How QR codes can play an important role in preventing counterfeiting?

Nowadays, QR codes can be seen everywhere. You can find them on the packaging of food items, consumer electronics, business cards, presentations, websites, etc. People and organizations use them to store and disseminate different kinds of information, product authentication and implementing a gamut of supply chain management solutions.

Back in 1994, in Japan, Denso Wave a subsidiary of Toyota developed the first QR code in order to track the manufacturing process of its vehicles and parts. Since it was developed to allow for fast decoding speeds and thus got the name ‘Quick Response’ code. These codes are advanced versions of the previously popular barcodes. However, QR codes have the capability of storing a large amount of information and takes a comparatively smaller area for printing.

Just like a barcode a QR code stores information in a machine-readable optical label. The data contained by a QR code can include anything right from simple text, to e-mail addresses, to phone numbers and much more. The data stored in QR codes is in the form of black dots and white spaces which is arranged in a square grid. These patterns are scanned and translated in readable information for humans with the help of an imaging device like a camera or a scanner.

Today, organizations across the world use QR codes for not just storing information but also for product authentication and tracking. In times, when counterfeiting is on the rise and has become a multibillion-dollar business securing supply chain from the threat of counterfeiters is most important.

For this, a unique QR code is assigned for every individual product and also for the product pallet. While moving through the supply chain the product is scanned at different levels which not just authenticates the product but also updates the database of the system. Through this mechanism, a manufacturer can track the location of his or her product in the supply chain. Similarly, for the end consumer, a simple QR code scan determines the genuineness of the product instantly.

Holostik provides customized QR codes integrated with security labels and holograms. This provides double-edged security to the product against any possible form of counterfeiting. Our QR codes not just help in product authentication but also provide a gamut of supply chain management solutions.

To know more about our customized QR codes and the integrated solutions call us on +91–785-785-7000 or mail us at connect@holostik.com.

Why Holostik’s loyalty management system is important for companies?

A famous author once said,” The greater the loyalty a company engenders among its customers, employees, suppliers and shareholders, the greater the profits it reaps.” The statement has turned out to be true in today’s market dynamics and companies are adapting loyalty management as a part of their services.

Among the many marketing concepts the loyalty management system has earned massive popularity in the last few years. This is because organisations are constantly working to find new ways to increase their consumers and also retain them.

A loyalty management system helps organisations to acquire, engage and retain their customers. The loyalty management system helps in better understanding of the relationship between customer’s and the company’s business. The system helps to manage and fairly reward people by developing and implementing strategies and policies which act in accordance with their value to the company. The loyalty management system should define the loyalties and the customers should be well acquainted with the same.

Holostik is a leader in providing supreme anti-counterfeiting products and solutions. The company also provides a wide range of IT-enabled solution. It provides a unique QR code printed with a smart holographic label or a smart hologram to its clients. With the help of QR code, the company is able to track all the loyal customers along with the rewards which lead to increased customer satisfaction and fair distribution of rewards.

Let’s understand the process of the loyalty management system

• The products are secured with a smart holographic label/smart hologram printed with a unique QR code.
• On purchasing the product, the consumer authenticates the product by scanning the QR code.
• On authentication, the user gets alerts for various rewards and other important notifications.
• The database is updated regularly, and the customer gets regular updates pertaining to rewards.

To get the best loyalty/reward management solution call us on +91–785-785-7000 or mail us at connect@holostik.com.

Why organisations must use Holostik’s inventory management system?

Inventory management is important for organizations as it helps in managing the stock and inventory. Inventory management is an important part of the supply chain management system involving the controlling of inventory, storage and controlling the amount of product.

Inventory management helps the company to manage cash flows, manage the production and raw materials and examine the quantity of output which needs to be supplied to the consumer.

Holostik provides a robust and effective inventory management system. The company not just provides anti-duplication solutions but also caters customized IT-enabled supply chain management solutions. Holostik provides a customized inventory management solution after understanding the requirements of clients. Experts from Holostik conduct many brainstorming sessions with the client to develop a robust inventory management system for the client.

Let’s understand the process of an inventory management system which takes place under various steps:

  1. The inventory management system starts right from the raw material stage to the final finished product stage. With the help of an inventory management system, a manufacturer in real time can easily know the quantity of raw material converted into the product on the production floor.
  2. The inventory management process starts from the raw material stage to the final stage where we get the finished product. The inventory management helps to assess the quantity of raw material which is converted into a product on the production floor.
  3. The management can also determine the amount of final product which goes from the production floor to the warehouse and then to the distribution channel.
  4. The outreach of the system extends up to the retailer. The system helps the management in determining the inventory of the system at a different stage of the supply chain
  5. One of the main benefits of an inventory management system is that the inventory management system provides improved decision making. With the help of an inventory management system, the company owner can monitor and manage the complete production and distribution process with ease.