If you are a pharma manufacturer struggling with fake products, poor sales, and supply chain visibility then you can relate to this blog. We’ve written this blog based on the numerous feedback we have received from our anti-counterfeit experts. It will help you gain an insight into your general challenges & assess feasible solutions to drive your business growth.
Let’s suppose Mr. Harish Sharma is an owner of a pharma company that is drastically losing product sales due to counterfeiting. A reputed entrepreneur, Mr. Sharma had invested a huge corpus in his pharma business. Eventually, the launch happened, and the company’s cough syrup was rolled out. In the next few quarters, the sales soared up across India.
However, after two years, fake replicas of the syrup bottle flooded the market. The sales and brand reputation took a hit badly. Are you facing a similar situation? Stressed and confused Mr. Sharma sought the help of the police. But it was only a temporary relief. Counterfeit drugs were traced back to multiple locations. It was not practical to raid every single shipment. Moreover, the cost of litigation was adding up. This is the story of many pharma manufacturers who struggle with counterfeiting and tampering. But, with a reliable brand protection partner, they can select the right packaging, prevent counterfeiting and grow their business.
If you also looking for the right brand protection then we can surely help you, but before that let’s see how Mr. Sharma found a solution to his problem.
In India, Pharma is among the top 5 sectors most affected by fake products (Source: ASPA)
Fortunately, one day while surfing the web, Mr. Sharma stumbled across our smart anti-counterfeit packaging. Without further ado, he got in touch with our experts. Our experts thoroughly assessed the product packaging and the company’s supply chain for gaps. Can you guess what were those gaps? Our anti-counterfeit experts identified three key gaps/problems in the packaging and supply chain.
Problem 1-The manufacturer was using generic labels for branding purposes.
Problem 2-There was no means for product authentication in the supply chain.
Problem 3-There was no mechanism to ensure real-time inventory visibility.
After identifying the problems, it was time for our experts to get into action! Our experts suggested customized solutions to overcome these challenges. Let’s dig in to know how we helped Mr. Sharma.
We replaced the generic label with a holographic security label for uncompromised security
We provided custom labels with a holographic security strip. Holographic strip with all the intricate patterns, channel effects, raster images etc., cannot be copied by counterfeiters. Criminals can’t afford sophisticated hologram origination technology. Holography cannot be photocopied or replicated by even advanced photocopy machines. Holography is purely optical technology and does not entail any form of reprography. Also, with nano-optical holography, we have taken anti-counterfeit technology to the next level. How? As the name suggests nano optic holograms have security features that are at the nanoscale- unbelievably small. Isn’t it? Imagine your pharma labels with nano-optical holographic strips. Will anyone attempt to copy it. The answer is no!
We fused two levels of authentication in the bottle label- that’s the power of ‘phygital’ (physical + digital)
At Holostik we believe that counterfeiters cannot breach multiple levels of security. That’s why we combined physical and digital technology in the labels. While the holographic security strip served as a physical security device to determine the product’s genuineness, the variable barcode ensured real-time product authentication.
We provided custom inventory software for increasing complete supply chain visibility
We deeply understand the supply chain challenges of our customers. It’s not just limited to duplication and extends beyond to poor product traceability, weak inventory management, low customer retention. Our team of software engineers understood the supply chain architecture and gaps before developing a custom digital solution for the pharma company. Our barcode-enabled digital inventory solution helped the Pharma company track every single item in the supply chain. It resulted in the prevention of raw material wastage and product diversions. All this summed up to a healthy supply chain and flourishing business.
The use of smart & secure labels from Holostik can help Pharma manufacturers to grow their business, boost supply chain visibility and increase new customers
7 key outcomes after implementation of our solutions
- –Duplication of cough syrup bottles was reduced drastically.
- -The product sales increased manifold.
- –Proper allocation of inventory in the supply chain.
- –Streamlined operations in manufacturing and raw material handling.
- –Timely delivery of products by the logistics
- -Increase in brand value and number of customers.
- -And of course, a happy Mr. Sharma!
So, by now you must have understood the benefits of our solutions for Pharma manufacturers. We also provide our anti-counterfeit packaging and digital solutions to different industries across geographies. To know more, call us on 9905-124-124 or mail us at marcom@holostik.com
