Amazon to end sale of counterfeits on its platform in India

In a recent development global online retail giant Amazon stated that it will prevent the sale of counterfeits on its platform in India with the help of Project Zero.

Dharmesh M Mehta, Vice President, Worldwide Customer Trust and Partner Support said that they are excited to see many small and big brands coming out to partner with them to prevent fake products on the Amazon platform and provide a great shopping experience. He also said that Project Zero is built on long-standing work and investments to ensure that customers always receive authentic goods.

The sale of fake goods might seem to be impacting major conglomerates. However, the products go under tight scrutiny through stringent health guidelines so that it may not help consumers. Some e-commerce brands add a badge to trustworthy sellers like Flipkart Assured but it does not prevent the sale of counterfeits.

Different Indian brands were a part of the pilot project in India to make this functional. Project zero has a mechanism through which it carefully understands brands and their products along with their intellectual property. With the help of this information, the project carefully identifies whether a product is genuine or not.

Amazon will take help of automated protections, self-service counterfeit removal as well as product serialization. Basically, every product will have a unique serial number that will authenticate whether it is genuine or not.

Mehta also says that if their automated protections miss a fake listing then a brand can find them pull them down. Through this initiative, Amazon has for first-time empowered brands against fighting fakes.

Source: Indiatimes.com

Importance of anti-counterfeiting solutions for the manufacturers

Counterfeiting is growing on a monstrous scale. According to a report by Research and Markets, the global value of counterfeiting has reached a value of 1.2 trillion dollars. The report further states that as per the current growth rate counterfeiting will become a $2.81 trillion industry by 2022.

For the past many years, manufacturers have tried their best to curb the menace of fake products, however little progress has been achieved related to the same. The extra costs in fighting fakes have further deteriorated the problem. Manufacturers also suffer from a tarnished brand image due to the counterfeiting of their products.

Most importantly, in a highly competitive market, one bad experience for a customer can change his loyalty for a product or brand.

Amidst this grim scenario, anti-counterfeiting technologies can play a decisive role in preventing counterfeiting, tampering, and diversion. Holostik is a leading player in offering customized anti-counterfeiting solutions to different industries. With a legacy of 28 years, the company has provided anti-counterfeiting solutions to more than 10,000 clients in 75+ countries.

Holostik believes that with the proper use of anti-counterfeiting solutions manufacturers can prevent the following challenges posed by counterfeiting:

  • Loss of sales revenue and profit margin: Sales and profit margins are the veins and nerves of any organization. A company’s success is determined by the number of sales it has earned in a specific time frame. A good number of sales is a visible indicator of a company’s wellbeing and vice-versa. The sale of duplicate items leads to a drop-down in the sale of a company’s products. If it goes unchecked, then it can lead to a complete downfall of the company. Due to multiple sale locations of the product, it is quite hard for a company to trace the manufacturing location of counterfeits.
  • Poor brand and product image: No wonder, the sale of counterfeits lead to a tarnished image of the brand and its products. The sale cheap fakes lead to a false perception among consumers regarding the quality of the product and the brand. Unaware consumers often think that they are buying original products but instead, they receive fakes.
  • The added cost of fighting fakes: Companies incorporate different strategies for fighting counterfeiting of their products. This comes in the form of added costs for the organization already facing the problem of duplication.

To know more about our products and solutions call us on +91–785-785-7000 or mail us at connect@holostik.com.

Popular pharma products of GSK and Macleods face counterfeiting

Lately, India’s leading drug authority flagged almost 35 batches of medicines, including popular skin medication cream brands Betnovate and Panderm as they failed quality tests conducted last month. At the same time, companies that market these products in India said that the samples tested by the regulator were fake versions of their famous brands

Earlier this month, the Central Drugs Standard Organisation had marked specific batches of Betnovate C, Betnovate N & Panderm ++ failing in quality standards. According to the authority, the samples failed in tests conducted to determine their ingredients. The regulator also found that a batch of acidity drug Lupizole also failed in the tests.

While conducting the tests, CDSCO had identified batch number NG980 of Betnovate C cream for failing in identification tests along with tests of ‘assay’ of clioquinol- which means that the cream had fewer quantities of this ingredient. The batch number of EZ277 of Betnovate-N also failed in the identification test, whereas samples of Panderm ++ batch number PCF901A and Lupizole batch number T9004141 were declared substandard by the authority.

