The use of integrated anti-counterfeiting technology against fake products

The value of global counterfeiting has reached to trillions of dollars. Not just developed nations but also the developing countries are facing the problem of fake products. Counterfeiting leaves a negative impact on the government exchequer, company’s profits and the consumers. In the past few years, government authorities and companies are taking stringent measures against counterfeiting.

E-commerce giants like Amazon and Alibaba have initiated anti-counterfeiting measures to deter counterfeiters from selling fake products on their platforms. Governments across the world have also implemented strict laws to deal with counterfeiters and their chain of networks. We regularly come across news from different parts of the world about the seizure of counterfeit or fake products by authorities.

The growth of counterfeiting has drastically changed the use and implementation of different anti-counterfeiting technologies. As forgers and counterfeiters use more sophisticated technology to copy the product and its packaging, it has become imperative to use new measures against them.

The integration of different anti-counterfeiting technologies is gaining immense popularity amongst manufacturers and other stakeholders of the supply chain. The fusion of holography along with digital authentication has made products highly secure against the threat of duplication. Holostik is a renowned name in the field of anti-counterfeiting technologies.

We believe in constant R&D and innovation to stay ahead of counterfeiters. Our smart security holograms and security labels are the perfect examples of integrated anti-counterfeiting solutions. In these anti-counterfeiting products, we have collated the efficacy of OVD with the prowess of QR/bar code.

Acting as a double-edged sword against counterfeiting our integrated solutions provides a two-level of authentication, making it highly impossible to replicate our features. Today, we are providing a wide range of anti-counterfeiting products and solutions to more than 10,000 clients in 75+ countries. If you want your products to remain safe from the problem of counterfeiting then call us on +91–785-785-7000 or mail us at connect@holostik.com.