Why securing supply chains is important for manufacturers?

Supply chains are like the nervous system of organizations. A healthy supply chain ensures that a company is progressing on the growth path.  Supply chains should always be on high priority of companies as loopholes in the supply chain can lead to an escalation of costs, poor delivery management and a threat to intellectual property. Moreover, the supply of tampered and counterfeit products can lead to unwanted legal issues and a blot on the brand image.

Today, supply chains are prone to threats like theft, sabotage, terrorism, malware attacks, piracy etc. While threats cannot be completely erased, certain security measures can help to secure supply chains.

Holostik which is a pioneer in providing anti-duplication products and solutions also provides comprehensive and customised supply chain management solutions to companies. Moving a step ahead in anti-duplication technology the company helps to secure

Nowadays, companies are facing the regular threat of duplication. Counterfeiting or duplication can take place at any stage of the supply chain. However, monitoring the entire supply chain is a herculean task and manually it is challenging to examine loopholes or errors in the complete supply chain of a company.

In order to secure the supply chains against the menace of duplication different kind of technologies have been put into use. However, the most effective among them is the use of track and trace technology which closely monitors the movement and quantity of the product across the supply chain. Holostik provides a customised barcode or QR code along with a security hologram to products. This helps in not just authenticating the product but also helps in the implementation of other IT enabled solutions like track and trace, supply chain management, reward management, inventory management etc.

Digital authentication can take place through a QR code and bar code can take place on an individual product, pack case and pallet. The highlighting feature of this security product is that it cannot be copied easily due to the presence of physical hologram along with the QR code.

Holostik a pioneer of anti-counterfeiting solutions and provides a range of holographic and digital authentication solutions for securing supply chains. Its security holograms enabled with digital authentication solutions helps in providing a multi-layered security approach to the product and the company.

To get the best solutions for your supply chain, call us on +91–785-785-7000 or mail us at connect@holostik.com.

The amalgamation of digital and physical securities to prevent counterfeiting

Counterfeiters have found new ways to make duplicate products. The easy availability of advanced manufacturing technologies has made it possible for forgers to create visually identical copies of different products. Many times, these copies are so exact that it becomes difficult to differentiate them from original products.

The widespread sale of fake goods across the world is not just due to the easy availability of manufacturing technologies but also due to weak regulations and the involvement of organized crime networks which further push the counterfeiting business manifolds.

However, it’s not just the counterfeiters who are at an advantage due to new technologies, but anti-counterfeiting experts have also made new innovations to counter the threat of duplicate products. Among the many anti-counterfeiting companies Holostik is one of the pioneers in the field of anti-duplication technologies in India. Since 1991, the company has been providing a range of anti-duplication and packaging solutions. It also provides a range of IT-enabled solutions which not just secure your product but also manage the entire supply chain.

Holostik is also one of the largest manufacturers of security holograms in the world. Its 3D security holograms provide an easy and affordable solution for product authentication. The light diffraction property of the holograms and the potential to incorporate different overt, covert and forensic features makes security holograms one of the most popular choices of companies to secure their products and brands.

Riding high on the wave of a digital revolution, Holostik has combined the power of security holograms and QR code in a single security instrument. In this anti-counterfeiting solution, the hologram serves the purpose of physical authentication and a QR code is meant for digital authentication along with a host of other IT-enabled supply chain management services. The combination provides double layered protection against any kind of possible counterfeiting, tampering and adulteration.

Holostik believes that in today’s market different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from this the company offers a combination of holographic security and digital security which together serves as the best anti-counterfeiting solution against the menace of duplication.

Drug technical advisory board recommends mandatory QR coding on API labels

In order to ensure the quality of drugs and check the sale of fake drugs in the market, the DTAB (Drugs Technical Advisory Board) has recommended mandatory QR coding on labels of Active Pharmaceutical Ingredient (API). The QR codes will help in tracing the origin and movement of APIs from manufacturers to formulators through a networking system.

DTAB in a recent meeting noted that the security and integrity of API in proper storage condition played a very important role in maintaining its quality in the supply chain. The board also added that the stakeholders had suggested for implementing QR coding on APIs for tracing the origin and movement of drug ingredients.

While speaking on the development, a senior Health Ministry official said that the DTAB after detailed deliberation has recommended to include mandatory provisions under the Drug and Cosmetics Rules 1945. Other officials from the Health Ministry confirmed the numerous benefits of QR coding on API which included better price control and quality control.

