Why holography plays a dominant role in product packaging?

Holography not just helps in securing the product against duplication but also helps in making the product highly attractive for the end-consumer. In a highly competitive market product manufacturers leave no stone unturned to attract potential consumers and retain loyal ones. Holograms and other holographic packaging products are an effective way to catch the attention of consumers. There is also a wide scope of innovation in security holograms.

Some examples include new printing techniques, innovative embossing processes along with a plethora of 3D visual effects and features which can be incorporated in the holograms.

Security holograms can also encompass other anti-tampering, covert, overt, forensic and digital features which substantially increases its effectiveness in packaging.

Another widely used packaging product is the holographic wide web film which is used for a wide variety of flexible applications. Holographic wide web films are used for printing, making gift wraps, lamination, product packaging and enticing marketing stickers. This holographic product helps in reinforcing brand identities, capturing customer attention and bringing new life to mature or ageing pack design.

Of late, there is a high demand for many other holographic security and packaging products. Some of them include holographic security pouches, holographic wads/liners, holographic shrink sleeves, holographic tax stamps, holographic stamping foil and holographic security labels.

Holostik is one of the global leaders in the anti-counterfeiting and packaging industry and provides different holographic products in a customized format as per the need of the consumers. Each of these holographic products is used by different industries and has different applications. However holographic products can also serve multiple purposes of providing security and aesthetic appeal to the product.

Holostik has also made a revolutionary change in product packaging with the incorporation of bar codes/QR codes on most of the holographic products with exceptions like hot stamping foil. Holostik strongly believes that physical and digital technologies are complementary to each other and are not competing.

Holostik: Ensuring comprehensive security of products and supply chain

One of the biggest challenges for companies today is the security of their supply chain. Any kind of lapses in a supply chain can lead to theft, counterfeiting, adulteration and other problems which can severely impact the performance of an organisation.

Industries, regulatory agencies and governments across the world have realised the importance of implementing security measures in order to secure the product and supply chain. This comprehensive security approach helps all the stakeholders of the supply chain.

When it comes to ensuring the security of the brand most organisations believe that it is enough to secure the product against any kind of duplication and tampering. However, the actual scenario is quite different as a product is susceptible to different problems at different stages of the supply chain. This means that product authentication does not guarantee the security of a product from theft and damages.

Today, when the performance of the company highly depends on the health of the supply chain it is equally important to secure the product along with the supply chain.

Holostik provides cutting-edge anti-counterfeiting solutions for ensuring the safety of the product and the supply chain. In order to secure the product, the company has a gamut of solutions ranging from security holograms, security labels, QR based holograms, labels and much more. Holostik provides security labels and holograms and smart QR based holograms for product authentication and it also offers track and trace services which ensure the tracking and tracing of product in the supply chain.

A comprehensive security approach can be implemented with the help of a customised smart hologram or customised holographic label which caters product authentication along with track and trace functionality. With Holostik’s robust track and trace services, manufacturers can remain carefree from any kind of product theft, tampering, adulteration in a supply chain.

online shopping

The rise of the menace of counterfeiting on e-commerce platforms

In today’s market scenario, online shopping trends are taking over the minds of the consumers. With the deep penetration of internet and wide availability of smartphones, people have become addicted to e-commerce apps. Perhaps, the biggest advantages of online shopping include convenience, a vast amount of choices, offers and discounts.

According to the Indian Brand Equity Foundation, “India is the fastest growing market for the E-Commerce sector. Revenue from the sector is expected to increase from US$ 39billion in 2017 to US$120 billion in 2020, growing at an annual rate of 51 per cent, the highest in the world. E-Commerce industry in India witnessed 21 private equity firm and venture capital deals worth US$ 2.1 billion in 2017 and 40 deals worth US$ 1,2

Lately, online shopping is facing the menace of counterfeiting. Counterfeiters and forgers are selling a huge amount of fakes on popular e-commerce platforms like Amazon, Flipkart, Snapdeal among others. A recent survey by Local Circles a citizen engagement platform everyone in three online shoppers has received a fake item.

According to an article published in ET Now, “Most consumers are able to identify counterfeit products by either recognizing that the product is different from what they had ordered or through the packaging or colour, the Velocity MR survey showed. Industry members said that often consumers may not even identify counterfeit products, which would otherwise take the number of such cases much higher.”

