Use of shrink sleeves in brand promotion & protection

In today’s cut-throat market competition, manufacturers are highly conscious of branding and safeguarding their products from counterfeiting. These companies spend a huge amount of money on selecting the right packaging for their products.

An ideal packaging should efficiently convey the company’s brand image, product details and most importantly should have features that prevent counterfeiting.

Different kinds of packaging solutions

According to the customized requirement of the product and the company, different kinds of packaging solutions are used. All the prominent packaging solutions have the qualities of flexibility, durability, and aesthetics. Among the many packaging solutions, holographic shrink sleeves are one of the most effective for branding and brand protection.

In addition, shrink sleeves provide 360-degree branding for the product.

Shrink sleeves from Holostik

Shrink sleeves have become the leading packaging application and are being used majorly in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc. Holostik’s custom printed shrink sleeves are known for their aesthetic appeal and functional adjustability.

On applying heat, these sleeves reduce in size and conform tightly to the shape of the container or product, creating a sleek label and product package. No wonder, having brilliant artwork and designs on them, these sleeves are perfect for marketing and brand promotion.

Holostik’s shrink sleeves comes with a holographic strip that immediately gives the sign of tampering which makes it a reliable solution against counterfeiting. Actually, these are tamper-evident shrink sleeves that are visually appealing product packaging with an essential feature that ensures the safety of products and consumers.

Variants of shrink sleeves

Holostik provides shrink sleeves in three main variants which are as follows:

  • Body and neck sleeves with printing
  • Body and neck sleeves with holography
  • Body and neck sleeves with printing & holography

If you need customized holographic shrink sleeves for your business, then please call us on +91–785-785-7000 or drop us a mail at connect@ec2-18-235-255-221.compute-1.amazonaws.com.

An overview of anti-counterfeiting products offered by Holostik

Established in the year 1991, Holostik was inspired by the idea of ‘social entrepreneurship’ and not just reaping profits. Today, the company is one of the pioneers in the anti-counterfeiting industry of the country and, has achieved enormous success through its vision of continuous innovation, use of latest technology, inherent value system, and sustainability to create a long-term impact on the society. Right from the provenience, the company has been innovating with technologies and in the span of 28 years; it has left an indelible mark in the anti-counterfeiting industry.

From FMCG to Pharmaceutical, Automobile to Apparel & Fashion, Government to Personal Care, E-Commerce to Liquor, Tobacco to Telecom -summing up to more than 16 industries, the company provides niche and highly sophisticated anti-counterfeiting solutions.

Let’s discuss the different anti-counterfeiting products:

Security Holograms: Security holograms, are the perfect solutions to fight to counterfeit. Providing product security, holograms are made by using an aluminum sheet which after many processes get optical properties to diffract light and create virtual 3D effects that cannot be copied. At Holostik, we use the latest master origination and holographic techniques to provide the best security holograms.

Security Labels: Security labels are the first communicators of a company, its brand image, the product’s personality. We not just make different types of security labels but create an identity that will effectively reflect your brand to your customers and protect it from tampering and counterfeiting. Security labels are one of the most difficult things for the counterfeiters to duplicate. With the combination of holography strip onto any paper label, we not only make it much secure for our clients but also make it almost impossible to copy or replicate by adding an extra layer of security.

Tax/Revenue stamps: Our tax stamp encompasses a variety of technologies that are combined with strong product authentication, holographic & non-holographic features. We make tax stamps that are tailored to customer-specific needs and are designed to protect tax revenues and fees.

Hot stamping Foil: Hot stamping is a permanent process in which a part of the object is marked with a properly formulated foil. Hot Stamping can withstand the harsh conditions of nature. On using a metal die on a plastic part, branding can be done at the same time. Even if the color fades or wears off, the branded image will remain.

Wads: Holographic wads or holographic sealing liners are induction sealing wads/liners which prevent leakage, tampering, contamination and unauthorised dealing of various home and pharmaceutical products used in everyday life. These wads help in concealing and closing the mouth of products which in turn keep them secure from spilling or tampering.

