Most of the bottled products require shrink sleeve labels for branding and security. As a manufacturer you might also require shrink labels for your products. With so many label suppliers available in the market, the challenge to select the best can lead you to make mistakes. Here are the four common ones which you should avoid at all costs.
1. Skipping the sampling process
While choosing a shrink label manufacturer your procurement manager might skip the sampling process. This can be disastrous for your company as you might get poor quality labels. Such labels can easily tear apart or get damaged in the supply chain. Skipping the sampling process for labels can also affect your brand identity. Poor quality labels are big no for your brand as they bring down your image in the market and weakens your customer’s trust.
As packaging experts, we always advise to do the sampling of the products you are interested in. This ensures that you receive only great quality products at affordable prices.
2. Not visiting the manufacturing site in-person
You can have the best experience of the product and the manufacturing process by personally visiting the manufacturing site. You can touch and feel the raw materials, adhesives and other materials used for making labels. This can give you enough understanding of the product quality and the standards utilised in manufacturing.
We always recommend you to visit the manufacturing facility before making the deal. Visiting the site will instil confidence in you and make you aware about the quality of the shrink labels.
3. Compromising quality for cost
It’s a fact that costs play a very important role in the healthy functioning of your company. The costs incurred on buying packaging solutions for your goods can impact your profits. However, there are instances when you just care about the costs and may choose a low-quality product. This compromise can give you a big setback. A poor-quality packaging product can never benefit you.
We recommend you to stay away from a packaging solution that is too costly or too cheap. Try to go for a solution that is of high quality and comes at an affordable cost. A thorough research of the market and product sampling will definitely help you in this.
4. Overlooking the durability factor
You can make a big mistake if you are overlooking the durability of security labels. A low–grade label cannot withstand the harsh conditions of the supply chain and can get damaged easily. Many procurement managers overlook the durability factor in packaging and later suffer from huge monetary losses. We always advice to check for the durability of labels before making the final deal.
