Economic experts suggest that with the growth of population and subsequent rise in demand for yields, there has been a massive need for agrochemicals in India. The Federation of India Chambers of Commerce and Industry (FICCI) expects the turnover of the Indian agrochemical industry to double to $8.1 billion by 2025.
However, there has also been an enormous rise of fake agro-products over the past few decades. Some of the most counterfeited agro-chemicals include pesticides, fertilizers, herbicides, fungicides, seeds etc.
The big problem with fake sub-standard, duplicate or spurious agrochemicals is that they cause more harm to the crop yield than the pests. One of the biggest reasons behind the growth of fake products in the agrochemical industry is the lack of knowledge about genuine products among consumers.
Illiterate farmers usually do not check the product authentication features and are lured by cheap prices which most probably hint towards a counterfeit. Besides this, poor government regulations and lack of use of anti-counterfeiting solutions have further aggravated the problem.
Holostik- a leader in providing anti-counterfeiting solutions for the past 28 years has been catering customized anti-counterfeiting solutions to the Agro-industry. Let’s discuss some of them:
Tyvek Labels: These labels are highly durable and can withstand water, tearing, abrasion, harsh chemicals, etc. Tyvek labels thus have a long life and highlight the details of the product and brand with efficiency.
Shrink Sleeves: Shrink sleeves have become the leading packaging application and are being used majorly in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc. On applying heat, these sleeves reduce in size and conform tightly to the shape of the container or product, creating a sleek label and product package. Having brilliant artwork and designs on them, these sleeves are perfect for marketing and brand promotion.
Security Holograms: These are the perfect solutions to fight to counterfeit. Providing product security, holograms are made by using an aluminum sheet which after many processes get optical properties to diffract light and create virtual 3D effects that cannot be copied by using by clicking a photograph or through any photocopier or scanning machine in the world.
Wide Web Films: Holostik provides a wide array of Holographic Wide Web Films or Holographic Laminates (packaging films) that are available in various specifications as per the client’s specific requirements. The films are made using premium quality raw material and known for their self-adhesiveness, clarity, quality, and shine.
Besides these Holostik also offers LD Strips and 3D labels in customized formats to clients from the Agro-industry.
To know more about our anti-counterfeiting products for the Agro-industry you may call us on +91–785-785-7000 or mail us at connect@holostik.com
