New report on holographic market – beneficial for market players

A recent report on holographic anti-counterfeiting market analysis titled ‘Global Holographic Anti-counterfeiting Marks Market 2018’ focuses on the holograms and holographic products with ant-duplication features, product authentication and other aspects. The report aims to help market players in implementing their plan according to the emerging markets and technologies. The report is segmented on the basis of types, applications, regions and key players. The report also covers company profiles, demand, sales margin and gross margin. There is also region wise market analysis.

The report creates awareness among consumers about the growth and penetration of holographic product and the development of advanced products that can boost the market up to the year 2023. The market report was prepared after getting feedback from the industry experts.

The report covers the following key players according to their sales revenue, price, gross margin, main products etc. Holostik (India), Light Logics (India), Lasersec Technologies (India), K Laser (Taiwan), Uflex Limited (India), Polinas (Turkey), Kurz (Germany), Unifoil Corporation (US), Everest Holovisions Limited (India), SRF Limited (India), Spectratek (US), API (UK), Offset Group (Bulgaria), Integraf (US), Zhejiang Jinghua Laser (China), SVG Optronics (China), Jinjia Group (China), Shantou Wanshun (China), Shantou Dongfeng (China), AFC Hologram (China).

The report also mentions the risks associated with the prospects in the holographic anti-counterfeiting market. It also provides statistics and estimates in support of the same.

The report will also help new market entrants in evaluating the holographic anti-counterfeiting market. It will also help in bringing a level playing competition in the market.

This report is an important document for anyone who is part of the holographic anti-counterfeiting industry. It will raise the knowledge of the person who wants to have a thorough knowledge of the growing holographic market.

Source: Weekly Journalism

Fake food – a growing problem in South Africa

Most of the consumers knowingly or unknowingly buy counterfeit goods due to cost or convenience. When it comes to counterfeit food items then the risks are quite high because it has a direct impact on our health. Counterfeit food items are made with cheap ingredients for the purpose of simulation. There is also a health risk with tampered food items in which adulterants are added to achieve profits. In South Africa, a chicken company was accused of carrying out similar practice some years ago but now the situation has become worrisome.

There are allegations that food items have been contaminated with non-food items like plastic, but the Minister of Health has stated that the department has not received any complaints, however, people are becoming ill after consuming the alleged product. The extent of counterfeiting in food market of South Africa has not been properly assessed but the general population thinks that it’s on the rise. However, South Africa was once affected by the largest foodborne disease listeriosis, but it was caused due to non-counterfeit food.

In South Africa, perishable foods have an expiration date after which they cannot be sold. On the other hand, non-perishable food items are printed with ‘best before dates’ -the dates are meant for ensuring quality and not safety. People often buy these products due to low costs. But the problem arises when expiration dates are tampered after which it becomes difficult to check the authenticity of the food item. Expired food items can cause various ailments and even death due to food poisoning. The entire blame for counterfeit food items has been put on alleged cartels and foreigners. South African Government is conducting raids on shops and is seizing fake goods.

In U.S skimmers are being used for making counterfeit credit cards

Thieves now days are using high-tech gadgets to steal your hard-earned money. A case in point is the rampant use of counterfeit credit cards that utilise the information stolen from the original card. The information includes card holder’s name, expiry date along with the credit card number. The same stolen information can be used for making an online purchase as well.

The gadget or tiny devices used for stealing your credit card information are known as skimmers. These devices are installed over the credit card readers. Once you swipe your card in the reader your information is fetched by the skimmer which is further used for unscrupulous purposes. Brooklyn Lowery Editor of says that you must be aware of the machine through which you are sliding your card.

Of late, credit and debit cards are being incorporated with microchips that contain encrypted card member information and makes it impossible for counterfeiters to copy it. Lowery says that chip readers offer security which is hard to penetrate but no system is theft proof and it seems even thieves have become technologically superior to counter new security technologies. Another corporate security officer said that micro chip embedded cards are more secure but people at gas stations are still swiping their cards which make them susceptible to skimmers.

Gas stations and ATMs can be easily targeted by skimmers because they are not monitored by a person. Even restaurants are prone to skimming because you have to hand your card to someone. So make it a point to stay aware when your card is swiped or used. Lowery also adds that debit card owners are more susceptible to thieves compared to credit card owners who are much safer.

Source: NWAonline

China to introduce strict law against online counterfeiting

In a ground-breaking move, China has introduced a legislation that will make e-commerce sites like Alibaba and Piduoduo accountable for counterfeit goods sold by third-party through their platform. The legislation was adopted by the 13th National People’s Congress. As per article 41 of the new law, it is mandatory for E-commerce platforms to establish rules and protect IP rights.

