The integration of holographic and digital technologies against counterfeiting

Counterfeiters and forgers are using new technologies to make flawless duplicate products. They do not just make the fake product look visually similar to the genuine ones but also copy their packaging and branding. This often makes it tough for retailers and consumers to identify them.

The production of counterfeits is further boosted by poor regulation and the involvement of organized criminals. However, with the development of anti-counterfeiting technology, it has become quite hard for forgers to imitate your products and sneak into your profits. Different kinds of anti-duplication technologies (overt, covert, forensic and digital) are being used nowadays to secure products and supply chains. Of late, anti-counterfeiting technology experts have combined the holographic and digital technologies together to prevent counterfeiting.

Taking a cue from the same Holostik has developed advanced security holograms and labels integrated with digital barcodes and QR codes. Holostik has emerged as an industry leader in the field of anti-counterfeiting technologies. Besides securing products against duplication the company also provides a gamut of supply chain management solutions.

Moving a step ahead in product authentication, Holostik has amalgamated the power of security holograms and QR code in a single security instrument. While security holograms are meant for physical authentication, the QR code is used for digital authentication along with a host of other IT solutions which include track& trace, inventory management, reward management, etc. The biggest advantage of this impeccable combination is that even if a counterfeiter is able to copy one technology then he will not be able to copy the other.

Holostik believes that in today’s market different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from this the company offers a combination of physical or holographic security and digital security which serves as the best anti-counterfeiting solution against the menace of duplication.

How food & beverages industry can stay safe from counterfeiting?

The food and beverage industry is a humungous industry globally. Due to our fast-paced lifestyle and the need for processed and ready to cook food, the food and beverage industry has witnessed the massive growth in the past few years. According to the leading research agency IGD, “The value of world’s grocery market will reach a staggering $11.8 trillion by 2020”.

However, at the same time, the food industry has become the target of criminals who are selling cheap grade fake food and drinks. There have been numerous reports of seizures of fake food items and drinks from different parts of the world. One of the biggest reasons behind the rise of counterfeit food items is their massive demand. It has been observed that consumers who are not able to buy genuine food items due to their high costs tend to switch over to their copies.

Counterfeit food items are usually made of cheap grade raw materials and harmful chemicals. For making such food and beverages counterfeiters don’t follow any standards and neglect the hygiene. This makes such items harmful to the health of the consumers. There are many instances where the consumption of counterfeit food items and beverages lead to food poisoning and other ailments.

The sole purpose of counterfeiters is to make the food items look visually similar to the original product which they generally achieve by imitating the packaging and branding of original items.

Manufacturers also suffer from the impact of counterfeiting. They lose profits and consumer trust which generally takes years to build up. Moreover, manufacturers have to spend a considerable amount in fighting fakes which rarely helps. Counterfeiters operate from multiple locations and it becomes challenging for authorities to trace them in one go.

A robust and secure packaging can play an imperative role in securing the food and beverage industry from the onslaught of counterfeiting. Manufacturers are nowadays rampantly using product labels integrated with QR code and bar codes which help in instant product authentication and also track and trace the product throughout the supply chain.  Some other highly popular secure packaging solutions include tamper-proof labels, security holograms, holographic shrink sleeves, and flexible packaging films.

Holostik is one of the pioneers in providing customized anti-duplication packaging solutions to the food and beverage industry. We not just provide holographic packaging solutions but also provide unique integrated offerings of digital and holographic security which together act as a double-edged sword against duplication.

With our anti-duplication solutions, the food and beverage industry can stay safe from the ill effects of counterfeiting. With our advanced track and trace solutions, manufacturers can monitor and manage their products in the supply chain. This helps them in preventing duplication, tampering, and diversion of their products. On the other hand, our holographic and digital product authentication ensures the authenticity of the product for the consumers.

If you are from the food and beverage industry and are looking out for tailormade anti-duplication and packaging solutions then call us on +91–785-785-7000 or mail us at connect@holostik.com.

The Role of Anti-counterfeiting Technologies in Securing Supply Chains

From knock-off fashion accessories to fake mobile phones, automotive parts and pharmaceuticals, counterfeiters manufacture and sell inferior goods using another company’s trademark, brand name, logo or appearance. Benefiting from rapid developments in technology, these organizations use sophisticated means to duplicate items, making it quite difficult for customers to identify the true source of the products they purchase.

Counterfeiting is a serious crime punishable globally by fines that may run into millions of dollars and imprisonment of up to 20 years. Despite this, the counterfeit industry continues to cost the world economy hundreds of billions of dollars each year.