While commenting on the issue a spokesperson from GlaxoSmithKline which markets the product in India said that the two batches of Betnovate-N and Betnovate-C seized by Delhi Drug Control are counterfeits. He further added that the two batches were marked counterfeit by the company and the authority, after testing them at government labs and retesting at GSK sites. Meanwhile, GSK is coordinating with the regulator and providing its full support in the matter.

Macleods, which markets Panderm ++, has already filed a complaint with the drug regulator and Delhi Police over counterfeits of its skin treatment cream. A representative from the company said that the batch number listed by CDSCO is not correct and does not abide by the coding practices of Macleods Sikkim facility. Moreover, the details mentioned on the label are inaccurate which identifies the product as a counterfeit. Macleods had filed a complaint with the FDA and the Delhi Police in the month of August and September while an FIR has already been registered for the impugned counterfeit Panderm ++. Emailed queries to Lupin Ltd, which markets Lupizole in India, remained unanswered by press time Saturday.

Some quick facts:

  • In October 2019, Betnovate-C was the largest brand in the over Rs 210 crore betamethasone + clioquinol combination market, while Betnovate-N was the largest in the nearly Rs 195 crore betamethasone + neomycin combination market.
  • In October 2019, Betnovate-C was the largest brand in the over Rs 210 crore betamethasone + clioquinol combination market.
  • In October 2019, Betnovate-N was the largest in the nearly Rs 195 crore betamethasone + neomycin combination market.
  • According to AIOCD and PharmaTrac, Betnovate-C and Betnovate-C captured 100 percent and 98.78 percent of these markets.
  • Panderm ++ is also the top brand in its segment, capturing over 40 percent of the Rs 122.70 crore clobetasol + neomycin + miconazole combination market in October.

Source: Indianexpress.com

 

Wad- an impeccable product against spillage and counterfeiting.

Wads are circular in shape and are made of paper and foil, these unique packaging products are used for covering the openings of bottles, cans, jars, etc. Wads are also known as induction liners or cap seals in the field of packaging. Holographic wads are induction sealing wads that prevent leakage, tampering, contamination and illegal dealing of different products – with the added feature of holography. Wads help in closing the mouth of products that keep it safe from spilling and tampering.

For making holographic induction sealing wads a holographic foil is laminated with aluminum foil which is further coated with a layer of wax and LDPE (low-density polyethylene) thus making it water-resistant. These sealing lids or wads offer extra security for bottle and container packing.

Holostik offers different kinds of wads with different features including digital authentication. There are many benefits of holographic wads that protect the product from pilferage and tampering and providing a unique identity to the product. Holographic security wads are used in different industries like pharmaceuticals, agriculture, food, beverages, cosmetics, paints, automobiles, stationary, etc.

Let’s discuss the usage of holographic security wads in some industries.

  • Medicines: Holographic wads are mostly used by medicine companies to seal bottles securely and hygienically by using sealing machines.
  • Automotive lubricants: Holographic wads prevent lubricants from spilling from the bottle. Moreover, they provide identification and security to lubricant manufacturing companies.
  • FMCG:  A lot of products like hair oils, eatables like sauces, ghee and other such products are secured with holographic wads.

In case you want customized wads for your products then you can call us on +91–785-785-7000 or mail us at connect@holostik.com

Holostik to showcase its product line-up at CPhI P-MEC India 2019 in Greater Noida

Holostik, one of the leaders in anti-counterfeiting solutions in India, will display its wide range of packaging, labeling and anti-duplication solutions at CPhI P-MEC India 2019. The three-day exhibition will take place from 26th November to 28th November 2019 (10:00 AM onwards) at the India Expo Centre & Mart in Greater Noida.

CPhI & P-MEC India will focus on high quality, low-cost pharma solutions, trends and innovations in India. Visiting partners will get the opportunity to network with industry peers and explore the global pharmaceutical landscape.

