Club Factory faces the menace of counterfeit products

Club Factory- Chinese e-commerce has run into trouble for selling counterfeit goods on its platform. In a recent incident related to counterfeiting, a Lucknow based customer filed a police complaint about selling fake products.

The customer has filed an FIR against Club Factory and its top executives – for hatching a criminal conspiracy by advertising heavy discounts and then shipping fake items.

In November 2019, the complainant had ordered a Titan watch and Ray Ban Sunglasses at 86% and 90% discount. After receiving the alleged counterfeit, the customer reached out to Club Factory but didn’t get a clear response.

He also asked the company to send an invoice with the name of the seller, but it wasn’t provided to him. Thereafter, the customer approached both Ray-Ban and Titan to verify the authenticity of the product and cam to know that they don’t sell their products online.

The complainant also accused the company’s customer care executive of abusing and threatening him of dire consequences.

In the month of September, Delhi’s custom department had confiscated the goods imported by the company for not complying with Customs Act 2962. The officials claimed that the imported goods were wrongly tagged for business to business shipment however it was for business to consumer.

Source: Inc42

Police seizes fake water filters in Bengaluru

In the city of Bengaluru, poor drinking water quality and growing anxiety levels among the people, are being exploited by those selling counterfeit water filters.

Recently, the Bangalore Police raided shops selling water purifiers and accessories and discovered fake replacement filters sold with the logo of a popular brand. A police official said that most households are installing filters due to the fear of poor quality of water. Fake operators are taking advantage of this situation and are selling fake reverse osmosis filters.

A shop keeper in JP Nagar has been arrested for allegedly stocking ordinary filters, membranes and other spare parts with the logo of a popular brand. The police also seized fake stickers of Kent water filters along with 19 kits. Each comprised of RO membrane, carbon filter, sediment filter, post-carbon filter and UF membrane.

Commenting on the seizure, a Kent RO spokesperson said that fake products are harmful to the consumers as they do not remove contaminants effectively. Officials said that a fake filter usually weighs lighter as it is made of cheap quality and urged to buy water filters from authorised dealers only.

Source: Times of India

The challenge of counterfeit electronics & ways to counter it

Fake electronic products are easily available in different market locations and also on e-commerce. There have been numerous reports of fake electronic goods and parts seized by authorities in different parts of the world. Of late, the immense popularity of mobile phones has made them highly susceptible to counterfeiting. You can easily spot a fake versions of mobile phone accessories being sold at the pavement or small shops.

The scenario of counterfeit electronics

According to a report published by CSC, “Consumer electronics is pegged as the fastest-growing category of counterfeited goods across the world.” The report also states that, “Electronics counterfeiting is a $169 billion industry worldwide.”

Some of the most counterfeited electronic products as per the report are smartphones, computers, tablets etc. The report makes a shocking claim that an average counterfeit phone sells for $45 approximately in the $6 billion dollar market.

The problem of counterfeit electronics

The counterfeit electronics industry has also created a challenge for manufacturers and consumers in India. Besides duping the consumer of his hard-earned money, it also creates a bottleneck for the manufacturer. Many companies are not able to recover from the damage caused due to fake products – for years.

The solution for counterfeit electronics

Holostik has been catering its anti-counterfeiting solution to a large number of companies from the electronics industry. We have state-of-the-art anti-duplication, packaging and labeling solutions that ensure complete safety of your products and the supply chain.

Some of our products for the electronics industry are as follows:

Security labels

Security Holograms

Security pouches

Hot stamping foil

Holographic packaging films

Conclusion

Counterfeit electronics may be tempting for the consumer, but they can bring along a lot of problems like malfunctions, damages, poor quality of the hardware and even a deadly phone blast in your pocket or on your face. Manufacturers, on the other hand, have to face a drop down in profits and sales. Amidst this grim scenario, anti-counterfeiting solutions can play an indispensable role in the prevention of counterfeiting. To know more about our solutions call us on +91–785-785-7000 or drop us a mail at connect@holostik.com.

Anti-counterfeiting solutions for pharma

Adulteration and fraudulent manufacture of medicines have been prevalent for quite some time now; the situation has only aggravated owing to technological developments and sophisticated methods of duplication.

To add to the problem, current regulations in developing countries do not account for illicit manufacture, trade, and consumption of counterfeit medicine.

Global trade has made this an international problem. Here are some facts which highlight the problem.

  • Fake drugs kill more than 250,000 children a year. (Source: The American Journal of Tropical Medicine and Hygiene)
  • In developed nations such as the US and Canada, about 1 percent of drugs sold are counterfeit. (Source: WHO IMPACT!)
  • Around 20% of all drugs sold in the Indian market are counterfeit. (Source: US Trade Representative Office Annual Report)
  • Fake drugs cost local economies between US$10bn and US$200bn a year. (Source: The Guardian)
  • Many fakes originate in China and India and have been found to contain everything from lead paint, printer cartridge ink, talc, brick dust, ground up drywall, and arsenic. (Source: Pfizer Spot the Fake Media Sheet)
  • Lifestyle drugs, such as Viagra, dominate the market for counterfeit medicines.