As of now sellers or third party was solely responsible for the distribution of counterfeit products on the e-commerce platforms. With the enactment of the new law, both online retail platforms and sellers are responsible for the sale and distribution of duplicate items.

The new law will be implemented on January 1, 2019. According to the new legislation, e-commerce companies will have to act quickly after a violation has been reported. Failure to take timely measures will lead to a fine, for serious violations the fine is more. The new law also encompasses non-conventional shopping channels like e-commerce providers, social media operators like WeChat. WeChat is owned by Tencent and has close to 1 billion active users. The platform is frequently used for trading goods along with social networking.

According to reports, China’s administration for market regulation has asked to investigate Pinduoduo for violating IPR by selling phoney goods though it was denied by the company. Alibaba which has created an anti-counterfeiting alliance has grown to 1000 members which include brands like Samsung and Louis Vuitton. The US Trade Representative’s Notorious Markets list 2017 included Alibaba’s online marketplace,, which reportedly continued to sell a high volume of infringing products last year.

ASPA launches its new initiative ‘Consumer Connect’

ASPA (Authentication Solution Providers Association) has recently introduced a mechanism for addressing consumer complaints. Named as ‘Consumer Connect’, the platform enables the consumer to complain about any duplicate or fake product after which an appropriate and immediate action will be taken. In addition, ASPA is also introducing a ‘Counterfeit News Repository’ through which it will maintain a database of fake product news.

Both the initiatives were introduced at ASPA’s Annual General Meeting in Phuket, Thailand. The meeting marked ASPA’s 20th anniversary. ASPA which was previously known as Hologram Manufacturers Association of India and was the only organisation which represented hologram manufacturers in India. In the year 2014, the association was evolved into ASPA – the world’s first self-regulated organization working towards anti-counterfeiting.

Mr UK Gupta President ASPA said that ASPA’s journey of 20 years marks its commitments and presence for the anti-counterfeiting industry and makes it one of the oldest and leading associations catering to anti-counterfeiting. At a time when the counterfeiting is growing at a fast pace, the members of the association are protecting more than 15,000 brands across the world and are thus playing a decisive role against the crime of 21st-century‘ counterfeiting’. Mr Gupta also said that we have entered in an era of authentication that has lead to revolutionary changes. ASPA is committed to provide new generation anti-counterfeiting technologies to government, industry, brand owners and consumers.

ASPA’s Vice President Arun Agrawal added that Consumer Connect is an extension to the 20th year of ASPA’s establishment. Through the initiative, a consumer can complain about any fake or sub-standard products or goods and an immediate action will be provided for the same.

Source: ASPA

NITI Ayog collaborates with Oracle to stop fake drugs

A WHO (World Health Organisation) report states that 35 % of duplicate drugs sold all over the world comes from India. This means that one out of ten medical products circulating in India are fake or of substandard quality. Approximately 20 % of the drugs sold across the nation are counterfeit or fake. The report further states that the fake drug market in India stands at Rs 4000 crore. The aftermaths of fake medicines are quite worrisome not just for India but for other countries as well. Duplicate medicines can promote antimicrobial resistance due to which the infection can be carried and passed on to people travelling to different countries. The mutated bacteria or virus is impossible to be treated with the same medicines as they become resistant to it.

Witnessing the looming danger, NITI Ayog which is government’s policy think tank has collaborated with Oracle and Apollo hospitals. Oracle will implement its block chain technology and a ledger system in the supply chain of pharmaceutical company. This will lead to creation of records cannot be altered with every transaction.

With the implementation of blockchain technology all kinds of medical and pharmaceutical products will be eliminated form the hospital chain’s inventory. The technology will help in reducing the distribution and sale of fake medicines. The system will also help in real-time monitoring of the production and export. The blocks of blockchain technology are continuous growing list of records that are linked using cryptography. In the pharmaceutical sector, blockchain will help in stopping the entry of fake drugs.

The collaboration of NITI Ayog and Oracle will help hospital chains across India to bring the entire inventory under the blockchain which will effectively check the intrusion of fake drugs. Moreover, government will also be able to keep a tap on the production and supply of the drugs. Besides big companies like Oracle many startups such as LinkLab, LifeCrypter, Chronicled and BlockVerify are also working to find solutions for the pharmaceutical sector through the use of blockchain technology.




