holographic wide web films

Wide web films- encompassing beauty and security!

Effective packaging can play a substantial role in highlighting and securing the products. Marketers often consider packaging as the first communicator of the company. Among the many packaging solutions, holographic wide web films give the product a perfect shine and highlight its brand looks.

These films also curb counterfeiting as they offer holographic protection and prevents tampering. Holographic wide web films are available in various sizes and can be customised as per the specifications of the clients. Holographic wide web films are basically designed and manufactured using the best quality raw materials and are extensively used for flexible packaging.

The films are available both in PET (polyethene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). Besides providing brand protection, holographic wide web films leverage the brand value by making the end product completely holographic.

Holostik is one of the leaders in anti-duplication and packaging solutions in India and provides a wide array of wide web holographic films that are available in various specifications as per the client’s requirements. The films are known for their self-adhesiveness, clarity, quality and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films:

  1. Attractive looks with optimum clarity.
  2. Shiny and glossy with high brightness & high gloss holographic effects.
  3. Superior bonding strength, heat resistant and waterproof.
  4. Available in different colours and patterns, plain, light beam and patterns. Many designs available for selection and customer’s designs.
  5. Used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

Stay away from fake cosmetic whitening creams

“Mirror mirror on the wall who is the fairest of them all.” Most of you would be aware of this famous line from the classic fable ‘Snow White and the Seven Dwarfs.’ Surprisingly, this line is turning out to be true and there is a growing rage among women and men to have fairer skin.

We are constantly swarmed by social media images of angelic white men and women flaunting beauty like never seen before, in the real world. We crave for the glaring skin tones of our favourite celebrities. For us, dark skin has become a sign of disgrace and ugliness.

To get fairer skin people have been using cosmetics, skin surgeries and medicines. Among these, the most famous is the use of cosmetic products. There is a growing demand for skin whitening creams and different cosmetic brands have launched the same.

However, the rise in demand of such creams has also led to the growth of counterfeits. Flea markets, e-commerce websites, street shops and even e-commerce space is filled with fake skin whitening creams.

Besides duping the consumer of their money fake skin whitening creams cause damage to the skin. Lately, the use of fake skin whitening creams have caused skin allergies, skin infections, blisters, acne, pimples and other anomalies of the skin. Fake skin whitening creams usually contain toxic chemicals which are quite harmful to the skin in the long run.

While it’s difficult to identify between original and fakes cosmetics manufacturers can use security holograms, security labels, holographic packaging, QR codes and other security measures to deter the copying of original products. Holostik provides cutting edge anti-duplication and packaging solutions to different industries for safeguarding their products against duplication. So, if you are a cosmetic manufacturer and want to save your profits and brand image against duplication get in touch with us now.

What you should do to avoid fake products?

The first line of defence against counterfeiting is the awareness against duplicate products. It is highly important for you to get acquainted with the information which will help you in identifying fakes products to a large extent however, it is not completely possible to spot fakes. Here are some points which you must keep in mind to determine the genuineness of a product:

Look closely at the labels and packaging 

Look at the labels, packaging, printing and the text closely. If you notice any flaw in the spellings, grammar, print quality or any other discrepancies then it could be a sign of counterfeit. Also, be cautious of products that include a ‘Made in China’ unless and until the product is merchandise manufactured in China, perform a web search for it.

Go for an authorised dealer

Always go for an authorised dealer while purchasing or replacing products. This is highly important in a scenario where you are purchasing or replacing spare parts for automobiles, aeroplanes and other items.

Are there no taxes?

Always be cautious of deals which allow you to purchase without value added tax, sales tax etc. This is usually in case of counterfeits which evade huge amount of taxes every year.

Purchase from a secure e-commerce website

Try to avoid purchasing from websites that do not have https in their domain. The ‘s’ in https stands for secure which is generally used by authorised and credible websites. Legitimate retailers will always ensure that their customers buy through a secure setting and are not duped with counterfeits.

Is the deal to good to be true?

One of the biggest giveaways for consumers is that ‘a deal is too good to be true’. Seasonal discounts or factory prices are fine but if the prices are too low compared to the regular price of the product then there are high chances that the product is a counterfeit. Take a cue from this and thoroughly check the labels and tags of the product.

Look for holographic and digital authentication

Last but not least is to visually identify security holograms or digitally authenticate QR codes and bar codes printed on the product. Due to the rise of counterfeiting companies are using security holograms and QR codes on their products. Security holograms are 3D holographic devices with optical properties and show different images or features corresponding to the angle of viewing. Try to view the holograms from different angles and you will be able to notice the different colours and images in it. There are also other covert features which can only be viewed with special instruments. For QR code authentication you will require a QR code scanning mobile application which will determine the genuineness of the product.

The role of anti-counterfeiting technology against duplication

The counterfeiting of products and tampering within supply chains has become a massive problem at the global scale. The overall cost of counterfeiting and diversion is projected to reach $2.8 trillion by 2022. The problem of duplication has infiltrated industries like health, beauty, pharmaceutical, liquor industry and many others.

Consumers and companies are facing the onslaught of counterfeiting and adulteration. Products from food to medicines are being forged by counterfeiters around the world. Counterfeiters also try to sell stolen, adulterated and expired items as originals. Forgers try their level best to visually and functionally mimic the product and original packaging. There have been reports of duplicate products and its effects from across the world which creates a sense of anxiety among consumers and plummets our trust in reliable and major brands.  Counterfeiting can be countered effectively on different levels. Government and regulations play an important role in battling duplication but one of the most decisive roles is that of technology. Technology not just helps in determining the genuineness of the product but also helps in securing supply chains against duplication and tampering.

