Amazon plans to eliminate fakes with the implementation of Project Zero

E-Commerce major has taken a new initiative for fighting fakes. The company has initiated an anti-counterfeiting move known as ‘Project Zero’ which will allow brands to directly flag and delete fake listings themselves.

Presently, the companies have to forward a request to Amazon if they spot counterfeit versions of their products. The process is similar to the copyright takedown process of Youtube. Lately, Amazon has struggled a lot to deal with false or misleading information on its platform and removing counterfeit products has been quite challenging for it.

In the nascent stage, Project Zero will hope to boost its efforts in eliminating counterfeits on its site where only limited brands will have the power to remove fakes. According to Amazon, the combined power of brands and Amazon can effectively deal with the problem of counterfeiting. The company also cautions that the “brands must maintain a high bar for accuracy in order to maintain their Project Zero privileges.”

The company will impart training to Project Zero users and will actively monitor the cases to prevent any abuse of the platform. Amazon’s Project Zero will feature self-service counterfeit removal for brands and automated scans of logos as well as trademarks on its site.

Source: Financial Express

Global counterfeiting has grown 100 times-FICCI CASCADE

FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) has raised a serious concern on counterfeiting and smuggling. The body believes that the global economy has suffered massive financial loss due to counterfeiting and there has been an increase in its volume by 100 times.

The experts from FICCI CASCADE while speaking at a seminar highlighted the importance of increased awareness on the hazards of counterfeiting and smuggling, and the need for effective enforcement to enhance India’s economic development.

PC Jha, Advisor, FICCI CASCADE and Former Chairman, Central Board of Excise and Customs, stated that during the last twenty years, the volume of duplication has increased 100 times around the world and the size of the trade in duplicate goods is 10 percent of the legal international trade. He finally stressed on the seriousness of the problem of illicit trade.

Deep Chand, Advisor, FICCI CASCADE and Former Special Commissioner of Delhi Police emphasized on the need for consumers being continuously made aware of the detrimental impact of illicit products. He further said, “Consumer awareness campaigns that explain how to differentiate a spurious product from a genuine product to demanding a copy of the bill from the seller, along with the harmful consequences of purchasing illegal products.

As per the FICCI CASCADE report published in 2015, the total loss to the government on account of illicit markets in just seven manufacturing sectors is Rs 39,239 crores. Amongst the various sectors, the maximum revenue loss to the exchequer is attributed to tobacco products. Estimating a revenue loss of Rs 9139 crores, followed by mobile phones at Rs 6705 crores and alcoholic beverages at Rs 6309 crores.

According to a FICCI report, ‘Illicit Trade: Fuelling Terror Financing and Organized Crime’, counterfeiting is the second largest source of income for criminal activities. The global loss to employment would stand at 4.2 to 5.4 million in the year 2022.


The multiple benefits of holographic wide web films

Packaging plays an important role in product safety, promotion and sales. In a highly competitive market environment packaging can boost the growth of the company. Market experts consider product packaging as the first communicators of the company. An ideal packaging must secure the brand against tampering and duplication, enhance its visibility, and must keep the content of the products intact and safe.

Of late, there has been a rise in the use of new packaging materials by product manufacturers. These packaging products are of high quality, can include different anti-counterfeiting features and most importantly provide an edge to the product against its competitors.

One of the most popular packaging products is holographic wide web film which is an effective flexible solution used for lamination, wrapping, packaging and a host of other purposes. The films also curb counterfeiting as they offer holographic protection and prevents tampering. Holographic wide web films are available in various sizes and can be customised as per the specifications of the clients. Holographic wide web films are basically designed and manufactured using the best quality raw materials and are extensively used for flexible packaging.

The holographic films are available both in PET (polyethene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). Besides providing brand protection, holographic wide web films leverage the brand value by making the end product completely holographic.

Holostik is one of the leaders in anti-duplication and packaging solutions in India and provides a wide array of wide web holographic films that are available in various specifications as per the client’s requirements. The films are known for their self-adhesiveness, clarity, quality and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films:

  1. Attractive looks with optimum clarity.
  2. Shiny and glossy with high brightness & high gloss holographic effects.
  3. High bonding strength, heat resistant and waterproof.
  4. Available in different colours and patterns, plain, light beam and patterns. Many designs are available for selection and customer’s designs.
  5. Used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

Holostik: Ensuring comprehensive security of products and supply chain

One of the biggest challenges for companies today is the security of their supply chain. Any kind of lapses in a supply chain can lead to theft, counterfeiting, adulteration and other problems which can severely impact the performance of an organisation.

Industries, regulatory agencies and governments across the world have realised the importance of implementing security measures in order to secure the product and supply chain. This comprehensive security approach helps all the stakeholders of the supply chain.