RBI reports a drastic rise of fake 500 & 2000 Rupee notes

Demonetisation was aimed to curtail black money and put an end to the circulation of fake currency notes. However, new currency notes have failed to counter the menace of duplication. According to the current figures stated by RBI (Reserve Bank of India), there was a sharp rise of fake notes in the year 2017-18. There was a drastic rise in the number of fake 500 Rs notes from just 199 pieces in the previous year to 9892 pieces in 2017-18, whereas fake 2000 Rs notes witnessed a rise from 638 pieces to 17,929 pieces from the previous year.

High level of counterfeiting was also observed in both Rs 100 and Rs 50 notes. Counterfeit notes of Rs 50 jumped 153.3% to 23,447 in 2017-18 while Rs 100 note witnessed a rise of 35 % and reached to 2,39,182. During 2017-18, 522,783 pieces of fake notes were detected, of which 63.9 % were detected by banks apart from the RBI.

The RBI said in its annual report that the counterfeit notes detected in banned currencies of Rs 500 and Rs 1000 decreased by 59.7 % and 59.6 %, as the same comprised only the residual part of SBN deposits. The number of banknotes in circulation increased 37.7 % over the year to Rs 18,03,700 crore at the end of March 2018. Banknotes in value increased by 2.1%. In terms of share the Rs 500 note and 2000 banknotes, which together summed up to 72.2 % of the total value of banknotes in circulation by the end of March 2017 had increased to 80.2 % by the end of March 2018.

The RBI report also stated that the newly introduced RS 200 banknotes in the entire currency management during 2017-18 contributed to the process of remonetisation and processing along with reconciliation of the specified banknotes (SBNs).

However, the entire Fake Indian Currency Notes (FICNs) detected was higher at 36.1 % compared to 4.3 % during the last year. This was due to the processing of large number of SBNs withdrawn from circulation. During the year 2017-18 27.7 billion pieces of banknotes were disposed due to faster destruction of Rs 500 and 1000 notes. RBI is also consulting the government to increase the life and durability of the Indian banknotes. Many countries have resorted to varnishing of banknotes which increases the lifespan of paper-based currency. International experience also suggest that it reduces the printing costs and also reduces the chances of replacement. It has been proposed to introduce varnished banknotes on trial basis.

Source: DNA



Holostik showcases its anti-counterfeiting solutions at ACMA’s 58th annual session

Holostik the leader of anti-counterfeiting solutions in India participated at the 58th Annual Session of ACMA (Automotive Component Manufacturers Association of India) – an apex body of auto-component industry in India. The event was held on the 5th of September at Hotel Taj Palace New Delhi. Holostik marked its presence at the event by showcasing its cutting-edge anti-counterfeiting solutions for different kinds of automotive products. Delegates from the automotive industry swarmed at the stalls of Holostik to witness the best anti-counterfeiting solution for their products.

Since the automotive industry suffers from massive counterfeiting in the aftermarkets it can be secured with the latest anti-duplication products and solutions provided by Holostik. This will not just boost the growth of automotive industry but will also ensure safety of consumers who lose their life, every year, due to counterfeit automotive products. The annual session was addressed by Mr. Anant Geete, Hon’ble Minister for Heavy Industries and Public Sector Enterprises, Mr. Suresh Prabhu, Union Minister for Commerce & Industry, Civil Aviation, Government of India, Mr. Nitin Gadkari, Hon’ble Union Minister of Road Transport and Highways, Government of India and Dr. Asha Ram Sihag, Secretary, Department of Heavy Industries, Ministry of Heavy Industry & Public Enterprises, Government of India.

The event was also garnered by the presence of eminent personalities from the automotive industry which include Mr. Kenichi Ayukawa, Managing Director, Maruti Suzuki India, Mr. Guenter Butschek MD and CEO, Tata Motors, Mr. Minoru Kato, President and CEO, Honda Motorcycle and Scooter India, Mr. Rakesh Bharti Mittal, President CII & Executive Vice Chairman, Bharti Enterprises, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra, Dr Abhay Firodia, President SIAM & Chairman, Force Motors, Mr. Nirmal Minda, President, ACMA & CMD, Minda Industries and Mr. Ram Venkataramani, Vice President ACMA & MD, IP Rings.

A study titled “Auto Component Industry in India: Preparing for the future” was released by Chief Guest Mr Anant Geete at the session. The study revealed that there is a huge potential of opportunities for the auto-component industry in India. This will be boosted by the growing vehicle consumer market along with the introduction of next-generation mobility.