Due to the sale of fake products, e-commerce players are facing a tarnished brand image, loss of consumer trust and most importantly sales and profits.

In order to secure their products against counterfeiting e-commerce players can take the following steps:

  1. E-commerce should make the use of anti-counterfeiting packaging mandatory and must ensure that all third-party sellers abide by this.
  2. The combination of digital and physical anti-counterfeiting technologies can ward off duplication to a large extent in e-commerce.
  3. E-commerce players must ensure proper and timely monitoring of third-party sellers for the presence of any fake products.

How holographic wide web films secure and leverage your brand?

Marketers across the globe consider packaging as the first communicator of the company. Effective packaging shows the brand i.e. logos, names, taglines and other product related information like contents, nutrition values, weight, MRP etc. The packaging industry has created many innovations in the past years and wide web films are one of the best among them. Holostik which is one of the pioneers and leaders in packaging and anti-duplication solutions manufactures holographic wide web films which provide an aesthetic appeal to the product and also secures it against any kind of duplication or tampering.

Holostik provides holographic films in different specifications and can be customised as per the requirements of the clients. Holographic wide web films are basically designed and manufactured using the best quality raw materials are widely used in flexible packaging.

Holographic wide web films are available in PET (polyethylene terephthalate -minimum thickness of 12 microns) and BOPP (biaxially oriented polypropylene -minimum thickness 20 microns). Apart from providing security, holographic wide web films increase the brand value by making the end product look completely holographic.

Holographic wide web films are known for their self-adhesiveness, clarity, quality and shine. Special care has been taken by experts at Holostik in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films:

  • The films are shiny and glossy with high brightness & high gloss holographic effects.
  • The films have a superior bonding strength and are also heat resistant and waterproof.
  • The films are available in different colours and patterns, plain, light beam and patterns. Many designs are available for selection and customer’s designs.
  • The films are used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

Wads – effective solutions against pilferage and counterfeiting

Wads are disc-shaped materials (usually of paper and foil) used for covering the openings of bottles, cans, jars, etc. Holographic wads and induction sealing wads prevent leakage, tampering, contamination and unauthorised dealing of various domestic and pharmaceutical products used in everyday life. These wads help in concealing and closing the mouth of products which in turn keep them secure from spilling or tampering.

In Holographic Induction sealing wads, the holographic foil is laminated with aluminium foil which in turn is coated with a layer of wax and LDPE, making it water-resistant. The sealing lids or wads provide extra security for bottle and container packing.

Holographic wads are widely used in almost all industries. Be it pharmaceutical, agriculture, food and beverages, Cosmetics, paints, automobile, stationary etc. wads find their usage in many products.

Pharmaceutical– Holographic wads are mostly used by pharmaceutical companies to seal the bottles of medicines securely and hygienically by using sealing machines.

Lubricants– Holographic wads prevent the lubricants from spilling from the bottle. Further, it provides a mark of identity and security to the lubricants manufacturing companies.

Chemical powders– Chemical powders need to be essentially fastened to prevent tampering or to secure leakages. Holographic wads provided by Holostik serve this purpose to a great extent.

The packaging of dairy products– Applying holographic sealing wads on the openings of the mouths of dairy product containers help the manufacturing companies to present their identity along with security.

Some of the benefits of using holographic wads are:

  1. Wads contain customised visually appealing designs & graphics
  2. Wads lend originality to the brand
  3. Wads assure customers about the product’s authenticity

At Holostik, many variants of wads are manufactured and sold at best prices:

  1. Induction sealing holographic and non-holographic wads
  2. Black bottleneck printing (chromo paper/ aluminium printing)
  3. Customised wads with lids
  4. Pressure sensitive wads
  5. Over-printing on holography / poly / board
  6. Mirror transfer
  7. Peel and release wads
  8. Wads with trace and trace

Holostik presents a premium range of holographic wads for clients from various industries at competitive prices. We create customised visually appealing designs & graphics for your products wads and lend originality to them.

How shrink sleeves provide visibility and security to the product?