Shrink Sleeves: Shrink sleeves have become the leading packaging application and are being used majorly in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc. Our custom printed shrink sleeves are known for their aesthetic appeal and functional adjustability. On applying heat, these sleeves reduce in size and conform tightly to the shape of the container or product, creating a sleek label and product package. Having brilliant artwork and designs on them, these sleeves are perfect for marketing and brand promotion.

Security Pouches: Pouches are ideal solutions for flexible packaging and unique identification of brands and products. Our high-quality holographic pouches not only authenticate the product but also add to its visual appeal. These pouches are a combination of premium quality rotogravure printing technology and the highest level of optical security features.

Holographic Wide Web Films: Holostik provides a wide array of Holographic Wide Web Films or Holographic Laminates (packaging films) that are available in various specifications as per the client’s specific requirements. The films are made using premium quality raw material and known for their self-adhesiveness, clarity, quality, and shine. These holographic laminated films and holographic paper are excellent to curb counterfeiting as they offer complete protection and avoid tampering.

To know more call, us on +91–785-785-7000 or mail us at connect@ec2-18-235-255-221.compute-1.amazonaws.com.

 

Holographic shrink sleeves: The 360 degree packaging solution

Without packaging, the product and the brand cannot sustain in the market. A robust packaging not only protects the product from any kind of physical damage but also add a visual appeal which makes it saleable.

Today, almost all the products in the market come in packaged form, leaving aside the ones which are usually sold loose. Different kinds of packaging solutions are required for different kinds of products. Among the many packaging products and solutions shrink sleeves have become an ideal choice for packaging products in industries like beverages, food, dairy, paint, cosmetics, detergents etc. Holostik is a pioneer in providing state-of-the-art customised holographic shrink sleeves to different industries.

As their name suggests, shrink sleeve shrink down or conform tightly according to the shape of the container or the bottle thus serving the purpose of a sleeve label and packaging product. Holographic shrink sleeves have holographic properties which make them highly secure against any kind of counterfeiting, adulteration and tampering.

One of the biggest advantages of shrink sleeves is that they offer 360-degree branding and offer comprehensive visibility to the product. This kind of exposure is not possible in other forms of packaging products like labels. The most difficult tasks for product packagers is to apply labelling on bottles with odd shapes. This is where shrink sleeves conform tightly to the shape of the container and adhere according to any kind of shapes. If the design is planned well, the shrink sleeves can add life to the product making it stand out from the rest.

The wonderful packaging product- Shrink Sleeve

Product packaging is considered as the first communicator of the company. An effective packaging not just keeps the product’s content secure, but it also showcases different kinds of information related to the product and the brand.

Among the many packaging products and solutions shrink sleeve has become a popular choice in industries like beverages, food, dairy, paint, cosmetics, detergents etc. Holostik’s customised shrink sleeve is known for aesthetic appeal and functional adjustability.

On the application of heat, shrink sleeves conforms tightly to the shape of the container or the product thus serving the purpose of a sleek label and package. Incorporating brilliant artwork and designs on them these sleeves are perfect for marketing and brand promotion.

Holostik manufactures shrink sleeves with a holographic strip and immediately gives the sign of tampering or adulteration which makes it a reliable solution against duplication. These are tamper-evident shrink sleeves that are visually appealing product packaging with an essential feature that ensures the safety of products and consumers.

Here are the major reasons which make shrink sleeve an ideal choice for packaging.

They offer 360-degree branding

Since shrink sleeves wrap around the entire container they provide 360-degree visibility to the brand name. This type of branding is helpful for marketing exposure, no matter whichever way your product is displayed or used the branding will always be strong.

Works on all types of containers

One of the best property of shrink sleeves is to conform tightly to the shape of the container. Sometimes, the bottle come in such odd shapes that labelling becomes highly difficult. Shrink sleeves are the perfect solution to all such limitations. They adhere to irregular shapes and gives an even look. If the design is planned well, the shrink sleeves can add life to the product, making it stand out from the rest.

A tamper-evident seal or a holographic strip can add security

We are all aware of the alarming rates of counterfeiting. The contents of the bottle, containers getting pilfered has become a common practice. A tamper-evident seal or a holographic strip adds utmost security to the bottles. Any attempt to open the bottle and re-seal is completely evident. The customer can see the tampered seal and refuse to purchase the product.