While commenting on the future of automotive industry Mr. Nirmal Minda, President, ACMA said, “the auto and auto component industry, globally and in India, is undergoing a transformation across its entire supply chain; several factors such as new regulations on emission, safety & environment, fast-changing customer preferences, shifting economic dynamics and trade policies are reshaping our industry. The case globally, e-mobility is fast catching the imagination of our policy makers; a definite policy delineating the roadmap for e-mobility in India is, therefore, the need of the hour. We are confident that as hybrid and electric technologies gains traction, vehicle manufacturers will support localisation of components.’

 Mr. Nitin Gadkari, Hon’ble Union Minister of Road Transport and Highways, Government of India highlighted “To strengthen the economy, our government is actively pursuing the policy of substituting imports and boosting exports. I am pleased to see the auto component industry perform remarkable in turnover and exports. I believe there are immense possibilities for this sector to grow further.  Our government is driving the agenda of promoting Innovation, entrepreneurship, technology and research.”

On the occasion, Mr. Anant Geete, Hon’ble Union Cabinet Minister for Heavy Industries, Government of India and Public Sector Enterprises, said “The automotive industry is the top contributor to the Government of India’s Make in India initiative and has accounted for maximum investments under the program. Going forward, we would be framing the auto policy in accordance with the current state of the automotive industry and demands of the future. I assure the ministry of heavy industries will support the industry to resolve all issues and concerns.”

AICDF wants anti-counterfeiting technology for essential medicines

The CDSCO (Central Drugs Standard Control Organization) is on the verge of implementing a track and trace mechanism for prominent drug manufacturing companies which are most susceptible to counterfeiting. But, the step can only reap benefits if the move extends to NLEM (National List of Essential Medicines) products as well says, AICDF (All India Chemists & Distributors Federation).

CDSCO has identified top 300 drug companies based on the moving annual data. The organization wants top 300 drug brands to print a 14-digit number on the labels of the product along with their contact number. This will help the consumer to check the authenticity of the drugs by sending a text message on the number provided on the label. One would receive information like batch number or the expiry date of the product with other details verifying the product’s genuineness.

However, the AICDF has disagreed with the current move and has stated that counterfeiters concentrate more on the brands which have been popular for more than a decade- the brands well known to common people. Joydeep Sarkar General Secretary of AICDF stated that any new molecule included in NLEM, post-DPCO-2013, can churn out huge profits. In 1995 the NLEM brands had a profit margin of 100 % which has now grown up to 500 to 800 %.

Sarkar also said that government should take proactive measures to banish counterfeiting from the pharma industry but, production of fake medicines starts with the availability of basic ingredients imported by companies. It’s the negligence of the concerned authorities who are quite liberal in allowing easy import of salts rather clearing them through a stringent check. Moreover, no restriction on proper disposal of expired medicines has also encouraged the sale of counterfeit medicines as manufacturers show reluctance to take back expired medicines from stockists. He also pointed out that instead of taking measures against the real offenders who are the manufacturers, authorities consider traders as the prime culprits.

Expressing his doubt on the efficacy of unique code to be printed on dug packs to counter duplication he said that the use of a code, QR-code or a special mark will not be able to restrict counterfeiting. In the past counterfeiters have been able to replicate labels and with time they would also find ways to replicate special codes thus diminishing the line between fake and real product.

Government to propose a plan for reimbursing online consumers who receive fake items

The Central government is considering a cashback scheme where e-commerce companies will reimburse consumers who receive fake or duplicate products from their platform. According to Hindu Business Line the DIPP (Department of Industrial Policy & Promotion) is planning to propose a scheme which will be implemented on voluntary basis with Consumer Affairs Ministry and e-commerce companies. Talks are still in nascent stage and will take some time to take the final shape.

As of now the Consumer Affairs Ministry already operates a helpline for e-commerce customers and will also be responsible for implementing the proposed scheme. According to one of the officials, the reimbursement scheme would be applicable on items such as mobiles if they are found to be counterfeit post repairing and have surpassed the replacement period of 30 days. The scheme will be applicable on products that do not have a replacement with the original.

Similar schemes are already in place in countries like Hong Kong and Canada where reimbursements are provided by banking channels. However, in India digital payment still shares a small percentage of the entire e-commerce domain. Therefore, a different model needs to be implemented so that cash back scheme can be executed successfully.

As per initial plans of the scheme once consumers realise that they have received a counterfeit they would have to file a complaint with Consumer Affairs Ministry. The complaint will subsequently be routed to the e-commerce company. After analyzing that the product is not genuine and with further approval of the right holders the e-commerce company will initiate a cash back to consumers’ accounts.