstered by constant innovations and research. However, on the flip side, the pharmaceutical industry is facing the wrath of counterfeit drugs. Lately, the manufacturing of fake drugs has become a thriving business in third world countries-India being one of them.

According to the World Health Organization (WHO), 10 to 15% of the global drug supply is counterfeit and Africa accounts for up to 30% of the counterfeit medicine in circulation. A per another statistic it is estimated that 1 in 10 drugs sold worldwide is counterfeit.

One of the worrisome situations created by counterfeit medicines is their threat to human lives. According to a news published in The Guardian, “A surge in counterfeit and poor-quality medicines means that 2,50,000 children a year are thought to die after receiving shoddy or outright fake drugs intended to treat malaria and pneumonia alone.”

In order to fight the menace of counterfeiting the Indian government is taking various measures. The Union health ministry will make barcode compulsory for all pharmaceutical ingredient packages so that it may help to track spurious drugs and also monitor imported and domestically produced raw materials. Besides the use of digital authentication, physical anti-counterfeiting technologies can play an important role by adding an extra layer of security to the product.

The link between counterfeiting and organized crime

International law enforcement and market experts have established a close link between counterfeiting and other forms of criminal activities. It has been found that the counterfeiting business helps criminals to fuel other illegal activities and vice-versa. EUROPOL (European Union Agency for Law Enforcement Cooperation) has even warned that counterfeiting is an increasingly attractive avenue for organized crime syndicates to diversify and increase their illicit businesses.

It has also been found that counterfeiters use similar routes and modus operandi to supply counterfeit goods as they do to smuggle drugs, firearms and human trafficking. Profits from other crimes and illicit activities also help in the production and distribution of counterfeit goods. Many reports from different countries have established the fact that profits from crimes like drug trafficking and other crimes were used to promote the business of counterfeiting and, similarly proceeds from the sale of duplicate goods were used to promote the criminal’s other illicit activities.

One of the main reasons why criminals choose counterfeiting over other criminal activities is due to its favourable ratio between potential profits and possible risks. According to Executive Director, UNODC (United Nations Office on Drugs and Crime) Yuri Fedotov, “In comparison to other crimes such as drug trafficking, the production and distribution of counterfeit goods present a low-risk/high-profit opportunity for criminals. Counterfeiting feeds money laundering activities and encourages corruption. There is also evidence of some involvement or overlap with drug trafficking and other serious crimes.”

As per trade, reports counterfeiting is now placed amongst the highest income sources for organized criminal activities. Counterfeiting or duplication also helps in money laundering by providing a platform through which criminal organization can invest the proceeds of their illicit activities. In a nutshell, organized crime syndicates use counterfeiting as a medium to optimize their other criminal activities.