Business organisations are constantly developing new strategies to bolster their sales and growth. As per the ever-changing dynamics

The global market for all counterfeit items is booming. According to the Global Brand and Counterfeiting Report, “The worldwide value of counterfeiting stood at a massive 1.2 Trillion dollars."

At the start of this year, two ill-fated hooch tragedies in the states of Uttarakhand, UP and Assam took more than 200 lives.