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Overview of counterfeiting in the TOBACCO INDUSTRY

Almost 45 billion fake cigarettes containing arsenic & pesticides are smoked in UK annually
- The Independent (2018)

The consumption of legal cigarettes has declined in the last three decades in India
- Financial Express (2020)

India is the fourth largest illegal cigarette market in the world
- Euromonitor International

Benefits of our smart anti-counterfeiting, packaging & supply chain solutions

Our tailored smart anti-counterfeiting, labels, and packaging solutions prevent counterfeiting of the tobacco products and loss of government and manufacturers

Provide impeccable security against duplication which is the biggest challenge in case of tobacco products

Comprehensive and seamless monitoring of inventory in the supply chain

Give end users the power to authenticate the genuineness of the product and provide you with valuable data for marketing analytics

Curtail the potential diversions of the product to different geographies and save your time and money

Interested in Holostik’s offerings for the Tobacco industry?

END-TO-END SOLUTIONS FOR Tobacco

Anti-counterfeiting

Anti-counterfeiting technologies prevent duplication, tampering, adulteration, and diversion of the products. As per ISO 12931: 2012, the technologies can be segmented as visible, non-visible, forensic & digital. We have complete in-house capability to integrate these technologies. Our security holograms integrated with digital QR codes prevent duplication of tobacco products and help in supply chain management. Here is a list of some of our anti-counterfeiting offerings for the tobacco industry:

  • |Security Holograms/OVDs
  • |Revenue Stamps
  • |Holographic Hot Stamping Foils
  • |Digital Product Authentication

Labels

Labels are important for brand protection, product aesthetics and supply chain visibility when clubbed with a QR code. Made with raw materials sourced from global players like Avery Dennison, our labels are highly durable, secure, and visually appealing. Our secure labels can be integrated seamlessly with digital solutions which helps in instant product authentication and management of the inventory. We provide labels under the following categories for tobacco industry:

  • |Smart Labels
  • |Security Labels
  • |Specialty 3D Labels
  • |Holographic Shrink Sleeves

Packaging

Packaging nowadays is a silent salesperson and plays an indispensable role in safeguarding products and their contents. With the incorporation of proprietary digital barcodes and QR codes, our packaging products allow for inventory control, warehouse management and supply chain visibility. Our holographic and UV embossed packaging solutions prevent the duplication of tobacco products and keeps it safe from adulteration. We offer the following assortment of packaging solutions for the tobacco industry:

  • |UV Embossed 3D Lens Films
  • |UV Embossed Folding Cartons
  • |Holographic Security Pouches
  • | Holographic Packaging Films

Supply Chain Visibility

Supply Chain Visibility visibility in supply chain is critical for your company’s growth. Comprehensive and seamless supply chain management ensures higher productivity, low wastage of raw materials and maximum utilization of resources which increases profitability. Tracking tobacco products in the supply chain prevents the chances of duplication and keeps a check on inventory. We provide different layers of solution such as physical and digital made completely inhouse, so that it is nearly impossible for counterfeiters to duplicate them. Our customized offerings in supply chain visibility include the following:

  • |Track and Trace
  • | Inventory Management
  • |Reward Management
  • |Warranty Management

TRUSTED BY 10,000+ BRANDS

GODFREY

What Our Clients Say

We have been using Holostik’s security holograms, wads, shrink sleeves with QR codes for brand protection and security purposes. As a result of implementing these solutions , we have increased revenue by up tp 250%. Apart from remarkable quality of the products, Holostik has stood firm on their commitment by maintaining supreme quality standards.

Dr. Ashim Biswas

Chairman — Dr. Biswas Group
mansi

Anti-counterfeiting solutions from Holostik have enabled us to prevent duplication, launch loyalty schemes, create customer database and much more. We are witnessing a surge in sales and profits and our consumers have increased manifold. We are proud to be among the list of top 20 players in our industry.

Mansi Garg

Head- Marketing and Strategy, Automotive Industry
amit

Our annual profits have increased by 64%. We are astonished to see such amazing results. Holostik helped us to identify gaps in our product packaging and supply chain. Ever since, they provided us with customized smart packaging solutions, there has been a reduction in duplication of our products.

Amit Banerjee

Director- Sales, Pharma Industry
iyer

We are highly satisfied to see a drastic drop in duplication of our products. Our revenue has increased by 73% in the last six months. This tremendous growth would not have been possible without smart QR code enabled labels from Holostik. The labels helped us to easily authenticate and track our products in the supply chain.

Sudarshan Iyer

Head- Production & Quality, FMCG Industry
pramajeet

We are happy to see our sales grow by 34%. In addition, we are delighted to get positive feedbacks from our consumers. Digital smart packaging solutions from Holostik have not just secured our products but also our supply chain. We can now easily track our products right from manufacturing till end-consumers.

Paramjeet Singh

Production Head, Automotive Industry
Mukul

Holostik’s smart packaging solutions have boosted our product security and brand image in the market. With supply chain visibility, we can now easily track our products in the supply chain. We are satisfied to see a drop of 90% in incidents related to product duplication.

Mukul Negi

Head- Supply Chain & Logistics, Agro Industry
siddharth taneja

There has been a 41% increase in our product sales. The customized loyalty management system from Holostik has increased the number of our new customers. Our loyalty schemes can now be availed easily and quickly without the mess of paperwork.

Siddharth Taneja

Chief Marketing Officer, FMCG Industry
Manoj

With the help of Holostik’s phygital (physical + digital) solutions, we witnessed a 57% revenue growth. Holostik helped us to effectively counter product duplication. With increased profits we are now happy to launch new products in the market.

Manoj Biswas

Director- Sales & Marketing, Pharma Industry
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*With results driven from specific use cases and would vary as per implementation
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