Illegitimate drugs are detrimental to the health of consumers often leading to liver & kidney failure and, ultimately, death. Additionally, counterfeit drugs can wreak havoc on a company’s profits causing them to suffer from irreparable damage to their brand reputation.

Anti-counterfeiting solutions can play an important role in the prevention of counterfeiting of drugs, preventing losses to a company’s revenue and reputation. Most importantly anti-counterfeiting solutions help in saving the lives of innocent consumers who unwittingly fall into the trap of buying fake drugs.

Holostik provides the best anti-counterfeiting solutions as per the requirements of the pharma industry.

Our solutions for the pharma sector include:

To find the ideal anti-counterfeiting solution for your pharma business, click here. To learn more about our products & solutions, call us on 785 785 7000 or drop us an email at connect@holostik.com.

Amazon to end sale of counterfeits on its platform in India

In a recent development global online retail giant Amazon stated that it will prevent the sale of counterfeits on its platform in India with the help of Project Zero.

Dharmesh M Mehta, Vice President, Worldwide Customer Trust and Partner Support said that they are excited to see many small and big brands coming out to partner with them to prevent fake products on the Amazon platform and provide a great shopping experience. He also said that Project Zero is built on long-standing work and investments to ensure that customers always receive authentic goods.

The sale of fake goods might seem to be impacting major conglomerates. However, the products go under tight scrutiny through stringent health guidelines so that it may not help consumers. Some e-commerce brands add a badge to trustworthy sellers like Flipkart Assured but it does not prevent the sale of counterfeits.

Different Indian brands were a part of the pilot project in India to make this functional. Project zero has a mechanism through which it carefully understands brands and their products along with their intellectual property. With the help of this information, the project carefully identifies whether a product is genuine or not.

Amazon will take help of automated protections, self-service counterfeit removal as well as product serialization. Basically, every product will have a unique serial number that will authenticate whether it is genuine or not.

Mehta also says that if their automated protections miss a fake listing then a brand can find them pull them down. Through this initiative, Amazon has for first-time empowered brands against fighting fakes.

Source: Indiatimes.com

Importance of anti-counterfeiting solutions for the manufacturers

Counterfeiting is growing on a monstrous scale. According to a report by Research and Markets, the global value of counterfeiting has reached a value of 1.2 trillion dollars. The report further states that as per the current growth rate counterfeiting will become a $2.81 trillion industry by 2022.

For the past many years, manufacturers have tried their best to curb the menace of fake products, however little progress has been achieved related to the same. The extra costs in fighting fakes have further deteriorated the problem. Manufacturers also suffer from a tarnished brand image due to the counterfeiting of their products.

Most importantly, in a highly competitive market, one bad experience for a customer can change his loyalty for a product or brand.

Amidst this grim scenario, anti-counterfeiting technologies can play a decisive role in preventing counterfeiting, tampering, and diversion. Holostik is a leading player in offering customized anti-counterfeiting solutions to different industries. With a legacy of 28 years, the company has provided anti-counterfeiting solutions to more than 10,000 clients in 75+ countries.

Holostik believes that with the proper use of anti-counterfeiting solutions manufacturers can prevent the following challenges posed by counterfeiting:

  • Loss of sales revenue and profit margin: Sales and profit margins are the veins and nerves of any organization. A company’s success is determined by the number of sales it has earned in a specific time frame. A good number of sales is a visible indicator of a company’s wellbeing and vice-versa. The sale of duplicate items leads to a drop-down in the sale of a company’s products. If it goes unchecked, then it can lead to a complete downfall of the company. Due to multiple sale locations of the product, it is quite hard for a company to trace the manufacturing location of counterfeits.
  • Poor brand and product image: No wonder, the sale of counterfeits lead to a tarnished image of the brand and its products. The sale cheap fakes lead to a false perception among consumers regarding the quality of the product and the brand. Unaware consumers often think that they are buying original products but instead, they receive fakes.
  • The added cost of fighting fakes: Companies incorporate different strategies for fighting counterfeiting of their products. This comes in the form of added costs for the organization already facing the problem of duplication.

To know more about our products and solutions call us on +91–785-785-7000 or mail us at connect@holostik.com.

Wad- an impeccable product against spillage and counterfeiting.

Wads are circular in shape and are made of paper and foil, these unique packaging products are used for covering the openings of bottles, cans, jars, etc. Wads are also known as induction liners or cap seals in the field of packaging. Holographic wads are induction sealing wads that prevent leakage, tampering, contamination and illegal dealing of different products – with the added feature of holography. Wads help in closing the mouth of products that keep it safe from spilling and tampering.

For making holographic induction sealing wads a holographic foil is laminated with aluminum foil which is further coated with a layer of wax and LDPE (low-density polyethylene) thus making it water-resistant. These sealing lids or wads offer extra security for bottle and container packing.