The Organization for Economic Cooperation and Development (OECD), an intergovernmental economic organization for world trade, estimates that trafficking in counterfeit products accounted for USD 250 billion in 2007⁠⁠ — approximately 1.95% of international trade. According to the International Chamber of Commerce, counterfeiting was a USD 600 billion business in 2011, amounting to 5% – 7% of global trade.

In a March 2019 report, OECD stated that trade in counterfeit and pirated goods has risen steadily in the last few years, even as overall trade volumes stagnated. According to the estimates, counterfeit trade currently stands at 3.3% of global trade.

Counterfeiting organizations are often linked to other organized crimes such as drug cartels, money laundering and exploitation of child labor. Even as law enforcement agencies increase efforts to shut down the illicit business, statistics point toward continued exponential growth in the sale and manufacture of counterfeit goods worldwide.

The need for effective risk management in the supply chain

  • China is estimated to account for 78.5% of the total counterfeit market, and along with Hong Kong, continues to be among the biggest origin countries for pirated goods.
  • Footwear, clothing, leather goods and electrical equipment are the top product categories targeted by counterfeit organizations.
  • Counterfeit and pirated products continue to follow complex trading routes, targeting certain intermediary transit points in supply chains, especially in countries where ports are not secured.
  • In 2016, up to 6.8% of EU imports comprised of counterfeit and pirated products. This amounts to as much as €121 billion.

Although it affects every product category, counterfeiting is more accentuated for businesses with a globalized supply chain. Supply chain management at large corporations can involve hundreds of links with each of those susceptible to intrusion by counterfeit organizations.

Counterfeit items can enter legitimate supply distribution chains at a number of points — the various component manufacturers, suppliers of raw materials, offshore assembly units, transportation, and even the retailers.

If not checked for quality, sources, proper delivery and authenticity throughout the supply chain, high-quality products may get replaced by cheap knock-offs at any point most convenient to counterfeiters.

As laws differ in countries, a manufacturer could potentially leave their product open to counterfeiting at any point in the supply chain when they target a market in a developing country. The market is characterized by businesses working with governments to reduce counterfeit trade. Preventive measures such as penalization, customs laws, and civil remedies work to some extent but fail to significantly reduce the problem. Often, in developing countries, regulatory authorities are ill-equipped to correctly identify original products from fakes.

There is an undeniable need to develop a far-reaching strategic approach to counter such criminal efforts with a multidisciplinary response and the active participation of a wide range of actors, each with their own expertise and specific areas of work.

The role of technology may offer significant contributions to step up deterrence and curb counterfeiting. The two most common technological solutions that companies employ are product authentication and track-and-trace systems.

Product authentication

Authentication methods allow customers to identify whether the products they’ve purchased are genuine or counterfeit. This usually involves assigning security holograms, QR codes and unique numbers or patterns to each product after the final quality check at the manufacturing unit. Scanning the unique code on their smartphone allows the customer to verify the genuineness of the product while informing the manufacturer about its successful sale. Security holograms for authentication can be found on nearly all credit and debit cards.

Track-and-trace systems

Track-and-trace systems are designed to help manufacturers identify faults in their supply chain. As the name suggests, these systems allow manufacturers to track product journey along the entire supply distribution chain from the production unit to end-customer, and customers to trace the products back to their original source.

Smart QR codes (in the form of labels or holograms) are assigned to each product. These are then scanned at every link in the supply chain using either specialized devices or smartphones. Failure to scan the right code on the right product reflects immediately in the supply chain database and allows the manufacturer to identify the point of failure and take appropriate action. This dramatically reduces the chances of intrusion by counterfeit organizations into the legitimate supply chain.

Added benefits

Anti-counterfeiting solutions such as track-and-trace systems allow manufacturers to not only keep track of their inventory at all stages of distribution but also make it easier to manage rewards and build customer loyalty. For more information on this, click here.

Conclusion

Counterfeiting is an exceedingly complex phenomenon. Legal deterrence like fines and imprisonment work to reduce the spread of fraud but do not eliminate it entirely.

With the global counterfeit industry on the rise, companies must take advantage of technological solutions to fight counterfeit. Some of the most effective methods include product authentication methods and track-and-trace systems.

While immensely effective in nearly eliminating the intrusion of counterfeit goods into legitimate supply chains, these solutions also offer added benefits such as comprehensive supply chain management, reward management, and loyalty-building.

For more on supply chain security, click here. To find an ideal track-and-trace solution for your business, click here.

Why securing supply chains is important for manufacturers?

Supply chains are like the nervous system of organizations. A healthy supply chain ensures that a company is progressing on the growth path.  Supply chains should always be on high priority of companies as loopholes in the supply chain can lead to an escalation of costs, poor delivery management and a threat to intellectual property. Moreover, the supply of tampered and counterfeit products can lead to unwanted legal issues and a blot on the brand image.