When it comes to ensuring the security of the brand most organisations believe that it is enough to secure the product against any kind of duplication and tampering. However, the actual scenario is quite different as a product is susceptible to different problems at different stages of the supply chain. This means that product authentication does not guarantee the security of a product from theft and damages.

Today, when the performance of the company highly depends on the health of the supply chain it is equally important to secure the product along with the supply chain.

Holostik provides cutting-edge anti-counterfeiting solutions for ensuring the safety of the product and the supply chain. In order to secure the product, the company has a gamut of solutions ranging from security holograms, security labels, QR based holograms, labels and much more. Holostik provides security labels and holograms and smart QR based holograms for product authentication and it also offers track and trace services which ensure the tracking and tracing of product in the supply chain.

A comprehensive security approach can be implemented with the help of a customised smart hologram or customised holographic label which caters product authentication along with track and trace functionality. With Holostik’s robust track and trace services, manufacturers can remain carefree from any kind of product theft, tampering, adulteration in a supply chain.

How can liquor industry secure their products against counterfeiting?

The high number of deaths caused due to hooch tragedies took the entire nation by storm. Counterfeit or low-grade adulterated liquor lead to many deaths in the states of Uttarakhand, Uttar Pradesh and quite lately in Assam where the hooch tragedy claimed 150 lives.

As per franchiseindia, “India’s alcohol industry is the third largest in the world with a value of $35 billion. The industry is divided into three categories: Indian Manufactured Foreign Liquor (IMFL), beer, and homemade liquor. Revenue in the Alcoholic Drinks market amounted to US$67,661m in 2018. The market is expected to grow annually by 7.9% (CAGR 2018-2021).”

Due to the massive market for alcohol in India, counterfeiters are using it as an opportunity to sell counterfeit alcohol. Counterfeiting of alcohol has considerably increased with the import of high-quality liquor of globally famous brands. Most of the duplicators use old bottles to refill them with counterfeit alcohol. Along with this they also copy packaging and paste new tax stamps and labels on the bottles.

Holostik has been providing advanced anti-counterfeiting solutions to excise departments of many states in India. However, as per new excise policies, many excise departments have replaced holographic tax stamps with barcodes to ensure track and trace technology.

This has led counterfeiters to easily copy the bar codes and use it on liquor bottles. Perhaps, one of the biggest disadvantages of bar codes and QR codes is that they can be easily copied and pasted on counterfeit products to make them look real.

Holostik has been suggesting a combination of physical and digital security to safeguard liquor products. A multi-layered approach towards securing liquor helps in minimizing the risks of counterfeiting to a large extent, this means that if even if a forger is able to copy bar codes then he would not be able to copy the holographic label. Its like two-edged sword which helps in tackling counterfeiting effectively.

Fake Disney products racket busted by Mumbai Police

The licensing fraternity in India has been facing the onslaught of fake products and grey market which has led the brand owners to take strict measures for protecting their intellectual property.

While working in this direction Disney- the world’s popular entertainment brand is working closely with authorities to protect its intellectual property and brands.

As a part of its ongoing enforcement campaign in India, Mumbai Police officers recently conducted raids at the following five targets: Niva Bags, Capitol Bags and Return Gifts; National Bag House; Raj Bags; and Roshan’s the Bag Kingdom in Crawford Market.

In the action, the police seized more than 2000 counterfeit Disney products in total from all the stores and later arrested the offenders. The police is also conducting further investigations to identify the locations of manufacturers of counterfeit goods.

Sanjeet Mehta, Executive Director, Consumer Products of Disney India said that it is critical to protecting the integrity of products that bear the Disney brand name.


fake xiaomi

Fake Xiaomi stores in India are scamming people

Xiaomi a leading mobile phone and electronic equipment manufacturer has fallen under a new scam. Manu Jain Managing Director of Xiaomi tweeted about a scam where few Indian retailers have been duped into buying counterfeit franchises of the company’s Mi Stores. The company is taking strict measures to ensure that its brand value is not tarnished and retailers in India remain safe from any kind of fraud or forgery.

Forged documents with Jain’s fake signature have been circulating among some retailers in the country. People are being sold fake franchises for opening Xiaomi stores with the help of forged documents.

Manu Jain tweeted “FRAUD ALERT! I have come across a scam where few retailers have been cheated into buying fake franchises of Xiaomi India Mi Stores! Shocking to see forged documents, with my fake signatures,”.

He further said that his company is taking the incident very seriously and filed a case with the cyber crime department and police is investigating the matter.

Making the retailers aware of the scam Jain requested the retailers to first confirm the authenticity of the documents and then apply for the Mi Store franchise through the official channels.


counterfeiting products

Fake products must be curbed on e-commerce-demand consumers

In a recent development, consumers have demanded strict action against the sale of counterfeit products on e-commerce platforms. Consumers have asked for stringent laws and action against sellers who are dealing in fake products.