“As the pharma industry looks increasingly towards India for high quality, low-cost pharma solutions, CPhI & P-MEC India is the ideal event for companies wanting to pick up on the latest trends and innovations the market has to offer. At CPhI & P-MEC India, you will meet the movers and shakers from India’s pharma machinery, technology, and ingredients industries, giving you a competitive advantage that will help grow your business.”

The event will be visited by important decision-makers and specifiers from the top and middle management from the pharmaceutical and allied industries. Holostik will exhibit the best of its product and IP security line up for the pharmaceutical industry at the event which will include security holograms, pharma labels, GS1-enabled track & trace, mono cartons, induction-sealing wads and much more.

Holostik aims to network, learn, educate and offer the latest in physical and digital product security. You may find company representatives in Greater Noida on November 26 and onwards at Booth B40, Hall 14.

Visit CPhI P-MEC to interact with Holostik and source the latest technologies and innovative products & solutions in anti-counterfeiting, packaging, labeling and product security.

 

Event Details

CPhI P-MEC India 2019

Booth number: 14.B40

Hall number: 14

Venue: India Expo Centre, Greater Noida

Dates: November 26-28, 2019, 10:00 AM Onwards

Importance of wide web films in product packaging and security

Packaging plays an important role in protecting and branding the product. Industry experts consider packaging as the first communicator of the company. In the past few years, flexible packaging has gained high popularity due to durability ad ease of transportation. Among the many flexible packaging solutions, holographic wide web films hold an important place.

Wide web films incorporated with holography play an important role in offering protection of the product against counterfeiting and tampering. The wide web films are available in different sizes and can include different holographic features. Holostik is a leading name providing the finest wide web films to different industries.

Holographic wide web films are available in PET (polyethylene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). The films are known for their self-adhesiveness, clarity, quality, and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films are as follows:

  • Attractive looks with optimum clarity.
  • Shiny and glossy with high brightness & high gloss holographic effects.
  • Superior bonding strength heat resistant and waterproof.
  • Available in different colors and patterns, Plain, light beam and patterns. Many designs are available for selection and customer designs.

Wide web films are used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products, and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

 

Why security holograms play an important role in product protection

Counterfeiting has reached to monstrous scale. According to a latest report by Research and Markets the value of counterfeiting has reached to a historic high of $1 trillion. No wonder, the world is flooded with counterfeits. Fake goods can be found anywhere from stores to local vendors, online e-commerce websites etc.

Every day, we come across news related to fake products. Counterfeit products not just lead to huge revenue losses but are also harmful for the health of the consumers. Counterfeiting is a menace for everyone.

The manufacturers have to suffer from drop down in sales due to fake products. Their highly branded products which take years of innovation are sold at the cost of peanuts in the market. This also damages their brand reputation. Moreover, if a consumer is duped with a fake product then he or she switches over to another brand.

In this grim situation one of the biggest challenge is to provide an impeccable anti-counterfeiting solutions which are durable and cost-effective at the same time.

Security holograms are perfect anti-counterfeiting tools that have come a long way in fighting counterfeiting. These are low-cost security devices with unique designs and are off late being used widely by manufacturers of almost all products. Holograms find its application in almost all industrial sectors including industrial, commercial and residential. It is one of the best devices to combat forgery.

Some of the benefits of using security holograms are:

  • These are cost-effective and easy to apply
  • Tamper-evident feature – if any attempt of opening the product is made, it is easily visible.
  • Exhibits multiple security features and functions
  • An additional layer to secure your products
  • Made using advanced technologies, hence very difficult and expensive for counterfeiters to copy.
  • Manages the supply chain effectively when paired with QR code or barcode.
  • Demotivates counterfeiters to replicate your product.

Holostik has been the leader in providing security holograms and other anti-counterfeiting products and solutions from the last 28 years. We make tailor-made holograms suiting your needs and requirements. We have holograms for all your products, needs and requirements. You name it, we have it. To know more about our security holograms call us on +91–785-785-7000 or mail us on connect@holostik.com.

Holostik showcases its products at Agri Fest in Lucknow

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at Agri Fest 2019. Considered as one of the biggest events in the Agri industry, the exhibition took place from 7th to 9th of November 2019.