Anti-counterfeiting technology can be divided into four groups namely overt, covert, forensic and digital. All those authentication technologies which can be seen with naked eyes are called as overt technologies whereas those technologies which cannot be seen with naked eye and requires special devices like UV pen and taggant pen are called as covert technologies. Forensic technology requires special labs for performing authentication and digital technology encompasses the use of QR codes and other IT enabled technologies.

Holographic technology which falls under overt and covert technology is one of the most widely used and affordable in nature. A good example is the use of security holograms and holographic wide web films in different industries for product authentication purposes. The holographic technology can encompass a wide variety of security features which are difficult to replicate thus making it impossible for counterfeiters to copy them.

However, with advances in digital authentication technology, it has become possible to secure entire supply chains. The use of QR codes and barcodes for authentication is a good example. Amidst the growth of different authentication technologies, all of them are complementing each other and not competing. For example, Holostik which is a pioneer in providing anti-counterfeiting solutions offers security instruments which include security holograms and QR codes. While holograms offer holographic authentication, QR codes helps to digitally secure the product throughout the supply chain.

Duplication of spices- a growing threat!

All kinds of markets whether big or small have a range of spices. India is a country where different kinds of foods are eaten, and spices play a dominant role in making the regional delicacies. The usage of spices in dishes depends on the location and the mass production of a particular spice in a particular area. Climate and geography also play a major role in determining the production and demand for spices.

But counterfeiting of spices has become a common affair and there is hardly any place left where counterfeit spices are not available. From black pepper to cinnamon, cloves to turmeric and bay leaves a wide variety of spices have fakes readily available in the market. These duplicate spices are usually cheap and thus pose a threat to the original spice manufacturing companies. Many times, the spices are adulterated with harmful chemicals to make them look visually similar, this causes a wide number of ailments in the consumers.

Forgers also sell very old spices in the name of fresh aromatic spices. Storing spices for a very long time reduces their quality and taste. Besides this point, forgers employ deceitful tactics to sell spices in the market. They often pack entirely different contents in place of the original. For example, papaya seeds are used in place of black pepper or common wooden birch in place of cinnamon. In many cases, the spices are also dyed to make them look visually similar to the original product.

There are certain spices that are substituted or diluted. Fake labels are also placed on the packaging to give them the look of the original. Here are some common spices and their adulterants.

Cinnamon

In the U.S., what’s commonly sold as cinnamon is actually cassia, a cousin of true cinnamon.

Saffron

Those little orange threads you bought aren’t saffron, they’re probably flowers from other harmless plants, most often calendula.

Black Pepper

Papaya seeds sold as ground pepper are clearly mislabelled, but they won’t do you any harm.

Chilli Powder

Chilli powder has also been found to contain brick powder, talc, and even sand and dirt.

Counterfeiting in fragrance industry and how to find it

With counterfeiting growing its tentacles in every industry fragrance industry is also facing its wrath. One can easily get fake products online. Most consumers are unaware that highly sophisticated knock-offs are also finding their way into retail shelves. Counterfeiters are easily available to sell fake fragrances on different platforms.

Besides leading to a loss of income to legitimate sellers there are many health risks associated with the same. Duplicate perfumes are not properly tested and contain a lot of chemicals and adulterants.

This creates the potential for all sorts of nasty surprises, such as Counterfeit fragrances cause all sort of problems like causing a rash on people with sensitive skin, burning the skin, staining clothes and respiratory problems.

There are a number of instances where people buy a whole lot of perfumes and attars both offline and online but many times it is not possible to do the same. Counterfeiters also use different types of chemicals which are quite toxic in the long run.

There are certain points according to Choice.com which must be kept in mind while buying fragrances from the market.

  1. What does it cost? If the price seems too low, chances are it’s not the genuine article.
  2. Where’s it being sold? Street corner, flea market, suspect online website? If it looks dodgy, it probably is.
  3. Look at the packaging. Are there any misspellings? Does the country of origin match the country usually on the product? Is the printing or cardboard of poor quality? If you’ve got an old box, take it with you for a comparison when you’re shopping.
  4. If you can, look at the contents. Are there differences in colour or consistency from the normal product? It should be clear and not overly oily.
  5. How does the product smell? It shouldn’t be bitter or sour. Spray some on a piece of cardboard, then go away for half an hour. Does the fragrance last?
  6. Ensure the seller guarantees the perfume is 100% genuine (some offer a certificate of authenticity) and has a return policy if you’re not happy with the product.
sticker manufacturer india

Are there any laws against counterfeiting in India?

Counterfeiting is decaying the economic framework of India and surprisingly there is no legislation against counterfeiting. According to a magazine VantageAsia, “In India, there is no legislation to impose strict punishment and/or imprisonment for counterfeiting and piracy.”

Besides badly affecting the brands and consumers in general, duplication also has a detrimental effect on the company. Different reports also suggest that IPR infringements are an important source of income for organised criminal groups. Such groups are engaged in different crimes like drug trafficking, money laundering and terrorist activities. However, there are certain laws which aim at curbing the problem of duplication to a large extent. Let’s discuss some of them.

The intellectual property regulations in India include Trademark act, Copyright Act and Patent Act which are meant counter duplication.

Copyright Act, 1957– The act provides power to the Police to seize infringed copies of the works which have copyright

Trademark Act, 1999– The Act nowhere mentions the term “counterfeit”; however, the Act provides for civil remedies in the form of an injunction, damages, delivery-up etc.

The Patent Act 1970- According to lexology.com “The present Patents Act, 1970 came into force in the year 1972, amending and incorporating the existing laws relating to Patents and Designs act 1911 in India. The Patent (Amendment) Act 2005 came into force from 1st January 2005, which brought changes in the previous patent system of India wherein product patent was extended to all subjects of technology consisting of food, drugs, chemicals and microorganisms.”

Besides these acts, there are many border protection measures which check counterfeiting in India.