APIs are the active raw materials used in the medicines to give them their therapeutic effect. A large share of APIs are being procured from other countries but the Health Ministry envisions to become self-reliant. Earlier, FICCI has also said that the reliance on other countries for API exposes India to disruptions in supply chain and pricing volatility.

Recently, the Supreme Court had directed the Central Govt. to develop a system that would benefit consumers by controlling the prices of drugs. The Health Ministry says that it has been working on introducing the QR coding for medicine packaging which can then be linked to a software supervised by NPPA (National Pharmaceutical Pricing Authority).

Source: The Hindu

What are the advantages of digital authentication?

Authentication technologies play a pivotal role in protecting brand reputation, value, market share and above all trust of customers. As counterfeiters use new methods and technologies for duplication it has become highly critical for legitimate manufacturers to utilize the power of digital authentication.

Digital authentication technologies are being widely used by companies across the globe to tackle the problem of counterfeiting. Some of the widely used digital authentication technologies comprises of bar codes, QR (Quick Response) codes, RFIDs, taggants etc.

Among these authentication technologies bar codes and QR codes are being massively used by organizations to secure their products and safeguard and manage their supply chains.

As per a trade report, “The barcode sector of the technology segment constituted the highest share in the anti-counterfeit packaging market; and is projected to grow at a second-highest rate during the forecast period as it is highly preferred for brand protection in almost all industries but especially in personal care & cosmetics products. This is due to the information and code embossed over the barcode and does not allow the covert data to be displayed on the label, making it difficult for counterfeiters to copy. A barcode helps companies to integrate product lines and reduce the total cost of ownership.”

QR codes or 2D bar codes are not much different from bar codes except that they can store much more information compared to a normal barcode. Both these machine-readable codes can be scanned with handheld devices and mobile phones. Perhaps, one of the biggest advantages of these digital authentication technologies is that they provide quick and convenient authentication in real time.

Here are some benefits of digital authentication technologies:

1.Real-time authentication: Digital technologies like bar-codes and QR codes offer instant authentication of the product in real time. This means that you don’t have to wait much in order to check the genuineness of the product.

2.Stores large amount of information: From the name of the product to manufacturing and expiry date, nutritional value and much more, bar codes and QR codes can store a large amount of information which reflects on the screen once scanned. It helps the consumer and other stakeholders in the supply chain to know about the necessary information related to the product.

3.Unique for every single product: Bar codes and QR codes are unique for every single or individual product manufactured by the company. Thus, these solutions give a unique identity to each product in the supply chain and ensure their comprehensive and detailed monitoring.

4.Can be amalgamated with physical authentication technologies: Holostik which is a pioneer in anti-counterfeiting technologies in India offers a unique smart security hologram which includes a QR code and a hologram for two-phased authentication of the product. Quite evidently, one can’t deny the great quality of digital technologies to easily amalgamate with physical technologies.

Why track and trace technology is important for securing supply chains?

Counterfeiting, tampering or adulteration can take place at any part of the supply chain. Counterfeiters can sneak in at any stage and can make counterfeit copies of the genuine product or can tamper with its packaging and contents.  A supply chain is the network of all the individuals, organizations, resources, activities and technology involved in the creation and sale of a product, from the delivery of source materials – from the supplier to the manufacturer, and the final product delivery to the end user.

Organisations and company owners can take the necessary measures to secure their supply chains. Different technology tools can be used as effective solutions to secure supply chains. Since the supply chain encompasses different stages, therefore, it is difficult to individually monitor each of them. Moreover, it is manually not feasible to examine loopholes or any errors in the supply chain.

Of late, different kinds of technologies are being used to secure and monitor supply chains. The amalgamation of IT-enabled authentication technology and holographic authentication technology is being used by companies worldwide. A good example is the use of barcode or QR code technology which not just digitally authenticates the products but also links it with different IT-enabled solutions like track and trace.

Track and trace system is one-of-its-kind technology which helps in tracking and tracing the product throughout the supply chain. The technique provides a unique identifying code (bar code/ QR code) onto each product after it has been packaged. This enables individual products to be tracked from production to the end consumer and helps manufacturers significantly reduce counterfeiting by ensuring products can be easily identified.

