Dr. Biswas Medicare is a leading firm of Ayurvedic products in India. The company was founded by Dr. Ashim Kumar Biswas – a renowned Ayurvedic healthcare veteran based in the city of Kolkata. Since its inception, a decade ago, the company has increased its, Dr. Biswas Medicare is a leading firm of Ayurvedic products in India. The company was founded by Dr. Ashim Kumar Biswas – a renowned Ayurvedic healthcare veteran based in the city of Kolkata. Since its inception, a decade ago, the company has increased its

Defining the problem

Holostik has been catering different anti-duplication and packaging solutions to Dr. Biswas since 2014 and there is an amicable relationship between the two. When Holostik was briefed on the problem of counterfeiting faced by Dr. Biswas it wasn’t surprised. The anti-counterfeiting company has been battling duplication successfully since 1991. Holostik is one of the largest manufacturers of security holograms in the world and caters a wide range of anti-counterfeiting products and IT enabled solutions.

Understanding the supply chain

Holostik’s team of anti-counterfeiting solutions experts thoroughly examined each stage of the supply chain to search for the problem of counterfeiting. There were no signs of counterfeiting - right from the manufacturing unit to the warehouse and to the distributor. Discrepancies were only found at the retailer’s end. Holostik found large quantities of fake products in retail stores across different locations. This clearly pointed towards unscrupulous manufacturers who were manufacturing counterfeit products and were selling it directly to the retailer

Redefining the problem

After getting enough facts and figures related to the problem Holostik analysed each of them in detail and came up with a final draft of the problem along with a viable mechanism to resolve the same. The draft was meant to ensure a customised, flawless and feasible approach as per the magnitude of the problem and not move off the track.

Suggesting a potential solution

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Selecting and implementing the solution

Dr. Biswas Medicare opted for the second option of induction sealing wads/liners along with the shrink sleeve encompassing different holographic features including the QR code. The variety of security features combined together i.e. holographic and digital acted as multiple layers of security against duplication. This meant that even if counterfeiter was able to copy or duplicate a specific feature, he or she won’t be able to copy the rest.

Tracking results

The implementation of highly secure packaging solutions for Dr. Biswas Medicare’s products proved to be a boon for the company on many fronts. It was able to counter duplication quite effectively. There was a visible reduction in the counterfeiting of ‘GOOD HEALTH Capsules’. And it raised its contribution to the revenue back from 8% to 80%. With increased profits, the company was able to execute new product launches and ventured into the business of packaged water.

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*With results driven from specific use cases and would vary as per implementation
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