Shrink sleeves have emerged as one of the most popular packaging products. From detergents to dairy products, eatables to phenyl paints to cosmetics, shrink sleeves are used in most of the products we see around in our daily lives. As their name suggests, shrink sleeves shrink down according to the shape of the bottle on the application of heat. Their functional adjustability makes them an ideal choice for packaging. Holostik provides customised shrink sleeves which can incorporate a wide variety of holographic and non-holographic features.

Holostik also manufactures shrink sleeves that come with a holographic strip. It immediately gives a sign of tampering which makes it an ideal product against any kind of duplication. The tamper evident shrink sleeve not just makes the product look appealing but also ensures its safety.

Here are the four points which make shrink sleeve the perfect choice for packaging.

  1. Provides a 360-degree visibility

Unlike other packaging products shrink sleeves can be easily wrapped around a container or a bottle which provides the product a 360-degree branding. This enhances the visibility of your product from all sides.

  1. Can be applied to different shapes of bottles

Due to its property of shrinking down as per the shape of the container makes it applicable on shapes of bottles. Many times, it is not possible to paste labels on bottles which are of odd shapes and sizes. Shrink sleeves can adhere to all types of shapes and makes them stand out from the rest.

  1. Are an eco-friendly option

The use of shrink sleeves causes minimum wastage and keeps you away from the problem of harmful adhesives and other non-eco-friendly concerns.

  1. Safe from abrasion

Shrink sleeves are quite durable and are quite resistant to abrasion. They can easily withstand scratching, tears and other forms of damages.

Holostik provides a variety of shrink sleeves which includes body and neck sleeves with holography, body and neck sleeves with printing and body and neck sleeves with printing and holography.

Get in touch with us to get the best of shrink sleeves from Holostik.

holographic wide web films

Wide web films- encompassing beauty and security!

Effective packaging can play a substantial role in highlighting and securing the products. Marketers often consider packaging as the first communicator of the company. Among the many packaging solutions, holographic wide web films give the product a perfect shine and highlight its brand looks.

These films also curb counterfeiting as they offer holographic protection and prevents tampering. Holographic wide web films are available in various sizes and can be customised as per the specifications of the clients. Holographic wide web films are basically designed and manufactured using the best quality raw materials and are extensively used for flexible packaging.

The films are available both in PET (polyethene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). Besides providing brand protection, holographic wide web films leverage the brand value by making the end product completely holographic.

Holostik is one of the leaders in anti-duplication and packaging solutions in India and provides a wide array of wide web holographic films that are available in various specifications as per the client’s requirements. The films are known for their self-adhesiveness, clarity, quality and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films:

  1. Attractive looks with optimum clarity.
  2. Shiny and glossy with high brightness & high gloss holographic effects.
  3. Superior bonding strength, heat resistant and waterproof.
  4. Available in different colours and patterns, plain, light beam and patterns. Many designs available for selection and customer’s designs.
  5. Used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

Stay away from fake cosmetic whitening creams

“Mirror mirror on the wall who is the fairest of them all.” Most of you would be aware of this famous line from the classic fable ‘Snow White and the Seven Dwarfs.’ Surprisingly, this line is turning out to be true and there is a growing rage among women and men to have fairer skin.

We are constantly swarmed by social media images of angelic white men and women flaunting beauty like never seen before, in the real world. We crave for the glaring skin tones of our favourite celebrities. For us, dark skin has become a sign of disgrace and ugliness.

To get fairer skin people have been using cosmetics, skin surgeries and medicines. Among these, the most famous is the use of cosmetic products. There is a growing demand for skin whitening creams and different cosmetic brands have launched the same.

However, the rise in demand of such creams has also led to the growth of counterfeits. Flea markets, e-commerce websites, street shops and even e-commerce space is filled with fake skin whitening creams.

Besides duping the consumer of their money fake skin whitening creams cause damage to the skin. Lately, the use of fake skin whitening creams have caused skin allergies, skin infections, blisters, acne, pimples and other anomalies of the skin. Fake skin whitening creams usually contain toxic chemicals which are quite harmful to the skin in the long run.

While it’s difficult to identify between original and fakes cosmetics manufacturers can use security holograms, security labels, holographic packaging, QR codes and other security measures to deter the copying of original products. Holostik provides cutting edge anti-duplication and packaging solutions to different industries for safeguarding their products against duplication. So, if you are a cosmetic manufacturer and want to save your profits and brand image against duplication get in touch with us now.

