What is the importance of smart security labels in packaging?

Companies across the world use security labels to secure their goods from tampering, duplication, and diversion. Smart security labels not just help in determining the genuineness of the product but also helps in safeguarding the company’s brand image, the health of consumers and most importantly decreases the risk of lost revenues.

In addition, smart security labels also help in implementing different IT-enabled solutions in the supply chain. Smart security labels encompass a wide variety of functionalities that help in protecting high-value goods or items which are highly susceptible to counterfeiting such as pharmaceuticals, electronics, and consumer goods. The different security measures can be overt, covert or forensic.

Security labels also act as the first communicators for the company and the brand. These labels are meant to provide first-hand information related to the brand and the product. In today’s market dynamics security labels help in leveraging the value and security of the product. It also adds to the aesthetic appeal of the product’s packaging and helps in enhancing the value of the product on the shelf.

Holostik is one of the largest manufacturers of security labels in India. The anti-counterfeiting company not just makes different types of security labels but creates an identity that effectively reflects your brand to your customers and protects it from tampering, adulteration, and counterfeiting. Holostik not just makes product protection much more secure for its clients but also makes it impossible to copy or replicate the security label.

Different kinds of labels offered by Holostik include FMCG labels, pharmaceutical labels, label on label, automotive labels, high-security labels, in-mould labels, lubricant labels, Tyvek label, beer labels, tags, apparel tags, scratch label, educational certificates, holographic scratch, breakable vinyl, transparent, adhesive side printing, Tyvek (non-tear able), scratch labels, fibre paper labels, in-mould labels etc.

To get the best-customized smart security labels, call us on +91–785-785-7000 or mail us at connect@holostik.com.

How effective are smart holographic labels in packaging?

Packaging is very important for the identification, promotion and safety of the product. Amongst the many packaging solutions, labels hold an important place. An effective label not just highlights the product’s information it also ensures the safety of the product against adulteration, tampering etc.

Over the years there have been many innovations in labelling in the packaging industry. A wide variety of labels have been developed according to different product and industry requirements. From Tyvek labels to anti-tamper labels, scratch labels to paper labels, fibre paper labels to in-mould labels and many more- a wide variety of labels are available in the market.

One of the most important aspects which innovators have tried to implement in the labels is that of security. Today, industries are using labels for not just showcasing product or brand information, but also for securing the product.

Holostik is a renowned name in the development and production of smart holographic security labels and has been serving a wide variety of industries across the world. These bespoke smart holographic security labels have digital features and holographic properties along with other printing security features which add multiple layers of security.

The digital features incorporated in these security labels include bar codes and QR codes for instant authentication. This helps the consumer or any other stakeholder of the supply chain for checking the genuineness of the product. No wonder these labels can include a large amount of information and thus save enormous printing costs. The bar codes and QR codes are also used to implement other functionalities of the supply chain like inventory management, loyalty management, track and trace among others.

Smart holographic security labels are an amalgamation of digital and physical technologies which together protect your product against possible counterfeiting, adulteration etc. A few decades back labels were just a marketing product to display product and brand information but now they have evolved drastically.

How anti-tampering labels help in securing the product?

Whether it’s a medicine, food item or a makeup kit, consumers always want to be sure about the genuineness of the product. Any kind of adulteration and tampering not just dupes the consumer but also raises a question on the credibility of the brand and its products.

Just imagine a scenario where you find that your anti-cough syrup bottle has a tampered or a broken seal, but the contents seem intact. Will you take the risk of consuming the syrup? We bet you won’t give it a second thought and you might throw it in the trash or return it to the store.

In order to avoid such kind of situations which jeopardizes the health of the consumers and rips apart the image of the brand, many pharmaceutical companies are using different kinds of anti-tampering solutions for securing their products.

Of late, there has been widespread use of anti-tampering labels in different industries which provide robust security to the products. As their name suggests these security labels display any kind of tampering attempt made with the product. There are different kinds of anti-tampering labels with different functionalities which are as follows:

  • Paper labels: These labels indicate tampering by tearing or delaminating.
  • Void labels: When an attempt is made to remove these labels, the adhesive layer is destroyed, and a warning message appears on the substrate.
  • Self-destructive labels: When these labels are removed, they leave behind visible fragments which are very difficult to remove from the packaging.
  • Perforated labels: When the package is opened the label is destroyed at the perforation line.

Holostik is one of the leaders in manufacturing wide variety of anti-tampering labels. These labels can also encompass security printing and cutting-edge holographic features which enhances its security manifolds. Holostik has a legacy of securing different types of products and brands with the help of anti-tampering labels.

Holographic security labels: boosting security and aesthetics

Labels are packaging products which act as first communicators of the company. Labels are meant to provide first glace information related to the brand and its product. Among the many types of labels, holographic security labels have emerged as an ideal solution for securing the product from counterfeiting. Due to its holographic property, it is difficult to copy or replicate these types of security labels.

Holographic security labels enhance the brand value of the product. These security labels play an important role in creating a visual appeal for the product. Different kind of security features including holography are embedded in these labels which act as a deterrent against duplication.

Holostik is one of the largest manufacturers of security labels in India. The anti-counterfeiting company not just makes different types of security labels but creates an identity that effectively reflects your brand to your customers and protects it from tampering, adulteration and counterfeiting. Holostik not just makes product protection much more secure for its clients but also makes it impossible to copy or replicate the security label.