A community engagement platform Local Circles in its recommendation to the DIPP (Department of Industrial Policy & Promotion) has stated that in order to check the sale of duplicate products online the details of seller or third party sellers must be made available for all products and in case of the mentioning of prohibited item must be immediately blacklisted.

The recommendation has been written based on the response received from over 40,000 consumers and 10,000 small and medium enterprises. The consumers have also demanded that the trademark owners should be given the option to register themselves with the e-commerce platforms.

The letter written to the DIPP states, “Via this feature, the trademark owners may come any time and may mark a listing as inappropriate. The platform will then provide the details of all such sellers to the trademark owner. If the trademark owner notifies the marketplace for removal of a particular listing being counterfeit, the marketplace must be required to remove it within 12 hours.”

“In case a formal consumer complaint is received about a product being fake, the same shall be conveyed within 12 hours to the trademark owners registered with the platform,” it adds.

Local Circles had also mentioned that last year one out of every five products sold on e-commerce platforms are counterfeit. The categories highly impacted by it are cosmetics and fragrances.


ASPA organizes workshop on integration of authentication solutions

ASPA (Authentication Solution Provider’s Association) along with IPAMA (Indian Printing Packaging and Allied Machinery Manufacturers Association) recently organized a technical seminar on Integration of Authentication Solutions: An overview on 4th February during recent Print Pack 2019 at India Expo Centre, Delhi NCR.

The purpose of the seminar was to create awareness about regulatory compliance, trends and innovations of the global anti-counterfeiting industry. The seminar was jointly inaugurated by Mr U.K. Gupta, President, ASPA & Mr Dayakar Reddy, President, IPAMA.

The seminar featured speakers representing ASPA who spoke on physical anti-counterfeiting technologies, serialization, traceability and security inks and papers.

Chander S Jeena, Secretary ASPA spoke about ASPA’s initiatives in the field of physical authentication technologies. He spoke about ASPA’s new initiative ‘Counterfeit News Repository’ – a record of incidents related to counterfeiting, theft and illegal diversion from across the world.

He also shared various examples of innovation in anti-counterfeiting industry and steps in developing anti-counterfeiting strategy. His key message was focused on the integration of physical anti-counterfeiting technologies with traceability technologies to make customized authentication solutions.

Mr Nakul Pasricha, Governing Body Member and CEO, PharmaSecure shared his views on recent regulations, benefits, application, challenges and implementation guidelines for serialization and traceability.

Mr Gaurav Sathaye, Governing Body Member and CEO United Speciality Inks shared an expert view on the latest developments in security inks. He shared his views on brand psychology, functional overview of security technologies and the need for collective work in securing value chain. The workshop was well attended by industry including representation from ASPA, ALPS and IPAMA members & others. This is the ongoing series of ASPA workshops planned for brand owners, Govt. authorities and industry professional involved in brand protection, revenue protection, supply chain management, quality and product packaging. It ended with a networking break and lunch. The next workshop will be held in April 2019.

online shopping

The rise of the menace of counterfeiting on e-commerce platforms

In today’s market scenario, online shopping trends are taking over the minds of the consumers. With the deep penetration of internet and wide availability of smartphones, people have become addicted to e-commerce apps. Perhaps, the biggest advantages of online shopping include convenience, a vast amount of choices, offers and discounts.

According to the Indian Brand Equity Foundation, “India is the fastest growing market for the E-Commerce sector. Revenue from the sector is expected to increase from US$ 39billion in 2017 to US$120 billion in 2020, growing at an annual rate of 51 per cent, the highest in the world. E-Commerce industry in India witnessed 21 private equity firm and venture capital deals worth US$ 2.1 billion in 2017 and 40 deals worth US$ 1,2

Lately, online shopping is facing the menace of counterfeiting. Counterfeiters and forgers are selling a huge amount of fakes on popular e-commerce platforms like Amazon, Flipkart, Snapdeal among others. A recent survey by Local Circles a citizen engagement platform everyone in three online shoppers has received a fake item.

According to an article published in ET Now, “Most consumers are able to identify counterfeit products by either recognizing that the product is different from what they had ordered or through the packaging or colour, the Velocity MR survey showed. Industry members said that often consumers may not even identify counterfeit products, which would otherwise take the number of such cases much higher.”

Due to the sale of fake products, e-commerce players are facing a tarnished brand image, loss of consumer trust and most importantly sales and profits.

In order to secure their products against counterfeiting e-commerce players can take the following steps:

  1. E-commerce should make the use of anti-counterfeiting packaging mandatory and must ensure that all third-party sellers abide by this.
  2. The combination of digital and physical anti-counterfeiting technologies can ward off duplication to a large extent in e-commerce.
  3. E-commerce players must ensure proper and timely monitoring of third-party sellers for the presence of any fake products.