Packaging plays an important role in the product and the company. Some of the best products in the world have the most remarkable packaging. From holographic corrugated boxes to glittering pouches, beautiful wrappers to eye-catching shrink sleeves the list seems endless.
Market experts consider packaging as the first communicator of the company. Branding gurus have always laid emphasis on making the product packaging alluring. The idea behind it is to increase the product’s visibility on the market shelves.
Creative taglines, the attractive pallet of colors, shape, size, and convenience of packaging are some of the most important points before creating a packaging solution. However, this is just a small part of the overall picture and packaging has many other important roles in product supply, sales and company growth.
Besides branding and marketing the product, an ideal packaging must also secure it from counterfeiting, tampering or diversion in the supply chain. No wonder, the element of security is vital for making the packaging effective.
Here are 4 points which define the ‘element of security’ in product packaging.
- Even if a product is sturdy, it doesn’t mean that it cannot suffer damage in the supply chain. All kinds of products require safe and secure packaging for protecting them against any kind of harm.
- Secure packaging is also important for keeping the product temperature proof especially if it is a consumable good. Products are transported through long distances which takes days, in such scenario a durable and temperature proof packaging is of utmost importance.
- Holographic packaging like security labels, anti-tampering labels, security holograms plays an important role in protecting the product from counterfeiting and tampering.
- Nowadays barcodes and QR codes are printed on the packaging of the products. These digital codes, not just hep in authenticating the product but also help in tracking and tracing the product in the supply chain.
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