Bottled products need shrink sleeve labels for branding and security. However, the biggest challenge is to look for a shrink sleeve manufacturer who fulfils your specific needs.
There are many aspects of which procurement managers are not aware while choosing a shrink sleeves. These aspects are trade secrets of the packaging industry and being aware of these can work in favour of your business.
To make things easy, we have compiled below the secrets for choosing the right shrink sleeves manufacturer.
1. Durability
There is a high possibility that shrink sleeve labels on bottled products can get damaged in the supply chain. Products usually go through a lot of wear and tear while being transported. Poor quality shrink sleeves can easily get torn and scratched. This leads to a loss of important information printed on the label and also tarnishes your brand’s image.
Your procurement team should choose a shrink sleeve manufacturer that doesn’t compromise on quality. The manufacturer should use high-quality raw materials and comply with global standards of manufacturing to deliver the end product.
2. Branding & aesthetics
Manufacturers of bottled products can miss the aspect of branding and aesthetics while choosing a shrink sleeve. Shrink sleeves with poor branding and visual appeal will definitely bring down the sales of products.
Companies manufacturing bottled products should choose a shrink sleeve manufacturer that complies with high standards of branding and aesthetics. Always choose a shrink sleeve label that can showcase branding and aesthetics from all angles. Branding and aesthetics in shrink sleeve encompass customized holography, designs, colour, printing and much more.
3. Perfect fit
Shrink sleeves that can’t fit perfectly to unique shapes of bottle are useless. Manufacturers often overlook the point of perfect fit in shrink sleeves. A shabby, perforated and loosely fit shrink sleeve can bring down the product appeal and brand image. Shrink sleeve that fail to fit perfectly according to the shape of bottle will also fail in delivering the product information and brand value.
Your procurement officer should make it a point to select shrink sleeves that perfectly fit with your bottled product. It is highly recommended to check different types of samples before making the final decision. The sleeve label should fit tightly around the bottle without leaving any gaps or air bubbles. If it is a cap or neck sleeve, then it should fit tightly around the cap or neck of the bottle without a flaw.
4. Tamper proof
Shrink sleeve labels of poor quality are highly prone to tampering. Such sleeve labels can become a big reason for product adulteration and duplication.
While searching for best shrink sleeve manufacturers that offer brand security, companies must highly consider cap or neck sleeve labels. Any wicked move to tamper with such labels will alert the supply chain stakeholders. Moreover, cap or neck sleeves offer holistic branding and aesthetics just like normal shrink sleeve labels.
5. Authentication & track and trace
Shrink sleeves without brand protection features can be easily copied. Procurement managers make a big mistake if they ignore product safety measures. Generic shrink sleeves can be easily replicated and used to befool the innocent consumers.
As a manufacturer, you should give brand protection high importance. Holography and digital authentication deter counterfeiters from copying your products and its packaging. Besides, track and trace empower you to monitor products throughout the supply chain.
Holostik is the highest quality manufacturer of shrink sleeves and caters to different industries. We offer customized shrink sleeves in different variants like body and neck sleeve with printing, body and neck sleeves with holography and body and neck sleeves with printing and holography.
