A famous author once said,” The greater the loyalty a company engenders among its customers, employees, suppliers and shareholders, the greater the profits it reaps.” The statement has turned out to be true in today’s market dynamics and companies are adapting loyalty management as a part of their services.
Among the many marketing concepts the loyalty management system has earned massive popularity in the last few years. This is because organisations are constantly working to find new ways to increase their consumers and also retain them.
A loyalty management system helps organisations to acquire, engage and retain their customers. The loyalty management system helps in better understanding of the relationship between customer’s and the company’s business. The system helps to manage and fairly reward people by developing and implementing strategies and policies which act in accordance with their value to the company. The loyalty management system should define the loyalties and the customers should be well acquainted with the same.
Holostik is a leader in providing supreme anti-counterfeiting products and solutions. The company also provides a wide range of IT-enabled solution. It provides a unique QR code printed with a smart holographic label or a smart hologram to its clients. With the help of QR code, the company is able to track all the loyal customers along with the rewards which lead to increased customer satisfaction and fair distribution of rewards.
Let’s understand the process of the loyalty management system
• The products are secured with a smart holographic label/smart hologram printed with a unique QR code.
• On purchasing the product, the consumer authenticates the product by scanning the QR code.
• On authentication, the user gets alerts for various rewards and other important notifications.
• The database is updated regularly, and the customer gets regular updates pertaining to rewards.
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