Digital authentication through a QR code and barcode take place on the individual product, pack, case and pallet level. Variable and unique QR codes are difficult to copy and thus provide security on each level of the supply chain. Holostik is a pioneer of anti-counterfeiting solutions and provides a range of holographic and digital authentication solutions for securing products and supply chains. Its security holograms enabled with digital authentication solutions help in providing a multi-layered security approach to the product and the company’s supply chain.

Track and trace solutions

The importance of securing supply chains with track and trace technology

People who are victims of theft, robbery, fire, flood or other disasters often complain about the powerlessness they have over the situation. The gruesome situation can create an enormous amount of financial burden and can cause irreparable loss to the individual and organisations.

But just as individuals can take necessary measures to protect their products and properties similarly organisations and company owners can take the necessary measures to secure their supply chains. Different technology tools can be used as effective solutions to secure supply chains.

One of the biggest threats faced by companies is the problem of duplication. Counterfeiting or duplication can take place at any stage of the supply chain. Since the supply chain encompasses different stages, therefore, it is difficult to individually monitor each of them. Moreover, it is manually not feasible to examine loopholes or any errors in the supply chain.

Of late, different kinds of technologies are being used to secure and monitor supply chains. Particularly IT technology in amalgamation with holographic technology is being used by companies worldwide. A good example is the use of barcode or QR code which not just digitally authenticates the products but also links it with different IT-enabled technologies like track and trace, supply chain management, reward management, inventory management, marketing campaigns and other functionalities.

Digital authentication through a QR code and barcode take place on the individual product, pack, case and pallet level. Variable and unique QR codes are difficult to copy and provide security on each level of the supply chain. Holostik a pioneer of anti-counterfeiting solutions and provides a range of holographic and digital authentication solutions for securing supply chains. Its security holograms enabled with digital authentication solutions helps in providing a multi-layered security approach to the product and the company.

Marketing campaign services provided by Holostik

Marketing campaigns are useful to promote a product through different media, including print, radio, television and online platforms. Campaigns do not have to exclusively rely on advertising and can also encompass word of mouth, viral and other new age techniques for promotion. Due to cut-throat marketing competition companies regularly engage in launching new marketing campaigns to generate brand awareness and sales.

Effective marketing strategy separates big growing companies from the slow-growing companies. In order to grow one’s business one must become an effective marketer, advertiser and promoter.

An integrated and effective marketing campaign is one that delivers the right message to the right audience at the right place. A unified marketing strategy can get you numerous benefits. Apart from boosting sales and profits, it also helps in increasing brand loyalty, saves money and increases the company’s competitive edge.

Holostik has set an international benchmark in not just catering the best anti-duplication solutions but also in advanced IT-enabled solutions which serve a different purpose in a supply chain. Holostik creates a customised system or database wherein the information of product user feeds in. The database will be updated with every user added to the list. Whenever one’s company comes out with a new product or any new offer or any discounts, they can use the database and send messages to them so that they keep informed about the latest happenings and developments at the company.

Let’s discuss the process of customised marketing system provided by Holostik.

  • Customised software is developed according to the needs and requirements of the client
  • On purchasing the product, the QR code is scanned by the customer.
  • The contact details of the customers get stored in the database of the manufacturer.
  • Promotional messages or emails are sent to the customers to increase the sales volume.

Highly efficient digital authentication solutions from Holostik

Product authentication is important to determine the genuineness of a product. Authentication is a process through which a human or system verifies the originality or duplicity of any product. Authentication is essential to effective security as it equips the user to check the originality of the product. Holostik has been a pioneer in providing its clients unique and secure holograms which are impossible to copy or duplicate.

The holograms work as a unique identity of genuineness. The scanning of the hologram will immediately tell the customer if the product purchased by them is genuine or fake. The holograms reflect a unique identity of genuineness. A hologram can incorporate overt, covert, forensic or digital features for authentication.

However, among the many authentication features the most used authentication feature is digital which includes barcodes, QR codes, RFIDs etc. According to a trade report, “The barcode sector of the technology segment constituted the highest share in the anti-counterfeit packaging market; and is projected to grow at a second-highest rate during the forecast period as it is highly preferred for brand protection in almost all industries but especially in personal care & cosmetics products. This is due to the information and code embossed over the barcode does not allow the covert data to be displayed on the label, making it difficult for counterfeiters to copy. A barcode helps companies to integrate product lines and reduce the total cost of ownership.”