Today, supply chains are prone to threats like theft, sabotage, terrorism, malware attacks, piracy etc. While threats cannot be completely erased, certain security measures can help to secure supply chains.

Holostik which is a pioneer in providing anti-duplication products and solutions also provides comprehensive and customised supply chain management solutions to companies. Moving a step ahead in anti-duplication technology the company helps to secure

Nowadays, companies are facing the regular threat of duplication. Counterfeiting or duplication can take place at any stage of the supply chain. However, monitoring the entire supply chain is a herculean task and manually it is challenging to examine loopholes or errors in the complete supply chain of a company.

In order to secure the supply chains against the menace of duplication different kind of technologies have been put into use. However, the most effective among them is the use of track and trace technology which closely monitors the movement and quantity of the product across the supply chain. Holostik provides a customised barcode or QR code along with a security hologram to products. This helps in not just authenticating the product but also helps in the implementation of other IT enabled solutions like track and trace, supply chain management, reward management, inventory management etc.

Digital authentication can take place through a QR code and bar code can take place on an individual product, pack case and pallet. The highlighting feature of this security product is that it cannot be copied easily due to the presence of physical hologram along with the QR code.

Holostik a pioneer of anti-counterfeiting solutions and provides a range of holographic and digital authentication solutions for securing supply chains. Its security holograms enabled with digital authentication solutions helps in providing a multi-layered security approach to the product and the company.

To get the best solutions for your supply chain, call us on +91–785-785-7000 or mail us at connect@holostik.com.

Why organisations must use Holostik’s inventory management system?

Inventory management is important for organizations as it helps in managing the stock and inventory. Inventory management is an important part of the supply chain management system involving the controlling of inventory, storage and controlling the amount of product.

Inventory management helps the company to manage cash flows, manage the production and raw materials and examine the quantity of output which needs to be supplied to the consumer.

Holostik provides a robust and effective inventory management system. The company not just provides anti-duplication solutions but also caters customized IT-enabled supply chain management solutions. Holostik provides a customized inventory management solution after understanding the requirements of clients. Experts from Holostik conduct many brainstorming sessions with the client to develop a robust inventory management system for the client.

Let’s understand the process of an inventory management system which takes place under various steps:

  1. The inventory management system starts right from the raw material stage to the final finished product stage. With the help of an inventory management system, a manufacturer in real time can easily know the quantity of raw material converted into the product on the production floor.
  2. The inventory management process starts from the raw material stage to the final stage where we get the finished product. The inventory management helps to assess the quantity of raw material which is converted into a product on the production floor.
  3. The management can also determine the amount of final product which goes from the production floor to the warehouse and then to the distribution channel.
  4. The outreach of the system extends up to the retailer. The system helps the management in determining the inventory of the system at a different stage of the supply chain
  5. One of the main benefits of an inventory management system is that the inventory management system provides improved decision making. With the help of an inventory management system, the company owner can monitor and manage the complete production and distribution process with ease.

 

Robust inventory management system from Holostik

Inventory management is the management of inventory and stock. As an element of supply chain management, inventory management includes aspects such as controlling and overseeing ordering inventory, storage of inventory, and controlling the amount of product for sale. For companies with complex supply chains and manufacturing processes, balancing the risks of inventory gluts and shortages is especially difficult.

Inventory management is crucial to the success of the company. With proper inventory management system in place, a company can effectively manage its cash flows, plan its production, manage its raw materials and determine the quantity of the final product to be supplied for the end-consumer.

Holostik has created a far-fetched legacy over the years in the holographic anti-counterfeiting industry. However, due to constant innovation, the company has ventured into the field of IT technology and is making strides of the success of by catering IT-enabled authentication solutions and other supply chain management processes.

Among the many IT-enabled solutions, Holostik provides customised and high-tech inventory management solutions to the client. Before providing the inventory solution experts from Holostik thoroughly studies different aspects of the company like the type of raw materials used by the company, its products, vendors etc. After many brainstorming sessions, Holostik finally provides the blueprint of the solution along with its delivery date.

The inventory management system starts right from the raw material stage to the final finished product stage. With the help of an inventory management system, a manufacturer in real time can easily know the quantity of raw material converted into the product on the production floor. Similarly, a manufacturer is also aware of the quantity of product which goes from production floor to warehouse and in the distribution channel. The span of the system goes up to the retailer. The system helps the manufacturer in ascertaining the inventory of the system at each stage of the supply chain.

Inventory management system provides better decision-making power to the company owner. He or she can effectively strategize and manage the entire production and distribution process with much ease.