Different kinds of labels offered by Holostik include FMCG labels, pharmaceutical labels, label on label, automotive labels, high-security labels, in-mould labels, lubricant labels, Tyvek label, beer labels, tags, apparel tags, scratch label, educational certificates, holographic scratch, breakable vinyl, transparent, adhesive side printing, Tyvek (non-tear able), scratch labels, fibre paper labels and in-mould labels.

security labels importance

Security Label: An effective packaging solution against duplication

Security labels are the first communicators of a company, its brand image, product’s usage and its function. Hence, it is important that a security label should be very effective and powerful. Security labels are one of the most difficult things for the counterfeiters to duplicate.

Security labels are important for enhancing the brand value of the product. Attractive security labels can play a substantial role in creating a visual appeal for the product. Quite evidently, labels which are attractive and soothing to the eye easily catch our attention. Different kinds of security features incorporated on the label can act as a deterrent against counterfeiting.

The security features can be holographic or digital or a combination of both. For example, the incorporation of a QR code or bar codes along with holographic security features add multiple layers of security to the product.

Holostik is one of the largest manufacturers of labels in India. The anti-counterfeiting company not just make different types of security labels but creates an identity that will effectively reflect your brand to your customers and protect it from tampering and counterfeiting. Holostik not just makes it much more secure for its clients but also makes it impossible to copy or replicate it by adding an extra layer of security.

Let’s have a look at some of the features of Holostik’s security labels:

Types of numbering

  • UV
  • Thermal/laser/ink-jet
  • 2D/QR barcodes

Different formats

  • Printing
  • Holography & printing

Printing

Holostik provides up to 9 colour printing

Different kinds of Labels

  • FMCG Labels
  • Pharmaceutical labels
  • Label on label
  • Automotive Labels
  • High-security labels
  • In-mould labels
  • Lubricant labels
  • Tyvek Label
  • Beer Labels
  • Tags
  • Apparel Tags
  • Scratch Label
  • Educational Certificates
  • Holographic Scratch

Variants

  • Paper
  • Breakable Vinyl
  • Transparent
  • Adhesive Side Printing
  • Tyvek (Non-Tearable)
  • Scratch Labels
  • Fiber Paper Labels
  • In-mould Labels
anti-counterfeit solutions security holograms

Affordable and effective anti-counterfeit solutions- Security Holograms

The market is flooded with all sorts of counterfeit products. The local stores, street side vendors, e-commerce portals are all infested with the menace of counterfeits. Time and again, we hear news pertaining to the huge monetary losses due to counterfeits. Counterfeiting has entered into every industry and nobody benefits from it, except forgers. When counterfeits reach in the markets consumers buy thinking of them as real products. Surprisingly, they are made to believe that the products they are buying are original. Besides, befooling the consumer of their hard-earned money they are also harmful to the health.

Perhaps, the biggest onslaught of counterfeiting is faced by legitimate manufacturers. Their branded stuff is sold at the cost of peanuts which further wreaks havoc on their sales and growth. Regardless of regular seizures of fake products, retailers usually sell them due to extra benefits.

Despite having strict and stringent litigation, laws and rights against the counterfeiters for safeguarding the Intellectual Property Rights, the counterfeiters always come out with easy options to continue their unlawful businesses successfully.

The main challenge which arises amidst this scenario is that how does one protect their products and brand image from duplication? Well, the best answer to this is the effective use of security holograms.

Security holograms are the perfect anti-duplication products that have come a long way in fighting duplication. The low-cost security devices with unique designs are off late being used by manufacturers for securing their products. Security Holograms are used in different sectors. They have emerged as one of the best and cost-effective devices to counter duplication.

The main benefits of holograms are as follows:

  • They are affordable and easy to apply
  • The tamper evident feature of security holograms ensures that if any attempt for opening the product is made, then it is easily visible.
  • Exhibits multiple security features and functions
  • An additional layer to secure your products
  • Made using advanced technologies, hence very difficult and expensive for counterfeiters to copy.
  • Manages the supply chain effectively when paired with QR code or barcode.
  • Demotivates counterfeiters to replicate your product.

Holostik has been the leader in providing security holograms and other anti-counterfeiting products and solutions from the last 27 years. We make tailor-made holograms suiting your needs and requirements. We have holograms for all your products, needs and requirements. You name it, we have it.

Stay away from fake cosmetic whitening creams

“Mirror mirror on the wall who is the fairest of them all.” Most of you would be aware of this famous line from the classic fable ‘Snow White and the Seven Dwarfs.’ Surprisingly, this line is turning out to be true and there is a growing rage among women and men to have fairer skin.

We are constantly swarmed by social media images of angelic white men and women flaunting beauty like never seen before, in the real world. We crave for the glaring skin tones of our favourite celebrities. For us, dark skin has become a sign of disgrace and ugliness.

To get fairer skin people have been using cosmetics, skin surgeries and medicines. Among these, the most famous is the use of cosmetic products. There is a growing demand for skin whitening creams and different cosmetic brands have launched the same.

However, the rise in demand of such creams has also led to the growth of counterfeits. Flea markets, e-commerce websites, street shops and even e-commerce space is filled with fake skin whitening creams.

Besides duping the consumer of their money fake skin whitening creams cause damage to the skin. Lately, the use of fake skin whitening creams have caused skin allergies, skin infections, blisters, acne, pimples and other anomalies of the skin. Fake skin whitening creams usually contain toxic chemicals which are quite harmful to the skin in the long run.

While it’s difficult to identify between original and fakes cosmetics manufacturers can use security holograms, security labels, holographic packaging, QR codes and other security measures to deter the copying of original products. Holostik provides cutting edge anti-duplication and packaging solutions to different industries for safeguarding their products against duplication. So, if you are a cosmetic manufacturer and want to save your profits and brand image against duplication get in touch with us now.