Labels are an important part of product branding. Good product labels reflect critical information as well as your brand values. However, with so many label suppliers in the market, it has become quite challenging to cut through the best.
To make things easy for you, we explain below the five qualities you should look for in label manufacturers.
Product security is an important factor, which your procurement officer might overlook before choosing a holographic label. There are high chances that he may give preference to affordability over brand protection. No wonder, choosing an affordable solution will save your money, but will later risk your product’s security and may lead to huge monetary losses in the future.
If you fear to face this financial setback, then your procurement officer should seriously consider the factor of brand protection in labels. He must ensure that the label supplier is offering customised security features in its offerings. Security features in labels can include holography, tamper evidence, security inks, security cuts, covert features, QR codes and much more. Also, your label supplier should be able to customise a wide range of security features as per your specific needs.
2. Printing Quality
Poorly printed packaging labels can ruin your brand image leaving a bad impression on your customers. Labels with low print quality are difficult to read and don’t serve their purpose. This drastically brings down your brand image and may bring down your sales. Many times, while procuring packaging labels, you may not consider the quality of printing, but it should be kept on the top of your checklist.
For high quality printed labels your procurement officer should check for the types of printing machines, raw material of labels and the quality of inks used.