The customer can also ensure the security and validate originality by scanning the QR code using a scanner, sending the display number via SMS, or through the website. The customer can ensure security and authenticate the product by scanning the QR code using a scanner, sending the display number via SMS, or through the website.

In order to understand the overall process of product authentication let’s understand the complete process in detail:

  1. First, the customer purchases the product enabled with the smart hologram or smart label that has a QR code or barcode.
  2. At the time of purchase, the barcode or QR code is scanned to check the authenticity of the product.
  3. Post-scanning, the customer receives the message about the genuineness of the product.
  4. Simultaneously, the manufacturer also receives the message about the scanning of their product.

Holostik not just provides real-time authentication but also moves a step ahead by equipping manufacturers with the track and trace technology through which one can keep a tab of his or her products in the supply chain. The technique provides a unique identifying QR code or barcode onto each product after it has been packaged. This enables individual products to be tracked from production to the end consumer and helps manufacturers significantly reduce counterfeiting by ensuring products can be easily identified. Holostik’s track and trace systems have been designed to ensure the best print quality and the highest level of efficiency.

The use of QR codes in product authentication and securing supply chains

There has been enormous progress in the field of anti-counterfeiting technologies over the last few years. Perhaps, the most revolutionary change is the use of digital technology as a means to counter the threat of duplication. Bar codes and QR codes have emerged as one of the most popular options when it comes to securing products and supply chains.

Of late, there has been an upscale rise in the use of QR codes in ensuring product safety against duplication. A large of companies are using QR codes on their packaging for the purpose of authentication, tracking, management etc.

The QR code is a two-dimensional version of the bar code often found on product packaging. These codes are square in shape and have black chequered dots on them.  QR codes were actually developed for the purpose of process optimization of logistics in the automobile industry. Lately, QR codes are being used for mobile marketing and digital authentication with the rising use of smartphones.

QR stands for ‘Quick Response’ which refers to the instant access to the data hidden in the code. Since its an open source technology QR codes have gained immense popularity. QR codes can accommodate a large amount of data & have high fault tolerance compared to normal bar codes. Another most important advantage of the QR code is that you first need to have a scanning application on your mobile phone. Then you just need to start the application and scan over the QR code to scan it.

Holostik is a renowned name in the field of anti-counterfeiting solutions. The company believes in the amalgamation of physical and digital technologies to curb the menace of duplication. The company provides its smart holograms or smart holographic labels which include physical security holograms along with QR codes. Holsotik’s QR codes help in product authentication along with a host other IT enabled solutions which help in securing and managing the supply chain.

The perfect combination of holographic and digital security against duplication

Counterfeiters have devised unique ways of making duplicate products. Besides making fakes look visually similar to the original products they also copy its packaging and branding. This makes it tough for retailers and consumers to identify them in one go.

The problem usually stems from the easy availability of manufacturing technology, poor regulations and the involvement of organised crime syndicates which makes it highly possible for the duplication of products.

However, with the evolution of anti-duplication technology, it has become challenging for forgers to copy your product and sneak into your profits. Different kinds of anti-counterfeiting technologies (overt, covert, forensic and digital) are being used nowadays to counter duplication. But, the most prominent ones are holographic and digital technologies which are used across different industries.

Holostik is one of the pioneers in the field of anti-duplication in India. Since 1991, the company has been providing a range of anti-duplication and packaging solutions. It also provides IT-enabled solutions which not just secure your product but also manage the entire supply chain.

Holostik is also one of the largest manufacturers of security holograms in the world. 3D security holograms provide an easy and affordable solution for product authentication. The light diffraction property of the holograms and the potential to incorporate different overt, covert and forensic features makes security holograms one of the most popular choices of companies to secure their products and brands.

Moving a step ahead in product authentication, Holostik has amalgamated the power of security holograms and QR code in a single security instrument. While security holograms are meant for physical authentication, the QR code is used for digital authentication along with a host of other IT solutions which include track& trace, inventory management, reward management etc. The biggest advantage of this impeccable combination is that even if a counterfeiter is able to copy one technology then he will not be able to copy the other. It’s just like providing multiple layers of security to the product and thus reducing the chances of possible duplication

Holostik believes that in today’s market different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from this the company offers a combination of physical or holographic security and digital security which serves as the best anti-counterfeiting solution against the menace of duplication.