The first green revolution during the 1960s was noteworthy in terms of the growth of agriculture in India. But now India is moving towards a 2nd Green Revolution to boost the stagnant growth of the agriculture sector. UP is one of the most untapped states in India seeing its potential in leading India to economic growth if she is made technologically advanced in the agriculture & allied sectors.

To aid the sector in achieving this Second Green Revolution, Key2Green Pvt. Ltd. organized Agri Fest 2019 for the seventh consecutive year. It is an International Agriculture Exhibition with an aim to create a distinct platform for the Indian Agricultural society.

The event served as a forum where compatible Organizations, Government officials, Policy Makers, and Media Groups not only from across India but also from abroad came together to have a dialogue with the farmers & other stakeholders and discuss the ways to promote Agri industry.

This exhibition was a great event for drawing the entire farming community to hold discussions for the growth of the agriculture sector. Holostik showcased its advanced anti-counterfeiting solutions for the Agri-industry at booth no: A24 & A25, Hall A, Colvin College Ground, Opp. Lucknow University, Lucknow, U.P.

The impact of counterfeiting on the common man

Many people don’t take the crime of counterfeiting seriously, they think that counterfeiting will not impact their lives, however, the fact is that counterfeiting has many negative impacts on the common man and thus has been named as the ‘Crime of the 21st century by Federal Bureau of Investigation.

On the global scale, the value of counterfeiting has reached a high of approximately 1 trillion dollars whereas, in India, the figure has shot up to I lakh crore annually. These figures clearly show the grim scenario of the situation.

Counterfeiting not only impacts the global economy but is a challenge for the governments, business organizations and most importantly the consumers. Counterfeiting not just dupes the consumer of his hard-earned money but also affects his health, besides this, there are many far-reaching impacts of counterfeiting on consumers. Let’s discuss the same.

Negatively affects the consumer’s health: What could be more dangerous than a counterfeit life-saving drug. Counterfeit medicines have created havoc in the industry, and it has become increasingly difficult to control them. Counterfeit or substandard medicines can have serious side effects on the human body and in some cases can even lead to death.

Dupes the consumer financially: Consumers who unknowingly purchase fake goods have to pay an actual price for a counterfeit. While it may sound good to purchase an original product at high prices but for a counterfeit, it is not at all good in any sense as you have compromise on quality.

Creates unemployment: There is a clear link between the rise of counterfeiting and the rise in unemployment. The business of counterfeits leads to monetary losses for the manufacturers which in turn affects the expenditure on current and future employees.

Poor infrastructure: Today’s common man needs beyond ‘roti, kapda, and makaan’. The government spends a good amount of money every year on rural and urban infrastructure. This money is collected from the taxes levied by the government on the business organizations and the common man. Since counterfeits evade taxes it leads to a drop-down in the money spent on infrastructure and development.

Holostik to showcase its products at Agri Fest 2019 in Lucknow

Holostik which is one of the leaders in anti-counterfeiting solutions in India will display its wide range of packaging and anti-duplication solutions from 7th to 9th of November at  Agri Fest 2019 in Lucknow U.P.

The first green revolution during the 1960s was noteworthy in terms of the growth of agriculture in India. But now India is moving towards a 2nd Green Revolution to boost the stagnant growth of the agriculture sector. UP is one of the most untapped states in India seeing its potential in leading India to economic growth if she is made technologically advanced in the agriculture & allied sectors.

To aid the sector in achieving this Second Green Revolution, Key2Green Pvt. Ltd. is organizing Agri Fest 2019 for the seventh consecutive year. It is an International Agriculture Exhibition with an aim to create a distinct platform for the Indian Agricultural society.

This serves as a forum where compatible Organizations, Government officials, Policy Makers, and Media Groups not only from across India but also from abroad will come together to have a dialogue with the farmers & other stakeholders and discuss the ways to promote the Agri industry.

This exhibition will be a great event for drawing the entire farming community to hold discussions for the growth of the agriculture sector. Holostik will be showcasing it advanced anti-counterfeiting solutions for the Agri-industry at booth no: A24 & A25, Hall A, Colvin College Ground, Opp. Lucknow University, Lucknow, U.P.

Holostik aims to secure different industries from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event will witness and understand the uses and benefits of different kinds of packaging and anti-duplication solutions.