What you should do to avoid fake products?

The first line of defence against counterfeiting is the awareness against duplicate products. It is highly important for you to get acquainted with the information which will help you in identifying fakes products to a large extent however, it is not completely possible to spot fakes. Here are some points which you must keep in mind to determine the genuineness of a product:

Look closely at the labels and packaging 

Look at the labels, packaging, printing and the text closely. If you notice any flaw in the spellings, grammar, print quality or any other discrepancies then it could be a sign of counterfeit. Also, be cautious of products that include a ‘Made in China’ unless and until the product is merchandise manufactured in China, perform a web search for it.

Go for an authorised dealer

Always go for an authorised dealer while purchasing or replacing products. This is highly important in a scenario where you are purchasing or replacing spare parts for automobiles, aeroplanes and other items.

Are there no taxes?

Always be cautious of deals which allow you to purchase without value added tax, sales tax etc. This is usually in case of counterfeits which evade huge amount of taxes every year.

Purchase from a secure e-commerce website

Try to avoid purchasing from websites that do not have https in their domain. The ‘s’ in https stands for secure which is generally used by authorised and credible websites. Legitimate retailers will always ensure that their customers buy through a secure setting and are not duped with counterfeits.

Is the deal to good to be true?

One of the biggest giveaways for consumers is that ‘a deal is too good to be true’. Seasonal discounts or factory prices are fine but if the prices are too low compared to the regular price of the product then there are high chances that the product is a counterfeit. Take a cue from this and thoroughly check the labels and tags of the product.

Look for holographic and digital authentication

Last but not least is to visually identify security holograms or digitally authenticate QR codes and bar codes printed on the product. Due to the rise of counterfeiting companies are using security holograms and QR codes on their products. Security holograms are 3D holographic devices with optical properties and show different images or features corresponding to the angle of viewing. Try to view the holograms from different angles and you will be able to notice the different colours and images in it. There are also other covert features which can only be viewed with special instruments. For QR code authentication you will require a QR code scanning mobile application which will determine the genuineness of the product.

The role of anti-counterfeiting technology against duplication

The counterfeiting of products and tampering within supply chains has become a massive problem at the global scale. The overall cost of counterfeiting and diversion is projected to reach $2.8 trillion by 2022. The problem of duplication has infiltrated industries like health, beauty, pharmaceutical, liquor industry and many others.

Consumers and companies are facing the onslaught of counterfeiting and adulteration. Products from food to medicines are being forged by counterfeiters around the world. Counterfeiters also try to sell stolen, adulterated and expired items as originals. Forgers try their level best to visually and functionally mimic the product and original packaging. There have been reports of duplicate products and its effects from across the world which creates a sense of anxiety among consumers and plummets our trust in reliable and major brands.  Counterfeiting can be countered effectively on different levels. Government and regulations play an important role in battling duplication but one of the most decisive roles is that of technology. Technology not just helps in determining the genuineness of the product but also helps in securing supply chains against duplication and tampering.

Anti-counterfeiting technology can be divided into four groups namely overt, covert, forensic and digital. All those authentication technologies which can be seen with naked eyes are called as overt technologies whereas those technologies which cannot be seen with naked eye and requires special devices like UV pen and taggant pen are called as covert technologies. Forensic technology requires special labs for performing authentication and digital technology encompasses the use of QR codes and other IT enabled technologies.

Holographic technology which falls under overt and covert technology is one of the most widely used and affordable in nature. A good example is the use of security holograms and holographic wide web films in different industries for product authentication purposes. The holographic technology can encompass a wide variety of security features which are difficult to replicate thus making it impossible for counterfeiters to copy them.

However, with advances in digital authentication technology, it has become possible to secure entire supply chains. The use of QR codes and barcodes for authentication is a good example. Amidst the growth of different authentication technologies, all of them are complementing each other and not competing. For example, Holostik which is a pioneer in providing anti-counterfeiting solutions offers security instruments which include security holograms and QR codes. While holograms offer holographic authentication, QR codes helps to digitally secure the product throughout the supply chain.