Category: Holograms

Probably, the biggest invention in the field of packaging is the usage of holography. Packaging is often deemed to be the first communicator of the firm & its products. Brands utilize various types of packaging formats to make their merchandise more secure, saleable, and impressive. 

 

Holography is a technique that facilitates the display of three-dimensional effects or images to the viewer. While holographic images serve as a means to differentiate one’s brand, they can also help with regulatory adherence and anti-counterfeit measures. 

 

Given below are three qualities of security holograms that boost the overall product appearance and brand appeal. We also recommend you to consider these points while choosing a hologram supplier for your products.    

1. Use of Nano Optical Images Deters Counterfeiting

Holograms with nano-optical images are highly safe against any kind of fraud or replication. Nano OVDs (Optically Variable Devices)/holograms with a resolution of more than 6 lacs dpi meet the necessities of security, flexibility, and performance and keep counterfeiters at bay. This includes different kinds of covert, overt, forensic, and digital characteristics, which add numerous layers of security to the packaging of the product. 

 

“Nano Optical Security holograms enhance product security to the next level due to sophisticated master origination and incorporation of highly secure elements”

 

The origination technology is used to develop safety features that are impossible to copy by counterfeiters. The use of anti-copy background, micro text, imperceptible UV, guilloche pattern, taggants, hidden security marks, tamper evidence, security cuts make duplication nearly inconceivable. Also, the incorporation of serialization and QR codes empowers end consumers, retailers, dealers, and manufacturers.

2. Great Quality Raw Materials Ensures Durability

Holostik security holograms make your product packaging durable. You should always ensure packaging holograms are made of high-quality raw materials. With high standards of manufacturing, the labels should be durable and resist any form of wear and tear. Always ensure to check the adhesive quality and print quality of the holograms. It would be better if you or your product quality manager gets a sample for the same from the hologram supplier before finalizing the order. 

 

“Holostik Security Holograms are made with finest quality raw materials and undergo rigorous quality checks through different stages of production.” 

 

3. High Level of Personalization for Specific Branding

When it comes to product packaging, Holostik brings lots of modern and new options to experiment with, both functionally and aesthetically. A decent-quality hologram sticker should be customizable. This means that the hologram can encompass extraordinary designs, digital supply chain functions, covert security features, vivid colors, and typography for reinforcing your brand value. This captivates the clients and also helps to win their trust. With an authentic and customized hologram, the brand gets the attention and leads it deserves.

 

Security Holograms are favourable for a wide variety of product security and eye-catching applications. Boosting product security, supply chain security, enabling instant product authentication, catching the client’s eye, and reviving the packaging designs are some of them.

 

If you are interested in knowing more about us and our product lines, log on to www.holostik.com or contact us at 09905124124.

Having a pair of Adidas sneakers or shoes in your closet boosts your fashion statement. Globally celebrities and fashion icons swear by the brand name Adidas. Revered by the Millenials, Adidas shoes are on the top of their buying checklist.

adidas green grass shoes
Adidas shoes are famous world over

But, most Adidas shoes are quite expensive that burn a hole in your pocket. This leads you to buy cheap replicas of Adidas shoes to satiate your desire. On the flip side, there are many who buy fake considering them as real ones.

adidas-shoes-cost
Shoe lovers swear by Adidas shoes

Many times, it’s impossible to identify fake Adidas shoes. This is because counterfeits look exactly like genuine ones. At a first glance, it might look like you are holding an original shoe but looking closer reveals that the item is fake.

fake adidas shoes
Fake Adidas shoes are rampant in the market

Adidas is one of the top-notch athletic apparel companies in the world. The brand provides the best quality and has earned a massive global reputation.

Adidas products
Beware of fake Adidas shoes. Buy genuine ones

Counterfeiters or forgers try their best to mimic authentic Adidas products. But it is impossible to copy all the features. Here are 6 tips from our anti-counterfeit experts to differentiate between fake and original Adidas shoes.

5 Tips to check fake Adidas shoes

Tip 1: Check out the heel tag on the back of a pair of Adidas shoes

Fake shoes have a stitched triangular pattern at the point where the upper layer meets the second layer of leather on the heel. Genuine Adidas shoes do not have such faults.

fake-real-adidas-shoes
Check the heel of Adidas shoes to spot a fake

Tip 2: Genuine products don’t have features for granted

New Adidas shoes come with extra laces that are neatly rolled and sealed in a plastic bag whereas, fakes will have them loosely packed.

adidas-shoes-box
New shoes come with neatly rolled laces

Tip 3: All genuine Adidas products have serial numbers on the tags affixed to them

The tags have the size and product information on the inside of the shoe (behind the tongue). Real Adidas shoes will have tags with different serial numbers for the left and right shoe, but a fake product will have the same serial number. THAT’S THE CATCH.

original-adidas-serial-number
Check the serial numbers of your shoe pair

Tip 4: Stitching is one of the aspects which need close observation

Real Adidas items are uniformly and neatly stitched. Fake ones will have shoddy and loose stitch work. Uneven stitching often makes it easy to spot a fake Adidas product.

adidas-shoes-real-color
Poorly stitched shoes are a big NO

Tip 5: Last but not the least, price is one of the most important factors in determining the genuineness of an Adidas item

It’s easy to cross-check the updated prices of different products on the Adidas website. A high difference in values can point to the fact that the product is fake.

Adidas item
Is the shoe price too good to be true

While you must pay attention to the above-shared tips, manufactures must use secure packaging to deter forgers from copying their products.

Also, check for hidden signs in the packaging or product labels

 

Notice the quality and printing of packaging. Any sign of typos, spelling errors, or poor printing is a major sign of a fake item. Check for the presence of labels, holograms, and QR codes. Forgers find it difficult to copy secure packaging. Digital solutions like authentication & track and trace to further enhance product security. With more than 30 years of experience in securing 10,000+ brands in 90+ countries, our smart & secure packaging guarantees that your products stay safe from duplication.

 

We also help with inventory visibility, track & trace, loyalty schemes, and other supply chain functions.

 

If you are concerned about the security of your products and brands, loss of sales and decreasing customers then call us on 9905-124-124 or send us a mail at marcom@holostik.com