Holostik offers different kinds of wads with different features including digital authentication. There are many benefits of holographic wads that protect the product from pilferage and tampering and providing a unique identity to the product. Holographic security wads are used in different industries like pharmaceuticals, agriculture, food, beverages, cosmetics, paints, automobiles, stationary, etc.

Let’s discuss the usage of holographic security wads in some industries.

  • Medicines: Holographic wads are mostly used by medicine companies to seal bottles securely and hygienically by using sealing machines.
  • Automotive lubricants: Holographic wads prevent lubricants from spilling from the bottle. Moreover, they provide identification and security to lubricant manufacturing companies.
  • FMCG:  A lot of products like hair oils, eatables like sauces, ghee and other such products are secured with holographic wads.

In case you want customized wads for your products then you can call us on +91–785-785-7000 or mail us at connect@holostik.com

Holostik to showcase its product line-up at CPhI P-MEC India 2019 in Greater Noida

Holostik, one of the leaders in anti-counterfeiting solutions in India, will display its wide range of packaging, labeling and anti-duplication solutions at CPhI P-MEC India 2019. The three-day exhibition will take place from 26th November to 28th November 2019 (10:00 AM onwards) at the India Expo Centre & Mart in Greater Noida.

CPhI & P-MEC India will focus on high quality, low-cost pharma solutions, trends and innovations in India. Visiting partners will get the opportunity to network with industry peers and explore the global pharmaceutical landscape.

“As the pharma industry looks increasingly towards India for high quality, low-cost pharma solutions, CPhI & P-MEC India is the ideal event for companies wanting to pick up on the latest trends and innovations the market has to offer. At CPhI & P-MEC India, you will meet the movers and shakers from India’s pharma machinery, technology, and ingredients industries, giving you a competitive advantage that will help grow your business.”

The event will be visited by important decision-makers and specifiers from the top and middle management from the pharmaceutical and allied industries. Holostik will exhibit the best of its product and IP security line up for the pharmaceutical industry at the event which will include security holograms, pharma labels, GS1-enabled track & trace, mono cartons, induction-sealing wads and much more.

Holostik aims to network, learn, educate and offer the latest in physical and digital product security. You may find company representatives in Greater Noida on November 26 and onwards at Booth B40, Hall 14.

Visit CPhI P-MEC to interact with Holostik and source the latest technologies and innovative products & solutions in anti-counterfeiting, packaging, labeling and product security.

 

Event Details

CPhI P-MEC India 2019

Booth number: 14.B40

Hall number: 14

Venue: India Expo Centre, Greater Noida

Dates: November 26-28, 2019, 10:00 AM Onwards

The growing challenge of counterfeiting in the FMCG industry

Of late, the FMCG sector has been suffering from the problem of counterfeiting. As per a report by FICCI CASCADE around 35% of FMCG items are fake. The study also reveals that around 80% of consumers believe that they are buying genuine goods.

The growth of fake goods in the FMCG sector has had an impact on both consumers and producers. While the manufacturers suffer from a tarnished brand image and low sales the consumer is at the risk of losing money and a bad impact on his or her health. He also says that unscrupulous manufacturers are also detrimental to the national economy.

Counterfeiters also repackage fake goods to make them visually similar to the genuine ones. It has been seen that old plastic water bottles are being repackaged and sold in the market, the same is the case with many other goods. Such deceptive duplication leads to a loss of consumers and brand owners as well.

In India, a large number of the population settled in rural parts of the country suffer from rampant counterfeiting of FMCG goods. With a little check of authorities and poor regulation and manufacturing guidelines counterfeiting is easily slipping in the pockets of the common man.

Advancements in technology and easy procurement of the same have made it possible for counterfeiters to establish little backyard factories and hubs for the manufacturing of duplicate items. It has also been observed that counterfeiters are making fake labels and packaging to dupe consumers. In the year 2014-2015 sale of FMCG, tobacco and alcoholic beverages constituted 65 percent of the total sales.

Holistik provides customized anti-counterfeiting, packaging and labeling solutions to deal with the problem of counterfeiting in the FMCG sector. To know more about our unique anti-counterfeiting solutions call us on +91–785-785-7000 or mail us at connect@holostik.com.

Importance of wide web films in product packaging and security

Packaging plays an important role in protecting and branding the product. Industry experts consider packaging as the first communicator of the company. In the past few years, flexible packaging has gained high popularity due to durability ad ease of transportation. Among the many flexible packaging solutions, holographic wide web films hold an important place.

Wide web films incorporated with holography play an important role in offering protection of the product against counterfeiting and tampering. The wide web films are available in different sizes and can include different holographic features. Holostik is a leading name providing the finest wide web films to different industries.

Holographic wide web films are available in PET (polyethylene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). The films are known for their self-adhesiveness, clarity, quality, and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films are as follows:

  • Attractive looks with optimum clarity.
  • Shiny and glossy with high brightness & high gloss holographic effects.
  • Superior bonding strength heat resistant and waterproof.
  • Available in different colors and patterns, Plain, light beam and patterns. Many designs are available for selection and customer designs.

Wide web films are used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products, and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.