Overview of counterfeiting in the Liquor INDUSTRY

Counterfeit alcohol was the most seized product during an Interpol operation which ran in 67 countries from 2017-18
- Lexology.com

In 2019, liquor was the third most affected industry due to counterfeiting in India
- ASPA

In 2019, around 250 people died in India due to consumption of counterfeit liquor
- Business World

Benefits of our smart anti-counterfeiting, packaging & supply chain solutions

Our smart & secure revenue stamps, holograms, labels, and digital solutions prevent sale of counterfeit alcohol, enhances product aesthetics, and improves supply chain visibility

Prevent adulteration & duplication of alcohol which leads to decrease in revenue for liquor companies

Help in tracking and authenticating product inventory in the supply chain for better efficiency and profitability

Prevent evasion of government taxes, and saves lives by preventing hooch tragedies

Empower the tax collectors and supply chain inspectors to detect any fraudulent activity in supply chain

Interested in Holostik’s offerings for the liquor industry?

FMCG-New Form

END-TO-END SOLUTIONS FOR Liquor

Anti-counterfeiting

Anti-counterfeiting technologies prevent duplication, tampering, adulteration, and diversion of the products. As per ISO 12931: 2012, the technologies can be segmented as visible, non-visible, forensic & digital. We have complete in-house capability to integrate these technologies. Our highly secure revenue stamps with holographic security and digital barcodes prevent duplication of liquor products and help maintain supply chain visibility. Here is a list of some of our anti-counterfeiting offerings for the liquor industry:

  • |Security Holograms/OVDs
  • | Revenue stamps
  • | Holographic Hot Stamping Foils
  • | Digital Product Authentication

Labels

Labels are important for brand protection, product aesthetics and supply chain visibility when clubbed with QR Code. Made with raw materials sourced from global players like Avery Dennison, our labels are highly durable, secure, and visually appealing. Our secure labels can be integrated seamlessly with digital solutions. Our highly aesthetic beer labels differentiate your liquor product on the shelf and can be integrated with digital barcodes for inventory visibility and tracking. We provide labels under the following categories for the liquor industry:

  • |Smart Labels
  • |Security Labels
  • |UV Embossed 3D Labels
  • | Beer Labels
  • |Holographic Shrink Sleeves

Packaging

Packaging nowadays is a silent salesperson and plays an indispensable role in safeguarding products and their contents. With the incorporation of proprietary digital barcodes and QR codes, our packaging products allow for inventory control, warehouse management and supply chain visibility. Giving an edge to your product over others our UV embossed mono cartons leverage your product appeal and brand value resulting in higher sales. We offer the following assortment of packaging solutions:

  • | UV Embossed 3D Folding Cartons
  • |UV Embossed 3D Lens Film
  • |Holographic Packaging Films

Supply Chain Visibility

Comprehensive and seamless supply chain management ensures higher productivity, low wastage of raw materials and maximum utilization of resources which increases profitability. Our physical products can be integrated with digital barcodes to provide a gamut of supply chain solutions which include tracking the product in supply chain, managing inventory & warehouse and product authentication by stakeholders of the supply chain. Our customized offerings in supply chain visibility include the following:

  • |Track and Trace
  • |Inventory Management
  • |Reward Management
  • |Warranty Management

TRUSTED BY 10,000+ BRANDS

What Our Clients Say

SUBSCRIBE TO OUR NEWSLETTER
*With results driven from specific use cases and would vary as per implementation
Copyright @ 2020 Holostik