Are fake copies of your Pharma products being sold in the market? With the onset of the Covid pandemic, there has been a sharp rise in the sale of fake medicines. Counterfeiters are selling fakes by cashing in on the high demand for Pharma products.
The pandemic also resulted in supply chain disruptions, inventory delays and product diversions. This allowed forgers to easily infiltrate supply chains with cheap fakes.
Did you know 10.5% medicines sold in low and middle income countries like India are substandard or falsified (Source: WHO) Now imagine the amount of sales you might lose due to sale of counterfeit Pharma?
It’s high time you secure your products and brand image with security holograms. In this blog, we discuss three main benefits of this unique brand protection solution.
Let’s find out.
1.Security holograms prevent counterfeiting of Pharma products
It is impossible for counterfeiters to copy security holograms applied on Pharma goods. Even advanced photocopying & printing machines fail to do so.
Hologram stickers encompass visible, invisible, forensic and digital features. This multi-layered security keeps even the smartest criminals at bay. But, nowadays with easy access to technology counterfeiters can replicate generic holograms.
Therefore, at Holostik we cater 4th generation Nano Optical Images holograms. These hologram stickers include invisible features as small as 90 microns & achromatic effects . Such features render foolproof security against duplication.
Pharma products secured with NOI holograms are safe from counterfeiting, tampering, and adulteration. They instill confidence in the end consumers by creating a genuine brand identity.
2.Increases the visual appeal of your products to boost sales
Pharma products with security holograms have a high visual appeal. They grab the attention of the end consumer & help boost product sales and brand equity.
Holograms exhibit three dimensional images, rainbow colors, white gradient and other optical effects. These enticing elements give a unique appearance to the product and its packaging.
End-consumers prefer products with hologram stickers as they instill confidence and trust. Our hologram stickers can include custom designs, logos, brand names, and patterns.
3.Holograms printed with QR codes allow digital functions
QR code enabled security holograms allow product authentication, traceability and other digital functions.
We provide holograms integrated with digital solutions under one roof. Our in-house team of software engineers provide on-premises and cloud based digital solutions.
Holostik is CMMI Dev.3 certified an indicator of high-quality software development services.
Holostik provides digital product authentication, tracking, traceability, warehouse management, loyalty management & much more.
Conclusion
At Holostik, we provide DMF compliant Pharma packaging. We cater to some of the biggest global Pharma brands in the industry. With a legacy of 30+ years we have catered to 15,000+ clients in 90+ countries worldwide.
Holostik provides track & trace solutions compliant with GS1 guidelines.
Want to know more about security holograms? Call us at +91-9905-124-124, or mail at marcom@holostik.com
